Effect of social media in recruitment

8/16/2019 Effect of social media in recruitment

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TRANSMISSION MECHANISOF MONETARY POLICY

An Indian Persp

Group 4Anand Singh

Afreen ShaikhNikhil JandialPankhuriRajeshSiddhan She!

"r#u$ % Shailendra Ankesh Shi&asish S#ura


2/14

O'JECTI(E

T# sud! i)$a* #f S#*ial Media #n HRM

Le+erage # una$$ed areas

Plan # i)$r#+e and rede,ne

P#in #u sh#r*#)ings-dra.&a*ks and *#rre* he sa)e S#*ial )edia Sraeg!

TO'/IL

he&ran#nlin1 gi+*andaesl##in#he

*#)an!

SA(ES TIME #hire as

,r)s*an

de+el#$

relai#nshi$.ih

*andidaes

#+er a$eri#d#f i)e

TOREAC

H #u#

!#ungalen1.hi*h

is*#)f#ra&le.ih

use #f#nlinee*h

E2ensi#n #E)$l#!ee referral

$r#gra))e

TOLOOa a

*andae4$ersnali

TOSHAR

Einf#r)ai#n#n j#&$#sin

gs.ih

$assi+

e*andidaes


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6 SOCIAL ME0IA IN TALENT 'RAN0 MANA"EMENT7

Talen 'rand is he $er*e$i#n #f he#rgani5ai#n in he )ind #f he alen8 Is ian e2*iing $la*e # .#rk9 0#es i rea ie)$l#!ees .ell9

A sr#ng alen &rand #f an #rgani5ai#n

*an redu*e he *#s #f hire &! u$ # :;$er*en and als# redu*e he urn#+er raes&! au


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>SMALL COMPANIES (S >COMPANIES

Lesser res#ur*es

/ses *areer .e&sies1 S#*ial )edia and*a)$us re*rui)en8

S#)e hires fr#) ni*he *#lleges .h# a*as alen a)&assad#r f#r ara*ingalens8

A


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6SOCIAL ME0IA AN0 0ATA ANALYTICS

Organi5ai#ns e)$l#! anal!i*s # daa #&ained fr#) s#*ial)edia ne.#rks # )ake saisi*all! inf#r)ed $redi*i#ns au*andidae &eha+i#r

F#r insan*e1 #rgani5ai#ns *an $redi*

$r#&a&ili! #f #?er a**e$an*e f#r *andidaes

E2$e*ed enure .ih he #rgani5ai#n

@ha e)$l#!ees +alue he )#s au he j#&9

/sing a .ide range #f his#ri*al daa #n e)$l#!ee &eha+i#r andrais .hi*h a*s as in$u f#r he daa anal!i*s $r#*ess

Eg8 Se+eral *#)$anies ha+e ied u$ .ih IIT '#)&a! # $redi* j#& a**e$an*e rae1 *hurning rae e*8

S#ur*e7 J#&+ie e)$l#!ee


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6METHO0OLO"Y

C#lle*i#n #f daa fr#) f#ll#.ing $ri)ar! s#ur*es

8 Iner+ie. #f e)$l#!ees #f L#real1 TCS1 A)eri*an E2$ress # kn#. au sre*ruiing in heir *#)$anies8


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6 JO' SEE3IN" 'EHA(IO/R G ACTI(E PASSI(E

An a*i+e j#& seeker is #ne.h# a$$lies f#r ne. j#&#$enings8

A*i+e $resen*e #n j#&$laf#r)s

Ma! &e une)$l#!ed

Passi+e j#& seekers d# n#

N# dissaN#I :BJYesI D%J

Are !#u sais,ed .ih !#ur $resen j#& &u l##king a #$$#runiies else.here 9


8/14

6SOCIAL ME0IA RECR/ITMENT PROCESS

SPRAY AN0PRAY7

P#sing #nLinkedIn and

s#ringhr#ugh

hundreds #f$r#,le

E)ails1LinkedIn

$#ss d#esn# .#rk Targeed

S#*ial )edia

)essages7*us#)i5ed)essages

@#rks .ell f#r a*i+e alen j#& seekers @#rks .ell f#r $assi+e a

E$

.ha

*#n

Anal!i*s ##l7 Pr#+ides aggregae s#*ial $r#,le #f a $ers#n Targeed )essage7 O+er K; res$#nse rae


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6 SOCIAL ME0IA 'RAN0IN"

/$l#ading +ide# j#&des*ri$i#n #n Y#uTu&e

Pr#+ides a realisi* j#&

s*enari# 'rand &uilding

H#lisi* +ie. #f life aA)eri*an E2$ress

IIM 3OHI3O0E

(ide# #f e)$l#!eesda! # da! j#&

Ca)$us *#nne*

0e+el#$ed as#*ial )edia3n#)e # *e)$l#!ees

Feaures si)Fa*e#k Hel$s in ine

re*rui)en E)$l#!ee ge

su**essful $r*#)$lei#n .ree*ed in

Plaf#r) f#r dissen


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6PREFERRE0 PLATFORMS

fa*e#k

LinkedIn

.ier

"##gle

; ;


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6A/THENTICITY 6ETHICAL ISS

C#)SeIne

E)sh#$ri+

N#I B=J

!esI E


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RECOMMEN0ATIONS

Idenif! $ur$#se and se s$e*i,* g#als

P#li*! dra.n underl!ing and dra.ing he rderline and *#de #f *#nd

A+#id indis*ri)inai#n1 harass)en

Pr#e* $#li*ies and *#n,denial inf#r)ai#n

C#))uni*ai#n and I)$le)enai#n

C#n*e$ #f D C4s G Creai#n1 C#))uni*ai#n1 C#n+ergen*e and C#nn

/nending $#enialiies and +aried a+enues


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6hank!#u 6fuure#fre*ruiin


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Q/ESTIONNAIRE

8 Are !#u a.are #f he fa* ha *#)$anies are u#n Fa*e#k and LinkedIn # )ake ,nal hiring de*isi#a Yes& N#

%8 Are !#u sais,ed .ih !#ur $resen j#& &u l##kelse.here9a Yes& N#=8 H#. #fen d# !#u use LinkedIn # l##k f#r #$ena On*e in a )#nh& T.i*e in a )#nh

*

Effect of social media in recruitment

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