슬라이드 1 - 綠色貿易資訊網 Seok.pdfBCG Global Green Consumer Survey, 2008 KETIT Green...
33
Sept. 2012 Korea Environmental Industries & Technology Institute
Transcript of 슬라이드 1 - 綠色貿易資訊網 Seok.pdfBCG Global Green Consumer Survey, 2008 KETIT Green...
Sept 2012
Korea Environmental Industries amp Technology Institute
contents
Background I
Korearsquos Policy Instrument II
Evaluation III
Conclusion amp Proposal IV
Green Products amp Services for Green Economy
I Background
Sustainable
Production and
Consumption
International
Concerns
Preparation for UN Sustainable Development
Meeting 2012(Rio+20)
Rio Summit
Meeting(1992)
amp Rio+10(2002)
Defining ldquoSustainable Consumptionrdquo
as a code of environmental conduct
in shifting to sustainable
consumption and production pattern
Discussing Green Economy
and Institutional Framework
in the context of sustainable
development and anti-poverty
International Concerns
- 3 -
International Background
Sustainable Consumption amp Production
2003 UNCSD Marrakech Process for SCP
2002 Rio +10 Sustainable Production amp Consumption
Product Environmental Policy
Promotion Green Purchasing Integrated Product Policy
Regulation WEEE RoHS ELV EURO PPW REACH etc
Emerging Green Markets
Organic NA 12 Billion UDS EU 11 Billion USD (10 growth)
LOHAS 30 of US Consumers (300 Billion USD 2005)
Ecolabel German US Canada China Japan etc
International Concerns
Establishment of Green Value Chain from green production to
consumption for the transition into a green economy
Green Economy amp Green Value Chain
Green Producer(Supply side) Green Consumer(Demand side)
Subcontractor Final Producer
Production
of Green
Product
Development o
f Green
Technology
Green Market
Green Product
amp Service
Capital
Green
Purchase
LOHAS
Public Sector
Industrial
Sector
Private
Sector
Formation of green market promoting green consumption with
the extension of green distribution and production
- 5 -
Green Products amp Services
What is Green Products
Products and services which use less resource andor energy emit less pollution andor less hazardous effects to human and ecosystem throughout the whole lifecycle when compared with other conventional products and services Green Product Eco-Product Cleaner Products EPPs etc
Ecolabelling Certification for Green Products
Ecolabelling in the World
Ecolabelling in the World
Consumersrsquo low level of understanding amp implementation
Information Market channel Incentives
(KOREA consumer)
34
16
12
11
Do not know
green
product
Does not
vary that
much
No
purchase
motivation
Too
expensive
KETIT Green Consumption Survey 2010 BCG Global Green Consumer Survey 2008
(EU consumer)
33
23
14 13
Do not know
where green
product is
Too
expensive
Does not
vary that
much
Do not know
green
product
Major Obstacles
- 8 -
Survey on Climate Change amp Green Life
Awareness of Climate Change 90
Green Consumption
Climate Change
Green Life
Awareness
- Inconvenient - Bothering
middot Green Life
middot Green Product
- Expensive - Lack of Stores
middot 30 of respondents practice green life style
middot 645 of respondents say eco-friendly products are pricey
Reality
ldquoAffordablerdquo ldquoIncentivesrdquo
Strategy
Sustainable Consumption amp Production
Green Consumption rarr Green Distribution rarr Green Production
Peoplersquos Awareness
II Green Products amp Services
Green Products amp Services for Green Economy
Recycled Products 1
Aggregate made of blast furnace slag
Insulation material made of waste wool
Refuse-Derived Fuel amp Waste Woodchip
Blocks made of Construction waste
Pipelines made of Waste plastic
Paving Blocks made of waste rubber
Soil Conditioner Made of Food Waste
Fiberboard made of waste wood
Green Products amp Services
Energy Saving Products 2
LED Lighting Energy Storage
Solar Lighting Wind Power
Condensing Boiler Heat Pump Air Conditioner Electric Vehicle LED Monitor
Green Products amp Services
Water Saving Products 2
Water-Saving Showerhead Water-Saving Faucet
Water-Saving Toilet Water-Pressure Reducers
Green Products amp Services
Health-Care Products 3
Natural Paints Asbestos-free Insulation No-VOCs Furniture
No-VOCs Wallpaper Lead-free Water Pipeline Water Purifier Air Cleaner
Green Products amp Services
Eco-Services 4
15
Home Energy Grid Organic Distribution Eco-Tourism
Furniture Rental Eco-Housing Eco-Hotel
Green Products amp Services
III Korearsquos Policy Instrument
- 16 -
Green Products amp Services for Green Economy
Korearsquos Green Product Policy
Eco-Labelling Scheme
Carbon Footprint Labelling Scheme
Green Store Designation System
No purchase motivation
Too expensive
Do not know green product
Do not vary that much
Green Public Procurement
Green Credit Card Initiative
- 17 -
Eco-Labelling Certification for high-quality and environmentally
excellent products (since 1992)
Production amount of certified products(trillion KRW)
2004 2005 2006 2007 2008 2009 2010
16
33
85
125 128
198
25
Certified Products
Certified Companies
1992 1995 1998 2001 2004 2007 2008 2009 2010
37 82
108 186 126
85
326 182
1536
445
1175
5105
1369 1455 1636
6005 6531
7879
Enactment of Green Purchase Act
Eco-Labelling Scheme is intended to
middot Provide consumers with better information and raise their awareness
middot Promote the production and consumption of green products
- 18 -
Ecolabelling Program
The amount of GHG from the entire process of production is labelled
on the product
Raising the public awareness of climate change as well as green
consumption
Certified Products
2009
111
301
434
2010 20118 2011 12
500
- 19 -
Carbon Footprint Labelling
Eco-Label Cabon FootprInt
Label
General
durable
goods
Production
Goods
amp Service
Energy Use
Product
Electric Appliance
amp Electronic Goods
Furniture amp
Building
Materials
Daily
Consumables
amp Others
Office Machine
amp
Consumables
General
non-durable
goods
- 20 -
Certified Green Products
(Unit KRW billion 1USD = 1174 KRW)
255
2004
787
2005
862
2006
1343
2007
1584
2008
1630
2009
1641
2010
Green Purchasing Law enforced
The scale of public procurement 9~16 of GDP
Green purchase obligation according to ldquoLaw on green product
