Effective Data Analysis

New two-part format for more flexible registration options!

12 – 16 July 2009Mövenpick Hotel, Dubai, UAE

Part I12 – 14 July 2009

Data Analysis For Effective Business Decisions

Part II15 – 16 July 2009

Applied Data Analysis For Decision Making

Official Regional Recruitment Partner Organised By

www.iirme.com/eda

Effective Data Analysis For Strategic Decision Making

IIR Summer Series

Unveiling the significance of your data in the context of strategic decision making

Attend and be able to:• Use simple statistical tools to unleash the power of

information in data

• Acquire the data you actually need to assist in

making informed judgments and decisions

• Perform strategic enterprise data analysis to

support business activities

• Use practical worksheets to assist and enhance

your decision making

Attend and be able to:• Successfully link efficient data analysis to

improved business performance

• Identify measures of value as a decision support

tool

• Assess strategic competitive intelligence

• Enhance your competitive advantage

Who Should Attend?This course is designed for professionals who need to

report on business performance, quality, marketing

trends and comparative business performance within

and between businesses, production and process

measurement. It will also be useful for those taking

advantage of the Balance Scorcard model and who

need to use financial and quantitative methods.

You should bring your laptop with you to this course,

as the course will include a number of hands-on

worksheet exercises – which you can then take back

to your own organisation to keep as a permanent

tool helping you in your decision making!

Building Organisational Capability Through

Career Development And Succession Planning

www.iirme.com/eda



Effective Data Analysis For Fffective Desicion Making

12 – 16 July 2009Movenpick Hotel, Dubai, UAE

Meet Your Expert Course Leader

Frank Kowalkowski is President of Knowledge Consultants Inc., a professional services firm founded in 1984 with practice areas in knowledge management, business intelligence and performance, business and systems architectures, supply chain management, and application design and development.

He has over 30 years of management consulting and industry experience in manufacturing, distribution, insurance and financial services. Frank has been involved with projects that include e-commerce, application integration, ERP and supply chain management, knowledge management, artificial intelligence, business performance measurement, data warehousing and process improvement.

Previously he was Director of Consulting for the Spectrum Group. Frank was responsible for reengineering consulting, process improvement and operational systems consulting. His engagements included senior management presentations, audits, assessments, organisational studies, and methodology development and implementation. He was also a Manager of Consulting with Kearney Management Consultants with broad-based experience as project manager on productivity improvement projects.

He is the author of Enterprise Analysis, published by Prentice-Hall, and over 70 papers.

Using Data Analysis… For Business Decisions

The understanding of any enterprise and the basis for many decisions revolves around the basic understanding of the data involved. The acquisition, analysis, aggregation, presentation and interpretation of data is crucial to the effective and efficient running of the enterprise. Whether the purpose is operational performance, enterprise performance, financial analysis, competitive analysis, strategic direction setting or data for outside decision making of partners and customers the delivery of that data links the success of the business with the management. Understanding the basis and impact of decisions is crucial to improving enterprise performance

Linking business performance measures with technology is critical to the success of any data analysis approach and the ability to deliver results. The concepts of data analysis demand a competent technological infrastructure for enablement. Demonstrations of various tools used for data analysis are demonstrated to emphasise the techniques in the lectures.


12 – 16 July 2009Mövenpick Hotel, Dubai, UAE

“Good training course which helped in analysing excel worksheets in a

professional way.”

Amira Al Mehairi, Business Performance Analyst Abu Dhabi Distribution Company, UAE

[email protected]



www.iirme.com/eda

Dear Business Executive,You have endless streams of data and many ways to analyse them. You also have strategic decisions to make that require knowledge about the company’s current and past condition. This information is often difficult to pinpoint and quantify.

You’ll be able to link the data you already have with the information you need to make these decisions after walking away from IIR’s Effective Data Analysis For Strategic Decision Making course this July in Dubai, UAE.

Whether analysing market share, Return On Investment (ROI), quality of production or service, as well as sales performance, you will develop insight into not just preparing numbers, but how to interpret them for best performance.

