EFRA Future ProjectEFRA Future Project

Step by step evaluation Step by step evaluation Future ProjectFuture ProjectFirst Ideas 2005First Ideas 2005

Steps:Steps:

1 Blue print 1 Blue print Objectifs –B plan Objectifs –B plan

2 Brainstorm 2 Brainstorm Goals and how to achieve themGoals and how to achieve them

3 Filters, selection 3 Filters, selection Round-upRound-up

4 Draft 14 Draft 1

5 Finalisation 5 Finalisation B- Plan Presentation AGMB- Plan Presentation AGM

6 AGM6 AGM AgreementAgreement

20072007

Future Project Final report 2007-12-31

Report to the AGM from Hans Christensson

Agreement from AGM to continue with the Project.

20082008

The EFRA Board started to work:The EFRA Board started to work:

It was decided to mainly concentrate on the following It was decided to mainly concentrate on the following Projects:Projects:

CommunicationCommunication

ConstitutionConstitution

“ “PR” was added to the list PR” was added to the list

Assistance will be searched within our member countries, Assistance will be searched within our member countries, their participation is considered interesting for EFRA..their participation is considered interesting for EFRA..

• Future Project Coordination: Future Project Coordination: FrankyFranky

Targets in the Future ProjectTargets in the Future Project

• Project ConstitutionProject Constitution: Carlos; Sander; Wolfgang; Frank: Carlos; Sander; Wolfgang; Frank

• Base of work, The EFRA Constitution study Base of work, The EFRA Constitution study

• Different alternatives to be studiedDifferent alternatives to be studied

• Start from white paperStart from white paper

• Start from actual wordingStart from actual wording

• Mix of bothMix of both

• Pay attention to other constitutionsPay attention to other constitutions

• Keep in mind real actual systemKeep in mind real actual system

• Project Communication:Project Communication: Jackie; HeinerJackie; Heiner

• Internal Board communication / Federation communication Internal Board communication / Federation communication

• Event communication / Driver communication Event communication / Driver communication

• IFMAR Communication IFMAR Communication

• Homologation communication Homologation communication

• Information Policy Information Policy

• Standardisation Standardisation

• Timetable Timetable

• Language Language

• Associate Members / Manufacturers Associate Members / Manufacturers

• Press Releases Press Releases

• Information Policy - External Information Policy - External

Project Public Relations:Project Public Relations: Dallas; Wolfgang; Frank; Sander Dallas; Wolfgang; Frank; Sander

• Promotions Promotions

• Explain the sport to all Explain the sport to all

• Make youth sport public Make youth sport public

• Promotion of the sport, races, EFRAPromotion of the sport, races, EFRA

• Unique marketing events Unique marketing events

• Visibility to media /Image Visibility to media /Image

• Look outside Look outside

• Presentation / Improve our reputation Presentation / Improve our reputation

• Image building Image building

• Press Releases / Magazine presence Press Releases / Magazine presence

• Local presence at EC GP Local presence at EC GP

• National media /Contact media outside National media /Contact media outside

• Targets to be defined connected to PR are: Targets to be defined connected to PR are:

• Who / what is the target Who / what is the target

• Who is our customer Who is our customer

• What we would like to achieve (EFRA brand)What we would like to achieve (EFRA brand)

Important to take into account later: Important to take into account later:

• Administration Procedures Administration Procedures

• Homologation Process Homologation Process

• Associate Member Process Associate Member Process

• Invoice Process Invoice Process

• Technical Procedures Technical Procedures

• Race Organisation Race Organisation

• Technical Inspection / Measurements Technical Inspection / Measurements

• We have forgotten how EFRA is working We have forgotten how EFRA is working

• Working Functions / Role Working Functions / Role

• Organisation Organisation

• EFRA use cases EFRA use cases

• Environment Compatibility Environment Compatibility

• Manufacturer Involvement PollutionManufacturer Involvement Pollution

• Noise Ratio Noise Ratio

• Amend the working groups later Amend the working groups later

• Ask for the Questionnaires for the federations Ask for the Questionnaires for the federations

• Ask for the Questionnaires for the associate membersAsk for the Questionnaires for the associate members

EFRA board achievementsEFRA board achievements

• In order to simplify the huge task of invoicing and administration, the In order to simplify the huge task of invoicing and administration, the tool WEBADMIN has been developed. tool WEBADMIN has been developed.

