Effects of the Social Media to the Adamsonian Students

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    Effects of the Social Media to the

    Adamsonian Students

    A Research Paper Presented to the

    Department of English and Foreign Languages

    In partial fulfilments of the requirements

    In English Communication 2

    Submitted By

    Jesi V. Delos Santos

    Maria Romanne P. Montalban

    John Tobi M. Reyes

    Victoria Magdalene A. Buenafe

    Shellah Maye M. Galicia

    Submitted to

    Prof. Danilo E. Escandor

    March 2012

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    Social Media

    Acknowledgement

    This research would not have been possible without the

    guidance and the help of several individuals contributed with

    their valuable assistance in the preparation and completion of

    this study.

    We wish to express our sincere gratitude to Prof. Danilo

    E. Escandor, our Professor in English Communication 2 (ENG121 B)

    Prof. Escandor inspires us with his words even though he doesnt

    know that our hearts was really strucked by his words.

    We wanted to thank our families for supporting us on this

    research that makes us more fired up on every task we had to do

    including this research.

    And to God, His presence that gives us strength and

    answering our prayers even though sometimes we wanted to give

    up. Thank you so much Lord.

    JVDS

    MRPM

    VMAB

    JTMR

    SMMG

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    Social Media

    Social media includes web-based and mobile technologies used to

    turn communication into interactive dialogue. Andreas Kaplan and

    Michael Haenlein2010) define social media as a group of

    Internet-based applications that build on the ideological and

    technological foundations of Web 2.0, and that allow the

    creation and exchange of user-generated content. Social media is

    media for social interaction as a super-set beyond social

    communication. Enabled by ubiquitously accessible and scalable

    communication techniques, social media has substantially changed

    the way organizations, communities, and individuals communicate.

    Social Media become a diverse tool and can be accessed by

    anyone. One person can post or share information and share it

    with hundreds, even thousands, of people across the world in a

    matter of seconds.

    This new phenomenon has changed the way that people share

    information. In the past, when someone wanted to share something

    with a large audience, a person had to enlist a newspaper,

    television or radio station, or access an email list server in

    order to reach those people. Now, with the emergence of social

    media, the same information can be shared in a matter of

    seconds.

    Web 2.0--Our time our Social Media.

    http://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Web_2.0http://en.wikipedia.org/wiki/User-generated_contenthttp://en.wikipedia.org/wiki/User-generated_contenthttp://en.wikipedia.org/wiki/Web_2.0http://en.wikipedia.org/wiki/Communication
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    Social Media

    Iphone 3G, Web 2.0 was made available to Mobile devices

    specially Smart Phones nowadays. They also made third-party

    developers to create new applications that came in many forms,

    from games to productivity enhancements to social networking

    tools. It brings internet to mobile device, creating new

    interesting ways to connect, converse, and build relationships.

    Because of all this advances, web 1.0 known as the

    blogosphere fades and welcomes the web 2.0 as statusphere. While

    there are still interest in blogs, the sharing of opinions, and

    the desire to participate in online conversations, context

    creation is moving away from What I think to what is

    happening right now.

    Mike Volpe, VP Marketing, Hubspot(2010), said that Social

    media is like water, units own, water dies some cool things, but

    when combined with other compounds, it enabled the evaluation of

    all forms of life. Social media unit own is nice but when

    combined with other tools, it it=s enabling everything to

    evolve, from communications to business to politics to

    marketing.

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    Social Media

    Kinds of Users of Social Media

    Creators. People who publish blogs, develop images, create video

    content, host podcasts, and so on. They are also called as

    Publishers and commonly known as online writers

    Conversationalists. People who provide status updates in sites

    like Twitter.

    Critics. People who provide reviews and comments on blogs and

    forums.

    Collectors. People who vote on and tag articles and other

    content on sites.

    Joiners. People who are join larger social networking sites such

    as Facebook, YouTube, and Twitter and create profiles.

    Spectators. People who are more passive, but enjoy reading,

    watching, and listening to social media that has been developed

    by Creators, Conversationalists, and Critics.

    Inactives. People who do not participate in any form of social

    media.

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    Social Media

    Social media describes the online technologies and

    practices that people use to share opinions, insights,

    experiences, and perspectives with each other. David Bowen

    (2010), States that Social media are all about to shift from

    vertical to horizontal communications on the WEB. Several

    categories if social media exist. Blogs are now a mainstream

    application, and social networks such as MySpace, Facebook, and

    YouTube have become a major presence in todays world as more

    social network sites are created almost daily.

