EGD Wayfinding1

8/8/2019 EGD Wayfinding1

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GdAM

RandomosityThe State o Wayfnding at Northeastern University


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History o the Mark

1917The Evening Institute

o the Young Mens

Christian Association.

Adapted rom the

YMCAs emblem

1922Seal change ater

Northeastern ocially

incorporated as a

university.

1935Lux, Veritas, Virtus.

Light, Truth, and

Courage. Working

Class students. Ater

the university ocial-

ly separated rom the

YMCA.

1960Changed during a

period o expansion

and change. Uni-

versity moved rom

a technical institu-

tion to a proessional

place o learning.

1977This seal ushered in

the beginning o the

era we are currently

in and marked a time

when Northeastern

really started to be-

come a modern uni-

versity.

1990A smaller more

streamlined logo to

embrace a smaller

and more stream-

lined university.


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Branding Standards

2008 RebrandKorn DesignWhen used in a our color process the

seal appears in PMS Warm Gray 11

with the word mark in Northeastern

Red (0, 100, 90, 5) CMYK. There are

black and white versions o the Logo-

Type as well.

LogoTypeThe redesign o the Northeastern logo marked

damental shit in the way the university is per

both by its students and the communities tha

ists in (local and global). A modied version o

ont Baskerville was developed specically o

word mark and the seal is a revision o the 19

drawn version.

WARM GRAY 11

CMYK

(0, 13, 30, 76)

BLACK

K

(100)

NU RED

CMYK

(0, 100, 90, 5)


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TypographyUsageHelvetica Neue serves as an inorma-

tive and readable display ace. It is eco-

nomical in terms o space and the bold

weight can be read at great distances.

New Baskerville is used or identiying

the university and things that require a

ormal presentation.

The italic set o this ont is used to sig-

niy second level inormation pertaining

to colleges and the university

abcdefghijklmnopqrstuvwxyz

0123456789

abcdefghijklmnopqrstuvwxyz0123456789

abcdefghijklmnopqrstuv

wxyz0123456789

Helvetica Neue Bold Condensed

New Baskerville Roman

New Baskerville Italic


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1935The 1935 map shows

what a more amiliar

Northeastern, closer to

the neighborhood that

we know today.

1961This map is particularly

unique in its illustration

style and orientation. The

pitch is shited to show

the dimension o thebuildings and the viewer

is looking across campus

to the southeast.

Campus MapsA Brie History

1924The rst map in the ar-

chive is rom the 1924

student handbook. Due

to the universitys small

size the map puts it inthe greater context o

Boston.


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More RecentlyA Brie History Continued

1967And here Huntington

Avenue runs North to

South. Not an accurate

representation but an in-

teresting way o dividingthe campus.

1976This map marks the ad-

dition o grid correspon-

dence numbers to help

the user isolate quad-

rants on the map. Thebuildings are denoted by

a quadrant and two letter

abbreviation.

1985Here the pitch has shit-

ed back to a purely birds

eye view and sectors o

the map are denoted

along the bottom but notby latitude.

1966In this version Hunting-

ton Avenue runs horizon-

tally through the middle

o campus.


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Current MapTransitional

2008Displayed to the right

is the current campus

map, available at the

inormation desk in CurryStudent Center in paper

copy orm. The map is

currently being used in

the interim period while

the new brand is applied

to a redesigned map bro-

chure and printed.

This map is consider-

ably more detailed than

previous years, however

it excludes some use-ul conventions rom

earlier maps. The grid

correspondence num-

bers are gone replaced

with a numeric labeling

system or all campus

buildings. That numeric

system loosely ollows a

top to bottom let to right

pattern, however it piece-

meal at best.


