SMARTER WATER SOLUTIONS WATER MANAGEMENT OPERATIONS

USING SOFTWARE AND INSTRUMENTATION TO BETTER MANAGE WATER, POWER AND RELATED CONSUMABLES

Who is Element Blue?

Intelligent Operations

Actionable web dashboards that

present instrumented and

operational data across the

enterprise

Business Process Management

Creating solutions with Lombardi,

TeamWorks, and FileNet integrated

with web portals.

Web Experiences / Portal

Providing mobile and web portal

applications for over 10 years with

IBM WebSphere products.

• Experienced former IBM engineers and consultants with

offices in Houston TX, San Jose CR and Hyderabad India

• Twelve years of successful history as IBM Premier Software

partner with focus on three primary service lines

• Business Optimization with Integrated Analytics

• Web Applications and Portals

• Business Processes Management

• Premier partner delivering the Smarter Cities Solution with

Intelligent Operations Center and Water Information Hub

• Today Element Blue is the leading services integration partner on IBM Smart Cloud delivery

• Over 100 customer engagements and 30 active customers

annually

Smarter means…

4 4

Instrumented

Deep discovery, analysis and forecasting

Event capture and filtering for timely response

End to End linkage of people, process, and systems

Interconnected Intelligent + +

= Smart

IBM’s Smarter Planet strategy: Deploying intelligent systems that gather, synthesize and apply information

will change the way entire industries operate.

Smart Water Apply monitoring and management technologies to help optimize the availability, delivery, use, and quality of water as well as related systems including energy and chemical treatment.

Smart traffic Use real-time traffic prediction and dynamic tolling to reduce congestion and its byproducts while positively influencing related systems.

Smart energy Analyze customer usage and provide customized products and services that help to boost efficiency from the source through the grid to the end user.

Water

Energy

Chemicals

Carbon emissions

Congestion

Public transportation Smart home

Carbon emissions

Energy sources

Energy grid

Energy

Noise pollution

Challenges with Water Management

Challenges & Drivers

• Over-watering: wastes energy, causes run-off, regulatory penalties, plant disease

• Aging infrastructure-Significant loss due to leaks

• Water usage can not be planned in accordance with energy costs and other consumables

• 65% of water goes to landscapes: 30-300% water waste is occurring

• Watering restrictions cannot be monitored and lead to overwatering

Solutions • Monitoring and Managing essential variables on

one operating platform

• Controls and remediation through sensors and instrumentation

• Key operational inputs managed in real time, historically and with predictive analytics

Integration and Analysis Provides Smarter Water Management

Integration of data provides a better outcome: • Watering matches plans, need and key interests

• Reducing electrical costs and other energy

consumption

• Water is planned in accordance with energy costs and other consumables

• Landscape, turf, and crop needs are matched to maximize growth and yield

• Enables the operators to make better decisions, faster

Smarter Results

50% reduction Hands-on time engaged to

direct water planning

operations 10% reduction in

raw water usage Desert Mountain

Utilities minimize account revenue loss Crews have a targeted list of metered accounts to check – saving time and cost

DC Water

Drive collaboration across fragmented systems and multiple stakeholders in the network

Sonoma County Water Agency

Annual savings

across 23,000

households to be

64.9M gallons, or

$190,000+ City of Dubuque

Creating A Platform for Managing Operations

Introducing: Intelligent Operations Center Express

for Smarter Water

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● Proof of Value within 60 days from an operational system, combined with affordable pricing options leading to a demonstrated ROI

● Software as a Service (SaaS), customized with proven data model and key performance indicators for each property

● Ready to use assets providing immediate cost saving analytical value from instrumented systems

● Configurable to fit customer use cases for a Phase 1 solution

● Evaluation period allows for time to

establish new use cases and long term integration strategy

● A proven, predictable deployment methodology for our customers to have a tailored production site up and running in 45 days

Smarter Water Benefits

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Lower Water,

Power, and

Agronomic

inputs

Improve

Decision

Making and

Effectiveness

Increase

Operational

Productivity

and Efficiency

Allows real-time and historical views of every

measurement.

Displays and alerts on exceeded thresholds.

Simplifies management of existing infrastructure.

Increases responsiveness to unexpected readings.

Supports Collaboration between users/roles.

Business insight leads to evolution of strategies.

Identify patterns for preventative maintenance.

Platform designed for future growth.

