48 | casinoreview February 2020

CE London will host its largest edition yet in 2020,what’s new for EGT-Multiplayer this year?ICE London is well known as the most significantinternational exhibition in the gaming industry, and itsets the industry standard for quality, innovation, andnovelty. There is no place more suitable for manufac-turers to show their newest products and solutions.EGT Multiplayer will use this chance to debut many

new products and new generations of current series. Newhardware and software will make their debut on our stand S4-350 at the ICE event. As well as five exclusive new roulettemodels and the brand-new R-line terminals, visitors will alsobe able to see the brand-new Live Baccarat and roulettetables and multi-games. Our most successful S-line series fea-turing our well-established HD terminals and UHD slot cabi-nets is also something that must be seen. We are very excitedand looking forward to presenting them to our visitors!

What will be the key messages you want to drive homein 2020?We started this new decade fulfilled with optimism and bigambitions. For this very first exhibition of the year, we pre-pared a wide range of new attractive additions to our portfo-lio. Comparing to the previous years, while we were trying toreact to world trends, this year, we decided to take a differentapproach. We realise how important it is for us to have awider variety of solutions that we can offer to the operators.With the new decade, we set a new trend for our self. It is allabout highly effective hybrid casino solutions and excellentcustomer experience. We want to send a message to our cus-tomers that we are here to hear what they look for and to cre-ate it, especially for them. In other words, this year, we willoffer a full portfolio of excellent products that completelycan equip every casino with everything needed.

You mentioned EGT-MP will have a focus on key marketslike Asia and Europe at ICE, how will you be targetingnew business in these regions in the coming year?For us, Europe is the most essential and primary target mar-ket. After all, there is where the EGT family was established,and we’ve grown to become one of the leading players on thecontinent!

In some of the markets, we already have a stable pres-ence, and now we are focused on entering into others. Ourstrategy is to go further beyond and to raise our presence inthe biggest and most important continent, which for us isAsia. There we are working with the partnership of a reliablelocal distributor. The focus for us so far and for the future isto create the most effective and attractive solutions that cansatisfy the local expectations. We listen to the local players’feedback and use it to upgrade our current products as well.We aim to create something new and to set a new trendthere. So far, this is a winning strategy!

How will you start to focus your intentions in these markets?We aim to grow as a company having now reached a pointwhere we are recognised as a strong provider in the industry.Following the strategy of our group, we are participating inall of the major exhibitions like ICE London, G2E Macao andVegas. Also, smaller but also important events and, ofcourse, in the one held in our homeland BEGExpo. In our

With brand new Live Baccarat androulette tables set to make their debutalongside a host of exclusive productsand solutions at this year’s ICE London,EGT Multiplayer is playing to win withits global growth strategy. As thecompany establishes itself further inEurope and looks to entirely newmarkets including Asia and the UnitedStates, the company’s Director of Sales& Marketing, Borislav Marinov, unveilstheir newest additions and exploreswhat lies ahead for the changing tablegames market…

EGT Multiplayerdebut newportfolio at ICEas part ofexpansion intoAsia andbeyond

EGT MULTIPLAYER

Profile

I

Profile

February 2020 casinoreview | 49

opinion, the markets that take the most wins in gaming aresome of the countries in Central Asia. That is why we arefocused on precisely those geographical areas.

What do you consider to be the big issues facing yoursector in 2020?I don’t think that there are specific issues for our sector in ofitself. However, in terms of general issues, there is the lack offinding qualified personnel. Nowadays, when advancedtechnologies are well used in many industries, our sector isstruggling to find enough experts. Most of the specialists areaiming to work for IoT companies or as self-employed free-lancers, and every technology company is in a contest of hir-ing such professionals.

Despite this, I don’t think even this will affect our sectorthat much. I firmly believe that 2020 at the start of a newdecade will be very successful and promising for all of us inthe gaming industry.

How are you working to ensure your corporate strategyin the coming years weathers change and continues tobuild your brand?So far, we have many successful tools to use to go though thedifficulties that we meet and to deliver our corporate strat-egy. When it comes to issues like lack of experts, we have adifferent policy for people management. We strongly believethat everyone’s opinion is essential, and they have the fullright to express it. The top management is always workingalong with all the employees, and we discuss and solve all thesituations together.

For us everyone in our company is important which is whywe are working tightly like a family, and we rely on eachother. This is how we have built our brand so far, by involvingall of us.

What will make 2020 a landmark year for EGT-MP itself?We were originally a department of Euro Games TechnologyLtd. and became an official subsidiary company in 2017 butour very first roulette made by the Multiplayer departmentwas born a decade ago. So, this year we will celebrate thefoundation of this project and the considerable success thatwe’ve achieved throughout these ten years of experience!

