Ken Hardison andLarry BodineJune 18, 2014

Effective Marketing To Grow Your Law Practice

• Content Marketing Consultant

• Publisher, The National Trial Lawyers

• Blogger, The Huffington Post

• Blogger, Price Benowitz

LarryBodineNow@gmail.com520.577.9759

Introduction

• Why you need a Unique Selling Proposition

• Amplifying your message with Social Media

• Content Marketing: No. 1 Marketing Method to Attract Consumer Clients

• PILMMA Super Summit

Today’s Agenda

Unique Selling Proposition

• An overt, unique claim about your law firm or a promise of benefits of your legal services.

• A statement that impressively positions you as distinctly different from your competitors.

• A statement that is so strong, attractive and compelling that it motivates prospects to choose you over all other firms.

Stand Out From Your Competition

Social Media Marketing• 72% of all internet users are now active on social media• 22% of Americans use social networking sites several times per day

Google+ has direct impact on search engine results• Over 1 billion with Google+ enabled accounts

Huge uptick in Facebook’s influence on purchase• Over 1.15 billion Facebook users • 47% say Facebook has the greatest impact on purchase behavior (compared to just 24% in 2011). • 23% of Facebook’s users check their account five or more times EVERY DAY.

Source: jeffbullas.com

Clobbered sites with:• Snippets from other sites• Substantially similar text• Blatant scraping and

pasting• Low quality, thin content• Sites that aggregate or

"curate" content from other sites

What is the best online strategy to attract visitors?

Fresh, original content

Closely tied to purpose of site

Updated regularly

Unique content

Click to add text

Fresh, original content

Closely tied to purpose of site

Updated regularly

Unique content

• Register now Bit.ly/2014PILMMA

• More than 20 speakers – best in their class

• Room block nearly gone

• Limited number of seats

• Scholarship Contest

PILMMA Super Summit

Enter Now at: bit.ly/1vSxZtl