Elevator Speech - How To Craft One For Your Organization & Small Business

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GOING UP!Crafting an Elevator Speech that Motivateswith Jacqueline Wolven


TELLING YOUR STORYTo make people care… quickly.


CROWDED SPACEWe are inundated with information.

We are busy.

We are distracted.

Our listening skills are a bit broken.

You aren’t asking in a way we can hear.


WHY DOES IT MATTER?Every organization has needs and someone can fill them, but you have to be able to articulate them.


WHY ISN’T IT WORKING?• Too broad – don’t try to say everything!• Too bland• Too long• Not targeted• Focused on you, not your audience


LET’S SEE WHERE WE ARE RIGHT NOW


WHAT SHOULDIT SOUND LIKE?Going all the way to the top with the right words!


WHY IS YOUR ORGANIZATION SPECIAL?• What is your mission and

what makes it unique?


USE THE WORD “YOU”• Why would your

organization matter to the person you are talking about?


CREATE A MEMORY• Analogies, stories,

connections that will make a bolder statement


DON’T BE A ROBOT• Be a real person sharing what

you love – your passion will shine through


HAVE A CALL TO ACTION• Give them a reason to

connect to the organization – an invite, offer, tool, or experience they can have with you


REHEARSE BUT DON’T MEMORIZE• Remember? You are not a robot!


LET’S PRACTICE


WRITE DOWN SOME NOTES• What is your mission?• Why did you get involved?• How has the organization made a

difference in your life or community?• How can someone else get involved?


EVERYBODY UP!You’ll find a partner.

Introduce yourself in case they may not know you well.

Then share your story.

Each person should take about 30 seconds.

I’ll keep time and call out “Change partners!” when it’s time to find another partner.


GET YOUR MESSAGE ACROSS - FASTYou care about the work you are doing – share that passion and it will ignite!


JACQUELINEWOLVEN.COMTwitter: @jackiewolven

Facebook: Jacqueline Wolven

Email: jacquelinewolven.com

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Elevator Speech - How To Craft One For Your Organization & Small Business

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Transcript of Elevator Speech - How To Craft One For Your Organization & Small Business