El Arte del Pitching / Outliers School Educación
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Transcript of El Arte del Pitching / Outliers School Educación
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El Arte del PITCHING Hugo Pardo Kuklinski
OutliersSchool • 12/2012
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Twitter reinventó el pitch Brevedad, foco y viralidad
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Estética del anuncio + storytelling
de video educativo
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Emoción + humor+ provocación
siempre funcionan
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No más de 10 ideasInventar palabras
Generar buzzwords
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Una idea radical bien argumentada
TED como referencia
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Pertinencia • honestidad vs intrusivo • bullshit
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Remix (Amnesty International)Pertinente y honesta VS intrusiva y bullshit
Remix y glocal
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Boy in Blue_Kid Playing at L’Illa Diagonal, por Carlos Lorenzo. Flickr
Producción low cost *
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Users son nodos de opinión pública
Aspirar a viralización
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Guión con tempo gestual • silencios
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¿El mejor pitch de todos los tiempos?
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