How would you describe the corporate DNA at EGT Multiplayer?Well, for all these years, it has been a part of us. We are allmore than just employees in this company. We are allinvolved more than usual, on a deeper level. I can tell thisbecause I see how everyone is dedicated to their tasks, howthey always think about how to improve their work or theirproduct even during off-hours. That feeling. That passion.This is how I feel our DNA.

Can you discuss the EGT-MP expansion strategy a bitmore, both internally and externally?

In terms of expansion, we plan to continue in the samespirit and double up our efforts. Our team is growing rapidlyevery single year. EGT Multiplayer is seeking and recruitingspecialists to all of our departments as we speak and we arealways on the lookout for a fresh perspective.

In terms of the portfolio - we are continually upgrading ourexisting products to fit customer needs even better whilesimultaneously creating new gen, advanced products. It’s alaborious process, but in the end, it is very fruitful, and itworks perfectly for us. Our end goal is to have a 360-degreesolution for our customers.

Looking forward to this new decade, what opportunitiesdo you envisage for the multiplayer games sector?Our opportunities are closely tied to players’ desires. Thefeedback that we receive from the casino operators is thatmultiplayers are becoming steadily more attractive to theircustomers, at places even substituting the established slotcabinets. We are prepared to leverage that situation withnew advanced products both in terms of hardware andinspiring new software titles and features. With the rise ofthe new generation of players, new and more exciting prod-ucts are on the rise as well, and we are more than ready to fol-low that trend.

A new generation of players is rising, and they demandmodern products from all manufacturers. It the era of thefastest digital evolution it is our duty not to stay behind. Inour work, we are not only working on new innovative fea-tures. We’re mixing modern with standard technologies, andwe are producing a new type of hybrid solutions that webelieve will be the real step into the future for us. Our aim is tointegrate the standard table games mixed with slots so wecan get the most impressive products.

NewsSupplier

50 | casinoreview February 2020

Scientific Games installedits casino management sys-tem solution at the WindCreek Bethlehem casinoresort in Pennsylvania.

The property boasts 3,399 slotmachines and 178 tables, all of whichwill be managed and monitored by asuite of Scientific Games Systemsproducts, including SDS, CMP, iView4, TableView, Beverage OrderingService System (BOSS), and Servizio.

“At Wind Creek, we are dedicatedto providing our guests with a first-class experience and our newestproperty requires the best in bonus-ing, promotions, player loyalty andcustomer service solutions,” saidJohn Enriquez, chief informationofficer at Wind Creek Hospitality.“Scientific Games’ suite of casinomanagement products is unparal-leled in the industry.

“Their ability to customise andintegrate their system with WindCreek’s proprietary player loyaltysystem was integral in tying togetherour growing portfolio of Wind Creekproperties, creating an enhancedcustomer experience for all our val-ued customers.”

SDS is an integrated slot account-ing system that continually monitorsslot machines, other gaming devices,and customer gaming activitythroughout the casino property. CMPis the company’s player-tracking andcustomer-relationship system thathelps operators manage and evaluatethe database of players throughoutthe casino.

The award-winning iView 4 - Scien-tific Games’ next-generation playerinterface - enables the casino to showdynamic marketing content, anima-

tions and videos on the gamingmachine, while supporting card-less/cashless play, and offeringinstant response through a multi-touch display. iView 4 supportsHTML5 graphics and uses web widg-ets to enable casino marketing teamsto easily update content dynamicallythroughout the casino on Wind CreekBethlehem’s gaming devices withcurrent promotions, advertisements,videos and more – significantlyenhancing the player experience.

iView 4 features improved soft-ware architecture for seamless third-party integration, interfacing withthird-party solutions as well as multi-ple Scientific Games applicationsincluding CMP and Elite BonusingSuite® of several turn-key promo-tions for instant rewards at the point-of-play, and BOSS, a touch-enabledinterface that allows players to orderdrinks without leaving the slotmachine.

TableView allows floor operationsstaff to enter real-time player ratings

and issue customer comps and mark-ers right at the gaming table via theease and simplicity of a mobiledevice.

Servizio Mobile Service Solutionsenhance customer service through asuite of smart, customisable mobileapps for casino personnel that enablejackpot processing, player registra-tion, proactive slot maintenance, andmore, all from handheld mobilephones or mobile tablets.

“We are thrilled to add Wind CreekBethlehem to our continued partner-ship with Wind Creek Hospitality,providing them with our industry-leading casino management solu-tions, including the award-winningiView 4 which will open up a wholespectrum of player engagement forthe property, including dynamic mar-keting and enhanced customer serv-ice and employee operations,creating a best-in-class experiencefor their players,” stated DerikMooberry, EVP and group CEO ofgaming for Scientific Games

Electronic table gamesspecialist Spintec hasmade two new sales

appointments. Peter Miheljhas been named regionalsales manager responsiblefor the Asian and Australianmarkets.

