state of California- City of San Francisco SEARCH WARRANT ...
e.g. San Francisco Searchtrv-companypages.s3-eu-central-1.amazonaws.com/wp...San Francisco Search...
30
e.g. San Francisco Search Media Kit
Transcript of e.g. San Francisco Searchtrv-companypages.s3-eu-central-1.amazonaws.com/wp...San Francisco Search...
e.g. San Francisco Search
Media Kit
San Francisco Search
Using trivago’s hotel search, you can sift through over 1 million hotels, from 250+ booking sites and hotel chains in 190+ countries, all at once. Founded in 2005, trivago currently operates on 55 live international platforms in 33 languages.
At trivago, we are focused on empowering our 120+ million monthly travelers to find their ideal hotel at the lowest rate, by offering total transparency of the online hotel market.
Our team, made up of 950+ creative and focused minds from all corners of the globe, works tirelessly to build a hotel search that is straightforward, transparent, and unbiased.
Table of Contents
Who We Are ...................................................................................4
Our Pride & Joy .............................................................................6
How trivago Works ........................................................................8
Our Hotel Search ...........................................................................9
Timeline ..........................................................................................10
Revenue ..........................................................................................11
Markets ...........................................................................................12
Who’s Searching? .........................................................................14
In The Press ....................................................................................16
Tech Specs .....................................................................................18
Looking For Data? ........................................................................19
trivago Rating Index (tRI) ..............................................................20
trivago Reputation Ranking .........................................................21
trivago Hotel Price Index (tHPI) ....................................................23
trivago Travel Advice Calendars .................................................24
Top Hotels & Destinations ...........................................................25
Room5 .............................................................................................26
Social Media ...................................................................................27
Inside trivago .................................................................................28
Logos & Images .............................................................................29
Get In Contact ................................................................................30
3
Media Kit
“Our development has been real, organic and imperfect. A big part of who we are is derived from our culture, which has helped us succeed collectively as a group as much as individuals. It is built upon values that we identify with, such as trust and authenticity – which translate directly into the products we create. trivago brings people together from 63 nations to collaborate in one place. In turn creating an atmosphere, which empowers and inspires us to exchange information more openly, act quickly and keep learning. Our philosophy is that in a world of constant change, the only sustainable competitive advantage is the pace of our learning.”
Rolf SchrömgensFounder, Managing Director
Who We Are
4
Media Kit
Empoweringpeople to get more out of life
We live for the ‘aha’ moments. We are driven by passion. We are focused on building consumer-centric products, which make the world more transparent, more unbiased, more fair, and more individual. Whether we are helping you to find your ideal hotel, developing an app or someone’s career, we put great importance on creating a company that empowers everyone to get more out of life.
5
Media Kit
www.trivago.co.uk/qualitytest
www.trivago.com/hotelmanager
www.trivago.co.uk/mobile
room5.trivago.com
www.trivago.com
Apps
Our Pride & Joy
Hotel Manager
Quality Test
Room5
No matter what we develop at trivago, our focus, first and foremost, is our users. That’s why we’re always innovating—to create simple, smart, efficient, test-driven products that are as trustworthy as they are transparent. We build all of our systems internally from the ground-up, so we know exactly what they are made of, and how to develop them to be even better.
Hotel Search
6
Media Kit
120+ million visitors per month
7
Media Kit
San Francisco Search
How trivago.com Works
Enter Destination
Filter
Find Your Ideal Hotel
Compare Prices
Book
Forward to OTA
8
Media Kit
www.trivago.com
Our Hotel Search
Over 10 million aggregated reviews
Simple, unbiased, transparent search experience
Comparison of 1+ million hotels from 250+ booking sites in 190+ countries worldwide
100+ Comprehensive filtering options,from room size to WiFi to pet friendly
Price comparison
Group + Family bookings
Mark your favorites for later
Unbiased ratings based on aggregated results from over 200 million sources
9
Media Kit
2009
2008
2010
2011
2012
2013
* trivago currently employs over 950 people.
20142014
2015
120+ million visitors4 million daily search queries
250+ booking sites900,000+ hotels
trivago goes livein its 55th market
2015
Over 850employees
*
trivago is foundedand goes live in Germany
2006
34
12
34
12
34
12
34
12
34
12
34
12
34
12
34
12
trivago.com platformis launched
trivago expandsinto the US
Timeline
10
Media Kit
Net revenue Growth in $ (2009 - Present)
Over the years trivago has gone through a few rounds of investment, with Expedia being our most recent. We have always operated independently, and our growth has always been organic. We do not intend or want to appear otherwise.
