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CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS OF RESULT

4.1 DATA PRESENTATION

An introduction of the study was given in chapter one, highlighting the research

question, purpose/objective of the study and the significance of the study.

In this chapter, attempt are made at reducing the large volume of statistical

information (gathered from respondents) to manageable amount as a means of

preparing them for other stages of analysis.

To do this, the chapter is divided into two section. The first section deals

with the presentation, appraisal and analysis of data whereas the section is

devoted to research questions and hypothesis testing.

A total of 100 questionaires were distributed. 96 were returned. This shows a

return rate of 96% from the respondent.

Achumba (1994), A primary purpose of the data analysis in this study is to

reduce the data to intelligible and interpretable form so that the result can be

studied and tested.

AGE AND SEX DISTRIBUTION OF RESPONDENT

AGE SEX

MALE FEMALE

NO % NO % TOTAL

20-29YRS 16 18% 6 100% 22

30-39YRS 62 69% - - 62

40-49YRS 12 13% - - 12

50YRS+ - - - - -

TOTAL 90 100% 6 100% 96

SOURCE: FIELD SURVEY 2010

The above table shows that 18% of male respondents falls within ages 20-

29years, 69% falls between 30-39years, 13% falls between 40-49years, while non

of the respondents was 50years and above.

Also, the table further revealed that all female respondents fell within 20-

29years.

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TABLE 4.2

EDUCATIONAL QUALIFICATION AND MARITAL STATUS

MARITAL

STATUS

EDUCATIONAL QUALIFICATION

PRIMARY SECONDARY OND/NCE HND/BSC

NO % NO % NO % NO % TOTALSINGLE - - 8 80% 8 18% 4 10% 20

MARRIED - - 2 20% 36 82% 38 90% 76

DIVORCED - - - - - - - - -

TOTAL - - 10 100% 44 100% 42 100% 96

SOURCE:FIELD SURVEY 2010.

The above table shows that none of the respondents were primary school

certificate holders.

80% of the secondary school certificate holders are single, and 20% are married.

The survey further revealed that 10% of the higher diploma/bachelor degree

holder are single, 90% are married. None of the respondents irrespective of

educational background are divorced.

TYPE OF PROMOTIONAL SCHEME/ACTIVITIES EMPLOYED BY NBC COMPANY

Promotional

scheme

Cash reward Coupon Raffle draw Free gift

No. of

respondent

24 - 20 52

Percentage 25% - 20.8% 54.2%

SOURCE:Field Survey 2010.

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Figure 1: A simple bar chart showing the various promotional schemes

Table 4.3 shows the frequency distribution of the promotional scheme employed

in NBC. Cash reward takes 25%, coupon 0%, raffle draw 20.8%, while free gift

takes 54.2%. Figure 1 further shows a diagrammatic illustration of the

promotional scheme employed in NBC.

TABLE 4.4

Effect of sales promotion on volume of sales

OPINION

Question Strongly

agree

agree undecided disagree Strongly

disagree

Would you

emphatically

agree that

sales

promotion

activity

definitelyincreases

sales

volume of

your

companys

product.

36 56 2 2 -

Percentage 37.5% 58.3% 2.1% 2.1% -

0

10

20

30

40

50

60

cash reward coupon raffle darw free gift

A simple bar chart showing the

various promotional scheme

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The above table shows that 95.8% of respondents agreed that sales promotion

increases volume of sales, while 2.1% disagreed with this conjecture.

4.2 TEST OF HYPOTHESIS

One hypothesis was formulated for this study. It is hereby tested for acceptance

or rejection using the chi square (X2) statistical test.

The formula used for chi square =