Elephant Print No. 2 "Awards"
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Transcript of Elephant Print No. 2 "Awards"
T H E P E T E R S C H M I DT G R O U P M AG A Z I N E
#2 AWARDS
STARS …
T H E P E T E R S C H M I DT G R O U P M AG A Z I N E
#2 AWARDS
¦¦¦ The Peter Schmidt Group ranks among Europe’s
top ten branding agencies (and the top three in Germany). Its designs
have been guiding brands to success for 35 years. Some 130 employees
are currently crafting solutions for clients worldwide at its locations
in Hamburg, Frankfurt, Munich, Tokyo and Zurich. With its complete
concepts, astute strategies and outstanding designs, the Peter Schmidt
Group forges unique brand identities. When, in 1972, the designer
Peter Schmidt launched the Peter Schmidt Studios and laid the founda-
tions for today’s company, his focus was on packaging design. As we
approach the new millennium’s second decade, the agency’s expertise
has substantially expanded – reflecting the needs of a global economy
populated by international brands. Competence in, and a passion for,
quality design have been augmented by the strategic know-how of
branding specialists. The result: enduring, clarity-driven designs inves-
ting brands with identities that make them utterly distinct from the
competition.
¦¦¦ The VISION AWARD from the League of American Communications Professionals LLC (LACP) was instituted in 2001. The goal was to create a forum in the public relations industry where the debate on best-in-class practices could flourish, and simultaneously to bestow recogni- tion on individuals who had demonstrated exemplary communication skills. The annual award draws submissions from the world’s most-highly respected organizations.
¦¦¦ Since 1964, the Art Directors Club für Deutschland (ADC) competition has been accepting commissioned creative work from Germany, Austria and Switzerland which has been published within the year. Alongside its other honours, the ADC awards the coveted ADC pins in gold, silver and bronze across 46 categories spanning the entire spectrum of creative communication.
¦¦¦ The Econ Verlag publishers and the newspaper Handelsblatt coordinate the ECON AWARD for Corporate Design which attracts entries from the field of strategic corporate communi- cation. Individual submissions such as annual and sustainability reports, image brochures and magazines are also accepted. The winners in the individual categories receive the Econ Awards in gold, silver or bronze. The jury consists exclusively of communication industry experts and assesses the top publications from the German-speaking countries.
¦¦¦ The GOOD DESIGN competition was launched by the Deutscher Designer Club eight years ago. Both its importance and volume of submissions to its seven categories are steadily growing. All types of design work are accepted for the two years previous, a period keyed to the length of time it often takes to realize complex projects.
¦¦¦ The GERMAN DESIGN PRIZE, which is administered by the German Design Council, is often described as the “Prize of Prizes.“ The reason: no other design accolade makes such rigorous demands of its candidates. First presented in 1969 as the Federal Prize for Good Form, the accolade has been awarded annually since 2006 for outstanding contributions in the fields of product and communication design. A leading personality from the world of design is also honoured.
¦¦¦ The CORPORATE DESIGN PRIZE, which is also supervised by AwardsUnlimited, honours new and updated corporate designs from Germany, Austria and Switzerland that excel though their stellar creativity and visionary conception. The jury of creative experts may award prizes in nine categories and a grand prix for product and corporate branding projects.
¦¦¦ With the BERLINER TYPE prizes, AwardsUnlimited recognizes outstanding print publica- tions in the areas of B2B and B2C communication throughout German-speaking Europe. The jury – which comprises specialists from industry, education and the press – presents gold, silver and bronze awards for overall performance in 14 categories, along with certificates for outstanding individual work and a special grand prix for exceptional achievement.
¦¦¦ The International Forum for Design (iF) has stood for professional services at the interface between design and industry since 1953. Every year it presents its gold award and additional honours in six categories: communication design, materials, design china, packaging design and concepts for students.
¦¦¦ With its RED DOT AWARD, the North Rhine-Westfalian Design Centre honours outstanding quality in design. Internationally recognized and highly-regarded within the industry, the red dot has become an accepted standard for good design. One of the world’s largest design competitions, it has been distinguishing outstanding work in the areas of product develop- ment, communication and design since 1954.
