Ekse Booklet by Victor Dladla

8/2/2019 Ekse Booklet by Victor Dladla

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A design standards manual.

For use by Ekse ofces, agents & representatives.



THIS PAGE WAS LEFT BLANK ON PURPOSE



INDEX

1. IDENTITY ELEMENTS

1.1 Corporate Signature

1.2 Signature Symbol

1.3 Signature logotype & slogan

1.4 Signature Space & Proportion1.5 Signature Colours_ standard colours

1.6 Signature Colours_ black & white

1.7 Signature Colours_grayscale

1.8 Signatue Colours_ background colour

1.9 Colour Palette

1.10 Corporate Typeface

INTRODUCTIONHow to use the ekse Manual

2. STATIONERY

2.1 Bussiness Card

2.2 Recharge Voucher

2.3 Letterhead

2.4 Simcard Holder2.5 Simcard

2.6 Simcard Package

2.7 Simcard Booklet

2.8 Flyer

3. OTHER APPLICATIONS

3.1 Email Signature

3.2 Stuff t-shirts

3.3 Shopping Bag

3.4 Usb Moderm

3.5 Cellphone Wallpaper 3.6 Ettkse Stores



INTRODUCTION

How to use the ekse Manual



The ekse corporate signature

is our single most important

identifier. It is intimately

linked with our services and

will come to embody many

emotional aspects as well.

The corporate signature

comprises of 3 elements, the

logotype and symbol and

the slogan, all which appear

in specific proportional

arrangements, and spacing

and size relationships.

As such, the should be

no attempt to alter the

proportional arrangements of

the signature elements, either

by spacing or resizing



2

SIGNATURE SYMBOL

The unique Ekse symbol stands fo balance and harmony, and our commitment to quality and wholeness. It

represents our tradition of integrating diverse ideas and solving complex problems

The tilt c shapes on top are

basiccly and illustration of

how fluent our nework is.

When the shapes are

combined they make abalance, harmony e like shape

, which is tilted up.

The illustrations may never be

confussed with tthe symbol, in

addition the will be no ma-

nipulation of the symbol

Please note the illustration at

the top bar are only the origin

or the histor y of how the sym-

bol came to be



3

SIGNATURE Logotype & Slogan

The logotype is a comic sans

ms typeface sim ply, it’s a

playfull typeface thus our

tagert audience will find it

appealing.

As such it should never be re-

placed or changed The same

goes for logotype.

The slogan is century gothic

regular typeface, This type -

face is clean, simple,it’s quali -

ties will reflect on the brand



4

The corporate signature comprises o 3 elements, the logotype and symbol and the slogan, all which appear in

specifc proportional arrangements, and spacing and size relationships.

SIGNATURE_SPACE AND PROPORTION

Clear space refers to a

distance of “X”, as a unit of

measurement, surrounding

each side of the ekse signature.

“X” equals 9.904 mm.

minimum size of the signature

with a slogan. the logo with a

slogan can’t be smaller than

this size

minimum size of the signature

without a slogan. the logo

can’t be smaller than thi s size

A minimum clear space

requirement has been

established to ensure the

prominence and clarity of the

ekse signature.

It is essential that the ekse

signature remains free of all

graphics, taglines, identities,

and typog raphy.



5

SIGNATURE COLOUR_standard colour



6

SIGNATURE COLOURS_ black and white



7

SIGNATURE COLOURS_ grayscale



8

SIGNATURE COLOURS _ background colour



9

COLOUR PALETTE



10

PRIMARY TYPEFACE

Century Gothic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Myriad Pro


abcdeghijklmnopqrstuvwxyz

0123456789

Comic Sans MS


abcdefghijklmnopqrstuvwyz

0123456789

As with the corporate colours, the fonts are an integral part of our visual identity. The

following fonts are to be used in all ofcial documents or communications.

SECONDARY TYPE -some of the primary typeface maybe used if available

Calibri



0123456789

Kalinga



0123456789

CORPORATE TYPEFACE



11

This page shows a typical layout for a business card as an example. Actual size: 90 x

50mm. Shown here at 40% of the actual size. The business card must always be printed in

full colour.

STATIONERY BUSSINESS CARD



12

STATIONERY RECHARGE VOUCHER

This page shows a typical layout for a recharge voucher card as an example. Actual

size: 54 x 63 mm. Shown here at 60% of the actual size. The recharge voucher card must

always be printed in full colour.

front cover

back cover



13

STATIONERY RECHARGE VOUCHER

This page shows a typical layout for an A4 letterhead as an example. Actual size: 210 x

297mm. Shown here at 55% of the actual size. The letterhead must always be printed in

full colour.



14

SIMCARD HOLDER

This page shows a typical layout for a simcard holder as an example. Actual size: 84 x 54

mm. Shown here at 100% of the actual size. The simcard holder must always be printed in

full colour.

front side

back side



15

SIMCARD

This page shows a typical layout for a simcard as an example. Actual size: 2.8 x 1.8 mm.

Shown here at 400% of the actual size. simcard must always be printed in full colour.



16

SIMCARD PACKAGE

This page shows a typical layout for a simcard package as an example. Actual size:

100.9 mm x 82.855 mm. Shown here at 67% of the actual size. The simcard package must

always be printed in full colour.

front side

back side



17

SIMCARD BOOKLET

This page shows a typical layout for a simcard booklet as an example. Actual size: 92

mm x 82mm. Shown here at 56% of the actual size. The simcard booklet must always be

printed in full colour.

front side

back side



18

FLYER

Actual size: 128 mm x 170 mm. Shown here at 70% of the actual size.



19

EMAIL SIGNATURE



20

OTHER APPLICATION_stuff t-shirt



21

OTHER APPLICATION_shopping bag

This page shows a typicallayout for a shopping bag as an

example. Please not this is not

the actual size.



22

OTHER APPLICATION_usb moderm



23

OTHER APPLICATION_cellphone wallpaper



24

Ekse Stores



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Ekse Booklet by Victor Dladla

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