You will also gain a basic grounding in the types of data analysis that are now a part of everyone’s job. Basic statistical concepts provide the platform for many different solutions to data analysis and interpretation problems. Typical problems today involve understanding measurement and performance in all aspects of the organisation and at several levels.

This year, you will have the option of registering for only one of two segments in this course if you prefer. Over the first three days, you will receive practical data analysis tools in Data Analysis For Effective Business Decisions.

Next, over two days, you will be able to connect this data analysis more effectively to strategic decisions in your organisation at Applied Data Analysis For Decision Making. Naturally, registering for the entire five-day event will provide you with a well-rounded, holistic toolset to bring back with you.

Delivered through numerous exercises on each day, you will leave IIR’s Effective Data Analysis For Strategic Decision Making with positive and tangible benefits for both you and your organisation.

I look forward to welcoming you to this extremely valuable course in July 2009.

Yours sincerely

Keith ParkerConference Manager

P.S. Ensure your data is working towards your organisation’s competitive advantage. Book now!

P.P.S. Don’t miss out on significant early bird savings… Book now!

971-4-3352437 971-4-3352438

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971-4-3352437 971-4-3352438 [email protected] www.iirme.com/eda


Career Development And Succession PlanningCourse Timings

Registration will be at 08:00 on Day One. All three days will commence at 08:30 and conclude at 14:30 with lunch. There will be two refreshment breaks at appropriate times.

This seminar is intended for people who want to put the ideas and concepts of data analysis and interpretation into effective use in their enterprise. Concepts of corporate measures such as critical success factors, key performance indicators and sensitivity analysis are also covered.

Further, the methods needed to make these ideas practical are discussed in exercises. Concepts such as measures development, statistical interpretations, strategic data analysis, business intelligence and scenarios are discussed, along with newer techniques such as tornado diagrams for sensitivity and text mining. Techniques such as decision mapping are introduced as the context for decision-making and measures.

Day One: Sunday, 12 July 2009

Section 1: Introduction – Data Analysis in the Enterprise• Course Objectives and Structure• About Data Analysis• Business Measures for Performance• Data Analysis Solutions• Basic Data Analysis Concepts

Demonstration – Simple Data Delivery Tools

Section 2: An Overview of Business Statistics• Using Data Effectively• Statistical Thinking - Applying Statistical Concepts• Business Statistics• Data Analysis Techniques

– Estimating, Confidence Intervals, Variance• Pattern Analysis of Data

Exercise – Identifying Business Measures of Value

Section 3: Acquisition and Presentation of Data• Sources of Data• Which Sources to Use• Simple Presentation of Numerical Data• Alternatives in Presentation of Statistical Data• Internal vs External Data: Using the Web

Exercise – Analysing Annual Reports from the Web

Day Two: Monday, 13 July 2009

Section 4: Strategic Enterprise Direction and Data Analysis• Models for Measurement• Aggregating Data• Analytical Workflows• Stakeholder Data Interests

– Analysts, Shareholders, Regulators• Data Analysis for Strategic Decisions

– Growth, Harvesting, Investing, Divesting, Privatising

Exercise – Analytic Workflows plus Comparative Balanced Scorecard Analysis

Section 5: Strategic Data Analysis for Business and Competitive Structure• Merger and Acquisition Analysis• Competitive Scenarios and Selecting Scenarios of Importance• Competitive Analysis for Acquisition• Comparative Operational Analytics• Econometric Considerations

Demonstration – A Balanced Scorecard Tool with Strategy Maps

Section 6: Enterprise Performance Management – Measuring Business Activities• Measuring Business Processes• Critical Success Factors• Decision Analysis and Scenarios• Measures for Quality• Key Performance Indicators• Process Performance, Pulse Points• Cycle, Transport, Wait Times and Others

