Eighteen Digital - Tim Hutchinson
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Transcript of Eighteen Digital - Tim Hutchinson
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Leveraging the User Experience Cycle
by Tim Hutchinson
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1) Storytelling and the mobile hook
2) Maximising on the experience
3) Breathing life into the retail cycle
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1) Storytelling and the mobile hook
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How storytelling affects the brain
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“Customers are no longer buying products and services - they are buying experiences delivered via the products and services”
- Gregory Yankelovich
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2) Maximising on the experience
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Breathing life into the retail cycle
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‘We are wired to be social’
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@willyeckerslike
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Happy birthday
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500,000,000Tweets every day
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100,000,000Active users per day
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Views, shares and comments for sponsored links are in their millions!
321,235 9,44365,567,162
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321,235 9,443
65,567,162
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“Like the actors“
“I loved it“
“Favourite FF yet“
“Best films ever“
“Beautiful actors“
“I like this film lots’“Entertaining“
“Worst actor“
“Worst movie ever“
“Mistake-filled“
“Movie was horrible“
“Don’t like the storyline“
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“Like the actors“
“I loved it“
“Favourite FF yet“
“Best films ever“
“Beautiful actors“
“I like this film lots’
“Entertaining“
“Worst actor“
“Worst movie ever“
“Mistake-filled“
“Movie was horrible“
“Don’t like the storyline“
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+5
+4+5
+11
+9
-5
+7
-3+13+2
+1
-7+2
+10
+1
+2
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-5
Manchester
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-72
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1) Storytelling and the mobile hook
2) Maximising on the experience
3) Breathing life into the retail cycle
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Thank you