Eim and Our Group Final Ppt

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Eastern Institute of Management (EIM)

And

The Group working on Retail Sector



Introduction to EIM

EIM- a trust-owned, stand-alone, professionally owned

business school in Kolkata

Offers a two-year full-time MBA program

Launched in December 2002.

Set up by an eminent team of industry professionals cum

academicians



Introduction Contd«

Affiliated to the University of Kalyani in West Bengal

An off-campus of the university¶s AICTE-approved

department of business

Ranked 76th among India¶s top B-schools in a business world

survey conducted in 2009

Located in the very strategic position of the city



Faculty

Faculty- the USP as well as asset of EIM

Great academicians

Most of them are IIM graduates

Have wide industry exposure over the years

Many of them work with or have worked with organizationslike ABP, Exide, ITC, Tata Steel, Future Group, SBI, NTPC,Wipro and many others



Some Major Recruiters

With the help of the faculty and a well-defined and systematic pedagogy

the students have developed themselves and have been placed in severalgood companies like:-



Global Exposure

Apart from regular learning in the institute, learning is also

done with the help of exchange programmes with foreign

universities with the objective of providing the students with a

global exposure. These include:-

EIM-Cincinnati University learning exchange program

EIM-Chulalongkorn University (Bangkok) learning exchange

program



Student Activities

EIM students participate in a wide variety of extra-curricular activities, both inside and outside the institute. Some of them

are:-

Intra-institute quiz and debating competitions

Sports and Cultural functions Student Publications

All-India B-school Management games

Nation-wide case presentation programmes

Participation in events organized by Calcutta ManagementAssociation

Industry visits



Student activities in E-week 2010

E-week celebrated in EIM in February 2010

Ranked third all over India

Took place for several days at a stretch

Associated with NEN (National Entrepreneurship Network)

Took place at a pan-India level

Wide number of students participated from EIM and also from other colleges.

Variety of Business Games held

Cultural Events took place

Apart from activities just mentioned, different student activities take place inEIM organized by the E-Cell of EIM named CYAN, to celebrate the spirit of

entrepreneurship as discussed below:-



Our Group

Group of 23 members

Some members have worked in retail shop-floors during their

Summer Internship Programmes

Some of the members were participants and winners of EIM-

Cincinnati joint program 2010

A number of the members were participants in E-week

Some of us are members of E-cell of EIM



Some of us participated in the extempore

competition organized by the Calcutta

Management Association and also were

participants in inter-college paper competitionheld in EIM by All India Management

Association, AIMA.



About our desirable project to your

company All have marketing as their specialization

Project for the course ³Consumer Behavior´

Need to organize a marketing fair

Our chosen sector ± retail



The project will be done in the following way

Primary study will be done on your company

With the help of this, we will explore differentsorts of problems faced by the company

Data supporting our findings regarding those problems will be presented in a quiteinnovative, authentic and interesting manner



The data will be presented in the marketingfair in front of a fairly large audience

The audience will consist of the potential or existing target consumer group (s)

Solutions to the proposed problems, designed by us can be presented before you in post-fair

days.

That¶s the blueprint of our proposed marketingfair

Eim and Our Group Final Ppt

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