Twitter Marketing: What the World's Most Effective Businesses Are Doing
Effective Use of Twitter for Business Marketing
Transcript of Effective Use of Twitter for Business Marketing
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Twitter: What’s the Big Deal?
“Twitter will become a standard form of communication. Not having your business plugged in could prove to be a serious competitive disadvantage.”
@kyle_gillis
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Direct Indirect Internal Inbound Signaling
Twitter Marketing Methods
Most Basic Strategy
- Public Relations- Promotions
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Direct Indirect Internal Inbound Signaling
Twitter Marketing Methods
Empower Employees
Encourage tweeting on:- Current projects- Industry Trends- New Products
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Direct Indirect Internal Inbound Signaling
Twitter Marketing Methods
Foster Communication
- Best Practices- Projects- Skills and Expertise
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Listen to Customers
Direct Indirect Internal Inbound Signaling Twitter Marketing Methods
-Don’t “over-participate”- Collect positive and negative feedback
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Pitch Reward MetadataTarget
Effective Social Media Marketing
Differentiate and Pitch Your Product
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Create Incentives and Reward Loyalty
Pitch Reward MetadataTarget
Effective Social Media Marketing
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Small Niche Audiences
Pitch Reward MetadataTargetEffective Social Media Marketing
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Gather Demographic Data
Pitch Reward MetadataTarget
Effective Social Media Marketing
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1) State the Objectives
2) Identify your Audience
3) Measure the Results
Creating an Effective Social Marketing Plan
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Identify Your Audience
Creating an Effective Social Marketing Plan
When…are you going to engage?
What…is your focus?Who…are you targeting?
How…are you going to measure?
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Engagement Duration
Web Traffic
Usage Time
Select Key MetricsCreating an Effective Social Marketing Plan
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Chart and Analyze Data
Creating an Effective Social Marketing Plan
Control and Optimize Strategy
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Social Marketing Case Studies
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Social Marketing Case Studies
@DellOutlet
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Social Marketing Case Studies
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Social Marketing Case Studies
Results:
One of the world’s fastest growing franchises
Featured in NYT and Entrepreneur MagazineIndustry Trends