purchase promotionrdquo in 2005
- total of 28642 organizations are included
Green procurement purchase contributes green market
- Growth in green market 65times to KRW 164trillion in 2010
- 21 -
Green Procurement Act
The role of big companies and SMEs is crucial in the spread of
culture on green production and consumption
168
2006
205
2007
239
2008
271
2009
300
2010
(Unit KRW billion 1USD = 1174 KRW)
Conclusion of Voluntary Agreement between the government and
companies to promote green production distribution and purchase
(rsquo05~ 138 companies)
1680 2050
2390 2705
3000
1080
7000
9000 10000
11000
rsquo06 rsquo07 rsquo08 rsquo09 rsquo10 rsquo11 rsquo12 rsquo13 rsquo14 rsquo15
- 22 -
VA for Green Purchasing
Retailer plays as hub for the PR and Sale of Green Products
Green Store (since April 2010)
Eco-friendly designed stores to promote the publicsrsquo green
consumption by providing green products
Assessment on the whole processes from construction to
operation including energy and waste reduction
Pilot project in 11 green stores
Power saving(4596kWh) Water Saving(3675)
Waste Reduction(1156t) GHG Reduction(2322t CO2)
- 23 -
Green Store Designation Program
Starting with the issuance of the
first Green Credit Card to President
Lee Myung-Bak (20 July 2011)
200000 cards issued (14 Oct 2011)
ltPresident Lee Myung-Bak receives Green Cardgt
Government awarding points to each home according to the reduction of electricity water and gas
Manufacturer providing 1~5 green points with purchase of green products
Local governments discount their public facilities to green card holder Accumulating 100~200 points with use of public transportation
- 24 -
Green Credit Card Initiative
Major Incentives for Green Credit Card
Local government
Manufacturing company
Distributor (affiliate)
Green living service
Financial company
Accumulate carbon points
discount on museum and public service
When purchasing green product
Point accumulation
When purchasing goodsservice
Point accumulation
When using mug cup and having an eco-tourism
Point accumulation
When making a card payment including public transportation fare etc
Point accumulation
Green Card System
Green Credit Card
Purchase of Green Product
Payment of local taxes
Cinema ticket
Hotel voucher
Donation for environment and welfare
Payment of Apartment Expenses
Conversion into frequent flyer miles
Restaurant voucher
- 25 -
Green Credit Card Initiative
Green Card PR in Distribution Stores
Hanging Banner in store
Green product warbler
Green Card
banner in store
Green Card PR
on counter
Green Payment System
Demonstration by the Minister of Environment
- 26 -
Green Credit Card Initiative
IV Evaluation
Green Products amp Services for Green Economy
The market power stemming from the
enlargement of green procurement
purchase influenced the private
consumption to increase at the same
time
2004
2009
2010
16
189
40
25
2015
Expansion of Green Product Market Scale
This ultimately lead to a extension of
green production
(Unit KRW trillion 1USD = 1174 KRW)
Green Product Market
The public institutions have reduced GHG by 276 million tons and created 585 jobs for 5 years through green purchase (KRW 48 trillion)
Job creation Cited Employment inducement Coefficient (14 personsKRW 1B) announced by the Bank of Korea
GHG Reduction GHG reduction with purchase and use of 19 items such as computer office machine furniture etc
2005 2006 2007 2008 2009 2010
22 67 105
127 132 113
16
48
75 91 94
81 108
316
495
601
620
538
GHG reduction(1000tons)
Economic benefits (KRW 100 million)
Jobs(persons)
- 29 -
Green Procurement Effects
For a Green Economy-Koreas Green Card Scheme
V Conclusion and Suggestions
Conclusion and Suggestions
Korearsquos Green Product Policy Boosts Green ProductionDistribution Leading to a Green Economy
Green consumption motivates green production technology development and green
distribution channel
Follow Global Recommendations in Green Consumption and Production and Increase Cooperative Efforts
Exploit Korearsquos experiences with green consumption in establishing green growth model
for Asia Pacific region
Co-host global conferences on green consumption and production (Rio+20(June 2012))
UNESCAP UNEP Consumer International etc
Seek opportunities for policy exchange regarding green consumption guidelines and
green product DB
Green value chain Consumption rarr Distributionrarr Production
Thank You
Korea Environmental Industries
amp Technology Institute
contents
Background I
Korearsquos Policy Instrument II
Evaluation III
Conclusion amp Proposal IV
Green Products amp Services for Green Economy
I Background
Sustainable
Production and
Consumption
International
Concerns
Preparation for UN Sustainable Development
Meeting 2012(Rio+20)
Rio Summit
Meeting(1992)
amp Rio+10(2002)
Defining ldquoSustainable Consumptionrdquo
as a code of environmental conduct
in shifting to sustainable
consumption and production pattern
Discussing Green Economy
and Institutional Framework
in the context of sustainable
development and anti-poverty
International Concerns
- 3 -
International Background
Sustainable Consumption amp Production
2003 UNCSD Marrakech Process for SCP
2002 Rio +10 Sustainable Production amp Consumption
Product Environmental Policy
Promotion Green Purchasing Integrated Product Policy
Regulation WEEE RoHS ELV EURO PPW REACH etc
Emerging Green Markets
Organic NA 12 Billion UDS EU 11 Billion USD (10 growth)
LOHAS 30 of US Consumers (300 Billion USD 2005)
Ecolabel German US Canada China Japan etc
International Concerns
Establishment of Green Value Chain from green production to
consumption for the transition into a green economy
Green Economy amp Green Value Chain
Green Producer(Supply side) Green Consumer(Demand side)
Subcontractor Final Producer
Production
of Green
Product
Development o
f Green
Technology
Green Market
Green Product
amp Service
Capital
Green
Purchase
LOHAS
Public Sector
Industrial
Sector
Private
Sector
Formation of green market promoting green consumption with
the extension of green distribution and production