2009 2010 2011 2012 2013 2014 2015
3,0
00
,00
0
20
,00
0,0
00
50
,00
0,0
00 10
0,0
00
,00
0
20
0,0
00
,00
0
30
0,0
00
,00
0
50
0,0
00
,00
0
11
Media Kit
2005 2006 2007 2008 2009
DE ITPLSEFRES
ROFIJPTRUSCNBRMXBGRS
UK NLRUGR
NZAUCACHHUIECZ
2011 2012
ATSIBE
2013
INHKSG
UYPE
2010
NODKPT IL
TW
PHVN
ZA
ECAASKHRTH
UAEMYIDKRCOCLAR
2014 20152005 2006 2007 2008 2009
DE ITPLSEFRES
ROFIJPTRUSCNBRMXBGRS
UK NLRUGR
NZAUCACHHUIECZ
2011 2012
ATSIBE
2013
INHKSG
UYPE
2010
NODKPT IL
TW
PHVN
ZA
ECAASKHRTH
UAEMYIDKRCOCLAR
2014 2015
55 Markets
12
Media Kit
1000%trafficgrowthover five years
13
Media Kit
Who’s Searching?
USCADACHUKIEESPTITAPACLATAMCEEAUNZNORDICSFRBENEROW
18%16%
12%11%
9%7%6%5%4%4%4%3%3%
14
Media Kit
90% of global online users can access trivago in their native language
15
Media Kit
Web
Also featured on:
trivago is named one of the Biggest Brand Winners with US consumers for 2015 on MediaPost.com:
Press Mentions
http://www.mediapost.com/publications/article/266435/ brandindex-ranks-perception-winners-losers-2015.html
“In fifth place: Trivago, which saw its score rise 3.6 points, from 8 to 11.6.
On the way, it passed Priceline, Expedia, Travelocity and Hotwire to become the highest-perceived brand in the travel booking category.
YouGov attributes the quick rise in no small part to awareness-building via the ubiquitous “Trivago Guy” (Tim Williams) commercials.”
16
Media Kit
Our approach at trivago is to move the industry forward, and fast. We look for smart and pragmatic solutions, which are not only data-driven and AB tested, but can be consistently improved upon as we learn.
300+Terabytes250+GigabytesData from 55 platforms
of travel information stored
produced daily
17
Media Kit
Website Launched:trivago.com: June 2009
Market Growth Accelerates: January 2012
Growth 2013-2014:US Visit Growth: 323%US Clickout Growth: 215% US Revenue Growth: 283%
trivago.com (2014)16% of trivago Traffic18% of trivago Revenue
Mobile Growth 2013-2014:US Mobile Clickout Revenue : 41% US Mobile Revenue Growth: 418%
Additional Info:• The US has experienced 557% site visitor growth
since 2012
• 5 out of 10 Americans know trivago
• The US is trivago’s single largest market in terms of revenue
trivago.com Breakdown
Media Kit
18
Ford FieldDetroit, Michigan
Holiday Inn Express& Suites DetroitDowntown
TCF Bank Stadium Minneapolis, Minnesota
Best Western PlusThe Normandy Inn & SuitesFairfield Inn & SuitesMinneapolis St.Paul/Roseville
University Inn
Paul Brown StadiumCincinnati, Ohio
Extended Stay AmericaCincinnati-Covington
Comfort SuitesNewport
Holiday InnCincinnati-Riverfront
Holiday Inn ExpressCleveland Downtown
Radisson HotelCleveland-Gateway
Hampton InnCleveland-Downtown
FirstEnergy StadiumCleveland, Ohio
Soldier FieldChicago, Illinois
DeWitt Place
Ohio House Motel
The Wicker Park Inn
Lambeau FieldGreen Bay, Wisconsin
Hilton Garden InnGreen Bay
Baymont Inn & Suites Green Bay
Econo Lodge Inn & Suites
WESTERN UNITED STATES
MIDWESTERN UNITED STATES
SOUTHWESTERN UNITED STATES
SOUTHEASTERN UNITED STATES
NORTHEASTERN UNITED STATES
Comfort InnIndianapolis
Looking Glass Inn
Stone Soup Inn
Lucas Oil StadiumIndianapolis, Indiana
FedEx FieldLandover, Maryland
Avi Hotel Largo
Days Inn LanhamWashington DC
Country Inn & Suitesby Carlson CapitolHeights
Lincoln Financial FieldPhiladelphia, Pennsylvania
Holiday Inn ExpressPenn’s Landing
M&T Bank StadiumBaltimore, Maryland
Sleep Inn & SuitesDowntown Inner Harbor
Best Western Plus & Conference Center
Holiday Inn ExpressBaltimore at theStadiums
Hampton InnPittsburgh-GreentreeComfort Inn Pittsburgh(Steubenville Pike)