… TURN INTO GOlD.
¦¦¦ What’s the point? Though design prizes
may have become a popular institution in our world, people
still question their value. Undeniably: criteria for outstanding
design are sometimes difficult to gauge objectively. And what is
ultimately submitted to national and international competitions
often bears little resemblance to the initial, audacious design that
once sought to chart new territory. But, happily, there are excep-
tions too. And these occur when pioneering designs by creative
professionals meet courageous corporate decision-makers.
¦¦¦ The Peter Schmidt Group has been part of
a creative elite for over three decades now – as the numerous
awards garnered in the past demonstrate. We also have the good
fortune to work with clients who share a fundamental conviction:
that creative excellence is a vital distinguishing factor on any
market. Together we have succeeded in extending our supreme
design standards to more and more disciplines: from packaging
and corporate images to interactive design. And over the years,
we have grown powerfully alongside these customers – without
ever losing sight of our passion for creative performance.
¦¦¦ According to the rankings of the trade
periodical PAGE, we are now – after the advertising agencies –
the leading source of creative ideas within the German BBDO
network. What’s more, the magazine W & V lists us in the top five
design agencies. The most recent accolades showered upon the
Peter Schmidt Group are featured in this magazine. We wish to
thank all the jury members for the recognition they have given
us. So here’s looking forward to yet more “distinguished“ partner-
ships with our clients!
DISTINGUISHED WORK
Editorial ¦ Awards ¦ ELEPHANT PRINT 54 ELEPHANT PRINT ¦ Awards ¦ Editorial
A fitting stage for the 2007 iF gold awards: Munich’s Modern Pinakothek art gallery.
¦¦¦ WORTH ITS WEIGHT IN GOLD
Persil Relaunch ¦ Awards ¦ ELEPHANT PRINT 76 ELEPHANT PRINT ¦ Awards ¦ Henkel
Cause for celebration: Armin Angerer (Peter Schmidt Group) and Jens-Martin Schwärzler (Henkel) accept the 2007 iF gold award from Ralf Wiegmann, iF Managing Director (left to right).
AN OSCAR FOR PERSIL
¦¦¦ Even packaging can have a best-before
date. And as the Persil brand marks its centenary, it can look
back on multiple design updates. Most of these have been
extremely subtle – and therefore scarcely registered by high-
street shoppers. Which is the exact purpose of a good facelift:
the focus should be on the impact, not the cause. But to cel-
ebrate their grand jubilee, the Persil marketing specialists and
product managers had bigger ideas. Each of the ingredients in
the marketing mix was scrutinized and optimized – from the
detergent’s composition through to the packaging and com-
munication.
“In the year of its one-hundredth anniversary, we have created
a brand new look for the heritage brand Persil, one that consol-
idates its global brand persona while – thanks to a new design
idiom – paves our way into the future,“ said a delighted Jens-
Martin Schwärzler, the international head of premium deter-
gent brands at Henkel. Together with Armin Angerer, the CEO
of the Peter Schmidt Group, he accepted the iF gold award, the
so-called “Design Oscar“, in the category Print Media in Munich.
The brand had already been honoured with iF’s communication
design award in 2007. The best 30 submissions alone merit in-
clusion in iF’s “gold selection“.
8 ELEPHANT PRINT ¦ Awards ¦ Henkel Persil Relaunch ¦ Awards ¦ ELEPHANT PRINT 9
THE PERFECT WAVE
With its iF gold award and a truly standout packaging design, Persil headed the roll of honour.