    The rise of Twitter, podcasts, and wikis has facilitated

    conversation among people around the world. This social media

    conversation is not organized, not controlled, and not on

    message. Instead, the conversation has the characteristics of

    being vibrant, emergent, fan, compelling, and full of chance

    insights. Some experts gave called social networks the worlds

    largest focus group. Collectively, the social media including

    blogs, social networks, RSS feeds, podcasts, wikis, reviews,

    bulletin boards, and newsgroups have the power to support or

    destroy a brand or reputation. They say a key to a more better

    and sufficient social media is transparency, but it is all

    risky.

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    Social Media

    Common Kinds of Social Media

    Blogging

    Blogs, which first came on the scene 1998, have now become

    mainstream media in terms of both their numbers and scope of

    their influence. In the beginning, they were called weblogs,

    reflecting their roots as websites maintained by individuals who

    wanted to post their commentary and opinions on various topics.

    Today, the abbreviated term blog is commonly used to identify

    these free-form sites. Although the vast majority of blogs are

    stull primarily the province of individuals who post their

    personal opinions, blogging is now widely recognized by public

    relations personnel as an extremely cost-effective way to reach

    large numbers of people.

    Podcasting

    One of the first broadcasting in internet is Podcasting. It

    was like a newspaper online. It was called the Guardian

    newspaper in 2004. The term Podcasting is a combination of

    Personal on Demand (PoD) and the word broadcasting. It is a

    digital recording of a radio or TV program that is made

    available to internet and to be free to download and listen or

    watch to the downloaders personal computer.

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    Social Media

    Chatting

    Chatting refers to any kind of communication over

    the Internet, that offers an instantaneous transmission of text-

    based messages from sender to receiver, hence the delay for

    visual access to the sent message shall not hamper the flow of

    communications in any of the directions. Online chat may address

    as well point-to-point communications as well as multicast

    communications from one sender to many receivers. Although there

    has been much criticism about what online chatting has done in

    todays society. Many peopleare accusing it of replacing proper

    English with short hand with an almost completely new hybrid

    language.

    Social Networking Sites

    Millions of nline users are drawn to Social Networking

    Sites as a means of keeping in touch with existing friends and

    family and building a network of new friends based on shared

    interests and other commonalities such as politics, religion,

    hobbies, and activities. Although social networking sites hit

    their stride in the late-2000. They have been in existence since

    the late 90s.

    http://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/Text-basedhttp://en.wikipedia.org/wiki/Text-basedhttp://en.wikipedia.org/wiki/Point-to-pointhttp://en.wikipedia.org/wiki/Multicasthttp://en.wikipedia.org/wiki/Multicasthttp://en.wikipedia.org/wiki/Point-to-pointhttp://en.wikipedia.org/wiki/Text-basedhttp://en.wikipedia.org/wiki/Text-basedhttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/Communication
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    Social Media

    Wikis

    Ward Cunningham (2004), the man behind the very first wiki,

    described it as "the simplest online database that could

    possibly work." But, while this sounds good rolling off the

    tongue, it is not very descriptive, and to be honest, not

    entirely accurate. This only provides information to a certain

    topic with a certain wiki. For example, you are addicted to a

    game and you want to know more information about it so you

    search the Google for a wiki of the game you want. On the wiki

    they provide the users to have the information they need and the

    power to publish, edit, and comment specific information.

    The Effects of the Social Media

    Social media affects the lifestyle of people. It changes

    the way we communicate, the way we share memories with each

    other. Social media gives us the advantage to be keep in touch

    or to be gone in many places of the world without living your

    common place. We could now relate to different people with

    different cultures, see photos, stories, and be amaze to see

    what it was like to the other side of the world.

    These are positive influences linked to social networking

    http://en.wikipedia.org/wiki/Ward_Cunninghamhttp://en.wikipedia.org/wiki/Ward_Cunningham
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    Social Media

    Young adults who spend more time on Facebook are better atshowing virtual empathy to their online friends.

    Online social networking can help introverted adolescents learnhow to socialize behind the safety of various screens, ranging

    from a two-inch smartphone to a 17-inch laptop.

    Social networking can provide tools for teaching in compellingways that engage young students.

    Social networking sites and the applications which link the

    two together can also enhance freedom and mobility. They offer

    the ability to access information and communicate with others at

    any time and in any place and regardless of the physical

    location of other people. People can maintain a constant

    connection with existing friends and family who might live in

    different countries, or they can form new relationships with

    other nationalities, regardless of real time or separate

    locations. Social networking sites also offer the chance of

    communication in cases where mobility is often a hindrance to

    social interaction. Elderly people and those with physical

    disabilities who have an inability to leave their house are able

    to stay in touch with existing relations and friends,

    By forming groups of people with similar interests

    (particularly if the interest or hobby is not mainstream),

    social networking sites can create a sense of unity and

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    Social Media

    belonging in people who might have previously felt alienated in

    society because of an inability to relate to local people.