- 5 -
Green Products amp Services
What is Green Products
Products and services which use less resource andor energy emit less pollution andor less hazardous effects to human and ecosystem throughout the whole lifecycle when compared with other conventional products and services Green Product Eco-Product Cleaner Products EPPs etc
Ecolabelling Certification for Green Products
Ecolabelling in the World
Ecolabelling in the World
Consumersrsquo low level of understanding amp implementation
Information Market channel Incentives
(KOREA consumer)
34
16
12
11
Do not know
green
product
Does not
vary that
much
No
purchase
motivation
Too
expensive
KETIT Green Consumption Survey 2010 BCG Global Green Consumer Survey 2008
(EU consumer)
33
23
14 13
Do not know
where green
product is
Too
expensive
Does not
vary that
much
Do not know
green
product
Major Obstacles
- 8 -
Survey on Climate Change amp Green Life
Awareness of Climate Change 90
Green Consumption
Climate Change
Green Life
Awareness
- Inconvenient - Bothering
middot Green Life
middot Green Product
- Expensive - Lack of Stores
middot 30 of respondents practice green life style
middot 645 of respondents say eco-friendly products are pricey
Reality
ldquoAffordablerdquo ldquoIncentivesrdquo
Strategy
Sustainable Consumption amp Production
Green Consumption rarr Green Distribution rarr Green Production
Peoplersquos Awareness
II Green Products amp Services
Green Products amp Services for Green Economy
Recycled Products 1
Aggregate made of blast furnace slag
Insulation material made of waste wool
Refuse-Derived Fuel amp Waste Woodchip
Blocks made of Construction waste
Pipelines made of Waste plastic
Paving Blocks made of waste rubber
Soil Conditioner Made of Food Waste
Fiberboard made of waste wood
Green Products amp Services
Energy Saving Products 2
LED Lighting Energy Storage
Solar Lighting Wind Power
Condensing Boiler Heat Pump Air Conditioner Electric Vehicle LED Monitor
Green Products amp Services
Water Saving Products 2
Water-Saving Showerhead Water-Saving Faucet
Water-Saving Toilet Water-Pressure Reducers
Green Products amp Services
Health-Care Products 3
Natural Paints Asbestos-free Insulation No-VOCs Furniture
No-VOCs Wallpaper Lead-free Water Pipeline Water Purifier Air Cleaner
Green Products amp Services
Eco-Services 4
15
Home Energy Grid Organic Distribution Eco-Tourism
Furniture Rental Eco-Housing Eco-Hotel
Green Products amp Services
III Korearsquos Policy Instrument
- 16 -
Green Products amp Services for Green Economy
Korearsquos Green Product Policy
Eco-Labelling Scheme
Carbon Footprint Labelling Scheme
Green Store Designation System
No purchase motivation
Too expensive
Do not know green product
Do not vary that much
Green Public Procurement
Green Credit Card Initiative
- 17 -
Eco-Labelling Certification for high-quality and environmentally
excellent products (since 1992)
Production amount of certified products(trillion KRW)
2004 2005 2006 2007 2008 2009 2010
16
33
85
125 128
198
25
Certified Products
Certified Companies
1992 1995 1998 2001 2004 2007 2008 2009 2010
37 82
108 186 126
85
326 182
1536
445
1175
5105
1369 1455 1636
6005 6531
7879
Enactment of Green Purchase Act
Eco-Labelling Scheme is intended to
middot Provide consumers with better information and raise their awareness
middot Promote the production and consumption of green products
- 18 -
Ecolabelling Program
The amount of GHG from the entire process of production is labelled
on the product
Raising the public awareness of climate change as well as green
consumption
Certified Products
2009
111
301
434
2010 20118 2011 12
500
- 19 -
Carbon Footprint Labelling
Eco-Label Cabon FootprInt
Label
General
durable
goods
Production
Goods
amp Service
Energy Use
Product
Electric Appliance
amp Electronic Goods
Furniture amp
Building
Materials
Daily
Consumables
amp Others
Office Machine
amp
Consumables
General
non-durable
goods
- 20 -
Certified Green Products
(Unit KRW billion 1USD = 1174 KRW)
255
2004
787
2005
862
2006
1343
2007
1584
2008
1630
2009
1641
2010
Green Purchasing Law enforced
The scale of public procurement 9~16 of GDP
Green purchase obligation according to ldquoLaw on green product
purchase promotionrdquo in 2005
- total of 28642 organizations are included
Green procurement purchase contributes green market
- Growth in green market 65times to KRW 164trillion in 2010
- 21 -
Green Procurement Act
The role of big companies and SMEs is crucial in the spread of
culture on green production and consumption
168
2006
205
2007
239
2008
271
2009
300
2010
(Unit KRW billion 1USD = 1174 KRW)
Conclusion of Voluntary Agreement between the government and
companies to promote green production distribution and purchase
(rsquo05~ 138 companies)
1680 2050
2390 2705
3000
1080
7000
9000 10000
11000
rsquo06 rsquo07 rsquo08 rsquo09 rsquo10 rsquo11 rsquo12 rsquo13 rsquo14 rsquo15
- 22 -
VA for Green Purchasing
Retailer plays as hub for the PR and Sale of Green Products
Green Store (since April 2010)
Eco-friendly designed stores to promote the publicsrsquo green
consumption by providing green products
Assessment on the whole processes from construction to
operation including energy and waste reduction
Pilot project in 11 green stores
Power saving(4596kWh) Water Saving(3675)
Waste Reduction(1156t) GHG Reduction(2322t CO2)
- 23 -
Green Store Designation Program
Starting with the issuance of the
first Green Credit Card to President
Lee Myung-Bak (20 July 2011)
200000 cards issued (14 Oct 2011)
ltPresident Lee Myung-Bak receives Green Cardgt
Government awarding points to each home according to the reduction of electricity water and gas
Manufacturer providing 1~5 green points with purchase of green products
Local governments discount their public facilities to green card holder Accumulating 100~200 points with use of public transportation
- 24 -
Green Credit Card Initiative
Major Incentives for Green Credit Card
Local government
Manufacturing company
Distributor (affiliate)
Green living service
Financial company
Accumulate carbon points