“…applying a more analytic approach to the management of their combined sewer overflow could probably save them about $15 million ” (Dr. Peter Williams, CTO IBM Green Innovations)

The Element Blue IOC Express Value

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IBM and Element Blue is a Water Solution partner team that brings leadership and visible global recognition for optimizing water management leading to real financial savings in water and energy for large water consumers Demonstrating a valuable operating solution AND proving the values within a short time period Water conservation and energy analytics provided on one platform with easy to use software for the entire organization Collaboration within IBM’s Smarter Planet group, with a team focusing on water and energy in the initial project phases

Co-Marketing with IBM, the number two brand in the world-”Let’s Build a Smarter Planet” Environmental stewardship in the community and industry

Golf Industry Magazine

July 2012 Water Issue

Challenge Met

“It’s okay to have problems but it’s even better to ask for help. The agronomy department utilizes four separate

softwares: Rainbird, Microcom, Arizona Public Service and UgMo. But together they’re incompatible and we needed

them to communicate in real time so that if our weather station tells us the courses received rain the night before, we could adjust the irrigation to water less that day, among other situations that require fine tuning on a daily basis. The

agronomy budget could not withstand the purchase of all new software so once again I turned to experts in the business.”

“… instead of taking 30 days to gather and verify data, we can gather information up to six times per hour, 24 hours per day, allowing us to make decisions within 15 minutes”

Innovative Irrigation:

Desert Mountain Club turns to technology to halt costs and conserve water.

Shawn Emerson, Director of Grounds, DMC

Desert Mountain – Phase 1 project

10% savings goal - reduce water usage,

cut electrical and operating costs

Customer Profile

Desert Mountain is largest reclaimed

water with 4,500 residents and 6 golf courses. Water consumption: $1 billion gallons per year. 400,000

pounds of seed. 600,000 pounds of fertilizer. 11 on-site pump stations. 9 retention lakes. 550 acres of turf. 150,000 rounds of golf …

Ability to reduce water and electric consumption Better align usage with turf management Platform for managing entire property and future uses

Manage multiple siloes of systems and data to make decisions

Historical data provides little relevance to running operation.

Over 26. million gallons managed daily

Energy consumption for irrigation pumping not monitored to

match water demand

IBM Intelligent Operations Center - provides integrated

snapshot of course conditions

Water Information Hub - Real time events and alerts based

on preset thresholds.

IOC Mobile - analytics and alerts to field operations.

Challenge

Solution

Results

"Water is one of our most precious natural resources. Because its uses are so extensive, water is very difficult to manage," said Bob Jones, Chief Operating Officer of Desert Mountain.

Element Blue Key Team Members

Steven D. Gerhardt, CEO of Element Blue

Steven Gerhardt leads the company's strategic direction, business development and vision. He is an IBM solutions architect with 17 years of experience in developing, selling and managing software product delivery. Prior to Element Blue, Steven served as the co-founder and prinicipal of Ixion for eleven years. During this time, Ixion became a leading provider of IBM portal and web application solutions. Prior to 2000, Steven's background also includes work in product marketing, biotechnology, and ISO standards accreditation. Steven received his Bachelors degree from Baylor University and a Biotechnology Masters degree from Johns Hopkins University.

Anthony (Joey) Bernal, CTO of Element Blue

Joey joined Element Blue as a leader and veteran of IBM software and solutions. He is the former Chief Programmer of IBM's Intelligent Operations Center (IOC). His extensive background in Enterprise Application architecture was applied to leading the IOC design and development. He is the author of many popular books and articles covering Application Architecture, Portal Development, Social Networking, and Web 2.0. Joey joined IBM in 2001 and helped lead the WebSphere Portal Software Services team for ISSL. He has assisted in many technical areas, especially IBM cross-brand opportunities with WebSphere and WebSphere Portal solutions. Joey has a B.Sc. in Computer Sciences from Montana University and is completing his Masters at Regis University.

Element Blue Key Team Members

Michael Patton, Element Blue Advisory Board Member and Founder of Longwood Ventures

Mr. Patton has a corporate management background with substantial information technology, financial communications, and operations experience in large and small publicly-held companies. During 2000 and 2001, he was initially the Chief Operating Officer of Trilog Group, Inc., an enterprise software vendor, and then became its CEO/CFO. From 1997 until 1999, Mike was VP and Chief Information Officer of Waste Management, Inc. in Houston, TX. During this time, Waste Management averaged approximately one acquisition per business day, including the acquisition of six publicly traded companies. Between 1987 and 1997, he was VP and CIO, as well as the VP of Investor Relations for Mid-American Waste Systems, headquartered in Columbus, OH.

Walter N. Norley, Element Blue Advisory Board Member and Founder of UgMO Technologies

Walt is the Founder, and former CEO of UgMO Technologies, an environmental technology company that designs, manufactures

and markets wireless soil sensor systems and software that conserve water in commercial, residential and sports turf applications. In addition to his leadership of UgMO, Walt is a member of IBM’s Smart Cities Advisory Board with a focus on IBM’s Smarter Water segments providing community and enterprise water optimization solutions. Prior to his current roles, Walt ran several environmental technology companies including Global Fuel Systems, a developer of Natural Gas Vehicle fuel tanks, and IVG Composites the manufacturer of Vertex HSG an advanced composite materials company based in Russia, which he founded. Walt’s initial experience in the environmental world was in the late 1980’s with Pennswood Development and its efforts to build an advanced technology facility for safely disposing industrial waste. Walt attended the University of Georgia majoring in Business Administration on a full athletic scholarship.