Electronic ColonialismInternational Communication

GROUP MEMBERS:SIDRA ARSHADZAREEN KHAN

MUSHAYADA ABDUL RAUFHURIYAH KHALID BUTT

21ST CENTURY

End of Communism

Increased integration of world markets

Rapid advancements of Communication Technology

• Media– Transmitting information to and aware public

• Electronic Media– Medium using electric signals

• Colonialism– Practicing power in extending control over weak

areas• Electronic Colonialism– Capturing areas by electronic means of media.

DEFINITIONS

Protect Cultural diversity and

Traditional cultures

• Sharing ideas and thoughts etc.

• Free flow of Information

Slumdog Millionare

• South to North• Developing country

uprise

Advertisements

• Connecting People• Share Happiness

etc.

ELECTRONIC COLONIALISM: THEORY

•Mental and psychological control

New Concept Of Empire:

•Disengaged global events from socio-cultural & historical contexts.

•Uprising of Arab World

Social Media Accelerates Media

•GOOGLE, Microsoft and Yahoo.

•English Language as preference.

•ICANN (Internet Corporation for Assigned Names and Numbers)•M

anage Internet protocol numbers and Domain Name System root.

Western Dominance:

•Cultural changes.

•Globalization

Restructuring Of Societies

•Effects of Television

•Media is True

Cultivation Theory

ELECTRONIC COLONIALISM: REDEFINED

• 1970- Career with Mc Luhan

– E-colonialism drawn on Medium is Message

• 1980s- Public study on demise of newspaper

– Negative impact of Internet over Print Media

• Power of Technology can shape Cultures

• Hegemonic power (US) controls cultural industry

Tom McPhail

CONTROLLING MINDS

CULTURAL DEPENDENCY

and DOMINANCE

CULTURAL IMPERIALISM

MEDIA IMPERIALISM

ECONOMIC IMPERIALISM

STRUCTURAL IMPERIALISM

ELECTRONIC COLONIALISM

"Media imperialism often described as a process whereby

the United States and western Europe produce most of the

media products, make the first profits from domestic sales,

and then market the products in third world countries at

costs considerably lower than those the countries would

have to bear to produce similar products at home”

Source: Wikipedia

OGAN: MEDIA IMPERIALISM

"The concept of cultural imperialism today [1975] best describes the sum of the processes

by which a society is brought into the modern world system and how its dominating

stratum is attracted, pressured, forced, and sometimes bribed into shaping social

institutions to correspond to, or even promote, the values and structures of the

dominating centre of the system. The public media are the foremost example of

operating enterprises that are used in the penetrative process. For penetration on a

significant scale the media themselves must be captured by the

dominating/penetrating power. This occurs largely through the commercialization of

broadcasting.“

Source: Wikipedia

SCHILLER: CULTURAL IMPERIALISM

• Canada and Italy

– One company controls Maximum media in each.

• Biased and ownership filter

• WARNER BROS, BBC, DISNEY ETC.

• STAR PLUS

• ADVERTISEMENTS

– Latest mobile phones and technology

ELECTRONIC MANIPULATION

• Africa has gone from 34 million to 140 million, a 317% increase.

• Asia has gone from 418 million to over 1 billion, a 143% increase.

• Europe has gone from 322 million to 501 million, a 56% increase.

• The Middle East has gone from 20 to 77 million, a 294% increase.

• North America has gone from 233 to 273 million, a 17% increase.

• Latin America (South & Central America) has gone from 110 to 236 million, a 114% increase.

• Oceania (including Australia) has gone from 19 to 24 million, a 27% increase.

NO. OF INTERNET USERS WORLDWIDE: 2007-2012

Globalization as a new version of Western Cultural Imperialism

Subtly but powerfully, Western cultures are superior to the cultures of the Third World.

First world wants to control third world by any means

CRITICS

1. Improve accessibility of Electronic media to

Peripheries.

2. Unbiased flow of information

3. Preserve cultural diversity

4. Adopt culture re-enforcements rather than

what takes away culture.

CONCLUSION