Elektroskandia China
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Robert Lindell Director, Sales & Business Development [email protected] Elektroskandia China Introduction Mongolia, October 11, 2016
Transcript of Elektroskandia China
Robert Lindell Director, Sales & Business Development
Elektroskandia China Introduction Mongolia, October 11, 2016
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Elektroskandia China Introduction
• Holger Sun • Works for Elektroskandia China as a Sales Director for Business
Development (Renewable energy) • Holger is from China and is based in Beijing, China.
• Robert Lindell
• Works for Elektroskandia China as a Director for Sales (Telecom) & Business Development (Renewable energy)
• Robert is from Sweden, but are based in Shanghai, China.
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CONTENT
Introduction &
Market Direction New Business Introduction Business Opportunities
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Elektroskandia & Sonepar Company General
• Elektroskandia was founded 1904 in Sweden and was part of ABB until 2008 when it was sold to the Sonepar group.
• Sonepar is an independent family-owned company with global market leadership in B to B distribution of electrical products and related services.
• Founded in 1969, Sonepar employs 43,000 associates
at 245 entities in 45 countries. • Sales totaled 20.2 billion Euros in 2015, and estimated
22 billion Euros in 2016.
• Elektroskandia started operations in China 1999 because of a request from the
telecom customer Ericsson and later became supplier to all major telecom suppliers and later also working in the renewable energy area with customers like Vestas, GE, GoldWind and others.
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The China Journey
1999
2003
2004
2005
2006
Export Sourcing
Integrated Supply
Electrical
Company Established -Telecom (since 1904 out of Sweden)
Safety PPE
Company General
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The China Journey Company General
Sonepar Ownership
Acquisitions Sustainable
Beijing Branch Extended
2008
2009 2015
2013
Beijing Branch Established
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Snapshots in China Company General
Associates
>250 >5000 >300
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Customers SKUs
Suppliers Business locations
>500
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Elektroskandia Value Add Company General
Operations control Flexibility for late changes in supply chain
Flexibility to manage high & low seasons
On-time delivery
High product quality
Reduce working capital Obsolete goods within control
Lean and cost Efficient logistic operations
Reduce number of suppliers Less administration
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The Future Trend of Energy TREND
Fossil Energy
Green Clean
Energy
Vision of ESK China – Contributing to a Sustainable World
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Renewable
ekectricity
24%
Non-
renewables
76%
Geothermal, CSP and Ocean
Solar PV Bio-power Wind Hydropower
16.6%
3.7% 2.0%
1.2 % 0.4%
Market Direction RENEWABLE ENERGY
Estimated Renewable Energy Share of Global Electricity Production, END - 2015
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3760 6500 7270 8133 8207
11531 14703
20310
26874
38445 39058 40628
45034
35796
51746
63013
0
10000
20000
30000
40000
50000
60000
70000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Installed Capacity of Global Wind Power (MW)
Annual Installed Capacity of Global Wind Power
Global Turbines Installed Capacity WIND POWER
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17400 23900 31100 39431 47620 59091
73957 93924
120697
159016
197946
238089
282842
318458
369695
432419
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
500000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
The Global Installed Capacity of Wind Power (MW)
As of 2015 the global installed capacity of wind power
432,419MW, of which China's total installed capacity is 140,000MW
Global Turbines Installed Capacity WIND POWER
WIND POWER
ESK FOCUS ON
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Key Parts for Wind Power Turbine OEM MARKET
Turbine
Expense Main Products
Electric Controller (35%)
Converter System 60% Cabinet, Connector Electrical Switches, Control
Components
Pitch System 20%
Main Controller 15%
Others 5%
Mechanical (30%)
Generator 50% Generator
Gear Case 30% Gear Case
Hydraulic Transmission 15% Hydraulic
Transmission
Others 5% -
Tower Nacelle (20%)
Tower 40% Tower, nacelle, C Parts, Lights,
Sensor, Cable, etc.
