Element’s Therapeutic Massage Strategy Update March 7, 2014

Digital Marketing Solutions Goal 1:

Create buzz in marketplace about Element’s studiosSolution:

Consistent presence on preferred local news sites with highly visible placements

Goal 2: Incentivize users to visit Element’s studio’s and drive foot

traffic to locationSolution:

Add call to action on banner creative to encourage site visits and customers walking through the door

Goal 3: Establish a consistent presence in the marketplace

Solution: Implementing one consistent flight with heavy ups during

key time frames

Elements Therapeutic-Creative Suggestions

• Widget type units with the below buttons• Add “spa location” type button • Map widget• Click to download Coupon

• Tie Banner creative to the landing page  …….all things like this would allow us to infer foot traffic and drive users to the studio location

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Elements Atlanta, GA

• AJC.com • One (1) Day Health

Section Sliding Billboard and/ or Corner Peel

• WSBTV.com• One (1) Day Homepage

Skin

Elements Therapeutic-Campbell, CA

• SiliconValley.com• Three Day Homepage Skin

and Sliding Billboard• Homepage and News

Section Targeted Media

• MercuryNews.com Run of Homepage

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Elements Cary, NC

• CaryNews.com• Seven Day (7) Homepage

Sliding Billboard • Seven Day (7) Floorboard

Position

Elements Therapeutic-Charlotte,NC

• WBTV.com• One Day News Section Front

Takeover• Homepage and News Section

Targeted Media• WCNC.com

• One Day Rotating Sliding Billboard

• Homepage and News Section Targeted Media

Elements Therapeutic-Cherry Hill

• Patch.com• Rotating Sliding Billboard• Rotating media across local

patch sites such as Cherry Hill, Cinnaminson and Collingswood

• 6abc.com• ROS Interstitial

• NJ.com• Rotating Media targeted to

Cherry Hill• Facebook Sidebar Display

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Elements Fairfield,CT• FairfieldCourant.com

• One (1) Day Health Section Takeover

• Standard Units • Sliding Billboard • Corner Peel

• NewHavenRegister.com• Rotating Interstitial • One (1) Day Homepage Sliding

Billboard • One (1) Day Homepage Skin • One (1) Day Homepage

Roadblock • Ctpost.com

• One (1) Month Heath section Sliding Billboard takeover

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Elements Ft. Wayne, Ind

• IndianaNewscenter.com• One Day Homepage Wallpaper• Rotating Media

• WANE.com• One (1) Day Homepage

Takeover • One (1) Day Homepage Sliding

Billboard

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Elements Highpointe, CO

• DenverPost.com• Rotating Interstitial • Homepage, News, Health

Section Targeted Media

Elements Therapeutic-Littleton, CO

• DenverPost.com• Rotating Interstitial • Homepage, News, Health

Section Targeted Media

Elements Therapeutic-Richardson,TX

• DallasNews.com• Rotating Media

• No change, one consistent flight has driven performance

Elements Therapeutic- Riverdale,NJ

• Patch.com• Rotating Sliding Billboard• Rotating media across local

patch sites in Tri-Boro area• DailyRecord.com

• ROS geo-targeted to Riverdale

Elements Therapeutic- Pinecrest

• NBCMiami.com• Rotating Sliding Billboard• Homepage, News, Lifestyle

Section Targeted Media

• CDS Custom Audience Targeting

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Elements San Antonio,TX HWY 281

• SACURRENT.com• One (1) Day Homepage Sliding

Billboard or Standard ads

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Elements San Antonio,TX NW Military

• SACURRENT.com• One (1) Day Homepage Sliding

Billboard or Standard ads

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Elements San Ramon,CA

• ContraCostaTimes.com• Rotating Interstitial • One (1) Day Homepage Sliding

Billboard • One (1) Day Homepage Skin • One (1) Day Homepage

Roadblock • San Ramon Patch.com

• Rotating Sliding Billboard

Elements Therapeutic- Simi Valley,CA

• NBCLA.com• Rotating Sliding Billboard• Homepage, News, Lifestyle

Section Targeted Media

Elements Therapeutic- Southglenn,CO

• Denverpost.com• Geo-targeted Interstitial• Homepage Section Targeted

Media

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Elements South Jordan, UT

• DeseretNews.com• One (1) Day Homepage

Corner Peel

• Sltrib.com• One (1) Day Homepage

Takeover • One (1) Day Health Section

Takeover

Elements Therapeutic- White Plains, NY

• NBCNewYork.com• Rotating Sliding Billboard• Homepage, News, Lifestyle

Section Targeted Media• WestchesterMagazine.com

• Rotating Interstitial• Custom e-blasts• Rotating Media Across Site

Thank youTrusted media partner for over 100 years…

…moving forward with innovative technology solutions

Please reach out with any questions:

Allie Sharp609-221-7754

asharp@coxds.com