EKOS RESEARCH ASSOCIATES 0 Privacy: Changing Attitudes in a Tumultuous Time Presentation to: 6 th...
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Transcript of EKOS RESEARCH ASSOCIATES 0 Privacy: Changing Attitudes in a Tumultuous Time Presentation to: 6 th...
EKOS RESEARCH ASSOCIATES 1
Privacy: Changing Attitudes in a Tumultuous TimePresentation to:6th Annual Privacy and Security WorkshopToronto, November 4th 2005
Copyright 2005 (No Reproduction Without Permission)
EKOS RESEARCH ASSOCIATES 2
Historical context Early 1990s
High concerns / not rooted in experience Lingering effects of Orwell/post war
Late 1990s Decline in broad concerns / growing comfort with technology
Early 2000s Tech bubble burst, new skepticism September 11th created an almost unlimited mandate for
security
Today, at the mid-point of the decade Renewed focus and attention on privacy Concerns squarely focused on informational privacy
EKOS RESEARCH ASSOCIATES 3
6051 47
57 53 59 62
0
20
40
60
80
1992 1998 1999 2000 2001 2003 2005
Broad PerceptionsQ: I feel I have less personal privacy in my daily life than I did
ten years ago.
% o
f Can
adia
ns a
gree
ing
EKOS RESEARCH ASSOCIATES 4
% of Canadians who… 1992 2005
have a household personal shredder < 1 (?) 35
have been a victim of identity theft ? 10have experienced serious invasion
of privacy 18 17
type of serious invasioncomputer hacking 0 10
credit/financial fraud 5 16
do not know/no response 30+ 9
A new landscape
EKOS RESEARCH ASSOCIATES 5
% of Canadians who…
are Internet users 75-80
with home Internet access 72who believe home Internet access is
necessary 69
who have bought online 43
who currently bank online 43
ICT activity
EKOS RESEARCH ASSOCIATES 6
71
54 50 46 45
0
20
40
60
80
1992 1998 2001 2003 2005
Companies and personal informationQ: I don’t mind companies using information about me as long as
I know about it and can stop it.
% o
f Can
adia
ns a
gree
ing
EKOS RESEARCH ASSOCIATES 7
61 65 69 69 70
0
25
50
75
100
1999 2000 2001 2003 2005
Government service delivery
57 53 48
0
25
50
75
100
2001 2003 2005
Prefer single govt identity card for transactions
Believe fed govt has single database on citizens
% o
f Can
adia
ns a
gree
ing
% o
f Can
adia
ns a
gree
ing
EKOS RESEARCH ASSOCIATES 8
41
11
48
10
20
40
60
80
100
Disagree Neither Agree DK/NR
Collective security & individual privacyQ: Police and intelligence agencies should have more powers to
ensure security even if it means Canadians have to give up some personal privacy safeguards.
EKOS RESEARCH ASSOCIATES 9
Malcolm SaravanamuttooVice President, EKOS Research Associatest: 613.235.7215e: [email protected]