MARKETTING PROJECT REPORT

EFU GENERAL INSURANCE Ltd..

GROUP MEMBERS: Ume Kalsoom Abid Usman Ashraf

Saad Munir

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FAST – National University of Computer and Emerging Sciences

INTRODUCTION

• Company Back ground

• Target market

• Positioning

5 C’s Analysis

Marketing Mix

ProductProduct PlacePlace PromotionPromotion

Insurance Service

Insurance Service

Comprehensive Insurance

Comprehensive Insurance

Third party Motor vehicle InsuranceThird party Motor vehicle Insurance

Act only Liability Insurance

Act only Liability Insurance

InternetInternet

AgentsAgents

BrokersBrokers

LocationLocation

Insurance Association of Pakistan [IAP]

Insurance Association of Pakistan [IAP]

Fixed PriceFixed Price

Price Fluctuations due to

competition

Price Fluctuations due to

competition

AdvertisementsAdvertisements

Personal SellingPersonal Selling

Sponsor ShipSponsor Ship

Direct MailDirect Mail

Website advertisement

Website advertisement

Pull StrategyPull Strategy

Integrating Marketing Strategy

Integrating Marketing Strategy

Distribution Channels

Distribution Channels

Promotion Means/Strat

egy

Promotion Means/Strat

egy

4 P’s AnalysisEFU AUTO INSURANCE

4 P’s AnalysisEFU AUTO INSURANCE

PricingPricing

S W O T Analysis

• How EFU Creates its value– First insurance company– Pioneer General Insurance– Law for capital criteria

• How EFU SUSTAINS its value– Comparison with the competitors– Showing Highest annual growth

Sustaining Value

• Advertisements

• Incentives

• Start providing Tracking Devices

• Awareness of Insurance & its benefits

RECOMENDATIONS