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Electronicmarketing presentation 3.19.11_final (2)
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Transcript of Electronicmarketing presentation 3.19.11_final (2)
![Page 1: Electronicmarketing presentation 3.19.11_final (2)](https://reader031.fdocuments.in/reader031/viewer/2022032419/55a3dd211a28abf31f8b473c/html5/thumbnails/1.jpg)
![Page 2: Electronicmarketing presentation 3.19.11_final (2)](https://reader031.fdocuments.in/reader031/viewer/2022032419/55a3dd211a28abf31f8b473c/html5/thumbnails/2.jpg)
Electronic Communication
Building & growing your database
Online marketing StrategyGreat Web-Site
Social Media
E-Mail MarketingElectronic Newsletters
E-Blast Monthly Specials
Happy Birthday
Appointment reminders
![Page 3: Electronicmarketing presentation 3.19.11_final (2)](https://reader031.fdocuments.in/reader031/viewer/2022032419/55a3dd211a28abf31f8b473c/html5/thumbnails/3.jpg)
Ask for email address
On your website
Seminar attendees
Special events
Call in’s
Patient information forms
Building & Growing Your Database
![Page 4: Electronicmarketing presentation 3.19.11_final (2)](https://reader031.fdocuments.in/reader031/viewer/2022032419/55a3dd211a28abf31f8b473c/html5/thumbnails/4.jpg)
“Contact Us/E-Mail
Sign-Up” on your
WebsiteMake it easy for patients to sign
up.
![Page 5: Electronicmarketing presentation 3.19.11_final (2)](https://reader031.fdocuments.in/reader031/viewer/2022032419/55a3dd211a28abf31f8b473c/html5/thumbnails/5.jpg)
“Contact Us/E-Mail Sign-Up” on
your Website
Give them an incentive
An enter to win
A coupon for a spa service
A reason to sign up
Going to receive monthly specials
Notice of new products, procedures
![Page 6: Electronicmarketing presentation 3.19.11_final (2)](https://reader031.fdocuments.in/reader031/viewer/2022032419/55a3dd211a28abf31f8b473c/html5/thumbnails/6.jpg)
Electronic
Newsletters Specials mixed in with
news, skin care tips
Invitations to special events
Put a menu of all that in the
newsletter that skips to area
of interest
Link to your Facebook, Twitter
– ask them to “LIKE” you
Link to your website
Link to other websites of
interest
![Page 7: Electronicmarketing presentation 3.19.11_final (2)](https://reader031.fdocuments.in/reader031/viewer/2022032419/55a3dd211a28abf31f8b473c/html5/thumbnails/7.jpg)
E-Blast
Subject LineMake sure your
subject line stands out
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Post on WebsitePost the same newsletter
on your website that you
send to your patients
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Specials E-blast/
Newsletter Combo
Short one-liners listing all your
monthly specials and events
Each topic links back to your
website where more
information is listed
![Page 10: Electronicmarketing presentation 3.19.11_final (2)](https://reader031.fdocuments.in/reader031/viewer/2022032419/55a3dd211a28abf31f8b473c/html5/thumbnails/10.jpg)
Specials E-blast/
Newsletter Combo Links from e-blast go to a longer
version on your web page
All details about
specials, events, new
products, etc. are listed here
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Introduce
New Products
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Invite patients to a
seminar, special
event, Spa Day…
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Thank YouSend patients thank you notes
with incentives to come for a
consult, discounts on
services, etc.
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Great Web-Site
Social Media
E-Mail Marketing
•Electronic Newsletters
•E-Blast Monthly Specials
•Happy Birthday
•Appointment reminders
![Page 15: Electronicmarketing presentation 3.19.11_final (2)](https://reader031.fdocuments.in/reader031/viewer/2022032419/55a3dd211a28abf31f8b473c/html5/thumbnails/15.jpg)
Have a
Contest! Invite patients to like
you on Facebook
Offer an incentive
Easy way to build on
social media
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How can you gauge?
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56% of consumers made an online purchase in
2009 after receiving permission-based email.
Research has shown that “email marketing
generated a return on investment (ROI) of $43.62
for every dollar spent on it in 2009
46% of those surveyed say they rely on email to
share content with others, which is exactly what
you want them to do.
Email Marketing
Source: MarketingProfs, Sept. 2010
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Services You Can Utilize
Constant Contact
Smile Reminder
DirectForce
Your web hosting
company
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Online Marketing Keep them dreaming and
wishing!
Keep your information fresh
and new!
People who have had plastic
surgery and more likely to have
it again