Comfort Inn Pittsburgh(McKnight Road)
Gillette StadiumFoxborough, Massachusetts
Comfort InnFoxboro
Best Western Plus The Inn at Sharon Foxboro
MetLife StadiumEast Rutherford, New Jersey
Clarion EmpireMeadowlands 75
8282
8383
8383
84
82
82
80
80
86
86
81
8585
8578
78
79
77
76
77
77
76
76
79
75
76
78
75
76
84
86
82
Holiday Inn Express& Suites Kansas CitySport Complex Arena
Best WesternTruman Inn
Drury Inn & Suites StadiumKansas City
Arrowhead StadiumKansas City, Missouri
87
78
77
79
0.5
0.6
0.6
4.22.0
0.9
0.8
2.1
4.2
0.6
2.1
2.6
2.3
0.7
0.9
1.9
3.8
1.5
Pear Tree InnUnion Station
Missouri AthleticClub
Pear Tree InnAirport
Edward Jones DomeSt. Louis, Missouri
85
84 1.1
0.8
0.6
0.6
1.5
TownePlace SuitesPhoenix North
SpringHill SuitesPhoenix North
Comfort Suitesat Metro Center
University of Phoenix StadiumGlendale, Arizona
MainStay Suites Texas Medical Center/Reliant Park
Comfort SuitesReliant Stadium
Scottish Inns & SuitesReliant Park/TexasMedical Center
Arlington, Texas
TownePlace SuitesArlington Near Capital
Knights InnArlington
Candlewood SuitesArlington
AT&T Stadium
86
84
81
80
80
82
81
84
75
84
81
75
NRG StadiumHouston, Texas
0.9
4.9
4.7
4.7
1.8
1.3
2.0
2.0
0.6
4.1
1.32.9
3.8
3.9
1.4
0.4
1.3
4.1
1.5
3.8
2.8
4.7
Sun Life StadiumMiami Gardens, Florida
Hampton Inn & Suites Fort Lauderdale Miramar
Raymond James StadiumTampa, Florida
Holiday Inn Express Hotel & SuitesTampa Stadium Airport Area
Courtyard TampaWestshore Airport
La Quinta InnTampa Bay Airport
La Quinta Inn & Suites Charlotte Airport South
Four Points by Sheraton Charlotte
Best Western PlusSterling Hotel & Suites
Bank of America StadiumCharlotte, North Carolina
LP FieldNashville, Tennessee
Club Nashville Inn & Suites
Hotel Preston
The Orchard Hill Inn
EverBank FieldJacksonville, Florida
Crowne PlazaJacksonville -Riverfront
Hampton InnJacksonville-Downtown- I-95
Extended Stay AmericaJacksonville-Riverwalk
75
76
77
79
7775
77
81
82
84
88
81
83
Mercedes-Benz SuperdomeNew Orleans, Louisiana
Historic Street Car Inn
Fairchild House
77
81
Georgia DomeAtlanta, Georgia
Hilton Atlanta
The Highland Inn
Comfort Inn & Suites Grinnell
79
76
83 1.1
1.7
0.9
1.6
3.6
1.2
0.9
1.0
1.3
1.3
1.1
3.0
1.9
4.5
3.7
3.9
3.6
4.3
0.6
3.0
3.7
Ratings Miles From Stadium
O.co ColiseumOakland, California
Comfort Inn and Suites Oakland
The Marina Inn
Quality Inn Oakland
CenturyLink FieldSeattle, Washington
Georgetown Inn
Belltown Inn
Inn at Virginia Mason
80
Comfort Inn Central Denver
Holiday Inn SelectCherry Creek
Super 8 Cedar City
Mile High StadiumDenver, Colorado
Qualcomm StadiumSan Diego, California
Kings InnSan Diego
Extended Stay AmericaSan Diego - Mission Valley - Stadium
Super 8 San Diego Area - La Mesa
Best Western PlusSilicon Valley Inn
The Mission Inn Santa Clara
Quality Inn Sunnyvale
Levi’s® StadiumSanta Clara, California
75
75
77
78
78
777777
76
76
76
9090
83
80
8080
7878
0.8
1.0
3.3
1.5
2.2
4.6
4.9
0.8
3.7
4.61.5
3.3
3.6
3.6
2.0
Heinz FieldPittsburgh, Pennsylvania
75
Die-hard football fans can easily spend hundreds of dollars per game to cheer on their favorite team, but after a long day on the bleachers all they’ll be looking for is a comfortable place to wash off their face paint and get a good night’s sleep — without having to tap into the kids’ college fund. To help fans save money this NFL season, hotel search trivago.com compiled America’s Best Value Hotels for all 31 NFL stadiums. At an average nightly price of less than $155*, a distance less than 5 miles from the stadium, and an average hotel rating of at least 75/100, these hotels are sure to score a touchdown with fans.