discount on museum and public service
When purchasing green product
Point accumulation
When purchasing goodsservice
Point accumulation
When using mug cup and having an eco-tourism
Point accumulation
When making a card payment including public transportation fare etc
Point accumulation
Green Card System
Green Credit Card
Purchase of Green Product
Payment of local taxes
Cinema ticket
Hotel voucher
Donation for environment and welfare
Payment of Apartment Expenses
Conversion into frequent flyer miles
Restaurant voucher
- 25 -
Green Credit Card Initiative
Green Card PR in Distribution Stores
Hanging Banner in store
Green product warbler
Green Card
banner in store
Green Card PR
on counter
Green Payment System
Demonstration by the Minister of Environment
- 26 -
Green Credit Card Initiative
IV Evaluation
Green Products amp Services for Green Economy
The market power stemming from the
enlargement of green procurement
purchase influenced the private
consumption to increase at the same
time
2004
2009
2010
16
189
40
25
2015
Expansion of Green Product Market Scale
This ultimately lead to a extension of
green production
(Unit KRW trillion 1USD = 1174 KRW)
Green Product Market
The public institutions have reduced GHG by 276 million tons and created 585 jobs for 5 years through green purchase (KRW 48 trillion)
Job creation Cited Employment inducement Coefficient (14 personsKRW 1B) announced by the Bank of Korea
GHG Reduction GHG reduction with purchase and use of 19 items such as computer office machine furniture etc
2005 2006 2007 2008 2009 2010
22 67 105
127 132 113
16
48
75 91 94
81 108
316
495
601
620
538
GHG reduction(1000tons)
Economic benefits (KRW 100 million)
Jobs(persons)
- 29 -
Green Procurement Effects
For a Green Economy-Koreas Green Card Scheme
V Conclusion and Suggestions
Conclusion and Suggestions
Korearsquos Green Product Policy Boosts Green ProductionDistribution Leading to a Green Economy
Green consumption motivates green production technology development and green
distribution channel
Follow Global Recommendations in Green Consumption and Production and Increase Cooperative Efforts
Exploit Korearsquos experiences with green consumption in establishing green growth model
for Asia Pacific region
Co-host global conferences on green consumption and production (Rio+20(June 2012))
UNESCAP UNEP Consumer International etc
Seek opportunities for policy exchange regarding green consumption guidelines and
green product DB
Green value chain Consumption rarr Distributionrarr Production
Thank You
Korea Environmental Industries
amp Technology Institute
Green Products amp Services for Green Economy
I Background
Sustainable
Production and
Consumption
International
Concerns
Preparation for UN Sustainable Development
Meeting 2012(Rio+20)
Rio Summit
Meeting(1992)
amp Rio+10(2002)
Defining ldquoSustainable Consumptionrdquo
as a code of environmental conduct
in shifting to sustainable
consumption and production pattern
Discussing Green Economy
and Institutional Framework
in the context of sustainable
development and anti-poverty
International Concerns
- 3 -
International Background
Sustainable Consumption amp Production
2003 UNCSD Marrakech Process for SCP
2002 Rio +10 Sustainable Production amp Consumption
Product Environmental Policy
Promotion Green Purchasing Integrated Product Policy
Regulation WEEE RoHS ELV EURO PPW REACH etc
Emerging Green Markets
Organic NA 12 Billion UDS EU 11 Billion USD (10 growth)
LOHAS 30 of US Consumers (300 Billion USD 2005)
Ecolabel German US Canada China Japan etc
International Concerns
Establishment of Green Value Chain from green production to
consumption for the transition into a green economy
Green Economy amp Green Value Chain
Green Producer(Supply side) Green Consumer(Demand side)
Subcontractor Final Producer
Production
of Green
Product
Development o
f Green
Technology
Green Market
Green Product
amp Service
Capital
Green
Purchase
LOHAS
Public Sector
Industrial
Sector
Private
Sector
Formation of green market promoting green consumption with
the extension of green distribution and production
- 5 -
Green Products amp Services
What is Green Products
Products and services which use less resource andor energy emit less pollution andor less hazardous effects to human and ecosystem throughout the whole lifecycle when compared with other conventional products and services Green Product Eco-Product Cleaner Products EPPs etc
Ecolabelling Certification for Green Products
Ecolabelling in the World
Ecolabelling in the World
Consumersrsquo low level of understanding amp implementation
Information Market channel Incentives
(KOREA consumer)
34
16
12
11
Do not know
green
product
Does not
vary that
much
No
purchase
motivation
Too
expensive
KETIT Green Consumption Survey 2010 BCG Global Green Consumer Survey 2008
(EU consumer)
33
23
14 13
Do not know
where green
product is
Too
expensive
Does not
vary that
much
Do not know
green
product
Major Obstacles
- 8 -
Survey on Climate Change amp Green Life
Awareness of Climate Change 90
Green Consumption
Climate Change
Green Life
Awareness
- Inconvenient - Bothering
middot Green Life
middot Green Product
- Expensive - Lack of Stores
middot 30 of respondents practice green life style
middot 645 of respondents say eco-friendly products are pricey
Reality
ldquoAffordablerdquo ldquoIncentivesrdquo
Strategy
Sustainable Consumption amp Production
Green Consumption rarr Green Distribution rarr Green Production
Peoplersquos Awareness
II Green Products amp Services
Green Products amp Services for Green Economy
Recycled Products 1
Aggregate made of blast furnace slag
Insulation material made of waste wool
Refuse-Derived Fuel amp Waste Woodchip
Blocks made of Construction waste
Pipelines made of Waste plastic
Paving Blocks made of waste rubber
Soil Conditioner Made of Food Waste
Fiberboard made of waste wood
Green Products amp Services
Energy Saving Products 2
LED Lighting Energy Storage
Solar Lighting Wind Power
Condensing Boiler Heat Pump Air Conditioner Electric Vehicle LED Monitor
Green Products amp Services
