Eight years of top business brands on twitter and their first tweets

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Eight years of top business brands on Twitter and their First Tweets

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As Twitter turned 8 years old they created a tool to let us look back at #FirstTweets. We used it to look at the top #B2B brands and where their journey started.

Transcript of Eight years of top business brands on twitter and their first tweets

Page 1: Eight years of top business brands on twitter and their first tweets

Eight years of top business brands on Twitter and their First Tweets

Page 2: Eight years of top business brands on twitter and their first tweets

Twitter is celebrating its 8th birthday. It seems strange that a platform so fundamental to marketing departments across the world was launched less than a decade ago.

To celebrate, Twitter has created the #firsttweet tool - taking users down memory lane and giving us a chance to see the first piece of wisdom we shared with the world.

Apart from amusing ourselves with colleagues' nervous first words on the social network, we thought we would put the tool to good use and check out some of the first missives from some of the top B2B brands in the world.

When did they set up on Twitter? What was their first Tweet? And how many followers do they have today?

Here, in chronological order, is how it all happened.

Which businesses were early adopters on Twitter? And what were they saying 8 years ago?

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@accenture

Date set up: 7th Feb 2008

Current number of followers: 154K

Accenture

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@bt_gs

Date set up: 4th March 2008

Current number of followers: 3.4K

BT Global Services

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@dellenterprise

Date set up: 29th May 2008

Followers: 105K

Dell

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@LinkedIn

Date set up: 21st Jun 2008

Followers: 597K

LinkedIn

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@cisco

Date set up: 22nd October 2008

Followers: 344K

Cisco

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@deloitte

Date set up: 31st Oct 2008

Followers: 167K

Deloitte

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@google

Date set up: 26 Feb 2009

Followers: 1.8M

Google

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@Atos

Date set up: 20th May 2009

Followers: 8.5K

Atos

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@Vodafone_VGE

Date set up: 23rd June 2009

Followers: 4.8K

Vodafone Global Enterprise

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@MSFTBusinessUK

Date set up: 21st September 2009

Followers: 10.8K

Microsoft Business UK

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@adobe

Date set up: 26th September 2009

Followers: 275K

Adobe

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@TalkTalkBiz

Date set up: 29th Jan 2010

Followers: 1.5K

Talk Talk Business

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@dhlexpressuk

Date set up: 6th April 2010

Followers: 10.9K

DHL

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@FedEx

Date set up: 19th May 2010

Followers: 171K

FedEx

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@HP_Enterprise

Date set up: 2nd November 2010

Followers: 3.4K

HP

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@canonbusinesseu

Date set up: 18th April 2011

Followers: 1.5K

Canon

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@IBM

Date set up: 19th May 2011

Followers: 93.9K

IBM

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@hsbcukbusiness

Date set up: 3rd June 2011

Followers: 7K

HSBC UK Business

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@o2businessuk

Date set up: 12 Dec 2012

Followers: 12.9K

O2 Business

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● It took 2 years (not too surprising) for big business brands to hop onto the Twitter train

● Even brands who were early adopters like BT have struggled to build a mass following

● Cisco took to Twitter like a duck to water - and still leads the way in b2b social media best practice

● Google knew from day 1 that twitter was a way to express your brand (Deloitte took a bit longer)

● It's never too late - O2 business were late adopters but have built a large engaged network.

So what did we learn?

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Page 23: Eight years of top business brands on twitter and their first tweets

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