Ekslusivt Linkedln indblik_MortenAlbæk
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Welcome LinkedIn as business driver WELCOME AS BUSINESS DRIVER
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Slides fra Huset Markedsføring/Vertic arrangement
Transcript of Ekslusivt Linkedln indblik_MortenAlbæk
Welcome
LinkedIn as business driver
WELCOME
AS BUSINESS DRIVER
#WeAreVertic
9.00 - 9.05 Welcome9.05 - 9.40 Energy Transparency by Morten Albæk, Vestas
9.40 - 9.50 My own LinkedIn journey10:00 - 10:45 Office365 by Trine Tirsgaard, Microsoft
10:45 - 11.15 LinkedIn, James Gill
11:15 - 11.30 Q&A
AGENDA
MY OWN LINKEDIN JOURNEY
2006Created my own profile
2008Hired my first non-Danishemployee through LinkedIn
2008Connected with President Obama
2010Crossed the 1000 connections mark
2012Launched the Vestas Energy Transparency campaign
2007 Relocated to New York
2008Closed our first business deal via LinkedIn, based on an Inmail to Konica Minolta Business Solutions CMO
2009 Closed 2nd, 3rd and 4th business deals through LinkedIn
2011Reached out to LinkedIn in 2011 regarding a “big idea”
2013 Vertic became part of the partner program
THE LINKEDIN OPPORTUNITY
Campaign vs.
Platform
Targeting &
User data
Set the rightKPIs
Breaking effectively into a new market segment
Positioning Branding Driving business
ENERGY TRANSPARENCY
34,000 Consumers28 Brands
Consumer Perception34% of consumers worldwideperceive the Starbucks brand to beclimate-friendly.
Improved Perception74% of consumers would have an improved perception of the Starbucks brand if they knew about the company’scommitment to wind energy.
Inclined to Buy60% of consumers worldwide wouldbe more inclined to buy Starbucks products if they knew about itscommitment to energy.
BIG DATA CREATED THE STORIES
WE USED LINKEDINFOR TARGETING
Companies Roles
+31 more
Geography
CEO
CMO
C-Level
Employees
Content
Messaging
MESSAGING
The combination of a compelling business case, unique content and the opportunity to target a specific audience provided Vertic with the ability to push engaging, customized messages and increase relevancy.
USING PROFILE DATA TO PERSONALIZE AN INTERACTIVE EXPERIENCE
RESULTS
11 million impressions Overall CTR reached 0.08% Highest clickthroughrate of 0.17%
10.680 corporate executives,employees and key opinion
leaders visited
Averaging 7.02 minutes 80% of target key opinion leaders visited the site
30% of top executives in theTarget group visited the site
+ 8 minutes user sessions
These are the data that you usually see from digital campaigns….