Water Saving Products 2
Water-Saving Showerhead Water-Saving Faucet
Water-Saving Toilet Water-Pressure Reducers
Green Products amp Services
Health-Care Products 3
Natural Paints Asbestos-free Insulation No-VOCs Furniture
No-VOCs Wallpaper Lead-free Water Pipeline Water Purifier Air Cleaner
Green Products amp Services
Eco-Services 4
15
Home Energy Grid Organic Distribution Eco-Tourism
Furniture Rental Eco-Housing Eco-Hotel
Green Products amp Services
III Korearsquos Policy Instrument
- 16 -
Green Products amp Services for Green Economy
Korearsquos Green Product Policy
Eco-Labelling Scheme
Carbon Footprint Labelling Scheme
Green Store Designation System
No purchase motivation
Too expensive
Do not know green product
Do not vary that much
Green Public Procurement
Green Credit Card Initiative
- 17 -
Eco-Labelling Certification for high-quality and environmentally
excellent products (since 1992)
Production amount of certified products(trillion KRW)
2004 2005 2006 2007 2008 2009 2010
16
33
85
125 128
198
25
Certified Products
Certified Companies
1992 1995 1998 2001 2004 2007 2008 2009 2010
37 82
108 186 126
85
326 182
1536
445
1175
5105
1369 1455 1636
6005 6531
7879
Enactment of Green Purchase Act
Eco-Labelling Scheme is intended to
middot Provide consumers with better information and raise their awareness
middot Promote the production and consumption of green products
- 18 -
Ecolabelling Program
The amount of GHG from the entire process of production is labelled
on the product
Raising the public awareness of climate change as well as green
consumption
Certified Products
2009
111
301
434
2010 20118 2011 12
500
- 19 -
Carbon Footprint Labelling
Eco-Label Cabon FootprInt
Label
General
durable
goods
Production
Goods
amp Service
Energy Use
Product
Electric Appliance
amp Electronic Goods
Furniture amp
Building
Materials
Daily
Consumables
amp Others
Office Machine
amp
Consumables
General
non-durable
goods
- 20 -
Certified Green Products
(Unit KRW billion 1USD = 1174 KRW)
255
2004
787
2005
862
2006
1343
2007
1584
2008
1630
2009
1641
2010
Green Purchasing Law enforced
The scale of public procurement 9~16 of GDP
Green purchase obligation according to ldquoLaw on green product
purchase promotionrdquo in 2005
- total of 28642 organizations are included
Green procurement purchase contributes green market
- Growth in green market 65times to KRW 164trillion in 2010
- 21 -
Green Procurement Act
The role of big companies and SMEs is crucial in the spread of
culture on green production and consumption
168
2006
205
2007
239
2008
271
2009
300
2010
(Unit KRW billion 1USD = 1174 KRW)
Conclusion of Voluntary Agreement between the government and
companies to promote green production distribution and purchase
(rsquo05~ 138 companies)
1680 2050
2390 2705
3000
1080
7000
9000 10000
11000
rsquo06 rsquo07 rsquo08 rsquo09 rsquo10 rsquo11 rsquo12 rsquo13 rsquo14 rsquo15
- 22 -
VA for Green Purchasing
Retailer plays as hub for the PR and Sale of Green Products
Green Store (since April 2010)
Eco-friendly designed stores to promote the publicsrsquo green
consumption by providing green products
Assessment on the whole processes from construction to
operation including energy and waste reduction
Pilot project in 11 green stores
Power saving(4596kWh) Water Saving(3675)
Waste Reduction(1156t) GHG Reduction(2322t CO2)
- 23 -
Green Store Designation Program
Starting with the issuance of the
first Green Credit Card to President
Lee Myung-Bak (20 July 2011)
200000 cards issued (14 Oct 2011)
ltPresident Lee Myung-Bak receives Green Cardgt
Government awarding points to each home according to the reduction of electricity water and gas
Manufacturer providing 1~5 green points with purchase of green products
Local governments discount their public facilities to green card holder Accumulating 100~200 points with use of public transportation
- 24 -
Green Credit Card Initiative
Major Incentives for Green Credit Card
Local government
Manufacturing company
Distributor (affiliate)
Green living service
Financial company
Accumulate carbon points
discount on museum and public service
When purchasing green product
Point accumulation
When purchasing goodsservice
Point accumulation
When using mug cup and having an eco-tourism
Point accumulation
When making a card payment including public transportation fare etc
Point accumulation
Green Card System
Green Credit Card
Purchase of Green Product
Payment of local taxes
Cinema ticket
Hotel voucher
Donation for environment and welfare
Payment of Apartment Expenses
Conversion into frequent flyer miles
Restaurant voucher
- 25 -
Green Credit Card Initiative
Green Card PR in Distribution Stores
Hanging Banner in store
Green product warbler
Green Card
banner in store
Green Card PR
on counter
Green Payment System
Demonstration by the Minister of Environment
- 26 -
Green Credit Card Initiative
IV Evaluation
Green Products amp Services for Green Economy
The market power stemming from the
enlargement of green procurement
purchase influenced the private
consumption to increase at the same
time
2004
2009
2010
16
189
40
25
2015
Expansion of Green Product Market Scale
This ultimately lead to a extension of
green production
(Unit KRW trillion 1USD = 1174 KRW)
Green Product Market
The public institutions have reduced GHG by 276 million tons and created 585 jobs for 5 years through green purchase (KRW 48 trillion)
Job creation Cited Employment inducement Coefficient (14 personsKRW 1B) announced by the Bank of Korea
GHG Reduction GHG reduction with purchase and use of 19 items such as computer office machine furniture etc
2005 2006 2007 2008 2009 2010
22 67 105
127 132 113
16
48
75 91 94
81 108
316
495
601
620
538
GHG reduction(1000tons)
Economic benefits (KRW 100 million)
Jobs(persons)
- 29 -
Green Procurement Effects
For a Green Economy-Koreas Green Card Scheme
V Conclusion and Suggestions
Conclusion and Suggestions
Korearsquos Green Product Policy Boosts Green ProductionDistribution Leading to a Green Economy
Green consumption motivates green production technology development and green