BEST V
ALU
E H
OTE
LS FOR
GA
ME
DA
Y
Legend
Source: from www.trivago.com 2014
*Best Value is determined by an average nightly rate of $155.00 USD or less (based on 2013 prices), a distance within 5 miles of the stadium, and an average rating of 75/100 or higher based on hotel ratings.
Red Roof Inn Buffalo-Hamburg
Quality Inn Buffalo-Hamburg
Country Inn & Suites by Carlson BuffaloSouth I-90
75
75
91 4.2
3.9
3.8
Ralph Wilson StadiumOrchard Park, New York
With over a trillion different ways to crunch 4 million daily hotel searches, our BI team has a LOT of data to offer. From forecasting inbound and outbound travel, to local and international travel trends, or the best value global destinations, we’re always using our data to track what’s happening around the world. Other data is more focused on traveler behavior and preference. We can even see how tourism fluctuates before, during, and after a big event. Most of the time we work on a request basis, however we do actively send out our most interesting data – either way, all we ask in return is some heartfelt recognition. So if you’re looking for specific data, let us know.
Looking for data on US traveler behavior? Our Business Intelligence team has got you covered.
19
Media Kit
Web
trivago Rating Index (tRI)
With over 175 million ratings gathered from all over the web, we’ve crafted a comprehensive, fair and reliable index of hotel ratings — the trivago Rating Index (tRI).
We use a clever little algorithm to aggregate them, which provides a dependable and impartial score – whether a hotel has 20 reviews or 2,000. Based on a tried-and-tested mathematical approach, our index is unbiased, clear and transparent. With daily updates, our aim is to continuously develop the most up-to-date rating index for hotels available.
http://www.trivago.com/static/rating-index
Data Release Example
20
Media Kit
20
Our Reputation Ranking is an annual list, showcasing the cities that have hotels with the finest reputations. Our trivago.com Reputation Ranking Index finds the most reputable places to stay around the world, based on their collective hotel ratings. Using over 175 million ratings gathered from our tRI, we’ve crafted a comprehensive, transparent, unbiased index for hotel ratings. Cities with over 50 hotels, and more than 500 reviews per hotel, were taken into account. We consider 100% as a perfect score, because how much more perfect can hotels in a city get?
trivago Reputation Ranking
Media Kit
21
Jayda Fogel Public Relations US/Canada [email protected]
America’s Best Ranked Cities to Stay in 2016
Photos Courtesy (left to right clockwise) Noah Santos, Jack Affleck, Bar Harbor Chamber of Commerce, Naples Marco Island Everglades CVB, Charleston Area CVB, & Hawaii Tourism Authority (HTA) & Ron Garnet
The most popular cities for American trivago.com users in 2015 are the usual suspects, Las Vegas (1), New York (2), Orlando (3), Chicago (4), and Anaheim (5). For 2016, why not take the road less traveled and upgrade your vacation by visiting the best-rated destinations in America — cities and states whose reputations for accommodation are wowing tourists. Based on a combination of trivago’s rating Index (tRI®) and verified user reviews aggregated from 31 different booking sites,* we used trivago’s proprietary data to find out just which cities and states have the best hotels in America for 2016.
2016 US Best Ranked Cities for Hotels 2016 US Best Ranked States for Hotels
* The 2016 trivago Reputation Ranking Index combines and averages user hotel ratings and verified user reviews from 31 websites, taking into account only those cities with at least 50 hotel properties listed on trivago & a minimum average of 140 user reviews.
Download the full list of Top 50 US Best Ranked Cities to Stay in, HERE!
