#EIJ15 + SOCIALA quick guide to social reporting, sharing and engagement during #EIJ15

EIJ News

timely, thoughtful information

updates — leveraging best

available digital trends

engage and influence the

conversations at EIJ15 and those

following from afar

SOCIALVIDEO

TEXTPHOTO

MOBILE

DIGITAL FIRST | REAL-TIME WEB

1. THOUGHTFUL, AGGRESSIVE REPORTING 2. DEVELOP, LEARN, GROW BREADTH & SKILLS 3. CONNECT WITH MENTORS, THOUGHT LEADERS 4. REAL-WORLD EXPERIENCE 5. HAVE FUN

OUR GOALS

INTRODUCING THE PRIMARY DIGITAL TOOLS

Let’s agree to focus on these BIG 5 - but certainly not suggesting you can’t continue using others you may be a big fan of already.

Facebook, Vine, Whats App, Yik Yak, Kik and lots of others are awesome in their own right - but for the sake of not spreading our information too thin, we have our ‘big 5.’

Now onto the fun.

#TWITTER

There are many ways to use Twitter

Share

Connect

Discover

Promote

Tweet your beat For journalists who post a concentrated

number of Tweets in a short time span, follower growth is 50% more than expected (1.5x).

TWITTER 101•Use #EIJ15 hashtag

•Use Twitter handles every chance

•Tweet early and often

•Short, sweet and strive for timely

•Share links, stats + facts, cite sources

•Quotes are huge

•RT each other, @SPJ_Tweets, @RTDNA, @NAHJ, speakers, attendees

•Leverage advance search and Twitter lists

@ handles

photos/video

useful links

EIJ hashtag

PHOTOS!

VIDEOS!

VISUALS!

LINKS!

#YOUTUBE

·Customize your captions

·Video edit apps: Videolicious, FilmicPro, Vee

·Zoom with your feet, not your fingers!

·ABC: always be charging

·Airplane mode is great for avoiding disruptions

·Get social with connected sharing options

YOUTUBE/VIDEO 101

#INSTAGRAM

·Use simple filtering apps if necessary (Snapseed, PS Express)

·Do not use borders. They distract from image.

·Use #EIJ15 hashtag

·Add short and memorable caption

·Add geolocation to integrate mapping

·Connect your Facebook, Twitter, Tumblr and Foursquare for cross-posting

·Most of all: leverage ‘experiential’- take your audience there!

INSTAGRAM 101  -­‐  photos  -­‐  

·Different from Vine: 15 secs, filters, editing, no looping

·Lighting is key - natural light optimum

·Think about sound - use external mics when possible

·Select a quality thumbnail (encourages views)

·Edit as you go - add, delete scenes before uploading

INSTAGRAM 101  -­‐  video  -­‐  

INSTAGRAM

#SNAPCHAT

·Attention = Value

·Let friends know on other social networks

·Use Snapchat Stories : 24 hour viewing period

·Insert fun: Draw on your photos (stylus)

·Insert fun: Use emojis

·Be smart, follow interesting accounts, have fun

SNAPCHAT 101

#PERISCOPE

·Incredible tool for breaking news/happening now

·Also terrific for behind-the-scenes interactions

·Q&A experiences with audience about your stories

·Store streams in camera roll, use for video pieces later

·Unlike other smartphone video situations, shoot in vertical

·Must be mindful of data/battery drain

PERISCOPE 101

SHOWCASE PLATFORMS

More  on  the  showcase  platforms  closer  to  Orlando  and  once  we  arrive.  Faith  and  I  will  be  hands-­‐on  to  support  your  exploration  and  execution.  

For  now,  recommend  you  focus  on  the  following:

★  Become  even  more  adept  with  Twitter,  Snapchat,  Instagram,  YouTube  and  Periscope.  ★  Start  using  them  everyday.  The  more  you  use,  the  more  natural  they  begin  to  feel.    ★  Study  the  EIJ  program  schedule.    ★  Think  about  the  people,  panels,  topics  and  interesting  areas  you’d  like  to  cover.  

FINAL PIECE OF ADVICE: GIVE FAIR WARNING TO YOUR NETWORKS

Ex.  “Hey,  I’ll  be  in  Orlando  next  week  for  #EIJ15.  My  social  feeds  will  be  chock-­‐full    of  great  stuff  from  the  conference.  Just  letting  you  know  in  advance.    Mute/unfollow  me  for  a  few  days  if  you  need  to,  but  don’t  forget  to  come  back!”