Eighmey on Humor in Advertising
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Transcript of Eighmey on Humor in Advertising
Humor In Advertising(Laughing all the way to the bank.)
John EighmeyUniversity of Minnesota
March 13, 2013
Copyright © 2013. John Eighmey All Rights Reserved
Five ways to have fun in advertising were identifiedthrough a process of “considered analysis.”
~ Altered States~ Ripping Off the Arts~ Slap Shtick~ Exaggerated Claims~ Strained Expectations
Altered States: Normal rules need not apply.
“Western Movie” “Diner”
Ripping Off the Arts: Parody can pay.
“Godfather” “Barney and George”
Slap Shtick: Stupid people tricks.
“Breakthrough” “Blubber Lips”
Exaggerated Claims: Hyperbole on steroids.
“Rocking Chair” “Broken Promises”
Strained Expectations: Genre bending.
“Boring Announcer” “Desert”
You be the judge
You be the judge
You be the judge
That’s all folks!