Eight keys to optimizing your marketing technology stack and success
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Transcript of Eight keys to optimizing your marketing technology stack and success
@heinzmarketing
Matt HeinzPresident, Heinz Marketing Inc
[email protected] @heinzmarketing
Six Keys to Selecting & Succeeding With Marketing Technology For Your Business
@heinzmarketing
Housekeeping• Copy of this deck• Offers for you• Modern Marketer’s Field Guide• B2B Sales & Marketing Metrics Best Practices Guide• Matt’s award-winning* smoked bacon recipe
• Send me an email ([email protected]) or bring me a business card noting what you want
@heinzmarketing
I am serious about bacon
@heinzmarketing
1. How many of you already have a martech stack?
2. How many are frustrated with your martech stack?
3. How many of you can measure the ROI of your martech stack?
Show of hands….
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@heinzmarketing
Key #1: Start with the problem & outcome
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Is the tail wagging the dog?
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Assess current state BUT…
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Key #2: Align to Impact & ROI
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Key #3:Establish requirements up front
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Key #4: Work with IT
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Key #5: Integrate with existing systems & processes
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Key #6: Practice the OODA Loop
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BONUS #7: Quarterly Reviews
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BONUS #8: Be deliberate
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The six eight keys to martech success
1. Start with problems & outcomes2. Measure impact & ROI3. Establish requirements up front4. Work with IT5. Integrate with existing systems & processes6. Practice the OODA loop7. Quarterly business reviews8. Be deliberate
@heinzmarketing
Housekeeping• Copy of this deck• Offers for you• Modern Marketer’s Field Guide• B2B Sales & Marketing Metrics Best Practices Guide• Matt’s award-winning* smoked bacon recipe
• Send me an email ([email protected]) or bring me a business card noting what you want