95°
60°
40°
20°
¦¦¦ HOT CYCLE
¦¦¦ COLOURED CYCLE
¦¦¦ DELICATE CYCLE
¦¦¦ COLD CYCLE
PERSIL RELAUNCH
INTERNATIONAL FORUM DESIGN GmbH iF communication design award iF gold award 2007
NORTH RHINE-WESTPHALIAN DESIGN CENTRE red dot award: communication design red dot 2007
DEUTSCHER DESIGNER CLUB Good Design Bronze 2008
¦¦¦ An icon gets a facelift. The goal was to pre-
serve Persil’s brand identity, which had been fashioned over a
lifetime, while lending it a modern, more emotional face. And
to develop a brand and packaging design that supported the
new positioning (“Persil – better than ever“), encouraged con-
sumers to respond to the brand emotionally, and therefore
created a contemporary brand image. The result is refreshing,
with the new “motion design“ forming the key creative idea and
visual theme for the entire product range worldwide. A hand-
embellished wave instils emotion, dynamic energy and innova-
tive spirit into a graphical base structure, investing Persil with
a fresh new buoyancy. The logo was also modified and has become
an active component in the product offensive. The wave is set
in perpetual motion; Persil will remain Persil because it will not
remain Persil. And that, presumably, is the secret of icons – they
stay true to themselves by continually reinventing themselves.
Persil Relaunch ¦ Awards ¦ ELEPHANT PRINT 1110 ELEPHANT PRINT ¦ Awards ¦ Henkel
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995
1994
¦¦¦ TAILORED SOLUTIONS FOR THE FASHION WORLD
WELL ABOVE AVERAGE
Creativity is the force that drives fashion. Every year the annual report captures the fruits of this work in a striking cover design.
¦¦¦ Fashion and design have much in common.
Expectations of both are consistently high. In the ideal case, you
can find partners with whom you can work successfully on a
sustained basis. The Peter Schmidt Group has been responsible
for designing the annual reports for HUGO BOSS AG since 1993.
As the years have passed, an impressive little library has grown,
with each chronicle presenting a cross-section of the core issues
from the year in question. And the awards just keep on coming.
A good example of what can happen when an agency and client
cooperate constructively for many years.
12 ELEPHANT PRINT ¦ Awards ¦ HUGO BOSS Annual Reports 1993 – 2007 ¦ Awards ¦ ELEPHANT PRINT 13
HUGO BOSS ANNUAL REPORT 1994
ADC FüR DEUTSCHLAND ADC Competition Special Distinction 1995
EUROPEAN REGIONAL DESIGN ANNUAL Certificate of Design Excellence Special Distinction 1995
HUGO BOSS ANNUAL REPORT 1996
EUROPEAN REGIONAL DESIGN ANNUAL Certificate of Design Excellence
HUGO BOSS ANNUAL REPORT 2001
INTERNATIONAL FORUM DESIGN GmbH iF communication design award iF award 2003
HUGO BOSS ANNUAL REPORT 2003
RANKING DESIGN The Best Annual Reports 2003
HUGO BOSS ANNUAL REPORT 2005
DEUTSCHER DESIGNER CLUB Good Design Bronze 2005
AWARDSUNLIMITED Berliner Type Silver 2007
HUGO BOSS ANNUAL REPORT 1995
EUROPEAN REGIONAL DESIGN ANNUAL Certificate of Design Excellence
AWARDSUNLIMITED Berliner Type Bronze 1996
HUGO BOSS ANNUAL REPORT 1998
NORTH RHINE-WESTPHALIAN DESIGN CENTRE red dot award communication design red dot for supreme design quality 1999
AWARDSUNLIMITED Berliner Type Bronze 1999
HUGO BOSS ANNUAL REPORT 2000
INTERNATIONAL FORUM DESIGN GmbH iF award iF design award 2002
AWARDSUNLIMITED Berliner Type Silver 2001
HUGO BOSS ANNUAL REPORT 2004
RANKING DESIGN The Best Annual Reports 2005
HUGO BOSS ANNUAL REPORT 2006
NORTH RHINE-WESTPHALIAN DESIGN CENTRE red dot award communication design red dot 2007
ECON VERLAG HANDELSBLATT Econ Award for Corporate Communication Shortlist 2007
LACP Vision Award Platinum 2006 Place 99 of 100
HUGO BOSS ANNUAL REPORT 2007
INTERNATIONAL FORUM DESIGN GmbH iF communication design award iF award 2008
NORTH RHINE-WESTPHALIAN DESIGN CENTRE red dot award communication design red dot best of the best
LACP Vision Award Platinum 2007 Place 84 of 100
While each is powerfully expressive, they all harmonize perfectly: the HUGO BOSS AG annual reports.