distribution channel
Follow Global Recommendations in Green Consumption and Production and Increase Cooperative Efforts
Exploit Korearsquos experiences with green consumption in establishing green growth model
for Asia Pacific region
Co-host global conferences on green consumption and production (Rio+20(June 2012))
UNESCAP UNEP Consumer International etc
Seek opportunities for policy exchange regarding green consumption guidelines and
green product DB
Green value chain Consumption rarr Distributionrarr Production
Thank You
Korea Environmental Industries
amp Technology Institute
Sustainable
Production and
Consumption
International
Concerns
Preparation for UN Sustainable Development
Meeting 2012(Rio+20)
Rio Summit
Meeting(1992)
amp Rio+10(2002)
Defining ldquoSustainable Consumptionrdquo
as a code of environmental conduct
in shifting to sustainable
consumption and production pattern
Discussing Green Economy
and Institutional Framework
in the context of sustainable
development and anti-poverty
International Concerns
- 3 -
International Background
Sustainable Consumption amp Production
2003 UNCSD Marrakech Process for SCP
2002 Rio +10 Sustainable Production amp Consumption
Product Environmental Policy
Promotion Green Purchasing Integrated Product Policy
Regulation WEEE RoHS ELV EURO PPW REACH etc
Emerging Green Markets
Organic NA 12 Billion UDS EU 11 Billion USD (10 growth)
LOHAS 30 of US Consumers (300 Billion USD 2005)
Ecolabel German US Canada China Japan etc
International Concerns
Establishment of Green Value Chain from green production to
consumption for the transition into a green economy
Green Economy amp Green Value Chain
Green Producer(Supply side) Green Consumer(Demand side)
Subcontractor Final Producer
Production
of Green
Product
Development o
f Green
Technology
Green Market
Green Product
amp Service
Capital
Green
Purchase
LOHAS
Public Sector
Industrial
Sector
Private
Sector
Formation of green market promoting green consumption with
the extension of green distribution and production
- 5 -
Green Products amp Services
What is Green Products
Products and services which use less resource andor energy emit less pollution andor less hazardous effects to human and ecosystem throughout the whole lifecycle when compared with other conventional products and services Green Product Eco-Product Cleaner Products EPPs etc
Ecolabelling Certification for Green Products
Ecolabelling in the World
Ecolabelling in the World
Consumersrsquo low level of understanding amp implementation
Information Market channel Incentives
(KOREA consumer)
34
16
12
11
Do not know
green
product
Does not
vary that
much
No
purchase
motivation
Too
expensive
KETIT Green Consumption Survey 2010 BCG Global Green Consumer Survey 2008
(EU consumer)
33
23
14 13
Do not know
where green
product is
Too
expensive
Does not
vary that
much
Do not know
green
product
Major Obstacles
- 8 -
Survey on Climate Change amp Green Life
Awareness of Climate Change 90
Green Consumption
Climate Change
Green Life
Awareness
- Inconvenient - Bothering
middot Green Life
middot Green Product
- Expensive - Lack of Stores
middot 30 of respondents practice green life style
middot 645 of respondents say eco-friendly products are pricey
Reality
ldquoAffordablerdquo ldquoIncentivesrdquo
Strategy
Sustainable Consumption amp Production
Green Consumption rarr Green Distribution rarr Green Production
Peoplersquos Awareness
II Green Products amp Services
Green Products amp Services for Green Economy
Recycled Products 1
Aggregate made of blast furnace slag
Insulation material made of waste wool
Refuse-Derived Fuel amp Waste Woodchip
Blocks made of Construction waste
Pipelines made of Waste plastic
Paving Blocks made of waste rubber
Soil Conditioner Made of Food Waste
Fiberboard made of waste wood
Green Products amp Services
Energy Saving Products 2
LED Lighting Energy Storage
Solar Lighting Wind Power
Condensing Boiler Heat Pump Air Conditioner Electric Vehicle LED Monitor
Green Products amp Services
Water Saving Products 2
Water-Saving Showerhead Water-Saving Faucet
Water-Saving Toilet Water-Pressure Reducers
Green Products amp Services
Health-Care Products 3
Natural Paints Asbestos-free Insulation No-VOCs Furniture
No-VOCs Wallpaper Lead-free Water Pipeline Water Purifier Air Cleaner
Green Products amp Services
Eco-Services 4
15
Home Energy Grid Organic Distribution Eco-Tourism
Furniture Rental Eco-Housing Eco-Hotel
Green Products amp Services
III Korearsquos Policy Instrument
- 16 -
Green Products amp Services for Green Economy
Korearsquos Green Product Policy
Eco-Labelling Scheme
Carbon Footprint Labelling Scheme
Green Store Designation System
No purchase motivation
Too expensive
Do not know green product
Do not vary that much
Green Public Procurement
Green Credit Card Initiative
- 17 -
Eco-Labelling Certification for high-quality and environmentally
excellent products (since 1992)
Production amount of certified products(trillion KRW)
2004 2005 2006 2007 2008 2009 2010
16
33
85
125 128
198
25
Certified Products
Certified Companies
1992 1995 1998 2001 2004 2007 2008 2009 2010
37 82
108 186 126
85
326 182
1536
445
1175
5105
1369 1455 1636
6005 6531
7879
Enactment of Green Purchase Act
Eco-Labelling Scheme is intended to
middot Provide consumers with better information and raise their awareness
middot Promote the production and consumption of green products
- 18 -
Ecolabelling Program
The amount of GHG from the entire process of production is labelled
on the product
Raising the public awareness of climate change as well as green
consumption
Certified Products
2009
111
301
434
2010 20118 2011 12
500
- 19 -
Carbon Footprint Labelling
Eco-Label Cabon FootprInt
Label
General
durable
goods
Production
Goods
amp Service
Energy Use
Product
Electric Appliance
amp Electronic Goods
Furniture amp
Building
Materials
Daily
Consumables
amp Others
Office Machine
amp
Consumables
General
non-durable
goods
- 20 -
Certified Green Products
(Unit KRW billion 1USD = 1174 KRW)
255
2004
787
2005
862
2006
1343
2007
1584
2008
1630
2009