“I am delighted to joinSpintec’s team, where I willcontinue the great workdone here. My main focus isbusiness development,sales and project manage-ment. Additionally, we haveagreed to use my experi-

ence with organisations,implementation of new busi-ness models and agile bestpractices,” he stated.

Mihelj has more than 15years of experience in lead-ing roles in different indus-tries.

“Peter’s addition to theteam will allow us tostrengthen our presence inthe Asia-Pacific markets andimprove the support andservice we are able to offerour customers. Thanks to hisexperience and knowledge,

our company will achievethe set goals and improvesales to a higher level,” saidSpintec’s sales directorRenato Bicic.

Meanwhile, Maria MilagroSalazar, will represent Spin-tec as the company’s salesagent for the Caribbean,Central America, and Peru.

“I am delighted to join theSpintec team and I am look-ing forward to introducingSpintec to prospective oper-ators to all the area, as wellas helping Spintec realise its

business goals, sheaffirmed.

Salazar, has significantexperience and a proventrack record in the gamingindustry.

“Maria brings many gam-ing experiences and knowl-edge to our team. We arepleased to have her on boardand we are looking forwardto our collaboration,” addedSimon Pintar, Spintec’sregional sales manager forLatin America and theCaribbean.

APPOINTMENTS

Spintec expands sales team with two new appointments

CASINO SYSTEMS

Scientific Gamesinstalls systems atWind Creek BethlehemScientific Games has deployed its bonusing, player loyalty and customer servicetools at Wind Creek Hospitality’s newest property. Reflecting the growing

demand for horse rac-ing multi-terminal gam-

ing machines (MTGM),Konami’s Fortune Cup distrib-uted by Asia Pioneer Enter-tainment (APE), was installedin five Macau casinos lastyear. APE recently made aFortune Cup installation as apart of the new ETG zone atStudio City Macau.

The company reports thatthe machine is also scheduledto be deployed at anotherCotai Strip IR.

Created by the Konami Cor-poration, Fortune Cup com-prises a central 274cm-widerace track for eight horseswhich move freely and inde-pendently across the course.

The MTGM features 12 high-definition touchscreen termi-nals for players to place betsand view horse odds, race sta-tistics and comprehensive betoptions including win, placeand quinella.

Integrated the mechanicalfield racecourse with real-timedigital video animation, a largeLCD screen to offer spectatorssports broadcasts. Cantonesevoice-overs for these broad-casts are jointly produced byelectronic gaming equipmentsupplier APE andrenowned HongKong horse racingcommentatorSamuel Hung.

INSTALLATION

Konami’sFortune Cup isnow availableat Studio CityMacau

Novomatic is starting its40th anniversary yearoff on the right foot

with the launch of a brandnew best-of collection for itsupright curve cabinet range.Novo Line Interactive Con-curve Edition 5 bringstogether all the classicfavourites that players havebeen waiting to play on thebig curve screen, combinedwith the absolute cream ofrecent releases.

Boasting 17 titles, gamesfrom A like Asian and B likeBook to V like Voodoo willwork their magic for luck andfortune on every gamingfloor. Players are sure lovethe collection’s broad choiceand operators will be thrilledwith its top performance.

Novo Line InteractiveConcurve Edition 5 will bepremiered at ICE London forthe complete range of Novo-matic Curve cabinets.

PRODUCT LAUNCH

Ahead ofthe curve:Novomaticunveils Novo LineInteractiveConcurveEdition 5

ICE 2020Preview

ICE London is once againshaping up to be a keyshow in EGT’s calendar,

with the company set topresent its latest productinnovations on a 1,200sqmstand.

EGT has extended its Gen-eral line of slot machineswith seven more models.The new G50 C Up and St,G50 J1 Up and St and G50 J2Up and St feature 50” frame-less HD monitors all with dif-ferent display curves.

The General line uses theproven Exciter III platform,while the cabinets feature aconvenient, large keyboardwith a touch screen, and abuild-in USB port for fastcharging.

The cabinet line is backedby a diverse range of contentincluding the General HDmultigames Red, Green andFruits and the Power HDmixes Green, Purple andFruits.

The top of the range G55J1 VIP will take centre-stageat this year’s show. Featuringa 55” curved display - like theG 55 C VIP, presented at ICElast year - the cabinet addi-tionally comes with a high-end, adjustable chair.

A number of single gameswill also be presented on theGeneral family cabinets.

Amazons’ Battle Grand andAfrican-themed Fiery Hornboth offer Grand and Majorstandalone mystery jackpotlevels. Meanwhile, Dragons’Realm and Princess Cashboth include five reels, fourpositions, 40 fixed lines andfour jackpot levels.