TOP MODELS
HUGO BOSS ANNUAL REPORT 1999
DEUTSCHER DESIGNER CLUB Good Design Finalist 2000
AWARDSUNLIMITED Berliner Type Certificate 2000
14 ELEPHANT PRINT ¦ Awards ¦ HUGO BOSS Annual Reports 1993 – 2007 ¦ Awards ¦ ELEPHANT PRINT 15
Learning about completely new dimensions every year. The eye for detail makes the difference. This applies equally to design and fashion.
Annual Reports 1993 – 2007 ¦ Awards ¦ ELEPHANT PRINT 1716 ELEPHANT PRINT ¦ Awards ¦ HUGO BOSS
HIGHLY CHARGED
INSTRUCTIONAL BROCHURE FOR WöHNER
INTERNATIONAL FORUM DESIGN GmbH iF communication design award iF award 2007
NORTH RHINE-WESTFALIAN DESIGN CENTRE red dot award: communication design red dot 2007
DEUTSCHER DESIGNER CLUB Good Design Special Distinction 2008
AWARDSUNLIMITED Berliner Type Bronze 2007
Distinctive, detailed and refreshingly different – Wöhner’s informative brochure is a winning example of synergized content and design.
¦¦¦ A successful partnership since 1994: Wöhner
and the Peter Schmidt Group. Epitomizing competence in the
area of busbar manufacturing, Wöhner now leads the world
in the niche market of electrical engineering. In its didactic
brochure, Wöhner combines product and image dimensions,
communicates technological expertise and underscores its
capacity to satisfy tomorrow’s needs.
In addition to excerpts from its product portfolio, testimonials
from top international companies demonstrate the broad con-
fidence vested in the company’s dependability and innovative
drive. Supported by the strategic brand-building work and cre-
ative brand management of the Peter Schmidt Group, Wöhner
will continue to blaze new trails and spark new ideas.
Instructional Brochure ¦ Awards ¦ ELEPHANT PRINT 1918 ELEPHANT PRINT ¦ Awards ¦ Wöhner
MODERN TALKING
Let’s communicate by ICQ, MSN, AOL, Yahoo!, Google Talk, Apple
iChat, Video-Chat, 1&1, file transfer, GMX e-Mail, WEB.DE,
AOL, MSN, StudiVZ, MySpace and Classmates at the same
time.
GMX MULTIMESSENGER
NORTH RHINE-WESTPHALIAN DESIGN CENTRE red dot award: communication design red dot 2007
Fun meets success: the GMX MultiMessenger is a fruitful combination of user-friendliness and aesthetic appeal.
¦¦¦ We all have a basic need to communicate.
But even basic needs can take special forms of expression. The
GMX MultiMessenger, “The One for All“, is a great example. Soft-
ened window contours make the design truly distinctive. Subtle
mirror effects, blue gradients and white elements combine to
produce a modern, sophisticated look.
For the sake of clarity, the dialogs and windows have plenty of
empty space to create a clean background for the messages. Us-
ability was the pivotal concern when refining the user interface:
after all, users want complex technology, not complex instruc-
tion manuals. So from a design perspective, the “One for All“ has
become a definite “One Like No Other“.
MultiMessenger ¦ Awards ¦ ELEPHANT PRINT 2120 ELEPHANT PRINT ¦ Awards ¦ GMX
GREAT TASTE IN PACKAGING
JUCHHEIM “DIE MEISTER“ STRAHLENDES GLüCK
INTERNATIONAL FORUM DESIGN GmbH iF communication design award iF award 2007
NORTH RHINE-WESTPHALIAN DESIGN CENTRE red dot award: communication design red dot 2007
Gifts and tokens of friendship presented on special occasions are important features of Japanese society.