• This tool is at the moment used by the Treasurer and the Secretary. This tool is at the moment used by the Treasurer and the Secretary. In the near future this tool shall be opened to our Chairman to send In the near future this tool shall be opened to our Chairman to send out standardised forms, and can be approached as database for out standardised forms, and can be approached as database for addresses and telephone numbers.addresses and telephone numbers.

• Although in testing phase, we had some good results of the Although in testing phase, we had some good results of the proposal tool, that shall be reviewed and debugged. Can be used proposal tool, that shall be reviewed and debugged. Can be used for other items in the future, such as electronic postal voting. for other items in the future, such as electronic postal voting.

• Noise generator is in testing phaseNoise generator is in testing phase

• The hosting of the website has been changed, also the mail server The hosting of the website has been changed, also the mail server is functioning in a better way, including web mail. is functioning in a better way, including web mail.

• Out of the working group, the idea of a more modern structure was Out of the working group, the idea of a more modern structure was formed. formed.

• EFRA Pro Racing, is one of the thinking processes at this time.EFRA Pro Racing, is one of the thinking processes at this time.

Federation Federation Federation Federation

Section

Section

Section

EFRA EXEC

EC / GP

EC / GP

EC / GP

Manufacturer

Manufacturer

Manufacturer

Federation Federation

A Simple View of EFRA Today A

• Project EFRA PRO Racing.Project EFRA PRO Racing.

• I would like to ask your co-operation and ideas regarding I would like to ask your co-operation and ideas regarding EFRA Pro racingEFRA Pro racing..

The purpose of EFRA PRO racing:The purpose of EFRA PRO racing:

• - To create a technical committee with specialists, or in other - To create a technical committee with specialists, or in other words: manufacturers, and to limit the amount of rules. words: manufacturers, and to limit the amount of rules.- Those rules have to be clear, and accepted worldwide.- Those rules have to be clear, and accepted worldwide.- To organize races for top drivers, with limited participants.- To organize races for top drivers, with limited participants.- To handle the advertising, sponsoring, and merchandising - To handle the advertising, sponsoring, and merchandising and PR of those races. and PR of those races.- To compose a professional or semi professional crew.- To compose a professional or semi professional crew.- The organisation of races on the best and commercial most - The organisation of races on the best and commercial most interesting tracks. interesting tracks.

Federation Federation Federation Federation

Section

Section

Section

EFRA EXEC

EC / GP

EC / GP

EC / GP

Pro Series Management Group

Gas

Pro Series Management Group

Elec

Pro Race Organizer

Pro Race Organizer

Manufacturer

Manufacturer

Manufacturer

On Road

EFRA European Pro Masters

Pro Race Organizer

Off Road

EFRA European Pro Masters

On Road

EFRA European Pro Masters

Off Road

EFRA European Pro Masters

Pro Race Organizer

Federation Federation

Invitation to tender

Invitation to tender

Invitation to tender

Invitation to tender

A Possible View of EFRA Tomorrow

The Future NEWEFRA

↓ ↓ ↓ ↓Amateur Class Pro Class

↓ ↓↓ make proposals ← EFRA committee → make proposals → ↓

E ↓ no voting voting rights ↓

X ↓ ↓

IS Amateur section paid membership paid membership Pro section NT Running GP's ← make proposals ← Member countries → make proposals → Running special EI Running EC's democratic voting voting rights events WNG paid membership paid membership

make proposals ← Manufacturers → make proposals →no voting voting rights

existing constitution different constitutiondemocratic system special voting rightsamateur orientated more power to manufacturervoluntary bases pro racesonly expenses paid paid staff

fast actions

PR…or are we

actually talkingabout Marketing?

