Ein offener Markt für digitale Mobilitätsservices · Tanmaya Mahapatra Service Mashups...

Lehrstuhl für Software Engineering betrieblicher Informationssysteme (sebis)

Fakultät für Informatik

Technische Universität München

wwwmatthes.in.tum.de

Ein offener Markt für digitale MobilitätsservicesErster ITS Deutschland Kongress Hypermotion, Frankfurt, 21.11.2017

Prof. Florian Matthes

Towards an open market of digital mobility services

The digital transformation of mobility and transportation

Challenges for the established players

The TU München Living Lab Connected Mobility

Outlook

An open market of digital mobility services

© sebis171121 Matthes Hypermotion Offener Markt für digitale Mobilitätsservices 2

Cars are becoming a victim of their own success

Mittlerer Ring, München, Germany


Source: http://www.sueddeutsche.de/muenchen/citymaut-debatte-in-muenchen-freie-fahrt-gegen-bezahlung-1.1487380

Increasing automation

Drivers become passengers

New mobility options

E-bike, E-scooter, Segeway, Hyperloop, …

Vehicle communication and

connectivity

Many-to-many communication

opens new possibilities

Mobility services and

shareconomy

from ownership to access

Technology trends lead to new solutions


„Something interesting is happening“

Tom Goodwin


Source: http://techcrunch.com/2015/03/03/in-the-age-of-disintermediation-the-battle-is-all-for-the-customer-interface/

The world‘s most valuable retailer…

… has no inventory

The world‘s largest taxi company…

… owns no fleet

The world‘s most popular media owner…

… creates no content

The world‘s largest accommodation provider…

… owns no real estate

Competition by strong customer-focused digital players


Uber

Apple Maps

Apple Siri

Apple Passbook

Apple Wallet

Apple Watch

Google Maps

Google Android

Google Analytics

Google Now

The mobility market is highly fragmented

Infrastructure: Urban vs. rural areas

Culture: Munich vs. Copenhagen vs. Singapore vs. Mexico City

Mobility demands:

School kids, students

Families

Tourists

Business travelers

Elderly people

Handicapped people

Enterprises

Cities & public services (police, fire brigade, medical doctors, …)

Legislations: EU, US, China, …

Privacy, liability, financial risks,


Vison: An ecosystem of mobility-related services integrated in a user-

centered way


Seamless customer-centric

integration of all mobility services.

My fleet, my data, my apps, my

customers, …

Example: Car2Go (Daimler) Example Apple: Maps, Calendar,

Wallet, Siri, Third-Party Apps

Mobility service providers

Value-adding service providers

Example: Moovel (Daimler)

Acquisitions and partnerships


Example: Connected Mobility Lab

BMW GROUP, SIEMENS, HERE



The digital transformation of mobility and transportation

Challenges for the established players


Guiding principles

Research overview and highlights

Fostering the ecosystem

Outlook



Exponential organizations: Outside-in vs. inside-out thinking


Project network and project partners

Start-ups, Software & Data Providers, Investors, Big Players, …


New network partners are welcome!

Contact: [email protected]

Beiträge des TUM Living Lab Connected Mobility


Senior researchers


Junior researchers (postdocs & PhD candidates)