¦¦¦ It’s the tale of an encounter between two
cultures, and between past and present. What’s more, it’s a story
with a happy end. It’s about HAPPINESS emanating in every direc-
tion. “Strahlendes Glück“ (“Rays of Happiness“) is the name of
a product from the Japanese brand Juchheim. Juchheim has be-
come synonymous with quintessential German pastries made in
Japan, and the company has been trusting the experts from the
Peter Schmidt Group in Hamburg for many years. The packaging
for “Strahlendes Glück“ – which commemorated St. Valentine’s
Day in Japan – is conceived as a light show of sorts: gold, sym-
bolizing the sun’s rays, is coupled with a sophisticated silver.
The modern dot patterns spark a classic and powerful contrast
in the colours. The ideal gift when you want to show someone
how much you value them.
¦¦¦ VALENTINE’S RANGE
Die Meister ¦ Awards ¦ ELEPHANT PRINT 2322 ELEPHANT PRINT ¦ Awards ¦ Juchheim
KION GOZI
¦¦¦ (SWAHILI)
Unforgettable: a company’s name is a core component of its identity.
¦¦¦ Everything was happening at once. While
completing its merger with BOC, Linde AG was establishing its
Material Handling division as an independent enterprise and
pooling the three brands Linde, STILL und OM in a new umbrella
company. At the Peter Schmidt Group, our goal was to forge
a brand identity that effectively captured the strong market
position, technological leadership and mission of the new entity.
A fresh name proved the threshold to success: Kion – concise
and meaningful yet still melodic. The word Kion derives from the
Masai of eastern Africa, a people traditionally known as warriors
and nomads. In their native Swahili, the word “Kion(gozi)“ means
“take the lead“ – an ideal concept to capture the new group’s
market position and sustained objective. In graphical terms,
the name is represented by a superscripted bar – a distilled but
eye-catching icon that recalls the arms of a forklift truck.
24 ELEPHANT PRINT ¦ Awards ¦ Kunde Projekt ¦ Awards ¦ ELEPHANT PRINT 25Brand and Corporate Design ¦ Awards ¦ ELEPHANT PRINT 2524 ELEPHANT PRINT ¦ Awards ¦ KION
¦¦¦ GRADIENT PATTERN SHOWING THE KION CORPORATE COLOURS
BRAND AND CORPORATE DESIGNDEVELOPMENT
AWARDSUNLIMITED Corporate Design Prize Nomination 2007
Composing a complete corporate image involves harmonizing an array of specialist applications.
¦¦¦ Focused on the future from day one: in the
Kion Group, the subline to the brand name contains the words
“Material Handling Solutions“ – accentuating the century-long
competence in engineering. The word “solutions“ also points
forward into the company’s future, which will unfold in the
service sector. The new Kion look also makes a visual departure
from the course Linde has pursued in the past: the core colours
are loganberry and dark grey.
Grey stands for the materials iron and steel, symbolizing the
group’s history and identity as an engineering enterprise. On
the one hand, the loganberry echoes Kion’s passion to develop
solutions to logistics challenges. And on the other, it follows the
colours of the three brands of the Kion Group in the colour spec-
trum. Brand mission accomplished – the goal was, after all, to
preserve recognition while fashioning a new image that com-
municates change and readiness for the future.
26 ELEPHANT PRINT ¦ Awards ¦ KION Brand and Corporate Design ¦ Awards ¦ ELEPHANT PRINT 27
PURE ENJOYMENT
¦¦¦ 0.0 MG/L IMPURITIES
Purity cannot be refined – clean, distinctive contours offer the best design solution for a vodka of this superb quality.
¦¦¦ SALUD!
¦¦¦ The consummate vodka comes from Spain.
In Blat Vodka (“blat“ is Catalan for “wheat“), the brothers Fernando
and Esteban Banús are currently producing the world’s purest vodka.
In fact, its impurity level is currently so low that it completely belies
quantification – despite being made in traditional stills. Our design
communicates this purity in a clear, distilled shape – with a transpar-
ent logo that is engraved only. The bottle’s reinforced base and
unusual finish at the bottom recall the tactility of a vodka glass. This
is distinctive, classic design at its best. And a memorable sensory
experience on the “outside“ as well.
