Why and who should start exportLocalisation process

The path to successful international e-commerce

MakesYouLocal• Established 2010, 100% focus on crossborder e-commerce • Worked with more than 250 businesses from more than 10

different countries to more than 10 different countries • Cover the Nordic and now also the Baltic countries with our own

e-commerce specialists

• Part of the Salesupply network with offices all over EU and in the US

Clients

Is it difficult to sell abroad? - And what is needed to make it a success?

Yes, each country has its own culture, legislation and e-commerce habits

508 million people 28 countries 24 languages 11 currencies

Various legislation Implementation of EU law differs from country to country Different marketing channels Shopping habits differ Many different payment methods

Be Baltic company instead of Lithuanian

Take advantage of your knowledge of neighbors' culture and habits

Profitable plant; it is easier to keep costs down where your experience and skills useful

Low risk; location costs are low and you can solve more things yourself

• Choose the right country • The competitive situation • Businesscase

• GTM strategy

• Localisation of the shop • Build trust • USP’s

• Focus on the conversion rate • Understand the market • Optimise processes

• Build volume through localised marketing

• Marketing investment

• Optimise and re-negotiate based on new volume

• Set new goals

Launch

Is it difficult to sell abroad? - And what is needed to make it a success?

Choose the country and get an overview of the project

Lancering

• How can I match the competition? • How big is the investment in time and money?

Main online competitors in the new country A benchmark of your competitors’ web shops Price comparison of your most important products and brands Insights in the marketing environment, important channels An estimate of the online marketing cost for promoting your products Input on customer expectations on delivery and return

Localization is all about the customer to answer "yes"

Lancering

I am so confident in the store that I can think of to buy and pay for products in it?

Translations Product text translations Legal package Payment & trustmarks Logistic Local “Look & Feel” Virtual office

When a customer is afraid to place an order, it is because the answer to the following questions

are unsatisfying

• Do I trust the shop enough to buy and pay for the products? • Am I satisfied with the delivery time and delivery terms? • Do I trust that the shop will refund me, if i regret my purchase? • Is the return proces convenient and fair?

Lancering

Understand the market and get control of the operation

Focus on the conversions, the target is the same level as in the domestic market!

Secure so your logistics and customer service process works!

Be sure that your first customers are satisfied

Lancering

Invest in marketing and increase volume

Create volume through targeted and localized marketing efforts.

Lancering

Optimize processes, reduce costs and so on ....

Optimizing operations, better agreements on logistics and payment.

The project was completed and successful.

• Choose the right country • The competitive situation • Businesscase

• GTM strategy

• Localisation of the shop • Build trust • USP’s

• Focus on the conversion rate • Understand the market • Optimise processes

• Build volume through localised marketing

• Marketing investment

• Optimise and re-negotiate based on new volume

• Set new goals

Launch

What is your next step??

Market scanRoadmap

Localisation

Growth plan

Site check

Market report

Manual Norge

Customer support

Online marketing

Shop management

Text translations

Launch

Where we can help you

Successful expansion abroad is not a sprint, it's a marathon

What does it cost to operate a shop in a new market?

Business development

Newsletter and activities to existing customers

Online marketingMaintenance and operation of the

online shop

Customer Service, lectured on your products and processes - and with

back-up in case of illness and

At a cost of an employee, we operate a webshop in Baltics, Nordic or west Europe markets

donatas@makesyoulocal.com linkedin.com/in/donatasgudelis +37069337346

makesyoulocal.com/blog twitter.com/makesyoulocal

Donatas Gudelis