PublicRelations

PR means a lot of different things to a lot of different people. One thing I have noticed is that if you ask ten random people what PR is, there will be 10 very different answers.

Public RelationsPublic Relations

Public RelationsPublic Relations

Not a simply publicity!!

Not a simply publicity!!

• Drivers

In Hans Christensson report does he use the expression “Marketing” and that the priority targets should be:

• Federations• Manufacturer/Sponsors• Potential Future Drivers

Furthermore in a ranking list of the most important issues is top 2 the following:

1 More professional promotion 2 Information, newsletter, WEB

A reasonable question is naturally what does/can EFRA produce that is valid for the above mentioned targets

Professional management of events

Public RelationsPublic Relations

Drivers

Federations

Manufacturer/Sponsors

Potential Future Drivers

Stable rules, preferably uniformed all over the World

Experience Officials at EFRA Events

EFRA produce European Champions...

Help/Guidelines for management of EFRA events...Stable rules, preferably uniformed all over the World

...but must also give attention to various needs

...i.e. Checklists, press realises etc.Fast and good communication with EFRA

Stable rules, preferably uniformed all over the WorldGood marketing/promotion of EFRA eventsProfessional management of eventsExperience Officials at EFRA Events

The level of the activities EFRA handle might not attract this group

Are we on the right direction?

Is this the way you want us to go?

How does a professional PR and How does a professional PR and Marketing specialist sees the FUTUREMarketing specialist sees the FUTURE

R/C Championships

The Future

• CURRENT SITUATIONCURRENT SITUATION• The Olympics of R/C racing run no better than a large national race!!The Olympics of R/C racing run no better than a large national race!!

• Low profileLow profile

• Too LongToo Long

• Little track timeLittle track time

• Only asset is titleOnly asset is title

• Drivers presented by countryDrivers presented by country

• No PR/MarketingNo PR/Marketing

• No press facitlitiesNo press facitlities

• Competitor only orientatedCompetitor only orientated

• No show for general publicNo show for general public

• No official publication of 2008 result!No official publication of 2008 result!

• No title sponsorNo title sponsor

• Poor organisation and implementation of rulesPoor organisation and implementation of rules

• Little or no benefit to manufacturers including ChampionLittle or no benefit to manufacturers including Champion

• No benchmark for standard of entryNo benchmark for standard of entry

• REASONS FOR CURRENT SITUATIONREASONS FOR CURRENT SITUATION

• Run completely by volunteers (r/c enthusiasts)Run completely by volunteers (r/c enthusiasts)

• Behind the times compared with other sportsBehind the times compared with other sports

• No professional inputNo professional input

• Lack of budgetLack of budget

• Lack of leadershipLack of leadership

• No commercial considerationNo commercial consideration

• DESIRED OBJECTIVEDESIRED OBJECTIVE

• Create world class event worthy of World Create world class event worthy of World Championship titleChampionship title

• Build into a manufacturer based Championship like Build into a manufacturer based Championship like F1, WRC or Moto GPF1, WRC or Moto GP

• Make it the biggest shop window for selling our Make it the biggest shop window for selling our sport and ultimately get more people involved in sport and ultimately get more people involved in sport at club levelsport at club level

• Structure racing around event PR/Marketing for Structure racing around event PR/Marketing for maximum impactmaximum impact

• ACHIEVING DESIRED OBJECTIVESACHIEVING DESIRED OBJECTIVES

• Turn to professionalsTurn to professionals

• Secure adaquet fundingSecure adaquet funding

• Get Manfacturers to work togetherGet Manfacturers to work together

• Hand EFRA/IFMAR turnkey solutionHand EFRA/IFMAR turnkey solution

• Offer manufacturers viable marketing Offer manufacturers viable marketing opportunityopportunity

• PROPOSALPROPOSAL• More compact eventMore compact event

• 5 Day event -Wednesday - Free Practice5 Day event -Wednesday - Free Practice

• Thursday - Timed PracticeThursday - Timed Practice

• Friday – QualifyingFriday – Qualifying

• Saturday – Qualifying/Junior Championship FinalSaturday – Qualifying/Junior Championship Final