EGT will debut new jack-pot innovations at this year’sshow which it affirms will“take ICE London attendeesby storm”.

The company’s latestdevelopment is a four-levelmystery progressive jackpot

which can be combined withthe General, Power and Col-lection multigames on theGeneral and Premier lineslot cabinets.

Alongside this, the five-level progressive SandsPrincess now features sev-eral new games, while thepopular Asian-themedDragon’s Turn will be show-cased on the new G 50 C Up -the company affirms themighty dragon looks almostreal on the cabinet’s 50”curved display.

The new Jackpot Cards

jackpot will also be spot-lighted on the General seriesof cabinets, topped off by thecompany’s impressive LEDsigns. Jackpot Cards is alsoavailable on the Premier lineof cabinets and can also becombined with the Rainbowjackpot panel which is ableto connect EGT’s slot androulette games.

EGT’s will demonstrateits latest AWP developmentson a dedicated area of itsstand. The P-24/24 AWP Upcabinet with the Orange Col-lection Saloon multigame,

featuring 24 games, and anautomated roulette offeringsix player stations, each witha 27” widescreen LCD-TFTtouch monitor will be show-cased for the Spanish B2market.

Visitors from the Nether-lands will be welcomed withthe P-27/27 AWP St and theOrange Collection multi-game, offering 12 titles,while operators from Roma-nia will be able to try out theP-27/27 St Slim slot modelwith the Fruits CollectionAWP, boasting 48 diverse

games.EGT’s VLT team will pres-

ent its latest Multicolor Col-lection mix which allowsoperators to change themain theme of the selectgame screen, to choose thetitles in the multigame and toarrange their positions onthe screen. These featurespermit the product to be tai-lored to a wide range oftastes and requirements.

Reflecting the Spider CMSteam’s commitment to fur-ther enhancing EGT’s casinomanagement software inorder to add additional valuefor customers, the latestadditions to the system willbe spotlighted at ICE.

The recently releasedTITO, Cashless, Bonusingand Player Tracking mod-ules are invaluable assis-tants in managing gamingfloors, while helping toincrease players’ overallgaming satisfaction.

ICE London will see a hostof product debuts for EGT,along with its subsidiariesEGT Multiplayer and EGTInteractive. The two firmswill be sharing a stand withEGT and will showcasenumerous new multiplayerand iGaming solutions.

STAND: S4-330

EURO GAMES TECHNOLOGY

EGT to debut latest high-tech gamingproducts and solutions at ICE 2020EGT will present the latest additions to its General line of slot machines, along with new content and jackpot innovations in London.

Suzohapp will beshowcasing themost complete

range of components onthe market today, includ-ing monitors, locks, print-ers, scanners, bill and coinhandling, cabinet parts,and more at ICE London2020.

A key player in the gam-ing industry for decades,Suzohapp uses its deepexpertise and strong engi-neering team to delivertechnological innovationsthat add significant valueto its customers.

One such innovation isthe new VisionPro line ofLCD monitors which nowincludes edge-lit and 4KUHD models, narrow bor-der touch and Thru-Glasscapabilities, allowingtouchscreens to workthrough 9mm of temperedglass.

Also on display will bethe new drop-in replace-ment E-PRL electronicreprogrammable lock

which enables remoteauthorisation, traceability,and the benefit of neveragain needing to changelocks when a key is lost oran employee dismissed.

Meanwhile, TheDynamic Panel Systems(DPS) feature the latestinnovations in player inter-faces, offering all theadaptability of touchscreens while maintaining

the satisfying feel ofmechanical pushbuttonsthat keeps users engaged.These are only a few ofthe many new products tobe displayed at ICE.

”The depth and breadthof our product line isunmatched – we can pro-vide every componentoperators and gamingOEMs need to run theirbusinesses efficiently,”

said Mike Sigona, Suzo-happ’s business develop-ment and global gamingproduct manager. “Evenmore, we deliver the kindof value-added innovationthat our customers canuse to drive demand fortheir offerings.”

Suzohapp will also takethe opportunity to spot-light its new, award-win-ning components websitewhich offers comprehen-sive product information,organised in an intuitiveand easy-to-navigate for-mat.

“Our goal at Suzohappis to simplify the sourcingprocess for our cus-tomers,” said Sim Bielak,Suzohapp’s president ofglobal gaming and amuse-ment. “This new websiteadvances our goal by giv-ing our customers easyaccess to the productinformation they needwhen they need it.”

STAND: N3-130

SUZOHAPP

Suzohapp to demonstrate productinnovations and spotlight newcomponents website in London Suzohapp will present its extensive range of components at ICE London this Februaryincluding monitors, locks, printers, scanners, bill and coin handling, cabinet parts, while thecompany will also take the opportunity to showcase its brand new website.

70 | casinoreview Februsry 2020