EFFECTS OF SOCIAL NETWORKING SITES ON HUMAN BEINGS

What is Facebook?. A social networking site created

on February 2004 by Mark Zuckerberg.

. Allows you to create a profile, post pictures and chat with friends.

. In addition, you have access to play games such as – Farmville, Cafeworld,MafiaWars, etc..

Uses:Facebook is used by many people to

advertise themselves, about their product, any brand or anything which they want to get people know….

How do you know if you are addicted?

You don’t accomplish what you need to get done during the day

You automatically type in the URL to facebook when you go on the internet

You want to be on the site all the time

All you can think about is what your friends have posted or will post and your ranks in various games played.

Additction:

Today’s generation children are addicted to facebook. Status updates are done on an average every 15 min by an

individual..Within a hour they check their account more than 100 times.

DO you know why it has become so important to share information via social sites????

Is this the only medium by which people are more comfortable…..?

If Facebook have led to crime, then facebook have also solved many unsolved crime mysteries.

Our information/details can reach out to such a person who can easily misuse it.

Effects of being on Facebook for too longYou don’t finish homeworkYour grades can dropYou can develop carpal

tunnel syndromeEye Strain

What we can do to help with Facebook AddictionRecognize that you have a problemLimit the time you spend on the internet and

FacebookDesignate a timeframeHave an accountability partner if you cannot

do it alone.

Keep watch for our friends

They are too much addicted that they share their minute to minute moment

with facebook…

Today’s generation’s most important words are ‘Likes’, ‘Comments’, ‘tag’ , ‘share’….

Now the second most used social networking site is

WhatsApp was founded in 2009 by American Brian Acton and Ukrainian Jan Koum

-Whatsapp is the number one messaging app in now a days….-People specially buy android phones, I-phones and windows phones to use whatsapp…- SMS is disappearing..

As like facebook , whatsapp hasalso became an addictive app for

youngsters and teenagers

What Are The Security Risks?

• Malware distribution• Cyber-bullying (“trolling,”

emotional abuse)

• “Shelf-life” of information (lives forever in cyberspace)

• Privacy concerns– Information about you that you post– Information about you that others post– Information about you the social networking sites collect and

share with others

What Are The Security Risks?• Can result in social engineering, identity theft, financial fraud,

infected computers, stalking, child abuse, sexual predation, defamation, lawsuits, mad boyfriend/girlfriend/spouse/parent, unwanted legacy, embarrassment, …

Malware Distribution

• Similar to other threats that can lead to downloading/installing malware– Malicious ads– Clickjacking (aka “likejacking”)– Wall posts, inbox or chat messages with malicious

links from “Friends” (hijacked user account)– “My wallet was stolen and I’m stuck in Rome.

Send me cash now.” – Spam email pretending to be from Facebook

admins

Who’s peeking?• Friends\family• Friends of friends\family• Parents• Employers and co-workers

– Dec 2009 study commissioned by Microsoftsaid 79% of recruiters & hiring mgrs researched applicants online

– CareerBuilder.com study – 45% of employersuse social networks to screen job candidates

• Customers• Universities• Marketing companies\vendors• Criminals\hackers• Government agencies (IRS, SRS!)• EVERYONE ELSE

Should you

friend someone

who works for

you?

Should you accept your

bosses’ friend

request?

Ethical Issues

Should faculty

accept a student’s friend

request?

How much should you research job applicants?

The whole world is sinking in this pit of sites. Their use is good but over use can make that much addictive so that you will never gain patience in your life..

Tips for Safer Social Networking1. Use a strong, unique password (don’t use the same password on

multiple sites; don’t use ID password on social networking sites)2. Provide as little personal information as possible – avoid

revealing birth date, address, etc.3. Understand and customize the privacy settings in all of your

social networking accounts4. Don’t allow 3rd party applications to access

your information (if possible)5. Be careful about what you post

a. Photos of self or othersb. Opinions on controversial topicsc. Don’t rip classmates, professors, coworkers,

employers, etc. – it WILL come back to haunt you

6. Don’t post anything related to youremployer (unless you’re authorized)

7. Supervise your kids’ use of socialnetworking sites

Tips for Safer Social Networking8. Be suspicious of friend/follow requests, ads, 3rd party

applications, chat messages, etc.9. Minimize exploration – don’t carelessly click on lots of ads,

videos, games, etc.10. Use built-in and add-on features in web browsers to warn

you of malicious sitesa. Anti-phishing filters in IE and Firefoxb. Web of Trustc. NoScriptd. Adblock Pluse. Preview features of bit.ly, TinyURL

11. Trend Micro Web ReputationsServices is your friend

12. Google yourself and scrutinize results13. Think before you click!!

• In my opinion, the value far outweighs the risk. I’d even say the dangers are exaggerated.

• Use social networking effectively and positively to establish new relationships, strengthen existing ones, innovate, learn, collaborate, and have fun.

• But beware of the risks so you can do your best to steer clear of them

• And think before you click!!

Conclusion

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Questions?