1641
2010
Green Purchasing Law enforced
The scale of public procurement 9~16 of GDP
Green purchase obligation according to ldquoLaw on green product
purchase promotionrdquo in 2005
- total of 28642 organizations are included
Green procurement purchase contributes green market
- Growth in green market 65times to KRW 164trillion in 2010
- 21 -
Green Procurement Act
The role of big companies and SMEs is crucial in the spread of
culture on green production and consumption
168
2006
205
2007
239
2008
271
2009
300
2010
(Unit KRW billion 1USD = 1174 KRW)
Conclusion of Voluntary Agreement between the government and
companies to promote green production distribution and purchase
(rsquo05~ 138 companies)
1680 2050
2390 2705
3000
1080
7000
9000 10000
11000
rsquo06 rsquo07 rsquo08 rsquo09 rsquo10 rsquo11 rsquo12 rsquo13 rsquo14 rsquo15
- 22 -
VA for Green Purchasing
Retailer plays as hub for the PR and Sale of Green Products
Green Store (since April 2010)
Eco-friendly designed stores to promote the publicsrsquo green
consumption by providing green products
Assessment on the whole processes from construction to
operation including energy and waste reduction
Pilot project in 11 green stores
Power saving(4596kWh) Water Saving(3675)
Waste Reduction(1156t) GHG Reduction(2322t CO2)
- 23 -
Green Store Designation Program
Starting with the issuance of the
first Green Credit Card to President
Lee Myung-Bak (20 July 2011)
200000 cards issued (14 Oct 2011)
ltPresident Lee Myung-Bak receives Green Cardgt
Government awarding points to each home according to the reduction of electricity water and gas
Manufacturer providing 1~5 green points with purchase of green products
Local governments discount their public facilities to green card holder Accumulating 100~200 points with use of public transportation
- 24 -
Green Credit Card Initiative
Major Incentives for Green Credit Card
Local government
Manufacturing company
Distributor (affiliate)
Green living service
Financial company
Accumulate carbon points
discount on museum and public service
When purchasing green product
Point accumulation
When purchasing goodsservice
Point accumulation
When using mug cup and having an eco-tourism
Point accumulation
When making a card payment including public transportation fare etc
Point accumulation
Green Card System
Green Credit Card
Purchase of Green Product
Payment of local taxes
Cinema ticket
Hotel voucher
Donation for environment and welfare
Payment of Apartment Expenses
Conversion into frequent flyer miles
Restaurant voucher
- 25 -
Green Credit Card Initiative
Green Card PR in Distribution Stores
Hanging Banner in store
Green product warbler
Green Card
banner in store
Green Card PR
on counter
Green Payment System
Demonstration by the Minister of Environment
- 26 -
Green Credit Card Initiative
IV Evaluation
Green Products amp Services for Green Economy
The market power stemming from the
enlargement of green procurement
purchase influenced the private
consumption to increase at the same
time
2004
2009
2010
16
189
40
25
2015
Expansion of Green Product Market Scale
This ultimately lead to a extension of
green production
(Unit KRW trillion 1USD = 1174 KRW)
Green Product Market
The public institutions have reduced GHG by 276 million tons and created 585 jobs for 5 years through green purchase (KRW 48 trillion)
Job creation Cited Employment inducement Coefficient (14 personsKRW 1B) announced by the Bank of Korea
GHG Reduction GHG reduction with purchase and use of 19 items such as computer office machine furniture etc
2005 2006 2007 2008 2009 2010
22 67 105
127 132 113
16
48
75 91 94
81 108
316
495
601
620
538
GHG reduction(1000tons)
Economic benefits (KRW 100 million)
Jobs(persons)
- 29 -
Green Procurement Effects
For a Green Economy-Koreas Green Card Scheme
V Conclusion and Suggestions
Conclusion and Suggestions
Korearsquos Green Product Policy Boosts Green ProductionDistribution Leading to a Green Economy
Green consumption motivates green production technology development and green
distribution channel
Follow Global Recommendations in Green Consumption and Production and Increase Cooperative Efforts
Exploit Korearsquos experiences with green consumption in establishing green growth model
for Asia Pacific region
Co-host global conferences on green consumption and production (Rio+20(June 2012))
UNESCAP UNEP Consumer International etc
Seek opportunities for policy exchange regarding green consumption guidelines and
green product DB
Green value chain Consumption rarr Distributionrarr Production
Thank You
Korea Environmental Industries
amp Technology Institute
International Background
Sustainable Consumption amp Production
2003 UNCSD Marrakech Process for SCP
2002 Rio +10 Sustainable Production amp Consumption
Product Environmental Policy
Promotion Green Purchasing Integrated Product Policy
Regulation WEEE RoHS ELV EURO PPW REACH etc
Emerging Green Markets
Organic NA 12 Billion UDS EU 11 Billion USD (10 growth)
LOHAS 30 of US Consumers (300 Billion USD 2005)
Ecolabel German US Canada China Japan etc
International Concerns
Establishment of Green Value Chain from green production to
consumption for the transition into a green economy
Green Economy amp Green Value Chain
Green Producer(Supply side) Green Consumer(Demand side)
Subcontractor Final Producer
Production
of Green
Product
Development o
f Green
Technology
Green Market
Green Product
amp Service
Capital
Green
Purchase
LOHAS
Public Sector
Industrial
Sector
Private
Sector
Formation of green market promoting green consumption with
the extension of green distribution and production
- 5 -
Green Products amp Services
What is Green Products
Products and services which use less resource andor energy emit less pollution andor less hazardous effects to human and ecosystem throughout the whole lifecycle when compared with other conventional products and services Green Product Eco-Product Cleaner Products EPPs etc
Ecolabelling Certification for Green Products
Ecolabelling in the World
Ecolabelling in the World
Consumersrsquo low level of understanding amp implementation
