Effective Tools for Uncovering New Prospects...Uncovering New Prospects Starting Points for Fueling...

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Effective Tools for Uncovering New Prospects By Kelly Grattan, Senior Consultant Schultz & Williams 1617 JFK Boulevard Suite 1700 Philadelphia, PA 19103 215.625.9955 schultzwilliams.com

Transcript of Effective Tools for Uncovering New Prospects...Uncovering New Prospects Starting Points for Fueling...

Page 1: Effective Tools for Uncovering New Prospects...Uncovering New Prospects Starting Points for Fueling Your Pipeline • Adding parents of incoming students to your list or database •

Effective Tools for Uncovering New Prospects By Kelly Grattan, Senior Consultant

Schultz & Williams

1617 JFK Boulevard

Suite 1700

Philadelphia, PA 19103

215.625.9955

schultzwilliams.com

Page 2: Effective Tools for Uncovering New Prospects...Uncovering New Prospects Starting Points for Fueling Your Pipeline • Adding parents of incoming students to your list or database •

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Schultz & Williams

Effective Tools for

Uncovering New

Prospects

Table of Contents

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By Kelly Grattan

Senior Consultant,

Schultz & Williams Effective Tools for Uncovering New Prospects

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Schultz & Williams

Effective Tools for

Uncovering New

Prospects

Introduction

Page 5: Effective Tools for Uncovering New Prospects...Uncovering New Prospects Starting Points for Fueling Your Pipeline • Adding parents of incoming students to your list or database •

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Schultz & Williams

Effective Tools for

Uncovering New

Prospects

Starting Points for Fueling Your Pipeline

• Adding parents of incoming students to your list or database

• Soliciting alumni (with—or even without—cultivation!)

• Cultivating new trustees and volunteers

• Encouraging current/past donors, trustees and volunteers to engage their

friends and family

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Schultz & Williams

Effective Tools for

Uncovering New

Prospects

Getting to Know You: Philanthropic Capacity

Screening

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Schultz & Williams

Effective Tools for

Uncovering New

Prospects

1. DonorSearch

2. WealthEngine & iWave

3. ResearchPoint (Blackbaud Target Analytics)

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Schultz & Williams

Effective Tools for

Uncovering New

Prospects

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Schultz & Williams

Effective Tools for

Uncovering New

Prospects

Determining Who’s “Hot”: Prospect

Identification Modeling

1.

2.

3.

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Schultz & Williams

Effective Tools for

Uncovering New

Prospects

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Schultz & Williams

Effective Tools for

Uncovering New

Prospects

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Schultz & Williams

Effective Tools for

Uncovering New

Prospects

Thinking Outside the Database: Finding New

Names

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Schultz & Williams

Effective Tools for

Uncovering New

Prospects

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Schultz & Williams

Effective Tools for

Uncovering New

Prospects

Conclusion

About the Author

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Schultz & Williams

Effective Tools for

Uncovering New

Prospects

About Schultz & Williams