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Elevating the Enterprise 2.0 Conversation
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Elevating the Enterprise 2.0 Conversation Ross Mayfield Enterprise 2.0 Conference, Boston June 2008
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Keynote at Enterprise 2.0 conference in Boston where we launched SocialCalc the social spreadsheet. The past five years have held tremendous innovation in enterprise software, an industry not known for its innovation relative to other areas of the technology sector. Enterprise 2.0 has challenged preconceptions and created innovative products. But of more interest, the use cases have evolved and practices are enabling new solutions that offer competitive advantage. Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), put aside the hype and talk about what problems the Enteprise 2.0 community is uniquely prepared to solve. In this keynote, Socialtext Chairman, President & Co-founder Ross Mayfield will share his insights from the past five years in business, and look to the next.
Transcript of Elevating the Enterprise 2.0 Conversation
Elevating theEnterprise 2.0Conversation
Ross MayfieldEnterprise 2.0 Conference, BostonJune 2008
enterprise
In the beginning…
There was enterprise software• Top-down• Highly structured• Rule-driven• Business process automation
pc
Then the PC Revolution…
visiCalc brought us the killer appPersonal productivityBottom-up enterprise adoption
Network
Finally, the glorious intarweb
Social tool for early adoptersEmail strung together file-
centric collaboration“eBusiness” borrowed portals
and e-commerce tech
Web 2.0
Made of People
Social tools aren’t interesting until the technology becomes boring…the social effects are more important than how the technology works
Clay Shirky on the Colbert Report
Enterprise 2.0
Made of Business People
Freeform social software adapted for the enterprise-- Andrew McAfee
Tools
Time to elevate the conversation beyond toolsWiki, blog, RSS, social network, social bookmarking, mashup,
blah, blah, blah
IT utility deployments fail• Techie groups adopt, • can’t cross over to business users,• 1,000 dead wikis
problems
Use Case Evolution
Let’s talk about solving problems and creating opportunities for competitive advantage
• 2002: Techies for project communication and lightweight documentation
• 2004: Business user alternative to email• 2006: Wikipedia-inside• 2008: Process-specific solutions
Practices
Two kinds of uses
1. Above -the-flow2. In-the-flow
VP of Professional ServicesMichael Idinopulosmichaeli.typepad.com
Solutions
Tools and Practices are combined to create solutions
In-the-flow of processSPRING methodologyStructurePopulateReview InviteNcourageGarden
Photo: Rune T
Collaborative Intellgience
Marketing & Sales Solution
Marketing publishes, gains feedback, field collaborates directly, insights emerge
Participatory Knowledgebase
Service & Support Solution
Rapid documentationDiscovery with search, tags
and metricsDynamic Intranet in-the-flow of
work
Flexible Client Collaboration
Professional ServicesSolution
From Statement of Work to fulfillment
Project communication and transparency
Business Social Networks
Partners & CustomersSolution
Similar pattern as Collaborative Intelligence, but with ecosystem and in-the-flow use
Augmentation
The goal isn’t automation of business processes to drive down costs
The goal is augmentation of groups to collaborate on exceptions to process
Redesign some processes with transparency and participation capabilities
DATA
Beyond text and media
How can you work with structured data in an unstructured way?
SocialCalc
The spreadsheet was the killer app for personal productivity that
brought the PC revolution into business.
spreadsheet
Spreadsheets not just forCalculations• Lists• Tables• 2D Layout• DatabaseAnd used to be powered by Sneakernet
Photo: Jon Newman
spreadsheet
Today, email volleyball with Excel attachments• Email overload• Version control• 90% error ratesBut reverse engineering a
spreadsheet on a web page alone misses the potential
SocialCalc
The social spreadsheet crosses organizational, structural,
geographical and temporal boundaries for distributed multi-group
collaboration.
SocialCalc
The social spreadsheet
What you love about wikis:Search, Linking, Authoring, Tagging, Extensions & Signals
SocialCalc
The social spreadsheet
People
Dashboard
Cell in textNamed RangeSpreadsheet
Workspace
Emergence
12:30 kickoff here1pm, 2:15pm & 3:30pm sessions
