Electric Coops and Social Media
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1All content copyright © 2013 CafePress. All rights reserved. CafePress is a registered trademarks of CafePress Inc. All other trademarks noted herein are those of their respective owners
Online Retail Insights To Help Your BrandJason Falls, VP Digital Strategy, CafePress Inc. | April 2, 2014
2All content copyright © 2013 CafePress. All rights reserved. CafePress is a registered trademarks of CafePress Inc. All other trademarks noted herein are those of their respective owners
What can social media do?
7 Business Drivers of Social Marketing
• Enhance Branding & Awareness
• Protect Your Reputation
• Enhance Public Relations
• Build Community
• Enhance Customer Service
• Facilitate Research & Development
• Drive Sales & Leads
3All content copyright © 2013 CafePress. All rights reserved. CafePress is a registered trademarks of CafePress Inc. All other trademarks noted herein are those of their respective owners
RESPONSIVENESS
Rapid CommunicationsProtect Your Reputation
4All content copyright © 2013 CafePress. All rights reserved. CafePress is a registered trademarks of CafePress Inc. All other trademarks noted herein are those of their respective owners
CONFIDENCE BUILDING
Proof to the PuddingEnhance Branding & Awareness
5All content copyright © 2013 CafePress. All rights reserved. CafePress is a registered trademarks of CafePress Inc. All other trademarks noted herein are those of their respective owners
CO-CREATE
Educate Your AudienceBuild Community
6All content copyright © 2013 CafePress. All rights reserved. CafePress is a registered trademarks of CafePress Inc. All other trademarks noted herein are those of their respective owners
DRIVE ACTIVITY
Amplify your messageEnhance Branding & Awareness, Drive Sales/Leads
Mike Couick – CEO, Electric Cooperatives of South Carolina
• Facebook advertising produces dividends
• Inexpensive and produces results
• 15,000 messages to the EPA in two weeks
Electric Co-op Today, March 16, 2014
7All content copyright © 2013 CafePress. All rights reserved. CafePress is a registered trademarks of CafePress Inc. All other trademarks noted herein are those of their respective owners
BRAIN FOOD
Things to consider• Facebook is about to make you buy exposure
• It’s not about numbers, but quality of engagement
• Establish clear goals
• Measure to the goals & optimize around them
• Social channels are like a lobby
8All content copyright © 2013 CafePress. All rights reserved. CafePress is a registered trademarks of CafePress Inc. All other trademarks noted herein are those of their respective owners
TWEET THIS
- Jason Falls
“When you offer great reward, customers will sign up to dive into your funnel.”
(Tweet that!)
@JasonFalls
Damn Handsome
SocialMediaExplorer.com
JasonFalls.com