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PrecedentsCampus Map

EvansW

ayEv

ansW

ay

Pala

ceRoad

TetlowStreet

PrivateD

rive

WardStreet

LongwoodAvenue

Lo

Hunti

ngtonAv

enue

Hunti

ngton

Avenu

e

Vancouve

rW

ay

ARTISTS RESIDENCE

Convenience Store

DoranGallery

COLLINS

Ceramics

Foundry& WeldingShop

Glass

Jewelry& Metalsmithing

EAST

EnvironmentalHealth &Safety

Film/Video

Printmaking

PublicSafetyWoodshop

GYMNASIUM

KENNEDY

ArtSupply &Bookstore

Career Services

CounselingServices

DiningCommons

Housing& ResidenceLife

International Education

Painting

Photography

StudentCenter

StudentDevelopment

StudentGovernment Association

1

1

1,2

B

1

3

2

B,1

2

1B

B

2

2

1

2

2

3,4,5

6

2

2

2

A

B

MassArt

T MBTA -L

MedicalA

GreenE

A

NORTH

Fibers

Film/Video

Godine Gallery

PozenCenter

Sculpture

Studiofor InterrelatedMedia

SMITH HALL RESIDENCE

SOUTH

Admissions

Arnheim Gallery

ArtEducation

Bakalar GalleryBrantGallery

Center forArt &Community Partnerships

CuratorialPrograms

Paine Gallery

StudioFoundation

TOWER

AcademicAdvising

AcademicAffairs

Administration& Finance

AlumniRelations

Alumni Room

Animation

Architecture

ArtHistory

BusinessOffice

Central Services

CivilRights Compliance &Diversity

CommunityRelations

3

2

1

1

2

1

1

1

1,2

13

1

1

2

2,3

8

3

8

11

11

3,7

10

5

8

4

8

11

F

G

H

I

TOWER (CONTI

EventsPlanning

Facilities

FashionDesign

Film/Video

FoundationConfe

Graduate Center

Graduate Progra

GraphicDesign

HumanResource

Illustration

Industrial Design

Institutional Adv

Institutional Rese

LearningCenterLiberal Arts

Library

Marketing& Com

MassArtFoundat

PresidentsOffic

PresidentsGalle

Professional& C

PublicArt

Purchasing

Registrar

Special Events

StudentFinancia

Technology

Tower Auditorium

Tower Caf

Tower Gallery

TrusteesRoom

UrbanArts Instit

YouthPrograms

B

4

6

7

11

4

2

6,9

8

6,9

10

11

11

55

12

11

11

11

11

2

B

4

8

11

8

3,7,8

1

2

2

11

13

2

I

C

D

E

E

D

H

B

G

A

F

C

I

P

T

Kent StateThis campus map takes

an interesting approach

by representing the in-

ormation in its simplest

orm. In some ways thisis easier to navigate be-

cause o the minimal

amount o detail.

Mass ArtAs Northeasterns neigh-

bor, the Mass Art cam-

pus map is a great exam-

ple o how someone else

handled the orientation

o Huntington Avenue

and density o a city uni-

versity.

RISDAlthough this is RISDs

interactive online map, it

serves as a good exam-

ple. It is a 3D representa-

tion and provides contex-tual city markers.


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Inormation KiosksShillman Hall & Speare Quad

Located next to

Shillman Hall and inthe Speare Quad

Detail view o the map

There are dierent styles o kiosks lo-

cated around campus and all o them

include a map o the university. The

kiosks themselves could be better de-

signed to help with navigating both thecampus itsel and the surrounding city

areas as well. Highlighting points o

interest in Boston could be helpul in

encouraging students to explore whats

around them. The kiosks could also

display other inormation pertinent to

the campus events. Since these kiosks

are central markers, they could serve as

an easy location to post campus-wide

inormation.

The kiosk located by Shillman Hall has

the whole backside unused. This could

be prime real estate to display dierent

kinds o inormation. The backside o

the Krentzmen Quad kiosk also couldallow or more inormation to be dis-

played.


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Kiosks & Flat MapsCurrently on campus

Located outside the SnellLibrary Quad

Located inKrentzman Quad.


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One example o an eective kiosk is

what was done by the design rm Two

Twelve or the city o Charlotte, North

Carolina. The kiosk map that they cre-

ated divided up the city into the ourmain areas, color coded them, and

listed destinations, points o interest,

and ongoing events in the respective

areas. This could be a good solution or

our current campus kiosks as it would

be a good way to tie in the surrounding

community. Also, the campus could be

divided up, perhaps by quads, as an

easier way o getting around.

A second example is what was done or

Yale University. This is their rst public

kiosk. The new kiosk eectively brings

together both the University and the city

o New Haven and allows both studentsand residents o the city to navigate

the university and city. This could be a

good solution or our current kiosks

to make both students and residents

aware o the campus and what is avail-

able in the areas surrounding campus.

PrecedentsTwo Twelve & Yale Kiosks


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Applied Inormation Group

Glasgow, Scotland KiosksA third example o a successul prec-edent oers another way o utilizing the

kiosks with other inormation as op-

posed to always being a map. Applied

Inormation Group was the rm re-

sponsible or creating these kiosks or

Glasgow, Scotland. The kiosks not only

have maps o the city, but also high-

light other things o interest, like or

example notable architecture one can

Campus Wayfnding ProjectSchool project made or the Universitycollege o Gjvik. Incorporates an origi-

nal typeace and lettering system or

campus landmarks to uniy the univer-

sity.