Tanmaya Mahapatra

Service Mashups

Entwicklungsunterstützung

Felix Michel

Partner On- &Off-

Boarding

Amjad Ibrahim

Accountability

Anne Faber

Crowdsourcing & -

innovation

Vittorio Cozzolino

Sensing on Demand

Jörg Landthaler

Integriertes Monitoring

Infrastruktur, Services &

Business

Daniel Herzog

Kollaborative & soziale

Mobilitätsdienste

Michael Haus

Proximity Services

Ömer Uludag

Plattform & Ökosystem

Governance

Varun Pandey

Geospital Big Data

Exploration

Andreas Kipf

Integrationsplattform für

temporale

geographische Daten

Dr. Kristian Beckers

Accountability

Martin Kleehaus

Visueller Service-

Management Leitstand

Dr. Ilias Gerostathopoulos

Technische Plattform-

Architektur

Georgios Pipelidis

Modelle & Werkzeuge

für Indoor-Karten

Nihan Celikkaya

Umweltsensitives

Verkehrsmanagement

Sasan Amini

Verkehrsmanagement

bei Großereignissen

Dr. Markus Böhm

Geschäftsmodelle

Plattformanbieter

AP 4: Use Cases

AP 2: Platform Requirements, Business Models, Value Networks

AP

1: G

ove

rnan

ce

AP 3: Platform Architecture and Core Services

AP 5: Geospatial-Temporal Analytics

Indoor NavigatonEco-Friendly

Traffic Management

Collaborative & Social

Mobility Solutions

Partner On- and Off-

Boarding

Crowdsourcing and

Crowdinnovation

Service Mashups

Developer Support

Traffic Management

for Big Events

Industrie

Integrated, Multi-Level

Monitoring

Visual

Service Management

Control Station

Geospatial &

Temporal

Main Memory DB

Integration Platform

for Geospatial and

Temporal Data

Beiträge

Community

Pla

tfo

rm a

nd

Eco

syste

m

Go

ve

rna

nce

Ind

ustr

ie

Community

Industry

IndustrieIndustry

Beiträge

CommunityCommunity

IndustrieIndustry

IndustrieIndustrie

Ind

ustr

y

TP XY

AP X AP X AP X

Industry Community

Research Industry Community / Ecosystem

Innovative

Business Models

AP

6: P

ilot

Serv

ice

Del

iver

y

Ind

ustr

y

Sensing on Demand

Proximity ServicesAccountablity

Technical Platform

Architectures


Collaborative and Social Mobility Services

Mobile Event Recommendations Intermodal Route Planning

City Trip Recommendations


Eco-Sensitive Traffic Management


Models and Tools for Indoor Mapping


Private Proximity Services


Sensing On Demand


Integrate and exploit resources at

the edge of the network to augment

Cloud capabilities and optimize

existing services

Design a virtualization-based, on-

demand sensing platform/framework

Analyze how critical parameters

(i.e., privacy, performances) are

affected at scale in a multi-tenant

environment

HyPer: A Hybrid OLTP & OLAP Man Memory Database

Interactive Analytics on the New York City Taxi Dataset


Accountability Mechanisms

Conceptual and Technical Framework for Accountability

• Identification of unwanted behavior derived from legal, contractual, and self-imposed obligations at different

layers

• Detect, document and reason about violations of requirements concerning security, safety and privacy


Modeling and visualizing business ecosystems


Explore the ecosystem to gain insights using

different interactive visualizations

Model the ecosystem to update others by including

recent information

https://ecosystem-explorer.in.tum.de

+

Click to add

information

regarding relation

between Porsche

and Capgemini

New opportunities created via specifically designed collision-events


Student posters

hackaTUM 2016 / 2107


Severe cultural clashes

Startups, incumbents

Industry, academia

Good guys, bad guys (public transport, car manufacturers)

Us, them (BMW employee selling train tickets?)

Lack of mobility data for research and innovation

Legal constraints

Lack of trust

Lack of business models

Lessons learned




Outlook

Legal regulations create a window of opportunity for new businesses

Will Blockchain technologies enable a decentralized mobility ecosystem?

Invitation for interdisciplinary collaboration



Legal regulations create a window of opportunity for new business models

General Data Protection Regulation

(EU GDPR enforceable in May 2018)

Data portability

Right to erasure

Data protection by design and default

Pseudonymity

Right for explanation

Consent (may be withdrawn)

Data protection officer & sanctions

Examples

Social media data

Search engine usage data

Health data, Genome data

Personal mobility data

p

Approaches to compliant data management

Adapt in-house software landscape

Buy solution from standard software providers

Use cloud-based data management services

Shared service center

Independent provider

Data cooperative


Data is the new oil Data is the new asbestos

Approaches to personal data management


DataCooperative

Social Media

Finance

Insurance

MobilityHealth

Energy

Education

CustomerData

Social Media

Finance

Insurance

MobilityHealth

Energy

Education

MobilityProvider

Web Site

Social Media

CRM

ERP

Intranet

Data Lake

MobilityData

Provider

Web Site

Social Media

CRM

ERP

Intranet

Data Lake

Customer centered

Shared

services

Shared

data

[optional]

Provider centered

Individual

services

Isolated

data

Will blockchain technologies enable a decentralized mobility ecosystem?


Tomorrow?

Business ecosystem based on

shared contracts & data

Today

IT ecosystem based on

technical APIs and encapsulated data

TUM Living Lab Connected Mobility

Projekt „Marktplatz der Daten oder Datengenossenschaften“

Alternative nutzerzentrierte Betreibermodelle für Daten- und Dienstplattformen

Lexalyze – Informatics & Law

Invitation for interdisciplinary collaboration


Software Engineering Plattformentwicklung

Integrierte Sicherheitssysteme Plattformentwicklung

Angewandte Sozialwissenschaften Nutzerevaluation

Entrepreneurship Business Prototyping

Industriekonsortium Praxisbegleitung

Technische Universität München

Fakultät für Informatik

Lehrstuhl für Software Engineering

betrieblicher Informationssysteme

Boltzmannstraße 3

85748 Garching bei München

Tel +49.89.289.

Fax +49.89.289.17136

wwwmatthes.in.tum.de

Florian Matthes

Prof. Dr.

17132

[email protected]

Inhaber des Lehrstuhls

http://wwwmatthes.in.tum.de/

Ein offener Markt für digitale Mobilitätsservices · Tanmaya Mahapatra Service Mashups...

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