Effectives' Methodologies for User Experience Management

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Effectives' Methodologies

Customer Conversions

Dedicating kitchen experiences to quality, optimization and innovation across Domains and IT Environments ...

2 Step to Conversions

1 2

Building awareness of a brand, its products and services on other websites and in offline media in order to build traffic by driving visits to different web presences like your main site, micro sites or social media sites.

persuading site visitors take the next step when they initially reach your site or social n/w and engaging the audience through relevant, compelling content and clear navigation pathways and thus decreasing bounce rates.

Conversion is where the visitor commits to form a relationship which will generate commercial value for the business. It’s where marketing goals such as leads or sales on web presences and offline.

This is long-term engagement, building customer relationships over time through multiple interactions using different paid, owned and earned media touch points like your site, social presence, email and direct interactions to boost customer lifetime value.

Prospects & Customers

Achieve Interaction

To Lead or Sale

Through Time


Conversion Activities (Marketing)


KEY KPI(s)

Google Analytics has over 60 reports displaying many more metrics and that’s before you start segmenting your audience… Other web analytics tools have more… This makes it difficult to know what to report;

you have to identify your “critical few Key Performance Indicators” which you report on regularly to review performance and identify problems. Here we have suggested just 3 KPIs for each area which apply for a retail site. We’ll have more on these and related performance drive measures in later posts.


REFERENCE PRODUCTS/SERVICES

HUBSPOT

DIGITAL MARKETING (www.smartinsights.com)

PLURALIS CROWDSOURCING FOR LANDING PAGE OPTIMIZATION (http://techversity.com/pluralis-a-crowdsourced-design-solution-to-boost-landing-page-conversions/)


http://www.smartinsights.com/

THANK YOU!

Effectives' Methodologies for User Experience Management

Technology

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