BLAT ADVANCED VODKA
INTERNATIONAL FORUM DESIGN GmbH iF packaging award iF award 2008 DEUTSCHER DESIGNER CLUB Good Design Bronze 2008
Blat Advanced Vodka ¦ Awards ¦ ELEPHANT PRINT 2928 ELEPHANT PRINT ¦ Awards ¦ Cogrami Canarias
BIG IMPRESSIONS
ELEPHANT PRINT NO. 1
INTERNATIONAL FORUM DESIGN GmbH iF communication design award iF award 2007
Making a splash with its very first issue: the concept and design of the customer magazine mirror the current creative output of our five locations.
¦¦¦ Whenever an elephant enters the scene, it
always makes a lasting impression. And that evidently applies
to the Peter Schmidt Group’s print productions as well. Elephant
Print has taken us to a new field and a new plane, leaving our
stamp on readers and jurors alike. The Peter Schmidt Group’s
customer magazine provides regular reports on current projects,
with every issue devoted to a special theme. The debut edition
followed a travel trail. After all, Peter Schmidt Group person-
nel have run projects in the world’s remotest regions. But we
aren’t only interested in breaking new ground literally. It’s pos-
sible to explore new horizons without ever leaving a country – or
even a desk. Being open-minded, staying curious – those are the
qualities we want to cultivate. And the second issue of Elephant
Print? You’re looking at it right now.
ELEPHANT PRINT No. 1 ¦ Awards ¦ ELEPHANT PRINT 3130 ELEPHANT PRINT ¦ Awards ¦ Peter Schmidt Group
FIT FOR THE FUTURE
Competitive at all times: Linde trusts the Peter Schmidt Group to be its creative sparring partner.
¦¦¦ Teaming up with a global player: Since 2004
the Peter Schmidt Group has been the lead advertising agency for
Linde AG. It has been an exciting challenge that spans every aspect
of the brand, from strategic repositioning through corporate design
to communications. What began as cautious refinements to the
Linde logo evolved into an intensive partnership – which gained a
new dimension when Linde AG and the BOC Group merged to be-
come the world leader in industrial gases and engineering in 2006.
The strategic brand-building that underpinned the repositioning
process culminated in a new corporate image that fused the rich
tradition of the company with its promising future. Integrating the
stylized “L “ from the corporate font, the claim “LeadIng.“ distils the
corporate mission to its essence and sends a powerful message of
responsible leadership. The capital “I“ in the middle adds another
dimension in German, as “Ing.“ is the abbreviation for “engineer“.
Corporate Design Relaunch ¦ Awards ¦ ELEPHANT PRINT 3332 ELEPHANT PRINT ¦ Awards ¦ Linde AG
BRANDMAINTENANCE
LINDE CORPORATE DESIGN RELAUNCH 2004
AWARDSUNLIMITED Corporate Design Prize Award 2006
ECON VERLAG HANDELSBLATT Econ Award for Corporate Communication Shortlist 2007
GERMAN DESIGN COUNCIL German Design Prize Nomination 2008
A consistent brand image extends to every type of media: the corporate design of a global player demands detailed specifications covering a range of applications.
Corporate Design Relaunch ¦ Awards ¦ ELEPHANT PRINT 3534 ELEPHANT PRINT ¦ Awards ¦ Linde AG
TROPHY HUNTERS
LINDE CORPORATE RESPONSIBILITYREPORT 2005
INTERNATIONAL FORUM DESIGN GmbH iF communication design award iF award 2006
NORTH RHINE-WESTPHALIAN DESIGN CENTRE red dot award communication design red dot 2007
ECON VERLAG HANDELSBLATT Econ Award for Corporate Communication Shortlist 2007
GERMAN DESIGN COUNCIL German Design Prize Nomination 2008
LINDE CORPORATE RESPONSIBILITY REPORT 2007
INTERNATIONAL FORUM DESIGN GmbH iF communication design award iF award 2008
NORTH RHINE-WESTPHALIAN DESIGN CENTRE red dot award communication design red dot 2008
LACP Vision Award most creative Gold 2007 Place 83 of 100
LINDE ANNUAL REPORT 2005
INTERNATIONAL FORUM DESIGN GmbH iF communication design award iF award 2006
AWARDSUNLIMITED Berliner Type Bronze 2007
GERMAN DESIGN COUNCIL German Design Prize Nomination 2008
LINDE ANNUAL REPORT 2006
INTERNATIONAL FORUM DESIGN GmbH iF communication design award iF award 2007
NORTH RHINE-WESTPHALIAN DESIGN CENTRE red dot award communication design red dot 2007
AWARDSUNLIMITED Berliner Type Nomination 2008
LACP Vision Award Platinum 2006 most engaging Place 5 of 100
ECON VERLAG HANDELSBLATT Econ Award for Corporate Communication Shortlist 2007
LINDE ANNUAL REPORT 2007
INTERNATIONAL FORUM DESIGN GmbH iF communication design award iF award 2008
LACP Vision Award Platinum 2007 Place 28 of 100
Corporate publications are crucial to communicating a company's identity to outsiders – and an important aspect of image-building.