Marque Design

North Glasgow Collegend in Glasgow. This could oer a goodsolution or our current kiosks because

perhaps dierent landmarks in Boston

around the vicinity o campus could be

highlighted or maybe current events

coming up on campus could be dis-

played. As o now, the only real way to

know about upcoming events is via the

sandwich boards sporadically placed on

campus and having a central location

or the inormation could allow or more

student participation.

PrecedentsKiosks


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Most signs you see on Northesterns campus

made on campus at the local sign shop. Thesrange from on-going events to building direct

The magager of the sign shop, Christina Salva

able to provide us with some key information:

Signs are usually made out of one of three dif

materials, Komatex, MDO Board and Dibond.

Northeastern University President Auon is qu

involved in the process of sign making and isapproval of most signs.

Although it is not very apparent, waynding a

eastern is underway.

Northeastern is in the proccess of changing a

signs to the new identity which uses new font

and logos.

Waynding at Northeastern is improving, espe

with the new gateway project that is in proces

KomatexWeather resistant

plastic sheets can be

used for outdoor

applications. Suitable forthe advertising,

displays and

exhibition stands.

The Sign Shop

Campus Signage

MDO boardMedium Density

Overlay board is

usually made of

plywood, coated withouter layers of

resin kraft paper. Not

reccomended for

outside use.

DibondDibond is an

aluminum composite

material (ACM) made of

two pre-painted sheets ofaluminum. It is at, du-

rable, and

weather resistant.


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Process o converting oldsigns to new identity

Co-ops sent on mission

Take pictures o buildings

and answer ollowing ques-

tions:

Is it a traditional sign or does

it use engraving?

How many signs on a build-

ing?

What material is the sign

and how is it axed to the

building?

How many, what size, what

material is all concluded

in list.

List is shown to contractor

who compiles inormation

into the proposal.

Proposal is shown to the

Director o FacilitiesOperations and the

Director o Design or

Marketing and Communi-

cations.

Around this time, I also

received the actual design

layout/prototype o what

each sign should look like

depending on whether it

was going to be a woodensign or a vinyl sign placed

on glass. The layouts also

varied in size depending

on how much text was

involved.

Christina Salvato

Manager, Sign shop

Start looking into other ma-

terials (besides wood) that

would be more weather-

resistant and in turn last

longer. Decided to use

3mm Dibond.

List is made Proposal Prototype Material search

Decision to outsource

We decided that our best

method at this point wasto have the entire project

outsourced. Everything it

entailed was stu we were

capable o doing in the

shop but with the intention

o saving ourselves a lot

o time, we decided it was

better to outsource.

At the weekly meeting, the

Vice-President o Facilities

proposed building signage

would only have one sign

even i it currently had two.

Companies prices are

compared.

Samples rom each o the

our companies are sentout to shop.

Once recieved a desicion

on the company will be

made.

Landscape and grounds

sta who will then removethe existing signage and

replace it with the new.

List is made Price Samples Sent Signs are installed

Keep in mind this proce

probably would have beesomewhat expedited and

er had the discussion an

cess not taken place prio

during, and ater move-i

is one o the, i not THE,

times o the year or us a

entire Facilities division.

Christina Salvato


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Every Wednesday a waynding

ing is held where the Manager sign shop, Vice President o Fa

the Design director o Creative

Director o Landscaping and th

cal Plant Operations Manager.

lowing issues are discussed:

The current and uture issues o

nding at Northeastern.

The new gateway system that wunderway soon.

Replacement o old identity to

The Sign Shop

The most challenging part would probably be

the research and being able to fnd a solution

that accommodates all concerning actors;

weather, sustainability, building structure, and

also something that people are happy with.Christina Salvato

Manager, Northeastern Sign Shop

Wayfnding Wednesdays


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The Americans with Disabilities

signed into law in July 1990. T

toric act was designed to provid

access and opportunities to all

cans with disabilities.

The law requires to remove arc

tectural and communication ba

where readily achievable. Th

a good aith eort must be mad

accommodate the disabled, wh

cludes the installation o ADA tand braille signage or the bene

visually impaired.

State and local sign codes vary

erably, such as symbol signs o

room doors required in Caliorn

Accessibility

TypeaceRegulations state that

letters and numbers on

signs shall have a width-

to-height ratio between

3:5 and 1:1, and a stroke

width-to-height ratio be-

tween 1:5 and 1:10.

ContrastCharacters and symbols

are recommended to

have a minimum o 70%

contrast with their back-

ground.

DistanceOverhead directional

signs must have a cap

height o at least 3.

Other directional signs

do not have a specied

cap height but must be

size according to view-ing distance.

