Electronic Media Relations Pdf
-
Upload
ajspacemanspiff -
Category
Business
-
view
1.969 -
download
0
Transcript of Electronic Media Relations Pdf
![Page 1: Electronic Media Relations Pdf](https://reader031.fdocuments.in/reader031/viewer/2022032216/55a5b4511a28ab153a8b459e/html5/thumbnails/1.jpg)
Electronic Media RelationsChapter 10
![Page 2: Electronic Media Relations Pdf](https://reader031.fdocuments.in/reader031/viewer/2022032216/55a5b4511a28ab153a8b459e/html5/thumbnails/2.jpg)
Electronic Media Relations
“Most Americans still spend more hours in front of a television set than occupied by any other communications medium.”
It is changing:Americans are provided with a continuous loop of information
Specialized cable networks (FOOD network, ESPN, etc.) stream media non stop.
Talk Radio is becoming a huge political and social force.
![Page 3: Electronic Media Relations Pdf](https://reader031.fdocuments.in/reader031/viewer/2022032216/55a5b4511a28ab153a8b459e/html5/thumbnails/3.jpg)
Topics
Handling Television Interviews
The Video News Release
Satellite Media Tours
Public Service Announcements
The Growth of Talk Radio
Conclusion / Case Study / Talking Points
![Page 4: Electronic Media Relations Pdf](https://reader031.fdocuments.in/reader031/viewer/2022032216/55a5b4511a28ab153a8b459e/html5/thumbnails/4.jpg)
Handling Television Interviews
DO
Prepare
Be yourself
Be open and honest
Be brief
Play it straight
Dress for the occasion
Stop
DO NOT
Assume the interviewer is out to get you
Think everything you say will be aired
Let the interviewer dominate
Say “No Comment”
How to be effective on television:
![Page 5: Electronic Media Relations Pdf](https://reader031.fdocuments.in/reader031/viewer/2022032216/55a5b4511a28ab153a8b459e/html5/thumbnails/5.jpg)
Video News Release
1. What are the reasonable expectations of a VNR?
2. How should it be distributed?
3. What if it doesn't get picked up?
4. Is it important to localize?
5. Do all stations use VNRs?
6. What makes a good VNR?
7. What subjects are appropriate / which are not?
8. How much does it cost?
What is it?What to consider?
![Page 6: Electronic Media Relations Pdf](https://reader031.fdocuments.in/reader031/viewer/2022032216/55a5b4511a28ab153a8b459e/html5/thumbnails/6.jpg)
Satellite Media Tours
1.Defining objectives
2.Pitching the SMT
3.Last minute juggling
4.Satellite time
5.B-roll
6.Availability of dedicated phone lines
7.Spokespersons briefing
8.Consider controversy
9.Avoid becoming too commercial
What is it?What to consider?
![Page 7: Electronic Media Relations Pdf](https://reader031.fdocuments.in/reader031/viewer/2022032216/55a5b4511a28ab153a8b459e/html5/thumbnails/7.jpg)
Public Service Announcements
Public Affairs
Public Relations
Marketing Communications
Three Categories:
![Page 8: Electronic Media Relations Pdf](https://reader031.fdocuments.in/reader031/viewer/2022032216/55a5b4511a28ab153a8b459e/html5/thumbnails/8.jpg)
Talk Radio A Little History Stats and Figures
Four (4) Aspects must be considered to penetrate the radio market:
A Strong, Focused Message Localization Positive Spokespersons
Timeliness
![Page 9: Electronic Media Relations Pdf](https://reader031.fdocuments.in/reader031/viewer/2022032216/55a5b4511a28ab153a8b459e/html5/thumbnails/9.jpg)
Conclusion
“Advances in technology are opening the door to a new breed of public relations”
Cable is continuing to take the lead over networks.
The internet is providing yet another medium for people to get there news.
![Page 10: Electronic Media Relations Pdf](https://reader031.fdocuments.in/reader031/viewer/2022032216/55a5b4511a28ab153a8b459e/html5/thumbnails/10.jpg)
Conclusion
All of this adds the need for public relations professionals to master electronic media.
![Page 11: Electronic Media Relations Pdf](https://reader031.fdocuments.in/reader031/viewer/2022032216/55a5b4511a28ab153a8b459e/html5/thumbnails/11.jpg)
Case Study
The Yes Men - A Red Faced BBC
![Page 12: Electronic Media Relations Pdf](https://reader031.fdocuments.in/reader031/viewer/2022032216/55a5b4511a28ab153a8b459e/html5/thumbnails/12.jpg)
Talking Points
60 Minutes and the American Bankers Association