• Sunday – FinalsSunday – Finals

• Reduce entry to 72 hand selected competitorsReduce entry to 72 hand selected competitors

• New Format?? 3 Leg Finals- 2 to count – Removes element of bad New Format?? 3 Leg Finals- 2 to count – Removes element of bad luckluck

• Junior Championship – Seperate Final for Top 10 under 18 year oldsJunior Championship – Seperate Final for Top 10 under 18 year olds

• (Creates additional PR/Marketing opportunity)(Creates additional PR/Marketing opportunity)

• Manufacturer only entries – factory teams/satelite teamsManufacturer only entries – factory teams/satelite teams

• EVENT PRESENTATIONEVENT PRESENTATION

• Manufacturers Village – Sales area open to public where Manufacturers Village – Sales area open to public where interested onlookers can find information about how to get interested onlookers can find information about how to get started and purchase/or be put in contact with local started and purchase/or be put in contact with local supplier. Also EFRA/IFMAR stand.supplier. Also EFRA/IFMAR stand.

• Pit Area open to public – put drivers/products on displayPit Area open to public – put drivers/products on display

• VIP Area – Hospitality tent with tables per maufacturer for VIP Area – Hospitality tent with tables per maufacturer for Media, Drivers, Dealers, Distributors.Media, Drivers, Dealers, Distributors.

• Standardised trackside branding.Standardised trackside branding.

• Official EC/WC website – Driver/Team profiles, regular Official EC/WC website – Driver/Team profiles, regular news, features (Dual language -English/Local)news, features (Dual language -English/Local)

• Good Commentary – informative for spectatorsGood Commentary – informative for spectators

• Local radio commentaryLocal radio commentary

• Pit to driver radios – with fan accessPit to driver radios – with fan access

• All manfucturers carry WC/EC logo on official All manfucturers carry WC/EC logo on official clothing/advertising/marketing materialclothing/advertising/marketing material

• Official Event Magazine - Profile all driversOfficial Event Magazine - Profile all drivers

• Feature leading driversFeature leading drivers

• Insight into sportInsight into sport

• Getting started sectionGetting started section

• Manufacturer/team profilesManufacturer/team profiles

• AdvertisingAdvertising

• WC/EC uniform for Race Officials/staffWC/EC uniform for Race Officials/staff

• Corriographed introduction of Main Final Corriographed introduction of Main Final driver line-up with visualsdriver line-up with visuals

• Main Final Autograph session prior to Main Final Autograph session prior to final – teams supply postersfinal – teams supply posters

• Trophies for winning chassis/engine Trophies for winning chassis/engine manufacturers (Award on combined manufacturers (Award on combined points) to create additional marketing points) to create additional marketing opportunityopportunity

• MOVING FORWARDMOVING FORWARD

• ObstaclesObstacles

• Politics – EFRA/IFMAR/Regional FederationsPolitics – EFRA/IFMAR/Regional Federations

• EFRA / IFMAR constitution prohibits EFRA / IFMAR constitution prohibits professionalism in the sportprofessionalism in the sport

• Getting support from manufacturers – getting Getting support from manufacturers – getting them to believe they can benefitthem to believe they can benefit

• FundingFunding

• National FederationsNational Federations

• Alienate Racers!Alienate Racers!

• USPUSP

• Turnkey solution backed by the industry – Turnkey solution backed by the industry – takes pressure off IFMAR/Host Federationtakes pressure off IFMAR/Host Federation

• EFRA/IFMAR still officiate event but all other EFRA/IFMAR still officiate event but all other aspects professionally handledaspects professionally handled

• Raise the profile of the sport which ultimately Raise the profile of the sport which ultimately will benefit racing at club levelwill benefit racing at club level

• Attract new audiencesAttract new audiences

• Attract outside non industry sponsorshipAttract outside non industry sponsorship

• Create special international event for National Create special international event for National level racers – 'RC Cup of Nations'level racers – 'RC Cup of Nations'