Local Reputation Ranking Example
22
Media Kit
Video
Introduction to trivago’s Hotel Price Index
Tracking price fluctuations and accommodation trends, our trivago Hotel Price Index (tHPI) is not only incredibly extensive, it’s pretty handy too. Released monthly, it forecasts the average hotel prices (for a standard double room) in major cities worldwide. Every day, over four million hotel search queries, and over a billion hotel offers, are stored by trivago. This makes our tHPI not only especially comprehensive, but the only international hotel index on the market able to provide an accurate overview of monthly accommodation rates worldwide.
Because we are big on sharing, (and keeping things fair) our tHPI is free to the media and acts as a leading resource for journalists searching for average hotel prices worldwide.
trivago Hotel Price Index (tHPI)
Local tHPI Example
23
Media Kit
Hot Spots
Hotel? Notes
Local Love
21
20
Hotel Price ComparisonHonolulu
Hawaii
Honolulu
Jasmine Lombardi, theedithawaii.com
01Visit the Pacific Island villages of the Polynesian Cultural Center for an immersive Hawaiian experience.
02Hike to the top of Diamond Head for an unparalleled view of Honolulu.
03Tour the famous Shangri La estate & its impressive collection of Islamic art.
“Winter in Hawaii is always exciting. Oahu’s North Shore has some of the biggest waves you’ll ever see (or surf!) Plus, it’s whale season!”
Luxury:Trump International Waikiki Beach Walk
Budget: Vive Hotel Waikiki
More insider tips available via Hawaii Tourism Authority.
USA
20
16
Average Price Range $210 to $275
Budget: April Most Popular: July
Phot
o: P
rayi
tno
CC
BY
Hot Spots
Notes
Hotel?
45
Local Love
44
Hotel Price Comparison
Christina Leigh Morgan, currentlyexploring.com
California
San Francisco
“May 1st kicks off our six month Peter Pan season of costumed weekends and dancing in the streets, and offers the most sun.”
Budget:Inn on Castro
Luxury:Hotel Drisco
01Wake up at dawn & head to Pier 39 for sea lions, followed by breakfast on Fisherman’s Wharf.
02Walk Lombard Street & enjoy the incredible views along the “crookedest” street in the world.
03Walk or bike across the Golden Gate Bridge.
More insider tips available via San Francisco Travel Association.
USA
20
16
Average Price Range $190 to $325
San Francisco
Budget: January Most Popular: August
Phot
o: D
eath
toth
eSto
ckPh
oto
Web
Our trivago Travel Advice Calendar may just be our coolest story yet. It gives you an overview of the general hotel price month by month for some of the world’s most popular destinations. We show you the best times to travel to a destination, so that you’re able to get the most out of your travel budget.
We illustrated hotel prices on a chart to make the prices clearer and easier to understand, and worked with local experts to give the inside scoop on 30 of North America’s Most Popular Destinations.
trivago Travel Advice Calendar (TAC)
Travel Advice Calendar
24
Media Kit
PDFPDF
Top Hotels & Destinations
Our Top Hotel and Destinations releases highlight the best of the best. These are the destinations that capture that quintessential feeling – this is what daydreams are made of.
Local Top Hotel Release ExampleLocal Top Destination Release Example
25
Media Kit
room5.trivago.com
Web Visit Room5 and see for yourself!
We love hotels, and we also love inspiring every kind of traveler for their next vacation experience. This is why we created Room5; for travelers who want to get more out of their hotel stay. Offering exclusive insider tips not found anywhere else, we’re all about the details. From signature hotel cocktails, to the most beautiful hotel gardens, we’ll hunt down the essentials that make each hotel unique.
Powered by trivago, Room5 works with our internal data, hotel experts, travel influencers and industry tastemakers to pinpoint the most unique features and amenities that these hotels have to offer. Combine our insights with insider knowledge, expert contributions and a great editorial team – and you’ve got Room5.
Room5 wants to hear your opinions, questions, comments and feedback, and we’d be happy to hear from you! Feel free to get in touch via our comments section or any of our social media channels.
Room5: Travel Inspiration & Hotel Deals
Never Miss a Post
26
Media Kit
www.instagram.com/trivago
Join our community of more then 3.5 million travelers!Bon Voyage!
Social Media
27
Media Kit
Inside trivago
We want where we work to be a reflection of our culture and our values, which is what we see as the main drivers behind our success. We want to create an inspiring, open, collaborative atmosphere, which brings everyone together.
30+ sports activities and 80+ academies per year
28
Media Kit
호텔? 트리바고
Logos & Images
trivago-office-photos
Product-Imagery
Logos-Icons
29
Media Kit
