Effective Video Campaigns
17
ONLINE VIDEO Fission Strategy
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by Beka Economopolous
Transcript of Effective Video Campaigns
ONLINE VIDEOFission Strategy
This is me. Beka Economopoulos.I am a consultant at Fission Strategy.We work closely with MomsRising and other organizations using technology for social good.You can learn more about us at:www.FissionStrategy.com
Before You Do Anything•Goals
•Audience
•Production Value
Walmart
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Goals
List-Building
Galvanize Base
Inspire Action
Change Minds
Pressure Targets
Recruit People
Educate
Brand Visibility
Inspire Brand Loyalty
Expose / Embarrass
Motivate
Change Attitude
Change Worldview
Change Behavior
Compliance
Transparency
Goals of MomsVote ‘08
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Pork and Beans
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AARP Lost Generation
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Let It Out
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Txt Your Own Adventure
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Message In A Bottle
Flash Mob
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Heather Goes Bonkers
Review
• Define Your Goals
• Define Your Audience
• Production Value
• Gotcha / Peel back the curtain
• Utopic / Prefigurative
• Repurposing / Appropriation
• Hijacking / Intervention
• Interactive / Implicating the Viewer
• Reality TV / Back Stage on Stage