¦¦¦ Corporate publications are key compo-
nents of any brand. Products such as annual and corporate
responsibility reports target a variety of interest groups that are
directly or indirectly linked to the company’s activities. With both
of these publications, Linde and the Peter Schmidt Group are
venturing into uncharted territory. The Corporate Responsibility
Report covers Linde’s activities groupwide for the first time in
four strategic areas: environment, human resources, society and
the capital markets. At the same time, the company is pursuing
an innovative path by dividing its annual report into financial
and feature publications – posting yet another success, as testi-
fied by the numerous awards.
36 ELEPHANT PRINT ¦ Awards ¦ Kunde Projekt ¦ Awards ¦ ELEPHANT PRINT 37Annual Reports ¦ Awards ¦ ELEPHANT PRINT 3736 ELEPHANT PRINT ¦ Awards ¦ Linde AG
Please send enquiries to:[email protected]
PETER SCHMIDT GROUP IMAGE BOOK 2008
INTERNATIONAL FORUM DESIGN GmbH iF communication design award iF award 2008
AWARDSUNLIMITED Berliner Type Certificate 2008
¦¦¦ The mainspring powering our work is passion.
Our agency book invites readers to discover this special qual-
ity in all its diversity. The clear, plain-spoken style reflects the
unique approach of the Peter Schmidt Group while offering in-
sights into an array of outstanding projects. The reader is invited
to embark on an odyssey through more than three decades of
design history. From the flacon for Jil Sander – which has earned
a permanent place in New York City’s Museum of Modern Art –
to contemporary design work for national and international
clients: passion is the common and perennial theme. So any-
one not completely familiar with our portfolio can now catch up
quickly: by simply ordering a copy of the book from the e-mail
address provided on the following page.
MASTERPIECES
38 ELEPHANT PRINT ¦ Awards ¦ Peter Schmidt Group Image Book ¦ Awards ¦ ELEPHANT PRINT 39
T H E P E T E R S C H M I DT G R O U P M AG A Z I N E
Peter Schmidt Group
Hamburg ¦ Frankfurt ¦
Munich ¦ Zurich ¦ Tokyo
Masthead ¦ Contact
Publisher
Peter Schmidt Group GmbH
Linda Pudel
Corporate Communications
Westhafenplatz 8
60327 Frankfurt am Main
Germany
Tel. +49 (0) 69 ¦ 85 09 93 - 29
Fax +49 (0) 69 ¦ 85 09 93 - 7703
Copywriting
Photography
iF – Dirk Meussling: pp. 06 ¦ 09 ¦ 10
Roland Liedke: p. 11
Andreas Klingberg: pp. 12 ¦ 16–17 ¦ 28
Ingrid von Hoff: pp. 22–23
Uwe Rasp: p. 27 (oben)
Eugen Haller: p. 29
Rüdiger Nehmzow: pp. 32–33
Andreas Pohlmann: pp. 34–35
Production, composing
and lithography
Brand Implementation GmbH,
Hamburg
Printing
Mediadruckwerk, Hamburg
Printed on Galaxi Keramik
from Papier Union
English
Gilbert & Bartlett GbR,
Hamburg