Elaboration Likelihood Model

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Elaboration Likelihood Model of Richard Petty and John Cacioppo

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The Elaboration Likelihood Communication Theory model, by Richard Petty and John Cacioppo, presented through pictures.

Transcript of Elaboration Likelihood Model

Page 1: Elaboration Likelihood Model

Elaboration Likelihood Model

of Richard Petty and John Cacioppo

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The Central Route

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The Peripheral Route

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Motivation for Elaboration

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Ability for Elaboration

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Type of Elaboration

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Elaborated Arguments

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Peripheral Cues

L.S.C.A.R.S.

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Practical Advice for Persuader


1 Likelihood and Hidden Markov model

1 Likelihood and Hidden Markov model

Cincinnati Bengals Elaboration Likelihood Model Madeline McGarey.

Cincinnati Bengals Elaboration Likelihood Model Madeline McGarey.

QUT Digital Repository: //eprints.qut.edu.au/39406 Kerr, Gayle F., Beede, Park, Proud, William, & Schultz, Don (2010) The elaboration likelihood model in the new millennium : an exploration

QUT Digital Repository: //eprints.qut.edu.au/39406 Kerr, Gayle F., Beede, Park, Proud, William, & Schultz, Don (2010) The elaboration likelihood model in the new millennium : an exploration

Atelier 4 - Elaboration et révision de son business model

Atelier 4 - Elaboration et révision de son business model

Elaboration Likelihood Model - Weeblyaioic.weebly.com/.../elaboration_likehood_model.pdf · Peripheral route change can be either positive or negative, but it won’t have the impact

Elaboration Likelihood Model - Weeblyaioic.weebly.com/.../elaboration_likehood_model.pdf · Peripheral route change can be either positive or negative, but it won’t have the impact

Effects of mood on high elaboration attitude change: the ... · standing the roles of mood in persuasion, the Elaboration Likelihood Model (ELM Petty and Cacioppo, 1986), posits that

Effects of mood on high elaboration attitude change: the ... · standing the roles of mood in persuasion, the Elaboration Likelihood Model (ELM Petty and Cacioppo, 1986), posits that

Likelihood and Conditional Likelihood Inference for ...dzhang2/paper/cgamm.pdf · Likelihood and Conditional Likelihood Inference for Generalized Additive ... in the model and marginal

Likelihood and Conditional Likelihood Inference for ...dzhang2/paper/cgamm.pdf · Likelihood and Conditional Likelihood Inference for Generalized Additive ... in the model and marginal

Desia Dunn Elaboration Likelihood Model (Chapter 5- Persuasion)

Desia Dunn Elaboration Likelihood Model (Chapter 5- Persuasion)

ホーム｜厚生労働省—Elaboration likelihood model —Elaboration likelihood model • : -Prospect Theory (targeting) (segmentation) -z-l,z 1-1 -2 : —X Created Date 2/10/2009

ホーム｜厚生労働省—Elaboration likelihood model —Elaboration likelihood model • : -Prospect Theory (targeting) (segmentation) -z-l,z 1-1 -2 : —X Created Date 2/10/2009

Chapter 5simplypsychology.org/Elaboration Likelihood Model.pdf · called the Elaboration Likelihood Model (ELM), states that the amount and nature of the thinking that a person does

Chapter 5simplypsychology.org/Elaboration Likelihood Model.pdf · called the Elaboration Likelihood Model (ELM), states that the amount and nature of the thinking that a person does

STRUT ELABORATION IN STRUT-AND-TIE MODEL - INCDconstructii.incd.ro/Archive/2012-2/Constructii_2012_Vol.13_No.2_ID... · Strut elaboration in strut-and-tie model &216758& ,, – No.

STRUT ELABORATION IN STRUT-AND-TIE MODEL - INCDconstructii.incd.ro/Archive/2012-2/Constructii_2012_Vol.13_No.2_ID... · Strut elaboration in strut-and-tie model &216758& ,, – No.

MODEL ELABORATION LIKELIHOOD DALAM PEMBENTUKAN PERSONAL … · personal branding on Youtube can be analyzed using the Model Elabation Likelihood. This is because both the central

MODEL ELABORATION LIKELIHOOD DALAM PEMBENTUKAN PERSONAL … · personal branding on Youtube can be analyzed using the Model Elabation Likelihood. This is because both the central

MODEL ELABORATION LIKELIHOOD DALAM PEMBENTUKAN …

MODEL ELABORATION LIKELIHOOD DALAM PEMBENTUKAN …

PSY 321 Persuasion & Attitudes Dr. Sanchez. Today’s Plan: Persuasion Elaboration Likelihood Model: Last Week Persuasive Cues Self-persuasion Persuasion.

PSY 321 Persuasion & Attitudes Dr. Sanchez. Today’s Plan: Persuasion Elaboration Likelihood Model: Last Week Persuasive Cues Self-persuasion Persuasion.

The Elaboration Likelihood Model - National Cancer Institute · The Elaboration Likelihood Model (Petty & Cacioppo, 1981; ... THE FOLLOWING MECHANISMS ARE OF INTEREST… ... variables

The Elaboration Likelihood Model - National Cancer Institute · The Elaboration Likelihood Model (Petty & Cacioppo, 1981; ... THE FOLLOWING MECHANISMS ARE OF INTEREST… ... variables

Elaboration Likelihood Model(1)

Elaboration Likelihood Model(1)

The Elaboration Model Edouard Manet: The Railway, 1873.

The Elaboration Model Edouard Manet: The Railway, 1873.

Attitudes and Persuasion Chapter 7. Persuasion and Attitude Change 1. A Two-Process Approach to Persuasion Elaboration-Likelihood Model Heuristic-Systematic.

Attitudes and Persuasion Chapter 7. Persuasion and Attitude Change 1. A Two-Process Approach to Persuasion Elaboration-Likelihood Model Heuristic-Systematic.

Elaboration likelihood model: A missing intrinsic emotional … · 2017-08-23 · human history. It was approximately 2,400 years ago that Aristotle clearly identified the three

Elaboration likelihood model: A missing intrinsic emotional … · 2017-08-23 · human history. It was approximately 2,400 years ago that Aristotle clearly identified the three

Top ten things to know about elaboration likelihood

Top ten things to know about elaboration likelihood