Exercise – Setting Measures for a Process

Day Three: Tuesday, 14 July 2009

Section 7: Data Mining – Looking for the Few Gems in the Pile• Finding Patterns in Data• Interpreting the Results• Using Neural Nets for Patterns and Forecasting• Presenting Alternatives• Issues in Data Access Quality

Demonstration – Neural Nets

Section 8: Decision Making Under Uncertainty - Techniques• Uncertainty Ideas• Random Variables• Discrete Events• Forecasting• Decision Trees• Optimisation

Exercise – Optimising Product Mix

Section 9: Advanced Topics in Data Analysis• Operations Research• Neural Networks • Statistics of Small Samples• Compliance Issues• Cyber Forensics and Data

Demonstration – A Process Simulation Tool

Delegates who benefited from this course previously were:• Business Analysts• Corporate Business Planners• Sales Planning Officers and Managers• Market Analysts• Programmer Analysts• Marketing Executives, Managers and Directors • Product Managers• Finance and Administration Officers, Managers and Analysts• Business Development Managers• Finance Managers and Directors• Research And Development Managers

“An important course for managers wanting to organise their thoughts in

respect of data analysis.”

Peter Ludi, Group Business Development Manager, Kamal Osman Jamjoom Group, UAE

Part I Data Analysis for Effective

Business Decisions12 – 14 July 2009



971-4-3352437 971-4-3352438 [email protected] www.iirme.com/eda

Course TimingsRegistration will be at 08:00 on Day One. All three days will commence at 08:30 and conclude at 14:30 with lunch. There will be two refreshment breaks at appropriate times.

Day One: Wednesday, 15 July 2009

Theme: Applied Data Analysis

Section 1: Marketing Data Analysis – Competitors, Consumers and the Economy• Market Share Analysis• Consumer Buying and Affinity Analysis• Competitive Comparative Analysis• Projections and Forecasts• Profit Impact of Market Share• Econometrics Ideas

Demonstration – Consumer Buying Behaviour – Affinity Analysis

Section 2: Operational Data• Process Analysis• Statistics and Performance• Benchmarking Revisited• Control Charts and How to Use Them• The Value of Historical Data• Inventory Analysis

Exercise – An Inventory Management Problem

Section 3: Predictive Text Analysis• What is Predictive Text Analysis?• Where Do You Use It?• Getting the Data• Categorising the Results • Interpreting What You Have

Exercise – Looking for Patterns in Customer Complaints

Day Two: Thursday, 16 July 2009

Theme: Sensitivity Analysis

Section 4: Tornado Diagrams• The Concept of Sensitivity and Decisions• Methods of Sensitivity Analysis• What is a Tornado Diagram?• Determining the Sensitivity Factors• Ranking Sensitivity to Create the Diagram

Exercise – Analysing Sensitivity to Risks

Section 5: Influence Diagrams• What is an Influence Diagram?• Diagramming Techniques• What is the Decision Problem?• Defining Decision Utility• Results Expected – Identifying Sensitivity

Interactive Exercise – Analysing Influences in Decision Making

Section 6: Sensitivity and linear programming• The Basic Idea of LP• What Kind of Problems Does This Address?• The Objective Function• Boundaries of a Problem and Changing Values

Interpreting Results

Interactive Exercise – Resources for Product Production

Delegates who benefited from this course previously were:• Business Analysts• Corporate Business Planners• Sales Planning Officers and Managers• Market Analysts• Programmer Analysts• Marketing Executives, Managers and Directors • Product Managers• Finance and Administration Officers, Managers and Analysts• Business Development Managers• Finance Managers and Directors• Research And Development Managers

IIR’s Customised Training Solutions is the in-house training division of IIR Middle East.

