#EIBTM25 - Listen & #Daretogive: Social Media in meetings & events - Gerrit Heijkoop, HCIBS
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Listen & #Daretogive Social Media in meetings and events How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
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Contact us via http://How-Can-I-Be-Social.com or @GHeijkoop How Can I Be Social (HCIBS) creates smart scenarios to help you use Social Networks in an efficient and effective way. Slides were used at EIBTM, Barcalona, Spain on November 28th, 2012 with Gerrit Heijkoop, How Can I Be Social (HCIBS) as part of the EIBTM Industry Education session. Title: Listen & #Daretogive: Social Media in meetings & events Speaker: Gerrit Heijkoop, Executive Partner, and Social Network Consultant for Events & Conferences at How Can I Be Social (HCIBS) Date/Time: 28 Nov 2012, 15:30-16:30 Location: Conference Room 4.2 Seminar Details: Gerrit Heijkoop will take you on a journey that will grow your confidence in how to approach new social technologies when organizing your next meeting or event. During his session he will help you understand the new ‘ground rules’ of online Social Networking. He will explain why Social Media are such powerful tools around live events and meetings. Based on real-life case examples, Gerrit will guide you through several ‘Social Scenarios’. A ‘Social Scenario’ is a combination of a storyline, tools and operations, specifically designed to support a certain business process. This will make it easier for you to determine whether you should consider Social Media at all for your next meeting or event, which resources you need, what to do with them and how to get results. About Gerrit Heijkoop: Gerrit Heijkoop (1980) is an entrepreneur with a passion for technology and events. Educated with a master’s degree in systems engineering and policy analysis at the Delft University of Technology in the Netherlands. Shaped and formed as a management consultant and project manager at Boer & Croon Consultancy firm. And then followed his passion for the events industry. This unique background allows him to quickly distinguish between the sense and nonsense of new technology for conferences and events. “Your network is your most powerful resource”, says Gerrit Heijkoop. “As an individual professional, as a specific meeting or event or as an organization. Social Media like Linkedin, Twitter and Facebook are strong tools to help you grow, monitor and harvest this resource”. Gerrit has been a speaker on this topic at many conferences in the past 2 years, both in- and outside the meetings industry. He is involved in the international EventCamp community, boardmember of the Green Meetings Industry Council (GMIC) and blogger at several Dutch websites for the events industry. He is co-founder of Triqle Event Intelligence, which developed the award-winning software platform “What’s On?”. Since January 2012 he is executive partner of How Can I Be Social (HCIBS). HCIBS creates smart scenarios to help you use Social Networks in an efficient and effective way. Combining technology, stories and creative design to generate more value, with less effort!
Transcript of #EIBTM25 - Listen & #Daretogive: Social Media in meetings & events - Gerrit Heijkoop, HCIBS
Listen & #DaretogiveSocial Media in meetings and events
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Gerrit HeijkoopHow Can I Be Social (HCIBS)
Twitter: @HCIBS
Facebook: /HCIBS
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Photos, Feedback and Findings
Twitter: @HCIBS
Facebook: /HCIBS
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
3.500
500
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
20
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Lessons #Haren
1. Power of networks
2. User generated content
3. Access to mass media
4. Community takes action
Where do
you stand?
“I am doing pretty
well on Social Media”
AgreeDisagree
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
why
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Social Media =
Communication… » cave drawing » pigeon » letter »
telegraph » telephone » e-mail »
mobile » online » …
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
“What is the impact
of Social Media on
our communication?”
The impact of Social Media on our communication
The impact of Social Media on our communication
The impact of Social Media on our communication
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
“With Social Media
it takes less effort
to reach more people”
HCIBS social media solutions
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Benefits are clear
1. Contact with your audience
2. Increased exposure
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Benefits are clear!
1. Contact with your audience
2. Increased exposure
3. Conform expectation
4. Improved search results
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Benefits are clear!
1. Contact with your audience
2. Increased exposure
3. Conform expectation
4. Improved search results
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
“So should I always
use Social Media
for my events?”
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
1. Less then 10% of my
(potential) audience
2. No benefit from extra
visibility and exposure
3. I don't believe it can
contribute to my meeting
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
how
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
1. Authenticity
2. Friends & family
3. Employees & colleagues
4.Partners & suppliers
5. Clients
6.Rest of the world
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
“How can
you activate
your network?”
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
LearnLoveLaughLocation
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
LearnLoveLaughLocation
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
what
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
What resources do you need?
Technology : internet, devices, accounts
Social Identity: design, hash-tag, integration
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
What resources do you need?
Technology : internet, devices, accounts
Social Identity: design, hash-tag, integration
Content: stories, photos, occasions
People: team, training, coordination, network
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
What resources do you need?
Technology : internet, devices, accounts
Social Identity: design, hash-tag, integration
People: team, training, coordination, network
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Technology : internet, devices, accounts
Social Identity: design, hash-tag, integration
Content: stories, photos, occasions
People: team, training, coordination, network
What resources do you need?
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
What resources do you need?
Technology : internet, devices, accounts
Social Identity: design, hash-tag, integration
Content: stories, photos, ‘occasions’
People: team, training, coordination, network
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
#reflectionapplying to
your own
context
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Before I go …
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Do you know someone who
needs some help with …
… event technology
… Social Media
… a speaker about those topics?
Gerrit HeijkoopPartner HCIBS
Want to receive these slides?
Leave me your businesscard and I will e-mail you the link!
@gheijkoop or @hcibs
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Listen & #DaretogiveSocial Media in meetings and events
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
EIBTM 2012 SESSION EVALUATION
Please help EIBTM to improve their educational sessions for future years by
completing the online survey emailed to you after the sessions!
Provided by MeetingMetrics (EIBTM 2008 WorldWide Technology Watch
winner for meetings technology innovation)
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
