Effectively Market Your Events and Your Community
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Effectively Market Events & Your Community
Texas Midwest Community NetworkOctober 23, 2013
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Facebook Stats
• Over 1.1 billion active users• Average user is connected to 40 pages• Smartphone mobile users check Facebook an
average of 13.8 times a day• 751 million users access Facebook from a
mobile device
Source: IDC; expandedramblings.com
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• Average number of connections between local business pages and users is 2 billion
• Average number of weekly local business page views is 645 million
• Average number of weekly comments on local business pages is 13 million
Facebook Stats
Source: IDC; expandedramblings.com
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Content Is KingVisual Content Is Ruler of the World
• Videos shared 12x more than links and text posts combined
• Photos are liked 2x more than text updates
• Instagram is the 2nd most popular app (globally) behind Facebook
• Pinterest generates more referral traffic than Google+, LinkedIn, and YouTube combined
Sources: HubSpot; Marketing Land
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Visit Fargo-MoorheadVisual Content Integration
Source: Fargo-Moorhead CVB
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Visit Fargo-MoorheadVisual Content - Pinterest
Source: Fargo-Moorhead CVB
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Visit Fargo-MoorheadVisual Content - YouTube
Source: Fargo-Moorhead CVB
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Visit Fargo-MoorheadVisual Content - Instagram
Source: Fargo-Moorhead CVB
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Paid AdvertisingOptions
• Offers• Boosted posts• Advertising
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Facebook Offers
• Affordable and great for brand awareness
• Spent $3.70 and drove over $200 in business
• 102 offers claimed/5 redeemed
• Redemption rate on this offer was low
• Ask your community to share!
Source: Doe’s Eat Place
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Facebook Offers
Source: Doe’s Eat Place
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Facebook Boosted Posts
Source: Visit Bloomington
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Facebook Boosted Posts
Source: Visit Bloomington
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• Why advertise on Facebook?Huge audienceHighly targetedSocial
recommendationsCost effectiveEASY!
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Facebook Advertising
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Facebook Advertising
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Facebook Advertising
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Facebook Advertising
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Is Facebook Right for You?
• 67% of Internet users are on Facebook
• 72% of women use Facebook vs 62% of men
• Ages 18-29 = 86%• Ages 30-49 = 73%• Ages 50-64 = 57%• Ages 65+ = 35%
Source: Pew Research Center; mediabistro.com
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Twitter Stats
• 500 million users• 60% of active users use their mobile phone to
tweet• Average number of followers per Twitter user is
208• Twitter engagement rates for brands are 17%
higher on Saturdays and Sundays
Source: Linchpin SEO; expandedramblings.com
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http://business.twitter.com
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Paid AdvertisingOptions
• Promoted tweets• Promoted
accounts
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http://ads.twitter.com
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Twitter Targeting
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Promoted Tweets
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Promotion Budget
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Promoted Tweets
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Promoted Accounts
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Promotion Analytics
PromotedTweets
Dashboard
FollowerGrowthChart
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Is Twitter Right for You?
Source: Pew Research Center; mediabistro.com
• 16% of Internet users are on Twitter
• Men & women are equally likely to use Twitter (6% each)
• Ages 18-29 = 27%• Ages 30-49 = 16%• Ages 50-64 = 10%• Ages 65+ = 2%
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Facebook & Instagram
“Look at Me!”
Photo: omgits_dhilzy on Instagram
=
#selfie
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Pinterest =“Look at This!”
Photo: Transguyjay on Flickr
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• 80% of Pinterest users are women• Users spend an average of 1 hour & 17 minutes on the site• Pinterest referrals spend 70% more $$ than referrals from
non-social channels• 43% of Pinterest users prefer to associate with a brand vs
only 24% on Facebook Source: http://socialfresh.com
Photo: vbecker on Flickr
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You May Have Seen This
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But Have You Seen This?
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Pinterest for Business
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See what’s been pinned from your website or blog!
http://pinterest.com/source/AddYourURL.Here
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Generate Sales
• Add $ info• Promoted Pins
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Drive sales to your website!
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Promoted Pins
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Is Pinterest Right for You?
Source: Pew Research Center; mediabistro.com
• 15% of Internet users are on Pinterest
• 25% of women use Pinterest vs only 5% of men
• Ages 18-29 = 19%• Ages 30-49 = 19%• Ages 50-64 = 12%• Ages 65+ = 4%
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• More than 55 million photos are uploaded every day
• 150 million monthly active users
• 1.2 billion likes daily• 1000 comments per
second
Source: Instagram Press; Social Fresh
Photo: WindKoh on Flickr
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Apply Instagram Filters
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From this … … to this!
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Paid AdvertisingOptions&Contests
• Instagram ads• Contests
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Instagram Ads
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Instagram Contests & Promotions
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10 TIPS:Instagram for Destinations
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1. Show What Visitors Can Do
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2. Introduce Your Staff
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3. Feature Your Visitors
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4. Add User-generated Content
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5. Use #Hashtags
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6. Make an Emotional Connection
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7. Showcase Scenic Beauty
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8. Teach Us Something
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9. Highlight Local Partners
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10. Make It Fun!
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Is Instagram Right for You?
Source: Pew Research Center; mediabistro.com
• 13% of Internet users are on Instagram
• 16% of women use Instagram vs 10% of men
• Ages 18-29 = 28%• Ages 30-49 = 14%• Ages 50-64 = 3%• Ages 65+ = 2%
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Scheduling
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Scheduling on Facebook
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Scheduling on Facebook
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Scheduling on Facebook
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Scheduling on HootSuite
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Scheduling on HootSuite
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Scheduling on HootSuite
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Scheduling on HootSuite
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Scheduling on HootSuite
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Can I Help?
Call Me!
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Follow Me
Linkedin.com/in/sarahpageFacebook.com/SarahTPageConsulting
@pagetx
Sarah Page, PrincipalSarah T. Page Consulting, LLC
http://[email protected]
512-914-8873
Instagram.com/stpconsulting
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Thank You!Questions?