October TAKS Exit Level 2013 October 21-24, 2013 EHS October 10, 2013 1:15 Conference Room.
ElectNext October 2013
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Transcript of ElectNext October 2013
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We lived in a world in which every person were equipped to be an informed, engaged citizen?*
WHAT IF
* And getting there were a huge market opportunity?
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WE AREA founding team of passionate civic technology entrepreneurs,and a supporting team of renowned experts and investors.
Keya DannenbaumFounder/CEOHillary 2008Stanford, Wharton
John MertensChief Technology OfficerCode for America FellowFull Stack ROR
Manya SchepsChief Product OfficerDesigner, Artist, CoderStartup Veteran
Dave ZegaHead of Biz DevPolitics/Policy MACampaign Veteran
Bill BradleyFmr Sen, NJ
Jeb BushFmr Gov, FL
Tom JohnsonFmr CEO, CNN
Will CrowderComcast Vntrs.
Ben WirzKnight Fdn.
Capital Raised: $1.3M
Charlie O’DonnellBklyn Bridge Vntrs.
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WE HAVEEstablished ourselves as a leading third-party content provider to a national network of news publishers.
Candidate-matcher: 50-state reach, 1000% monthly growth, 3.2M users at peak
Political ‘baseball cards’: 100% monthly growth, 1M+ uniques/month, 5.6%CTR
2012
2013
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THE OPPORTUNITYPublishers’ revenues are suffering on the internet. A recent trends offers a promising solution.
THE PROBLEM: Most native ad units sell the editorial to sponsors, creating church-and-state tension for publishers.
NATIVE ADVERTISING
280%✓ Non-interruptive✓ In-stream and contextual✓ Preserves integrity✓ Builds trust ✓ Adds value
3x time spent10x engagement67% more brand recall24% more purchase intent...than traditional display ads
to $4B by 2017
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FEATURED PERSPECTIVESThe native ad platform that creates a premium channel for expert commentary appended directly to the news.
HOW IT WORKS
INTRODUCING
Experts add contextual, branded
commentary to issue-relevant news.
Publishers get engaging high-
quality content at a premium rev share.
@ $500/FP @ 60/40 split
ARTICLE HEADLINE
ARTICLE BYLINE
FPs LIVE HERE
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FPs IN THE WILD✓Above Outbrain/Taboola✓Appended to the editorial
✓Above Reader Comments
Byline
Outbrain
Comments
End Editorial
✓50x engagement over display ads
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1 Publication 2 Organizations 22 business days
CASE STUDY
“I LOVE THIS PRODUCT! It’s the only way to communicate in sync with a developing news cycle, and with better metrics than anything else we’ve tried on Philly.com”
Catie StephensonCommunications Director, PennCAN
"We've been so impressed with Featured Perspectives. They far out-perform our other below-article monetization widgets, and with great, relevant content."
Bob McGovernExecutive Producer, Philly.com
Organization Publisher
$500/FP
$4250 remitted
$348 effective RPM
$16 effective RPC
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PROJECTIONS
ADDRESSABLE MARKET@ 125 Publishers, $500/perspective
$900M
2013 2014 2015Publishers 10 59 125Customers 24 237 419Net Revenue 114,017 3,731,036 11,667,725COGS 69,731 1,177,066 2,911,078Gross 44,287 2,553,970 10,752,468OPEX 263,400 1,089,978 1,762,266EBITDA (219,113) 1,463,991 8,990,170
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LET’S BUILD IT
MILESTONES
Keya Dannenbaum | 609.290.0068 | [email protected]
2013: 25 customers, refine product/pricing2014: 200 customers, breakeven, scale salesforce 2015: 400 customers, $10M+ topline revenue