    Particularly in areas with smaller populations, the chance of

    discovering others with similar interests is infrequent but by

    removing these location barriers through online communication,

    the chance of meeting people with the same interests is greatly

    increased. Social networking sites give the impression that it

    is a much smaller world.

    The social media the Internet increase an overall awareness

    of the masses. They enhance the general knowledge by providing

    us with information from all over the world. News broadcast

    through different media helps us know about the day-to-day

    events in the world. News, tele-films and documentaries

    revolving around social issues increase a social awareness in

    children and develop their concern towards society. Media serve

    as the best means for a speedy spread of news about important

    incidents or events taking place. What has happened in the

    remotest corner of the world can reach us within minutes, thanks

    to media. The speed that technology has achieved is helpful in

    times of crisis when media is to be used for reporting news

    needing immediate attention. Research has revealed that media is

    responsible for influencing a major part of our daily life.

    Media contribute to a transformation in the cultural and social

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    Social Media

    values of the masses. Media can bring about a change in the

    attitudes and beliefs of the common man. The persuasive nature

    of the content presented over media influences the thoughts and

    behavior of the general public. Media has a direct impact over

    the lifestyle of society.

    The recent advent of blogging in the media world and

    practices like public polls and citizen journalism, have led to

    the achievement of a social control. These concepts have

    strengthened the relationship between the media and the common

    man. They have brought the general masses closer to their

    society. Media has brought about a major transformation in the

    way people think. Media has given them an excellent platform to

    present themselves before the world and contribute in their own

    way to the changing world scenario. Media has been responsible

    for making the world a smaller place to live.

    McGilvray (2009), states that Especially the days that you

    feel down in real social situations like school and things like

    that. You go home and you go into Livewire and theres people to

    talk to and it makes your day that much better With online

    social networking reducing difficulties with limited mobility,

    time and distance barriers and unacceptance due to stereotyping.

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    Social Media

    Another benefit to communicating through social networking

    sites is the promotion of education and news. People can share

    information via links, reviews and applications. They may source

    this information from other places and share them with others or

    provide their own information for education, updates of news or

    support. Many educational institutions encourage learning via

    the Internet and social networking sites because it allows an

    easy communication channel for students to learn and share

    skills.

    Summary

    For all the benefits of social networking sites in todays

    society, it is evident that any impact they have is due to not

    merely the sites themselves but thecommunications layer

    embedded within them (Young, 2006). It has been said that

    social networking would be both the downfall of mankind, and the

    thing that would bring the planet together but the truth is that

    social networking, while great in many respects, does not fulfil

    a fundamental human desire: To be in the actual presence of

    other people. However, as an extension of offline communication,

    the use of social networking sites is incredibly advantageous to

    society. It simply must be remembered that without the basic

    existence of and need for interpersonal relationships and

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    Social Media

    communicating with other people, social networking sites would

    be extraneous and insignificant.

    Kelly Feller (2009), Discipline and progress are critical

    to the success if any social media

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    Social Media

    1. How often do you read Bulletin board?

    Daily

    Weekly

    Monthly

    Never

    2. How often do you check your facebook account?

    Daily

    Weekly

    Monthly

    Never

    3. Have you ever used an Internet Forum?

    Yes No

    4. Do you think that having an Official Internet Forum For our University will

    Greatly Improve the Modernization of Our School?

    Strongly Agree

    Agree

    Uncertain

    Disagree

    Strongly Disagree

    5. Do you think that we can use the Internet Forum to announce News and

    Events?

    Agree

    Uncertain

    Disagree

    Strongly Disagree

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    6. Do you think that Bulletin Board (white or cork board) for posting hard-

    copies is an obsolete medium for information broadcasting?

    Strongly agree

    Agree

    Uncertain

    Disagree

    Strongly Disagree

    7. Do you think that an Internet Forum can eliminate the use of bulletin board?

    Strongly agree

    AgreeUncertain

    Disagree

    Strongly Disagree

    8. Do you think an Internet Forum can make broadcasting of information faster?

    Strongly agree

    Agree

    Uncertain

    Disagree

    Strongly Disagree

    9. Do you think that an Internet Forum can provide an easy and secure access to

    messages and community posting?

    Strongly agree

    Agree

    Uncertain

    Disagree

    Strongly Disagree

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    Social Media

    10. Do you think that an Internet Forum can reduce the incidental cost in

    printing of Hardcopies and maintenance of bulletin board?

    Strongly agree

    Agree

    Uncertain

    Disagree

    Strongly Disagree