EFFECTS OF THE ONLINE WORLD

ON COMMUNICATIO

N AND CRISIS MANAGEMENT_

Prepared by Kakim Danabayev

“THE INTERNET IS AN IMPORTANT EVOLUTIONARY STEP IN CRISIS COMMUNICATION, RATHER THAT REVOLUTION”

SOCIAL MEDIA Participation – anyone can create and

give feedback on content Openness – most social media permits

people to post content and feedback Conversation – it facilities two-way

interaction Communities – groups with similar

interests Connectedness – there is heavy

utilization of links to other content

INTERACTIVITY IS THE KEY FACTOR OF THE SOCIAL MEDIA On May 6, 2010,

Pampers issued a news release “Pampers calls rumors completely false”. So that parents said that new version of its product was harming infants!

PAMPERS’S OFFICIAL FACEBOOK PAGE

SOCIAL MEDIA CATEGORIES Social networks Blogs Wikis Podcast Forums Microblogs Content communities Aggregators

“Keep in mind that the primary values of social media are LISTENIG to what stakeholders are saying, not in sending them information”.

PARACRISIS The term “Para” means protection from

something. Crisis managers can’t just monitor what influential stakeholders are saying but must be attuned to a wide array of stakeholders. So, paracrisis is a specific type of crisis warning sign.

Paracrisis that emerge in social media are unique crisis warning signs because they appear in full view of stakeholders.

THREE BASIC RULES OF ONLINE C.C. Be present Be where action is Be there before crisis

FOLLOW-UP IS CRUCIAL

CONCLUSION

Regular corporate blogs and social network pages provide opportunities for posting upgrades and responding to question too.

THANK YOU FOR YOUR ATTENTION