Effectiveness of Slip Slop Slap Campaign Visualisation

By: Lucy Boardman, Rachel Beck

Google Insight

Google Insight – Regional Interest

Pre Campaign Data (1995)

Post Campaign Data (2010)

Persons Taking Sun Protection Measures (2010)

Sun Protection Measure

1995 2010

Hat 60% 48%

Clothing 35% 40%

Sunscreen 45% 58%

Shade 25% 85%

Sunglasses 48% 40%

Collected Data

The purpose of our visualization project is to visualize the effect of the Slip, Slop, Slap campaign

There is minimal data that shows how effective this campaign was. We are therefore visualising its success

Purpose

The key targeted publics are that of the original ‘Slip Slop Slap’ Campaign:

Young Children Parents of Young

Children

So to most effectively speak to our targeted audiences we have created a cartoon-like

visualisation in order to capture their attention.

In order to associate our visualisation with the Slip Slop Slap campaign, our cartoons were inspired by the mascot, Sid the Seagull

Publics

Our visualization presents a story of how sun protection measures have changed over the past 20 years in an Australian landscape

The factors that influenced our habitual actions include:

The slip slop slap campaign (launched in 1980)

Scientific developments in cancer research regarding skin cancer and melanomas – knowledge has provided many Australians with the real dangers of sun exposure.

Conclusions

Legend

Legend

Legend

Legend

Legend