Nacelle 30%
Cables 15%
C-parts 15%
Blade (10%) Blade 90% -
Installation Material 10% -
Others (5%) - - -
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Key Parts for Wind Power Turbine OEM MARKET
45% No Chance
21% Converter System
Pitch System 7%
Main Controller 5%
Others 2%
Tower 8%
Nacelle 6%
Cables 3%
C-parts 1.5%
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New Business Introduction OUR SERVICE
Domestic Suppliers
Oversea Suppliers
Manufacture Factory
Wind Farm
Receiving &IQC
Warehouse Packing
Assembly
Elektroskandia China
Dispatching
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Supply Chain Management
Sourcing
Quality Control Global Portfolio
Management
Document& Database
Management
Customer Specific Product Packages
Custom Made Logistics
WE PROVIDE INNOVATIVE SERVICES
THAT OPTIMIZE SUPPLY CHAIN
VISIBILITY FLEXIBILITY PROFITABILITY
OUR SERVICE
New Business Introduction OUR SERVICE
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SUPPLY CHAIN MANAGEMENT
QUALITY CONTROL LOGISTICS GLOBAL
DEVELOPMENT AND COORDINATION
New Business Introduction OUR SERVICE
Procurement and supply chain development
Development and innovation Analyses of cost
Information management
Technical support
Supply performance management
The management of raw materials and semi-finished products
Inventory flexibility and waste material management
Supplier qualification and quality audit evaluation
Import and export Inspection of goods
Complaints and claims processing
Product test
Risk management
Import and export declaration
Receiving and distribution
Packing management
Wire cutting
Label identification
Group packaging
Flexible delivery
Package configuration
Freightage
Cooperation with other companies of Sonepar Group
The expansion service of customers’ global companies
The management of global suppliers and products
Business model of global replication
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New Business Introduction OUR SERVICE
FOCUS ON ONE-STOP SERVICE
OUR SERVICE
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New Business Introduction QUALITY CERTIFICATION
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VISIBLE COSTS
Scrap/Obsolete Cost
HIDDEN COSTS
New Business Introduction
Stock Management
SUPPLY CHAIN CHALLENGE
Warranty Cost
Packaging Cost
Transportation Damage
Replacement Cost
Delay Penalties
Badwill
Working Capital
Product Price Labor Cost
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New Business Introduction
Every GM of customers care for their profit
Our value is to drag your cost down and then lift your profit up
SUPPLY CHAIN CHALLENGE
Target Target Items Details Financial
Percentage ESK Value
Increase your revenue and margin
Sales Revenue xxxx US$ -
Net Profit xxxx US$ 8%
Gross Margin xxxx US$ 18%
Reduce your cost and expense
Material Cost xxxx US$ 65%
Headcount Cost Compensation & Benefit etc. 8%
Cost of Production Water & Electricity, Factory cost etc. 8%
Administration Cost HR, Purchase, Warehouse , QC, Finance, IT, Logistics etc.
8%
Selling Expense - 1%
Improve your performance
Better Service & Satisfaction
Report, Survey, EDI, Professional operation process, Consulting, etc.
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OEM Market
Wind Turbine Manufacturer
Wind Power Electric Control Systems OEM Customers
Wind Power Tower Systems OEM Customers
Target Customers
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Focus on supply chain
management of renewable energy
market by providing one-stop
service
Provide One Stop Service
To expand the scope of supply
special products, need to
promote special products to
supply capacity (Wind Power,
Solar industry manufacturer)
Promoting The Supply Ability
Support customer to build the
strong supply chain
management, support
customer to elevate
competitive and cost down
Establish Supply Chain Management
Market Direction BUSINESS DIRECTION
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7.8 7.3
5.9
3.1 3.1 3.0 2.8 2.7 2.7
1.8
2.6
0.1
0.3
Goldwind Vestas GE Siemens Gamesa Enercon Guodian Envision Ming Yang Senvion
Onshore Offshore
OEM Turbine Manufactures OEM MARKET
Performance of main Wind Turbine Manufacturers in 2015
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7.7
0.6 0.3
1.3
2.8 2.7 2.7 2.0
3.1
4.8
2.2
1.3
0.4
0.1
3.6 0.8
0.9 0.5
2.6
Goldwind Vestas GE Siemens Gamesa Enercon Guodian Ming Yang Envision CSIC
APAC AMER EMEA
OEM Turbine Manufactures OEM MARKET
Performance of main Wind Turbine Manufacturers in 2015
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OEM Turbine Manufactures in China OEM MARKET
≥7000MW
2200-3500MW
1100-2200MW
2200-3500MW
500-1000MW
≤500MW
Performance of Domestic Wind Turbine Manufacturers in China , 2015
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Wind Power Electric Control Systems OEM Customers.
OEM Wind Power Electric Control Systems OEM CUSTOMER
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The Global Wind Power Tower Market Has Reached $26 Billion
Wind Power Tower Customers OEM CUSTOMER
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MRO Market
Target Customers Wind Field Investors Platform For The Centralized Purchasing Spare Parts
Wind Turbine MRO Company
The Third-party Service Company
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1 The owner Operator, responsible for services, a subsidiary of established
3 The third-party service company, etc.
Wind power MRO market gradually grew up the situation of the three style:
2 Turbine manufacturers
Type Representative Characteristic
Subsidiary corporation of owner
company
Longyuan, United Power-SiDa, Datang
Undertaking MRO service orders of own
corporation Providing MRO services to other
companies
Subsidiary corporation of whole
machine manufacturers
Tian Yuan New Energy, Vestas etc.
Providing MRO service program of whole
machine with technology strength Maximizing the
service value MRO market will be affect by
fan market shares
The third-party service company
Shanghai Tanneng, Beijing Heneng
More additional services Covering the majority of
Problems about fan machines
MRO MARKET
Market Direction & Customers
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Wind Power MRO Business
0 ~ 5th year 6th ~ 20th year
- In Warranty = little demand - - Out Warranty = Business Opportunity -
> Turbine Life Cycle
> MRO Market Size
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360
774
1342
1871
2260
2742
3443
4361
4961
2012 2013 2014 2015 2016 2017 2018 2019 2020
Out Warranty MRO Spare Parts Market
RETROFIT
BIG PARTS
SPARE PART
OIL
Unit: M RMB
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MAIN PRODUCTS
Market Direction & Customers
GENERAL SUPPLIERS SPECIAL SUPPLIERS MECHANICAL SUPPLIERS CONSUMABLE PARTS
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Can we help out at the Mongolian market?
355 Qin Qiao Road, Jinqiao Export
Processing Zone, 201206,
Shanghai
P. R. China
+8621 6100 2500
+8621 6100 2599
www.elektroskandia.com.cn
THANK YOU THANK YOU
