Effective Marketing: Choose Your Fishing Lines
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Transcript of Effective Marketing: Choose Your Fishing Lines
Effective Marketing: Choose your fishing lines
powered by ActionCOACH
The blueprint for real business growth
Business success through the process
of planning, designing and constructing.
Nathan SmithFounder
Chief Business Coach
Nathan Smith is a consultant, trainer, and coach for modern-day successful
businesses, and is regarded as a highly-accomplished and sought after trouble-shooter and business mentor.
Michael DurantFounder
Chief Creative Director
Michael Durant is a creative branding genius groomed by his gift to turn imagination into reality. He is well-known for helping creative-minded people realize their wildest dreams.
• Best channels for exposure and lead generation• Determine your marketing goals and how to measure• Why social media is not a strategy• Ensure ROI
Your takeaways
Marketing requires persistence
Lead generation channels we all know
Paid Search
Yelp
Partnerships
Mobile Ads
Newsletter
Social Media
Organic Search
Web banner ads
Referrals
Webinars
Capturing leads is all about understanding intent…
Medium intent
Paid Search
Yelp
Partnerships
Newsletter
Social Media
Organic Search
Banner ads
Referrals
Webinars
High intent Low intent
Searching for your product
Recommendation from a trusted source
Not searching for your product
Typical high intent sales funnel
Traffic source or channel
Website homepage
Convert to sale
Convert to sale
Convert to sale
Lead calls or buys on site
Typical medium-low intent sales funnel
Traffic source or channel
Landing page
Inside sales reach out
Convert to sale
Lead nurturing email to warm lead
Sign up for free offer
Test channels to figure which work
Determine your marketing goals
• Sales (customer acquisition)
• Product development
• Brand awareness
• Customer service
Let’s look at Apple, Inc.
• Most valuable brand in the world
• Not on Twitter
• Their Facebook page is hard to find because they never post
• Basically, they have no social media engagement
Visit http://smithdurant.com/social-media/ – for more social media guidance!
Experiment, grow, optimize
• It’s about constantly testing new channels
• Increase spend for profitable paid channels until they break even again
• Double down on organic channels for 6 months because ROI in a short period rarely works out.
• Once you get a lot of traffic and sales from a marketing channels, it’s time to optimize.
• Visit smithdurant.com/blog for help
• Or call us at 702-583-7301 to talk about your ROI
Ensure ROI – ‘tweak it and profit’
Recap
Best channels for exposure and lead generation
Determine your marketing goals and how to measure
Why social media is not a strategy
Ensure ROI
Nathan SmithFounder | Chief Business
Coach
702-583-7301
@coachvegas
Michael DurantFounder | Chief Creative
Director
702-583-7301
@michaeldurantlv
Schedule 30 minutes with us to talk about your business
smithdurant.com