FLEXIBILITYHave the flexibility to modify the course content, length of training and where and when it will take place

CUSTOMISED PROGRAMMESProgrammes tailored to meet your departmental objectives that reflect your organisation’s vision

SAVINGSReduced expenditure – no staff hotel or travel costs and a saving on valuable employee time

EXPERIENCEBenefit from expert opinion and advice from our professional team regarded as the industry leaders within the Middle East

ACHIEVEMENTIIR certificates awarded to attendees. Access to exclusive certified courses in the region

Our Customised Training Solutions team are veterans of in-house training with a portfolio of specialists unrivalled anywhere in the Middle East! To design your training projects with significant business impact, please contact Leigh Kendall on: +971-4-335 2439 or email our team at [email protected]

www.iirme.com/cts

Would You Like To Run This Course Exclusively Within Your Organisation?

Dubai Summer Series

Part II Applied Data Analysis For

Decision Making 15 – 16 July 2009

Incontestably the jewel in the Gulf’s crown, Dubai offers you a

veritable feast of delights, catering to the most discerning tastes

and stimulating the senses at every turn.

The city’s architecturally acclaimed ultra modern skyline

provides a striking backdrop to a city that’s a melting pot of

races and religions; an eclectic mix of cultures and cuisines, from

sizzling souk-side snacks, to sumptuous seven star dining.

The old and the new are synonymous in this scintillating city,

where the vibrancy of uber-modern malls sits seamlessly with

timeless tradition. From chic to creek, step back in time as you

soak up the hustle and bustle of crucial trade-route waterways

and sample the seductive sights and smells of the spice markets.

Dubai’s rich historic tapestry is evident across the Emirate,

providing tantalising glimpses of an ornate past. Venture to

the desert and let the shifting sands set the scene for bygone

Bedouin life, where sheesha smoking under the stars provides the

perfect antidote to the activity of the city.

“The course was very helpful in understanding basic methods and

presentation techniques of data analysis.”

Ranjit Mukherjee, Manager – Analytics Abu Dhabi Commercial Bank, UAE

www.iirme.com/pmp

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PaymentsA confirmation letter and invoice will be sent upon receipt of your registration. Please note

that full payment must be received prior to the event. Only those delegates whose fees

have been paid in full will be admitted to the event. You can pay by company cheques

or bankers draft in Dirhams or US$. Please note that all US$ cheques and drafts should be

drawn on a New York bank and an extra amount of US$ 6 per payment should be added

to cover bank clearing charges.

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CancellationIf you are unable to attend, a substitute delegate will be

welcome in your place. If this is not suitable, a US$ 200 service

charge will be payable. Registrations cancelled less than seven

days before the event must be paid in full.

Avoid Visa Delays - Book NowDelegates requiring visas should contact the hotel they

wish to stay at directly, as soon as possible.

Visas for non-GCC nationals may take several weeks to

process. Due to unforeseen circumstances, the programme may change and IIR reserves the right to alter the venue and/or speakers.

M997

Event Venue:Mövenpick Hotel, Dubai, UAE Tel: +971-4-3366000

Accommodation DetailsWe highly recommend you secure your room reservation at the earliest to avoid last minute incon-venience. You can contact the IIR Hospitality Desk for assistance on:Tel: +971-4-4072693Fax: +971-4-4072517Email: [email protected]

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SIGNIFICANT SAVINGS!!! For further information on current promotions and

Group Discounts please contact Raveena: +971-4-335 2483 [email protected]

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.

12 – 16 July 2009 • Mövenpick Hotel, Dubai, UAE

Interested in running this course in-house? Please call the Customised Training Solutions Team

on 971-4-3352439 or [email protected]


Event Dates Price before 3 May 2009

Price between 3 and 24 May 2009

Price after 24 May 2009

Part I: Data Analysis For Effective Business Decisions (3 days)

12 – 14 July 2009US$ 2,795(Save US$ 300)

US$ 2,995(Save US$ 100)

US$ 3,095

Part II: Applied Data Analysis For Decision Making (2 days)

15 – 16 July 2009US$ 2,195(Save US$ 200)

US$ 2,295(Save US$ 100)

US$ 2,395

Both Courses (5 days) 12 – 16 July 2009US$ 3,790(Save US$ 1,700)

US$ 4,090(Save US$ 1,400)

US$ 4,290(Save US$ 1,200)

Effective Data Analysis

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