BraillePermanent room signs

must have characters

raised 1/32 uppercase

and must be accompa-

nied by Grade 2 Braille.

ADA Standards


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The tunnels that connect dierent

buildings on campus are barren o any

sort o helpul directional inormation.

The only sort o map is set up right be-

ore one enters the tunnels. The empty

hallways o the tunnels could oer a

great opportunity or new waynding

signage. The tunnels could become

more user-riendly and allow or easier

navigation with a new signage system.

Current Map o the tunnel system at

Northeastern University. Buildings are

denoted by color and there is a map

at the entrance to every tunnel. How-

ever, once inside the tunnels it is not

clear which direction you are walking or

where you are going.

TunnelsCurrently on campus

Currently on campus


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Boston Childrens Hospital

Two Twelve AssociatesAn eective solution that our current

tunnel system could benet rom is

what the rm Two Twelve implementedat Childrens Hospital Boston. Although

their signage is not or a tunnel system

like ours, the solution they created o-

ers easy improvements to our current

system.

Childrens utilizes a color-coded system

or their directional signage. Every area

o the hospital is represented by both a

color and a symbol. Our current tunnels

map system already has dierent

Monash University

Hostede DesignBeyond an awesomely pristine white

hallway, large foor graphics and wall

signage call out dierent locations, in aspace that is ordinarily quite dicult to

orient onesel in.

colors to represent the respect

ings, so the system o hanging

rom the ceiling with directionaand the appropriate color could

nding ones way around. Curr

tunnels are empty and i some

not know their way around, it c

become conusing. This simple

could help to both increase dir

awareness and liven up the em

ways.

PrecedentTunnels


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In our canvassing o the campus we no-

ticed an incredible number o fat panel

television displays. The one eeling we

were all let with ater seeing them, was

that we wanted more. It is clear that

they arent being used to their ull po-

tential, but what is that potential?

Possible uses:

Directional Waynding / Navigation

Student generated content

Standardize submission process or

current artwork so that it matches di-

mensions o the screen.

Create adaptable touch screen technol-

ogy to outt screens with or interactiv-

ity.

Comments / Thoughts?

Curry Student Center

Indoor Quad

Curry Student Center

Inormation Desk& Work Terminals

DisplaysCurrently on campus


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http://www.librisdesign.org/

docs/WayfndingSignage.pdWaynding and Signing in Library Design provides

a a brie explanation o waynding principles andhow to approach a waynding project. Included and

especially useul are the explanation o signage/type

sizes and the users ability to use process inorma-tion.

Marque - Recent

North Glasgow College

Marques waynding project or North Glasgow Col-

lege provides the campus with multiple solutions totheir waynding problems. The rm utilizes paint to

make large, comprehensive, and cost-ecient solu-

tions. Other orms o signage include cut-outs andlighting. The simplicity and minimalist color palette

make it much more readable.

Hostede Design

The waynding and signage at Monash Universitycombines the use o large paint signage and room

placards to create a macro and micro approach towaynding. Simplistic kiosks with clean building list-

ings and that avoid traditional campus mapping are

easy to read and point you in the right direction.

Wayfnding project | Unravel

Creative | Design | Illustration |Photography

The waynding project at University College o

Gjovik gives an in-depth look at dierent orms o

signage. Large outdoor three-dimensional signagecorresponding to the building letters (A, B, C)

make nding buildings easier. The project also usesoverhead signage, foor signage, thin double-sided

kiosks, and a simple color palette to guide visitors o

the campus.

Emir Bukva: design portolio:environmental

Buvkas portolio allows a look at Kent States vehicu-lar signage. They make use o symbols (i.e. inorma-

tion and parking) and directional arrows to guidedrivers around campus.

Wayfnding - Waitakere Central

Library: Dallow Boss

Waitakere Central Librarys signage includes large

directional banners that provide users with the en-

trances address. Floor listings provide a simple wayor users to direct themselves around a building.

Library wayfnding | Cardi

Design Festival

Rectangular kiosks at Cardi Library utilize all sides

to inorm users about what can be ound in thatparticular location and, on other sides, what can be

ound elsewhere. The color palette is inviting and

corresponds with the large exterior building signage.

McHenry Library Sign Project -

a set on Flickr

The McHenry Library signage project is an exampleo how uniormity and simplicity combine to create a

riendly user environment.

ADA SIGNAGE AND ACCESIBIL-

ITY GUIDELINES

The ADA (Americans with Disabilities Act) guidelines

provide restrictions that we will have to consider andadhere to i there is a possibility or implementation

o our project.

Bibliography

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