Effective Social Media is No Accident: A Roadmap for Injury Prevention Success
-
date post
17-Oct-2014 -
Category
Health & Medicine
-
view
910 -
download
2
description
Transcript of Effective Social Media is No Accident: A Roadmap for Injury Prevention Success
![Page 1: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/1.jpg)
Effective Social Media is No Accident:
A Roadmap for Injury Prevention Success
Nedra Kline Weinreich
@NedraPhoto: http://www.flickr.com/photos/23465812@N00
![Page 2: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/2.jpg)
Injury Triangle
Host (Person)
Vector
INJURY
Environ-ment
PREVENTION
![Page 3: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/3.jpg)
![Page 4: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/4.jpg)
![Page 5: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/5.jpg)
What can you do with social media?
CommunicateConverseConnect Collaborate/Co-CreateConsumer Research
Collect/CategorizeCollective WisdomCustomizeCustomer ServiceCommunity
![Page 6: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/6.jpg)
Photo: http://www.flickr.com/photos/davidkjelkerud/2713789232/
![Page 7: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/7.jpg)
Social media is word of mouth on steroids!
Photo: http://flickr.com/photos/whyswomen/143360770/
![Page 8: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/8.jpg)
Marketing is dead. We need to create
movements instead.
-Kevin RobertsWorldwide CEO of Saatchi & Saatchi
Photo: http://www.flickr.com/photos/yukatafish/2616061290/
![Page 9: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/9.jpg)
Campaigns have a beginning and an end.
Movements go on as long as kindred spirits are involved.
Campaigns are you talking about yourself.
Movements are others talking about you.
Campaigns are “you vs. us.”
Movements are “let’s do this together.”
- Brains on FirePhoto: http://www.flickr.com/photos/dos82/2204952374
![Page 10: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/10.jpg)
Community
Photo: http://www.flickr.com/photos/mallix/2586969604/
![Page 11: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/11.jpg)
Strategy Roadmap
1. Goals/objectives
2. Target audience
3. Capacity
4. Tools and Tactics
5. Monitor and Evaluate
Photo: http://www.flickr.com/photos/pensiero/230717296/
![Page 12: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/12.jpg)
Step 1: What are Your Goals/Objectives?
![Page 13: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/13.jpg)
Magic T of Marketing(Steve Rubel)
• Mainstream media = REACH• Social media = DEPTH/ENGAGEMENT
![Page 14: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/14.jpg)
Social Media Outcomes
• Listening and learning• Building relationships• Building awareness of issue• Improving reputation of
organization• Motivating content generation
by supporters• Increasing relevant visitor
traffic/page rankings• Increasing perceptions of
social norms• Social support• Taking action
Photo: http://www.flickr.com/photos/theparadigmshifter/85540112/
![Page 15: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/15.jpg)
.75".75"
.75".75"Step 2: Whom Do You Want to Reach?
http://www.flickr.com/photos/hamoid/317021961/
![Page 16: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/16.jpg)
All ages use social network sites
Source: Pew Internet Project, 2013
![Page 17: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/17.jpg)
Beth Kanter, bethkanter.org
![Page 18: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/18.jpg)
Slide Credit: wearemedia.org
Step 3: What is Your Organizational Capacity?
![Page 19: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/19.jpg)
Free Puppy! (or is it?)
http://www.flickr.com/photos/psycho-pics/3411848285/
![Page 20: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/20.jpg)
Step 4: Which Tools and Tactics Will Help You Reach Your Goals?
![Page 21: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/21.jpg)
Choose the Right Tools• Listen
– Google Alerts, RSS readers, Twitter Search
• Converse– Twitter, Facebook,
Blogs, G+• Tell Your Story
– Blogs, Twitter, G+, video/photo sharing, podcasts, Pinterest
• Help Supporters Tell Your Story– User generated
content, contests, social network apps, widgets
• Generate Buzz– Twitter, Social news (eg
Reddit), Tumblr, Pinterest
• Build Community– Facebook, LinkedIn,
Twitter, G+, hashtags, Tumblr
• Collaborate/Collect Information– Wikis, social
bookmarking, hastags
![Page 22: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/22.jpg)
Step 5: Monitoring/ Evaluation
http://www.flickr.com/photos/bionicteaching/3629084631/
• RSS Feed Reader
• Google Alerts
• Blog/News Monitoring
• Twitter/FB Search
• Website/Social Media Analytics
![Page 23: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/23.jpg)
Social Media Rules of the
Road
http://www.flickr.com/photos/waderockett/171688464/
![Page 24: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/24.jpg)
Be Authentic
Photo: http://www.flickr.com/photos/feastoffools/3584066855
![Page 25: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/25.jpg)
![Page 26: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/26.jpg)
Share
Photo: http://www.flickr.com/photos/angela7/534883941/
![Page 27: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/27.jpg)
![Page 28: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/28.jpg)
![Page 29: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/29.jpg)
Be Relevant
Photo: http://www.flickr.com/photos/brewedfreshdaily89/2824125234/
![Page 30: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/30.jpg)
![Page 31: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/31.jpg)
![Page 32: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/32.jpg)
Engage in Two-Way Conversation
Photo: http://www.flickr.com/photos/gw1/2666052624/
![Page 33: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/33.jpg)
![Page 34: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/34.jpg)
Find Your Fans
Photo: http://www.flickr.com/photos/lafleur/1350302133/
![Page 35: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/35.jpg)
Hashtags/Twitter Chats
![Page 36: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/36.jpg)
http://www.flickr.com/photos/charliecowins/2083851923/
EnableEvangelists
![Page 37: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/37.jpg)
![Page 38: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/38.jpg)
Tell Your Story Across Platforms
![Page 39: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/39.jpg)
InvisiblePeople.tv
![Page 40: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/40.jpg)
![Page 41: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/41.jpg)
Social Media Resourceshttp://bit.ly/NedraSocialMedia
![Page 42: Effective Social Media is No Accident: A Roadmap for Injury Prevention Success](https://reader035.fdocuments.in/reader035/viewer/2022062613/54417b3eb1af9fef4b8b4742/html5/thumbnails/42.jpg)
Get in touch!
Nedra Kline Weinreich
Weinreich Communications
www.Social-Marketing.com
Phone 310.286.2721
Twitter @Nedra