Efest: New face of journalism
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Transcript of Efest: New face of journalism
It’s not 1975 anymore
(Why newspaper readers don’t behave like they used to)
In 1975...
The only voice I heard on the radio in the morning was Merv Smith on 1ZB
If we wanted to sell something we advertised it in the paper on Saturday morning
We watched the 6pm TV news, read by Dougal Stevenson or Philip Sherry
Google earth
“An individual with a PC has themself as much information as an entire government
department would have been able to access 30 years ago.”
George Osborne, shadow chancellor, UK, talking at Telegraph Media Group event earlier this year
& and internet connection
>
• NY Times
77pc check email every day
28pc use social networks eg Bebo, Facebook
13pc maintain their own website
10pc blog
AUT University research (1430 people interviewed)
Google Reader = an RSS aggregator (aka a feed reader)
• Newspaper readers don’t behave the way they did in 1975.
• Nor should newspaper publishers ( or TV, radio companies)
• Nor should journalism educators
What does this all mean for journalists?
Write blogs as well as stories
Video – front news pieces or video events & edit packages
Create slide shows
+ Polls + Podcasts + Record press conferences
What does this all mean for journalism educators?
Teach the fundamentals of journalism – fairness, accuracy, balance, how to get to the point etc
• Give students experience working with audio, images & video
• Help them get comfortable online – file types, uploading, writing for the web, conversations
• Give them some useful tools such as feed readers and social bookmarking sites
Thank youStephen’s up next