Effective TV advertising and selling techniques
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Transcript of Effective TV advertising and selling techniques
Effective TV advertising and selling techniques
Adverts must reach both sides of the brain !!!
Emotion and long term memory
TOP selling techniques- Brand Engram and Hardwiring
• Association and repetition of this association lead to hardwiring
TOP selling techniques- Mirroring • Mirror neurons are also the root of our ability to empathise with
those around us - they are the reason why we yawn when others yawn, find laughter infectious and cry at sad films.
• Used in many types of ‘sales’• Closely related to emotional impact• Master card arrivals• http://www.youtube.com/watch?v=8TMhP8PRwKs
• Analyse this advert- How do they make people relate to this advert/ how do they create emotion/ how do grab your attention
TOP selling techniques-Music
TOP selling techniques-Emotional response
• John Lewis• Always a woman• http://thinkbox.tv/server/show/ConCaseStudy
.1705• Go to this site and make some notes on their
analysis of this advert
Case studies
• Phillips Shaver range http://www.visit4ads.com/advert/Philips-Shaver-Range-Robot-Philips-Shaver-Range/48655
• Use the handout (apl shared/lpinnell) and make notes with screen grabs about this advert
The Best TV Ad Ever?
• 118 118• http://www.youtube.com/watch?v=0Fdo6Nup
Zsg• Analyse this advert with screen grabs
118 118 study
The Perfect Brand?
Radion
• Discuss and make notes on this advert• Shot by shot analysis• Denotation- what is happeneing/what you see
& Connotation- the implied meaning of this• Think about colours, soundtrack, voice over
and how this relates to the product
• http://www.tellyads.com/show_movie_vintage.php?filename=VA0498&advertiser=Radion
Rimmel cool shine ad
• Complete shot by shot analysis with denotation and connotation
• Think about structure and other selling techniques
• Think about the values Kate Moss brings to the brand and what values she brings to Boots
• http://www.youtube.com/watch?v=NIhRChkifns