Information Market channel Incentives
(KOREA consumer)
34
16
12
11
Do not know
green
product
Does not
vary that
much
No
purchase
motivation
Too
expensive
KETIT Green Consumption Survey 2010 BCG Global Green Consumer Survey 2008
(EU consumer)
33
23
14 13
Do not know
where green
product is
Too
expensive
Does not
vary that
much
Do not know
green
product
Major Obstacles
- 8 -
Survey on Climate Change amp Green Life
Awareness of Climate Change 90
Green Consumption
Climate Change
Green Life
Awareness
- Inconvenient - Bothering
middot Green Life
middot Green Product
- Expensive - Lack of Stores
middot 30 of respondents practice green life style
middot 645 of respondents say eco-friendly products are pricey
Reality
ldquoAffordablerdquo ldquoIncentivesrdquo
Strategy
Sustainable Consumption amp Production
Green Consumption rarr Green Distribution rarr Green Production
Peoplersquos Awareness
II Green Products amp Services
Green Products amp Services for Green Economy
Recycled Products 1
Aggregate made of blast furnace slag
Insulation material made of waste wool
Refuse-Derived Fuel amp Waste Woodchip
Blocks made of Construction waste
Pipelines made of Waste plastic
Paving Blocks made of waste rubber
Soil Conditioner Made of Food Waste
Fiberboard made of waste wood
Green Products amp Services
Energy Saving Products 2
LED Lighting Energy Storage
Solar Lighting Wind Power
Condensing Boiler Heat Pump Air Conditioner Electric Vehicle LED Monitor
Green Products amp Services
Water Saving Products 2
Water-Saving Showerhead Water-Saving Faucet
Water-Saving Toilet Water-Pressure Reducers
Green Products amp Services
Health-Care Products 3
Natural Paints Asbestos-free Insulation No-VOCs Furniture
No-VOCs Wallpaper Lead-free Water Pipeline Water Purifier Air Cleaner
Green Products amp Services
Eco-Services 4
15
Home Energy Grid Organic Distribution Eco-Tourism
Furniture Rental Eco-Housing Eco-Hotel
Green Products amp Services
III Korearsquos Policy Instrument
- 16 -
Green Products amp Services for Green Economy
Korearsquos Green Product Policy
Eco-Labelling Scheme
Carbon Footprint Labelling Scheme
Green Store Designation System
No purchase motivation
Too expensive
Do not know green product
Do not vary that much
Green Public Procurement
Green Credit Card Initiative
- 17 -
Eco-Labelling Certification for high-quality and environmentally
excellent products (since 1992)
Production amount of certified products(trillion KRW)
2004 2005 2006 2007 2008 2009 2010
16
33
85
125 128
198
25
Certified Products
Certified Companies
1992 1995 1998 2001 2004 2007 2008 2009 2010
37 82
108 186 126
85
326 182
1536
445
1175
5105
1369 1455 1636
6005 6531
7879
Enactment of Green Purchase Act
Eco-Labelling Scheme is intended to
middot Provide consumers with better information and raise their awareness
middot Promote the production and consumption of green products
- 18 -
Ecolabelling Program
The amount of GHG from the entire process of production is labelled
on the product
Raising the public awareness of climate change as well as green
consumption
Certified Products
2009
111
301
434
2010 20118 2011 12
500
- 19 -
Carbon Footprint Labelling
Eco-Label Cabon FootprInt
Label
General
durable
goods
Production
Goods
amp Service
Energy Use
Product
Electric Appliance
amp Electronic Goods
Furniture amp
Building
Materials
Daily
Consumables
amp Others
Office Machine
amp
Consumables
General
non-durable
goods
- 20 -
Certified Green Products
(Unit KRW billion 1USD = 1174 KRW)
255
2004
787
2005
862
2006
1343
2007
1584
2008
1630
2009
1641
2010
Green Purchasing Law enforced
The scale of public procurement 9~16 of GDP
Green purchase obligation according to ldquoLaw on green product
purchase promotionrdquo in 2005
- total of 28642 organizations are included
Green procurement purchase contributes green market
- Growth in green market 65times to KRW 164trillion in 2010
- 21 -
Green Procurement Act
The role of big companies and SMEs is crucial in the spread of
culture on green production and consumption
168
2006
205
2007
239
2008
271
2009
300
2010
(Unit KRW billion 1USD = 1174 KRW)
Conclusion of Voluntary Agreement between the government and
companies to promote green production distribution and purchase
(rsquo05~ 138 companies)
1680 2050
2390 2705
3000
1080
7000
9000 10000
11000
rsquo06 rsquo07 rsquo08 rsquo09 rsquo10 rsquo11 rsquo12 rsquo13 rsquo14 rsquo15
- 22 -
VA for Green Purchasing
Retailer plays as hub for the PR and Sale of Green Products
Green Store (since April 2010)
Eco-friendly designed stores to promote the publicsrsquo green
consumption by providing green products
Assessment on the whole processes from construction to
operation including energy and waste reduction
Pilot project in 11 green stores
Power saving(4596kWh) Water Saving(3675)
Waste Reduction(1156t) GHG Reduction(2322t CO2)
- 23 -
Green Store Designation Program
Starting with the issuance of the
first Green Credit Card to President
Lee Myung-Bak (20 July 2011)
200000 cards issued (14 Oct 2011)
ltPresident Lee Myung-Bak receives Green Cardgt
Government awarding points to each home according to the reduction of electricity water and gas
Manufacturer providing 1~5 green points with purchase of green products
Local governments discount their public facilities to green card holder Accumulating 100~200 points with use of public transportation
- 24 -
Green Credit Card Initiative
Major Incentives for Green Credit Card
Local government
Manufacturing company
Distributor (affiliate)
Green living service
Financial company
Accumulate carbon points
discount on museum and public service
When purchasing green product
Point accumulation
When purchasing goodsservice
Point accumulation
When using mug cup and having an eco-tourism
Point accumulation
When making a card payment including public transportation fare etc
Point accumulation
Green Card System
Green Credit Card
Purchase of Green Product
Payment of local taxes
Cinema ticket
Hotel voucher
Donation for environment and welfare
Payment of Apartment Expenses
Conversion into frequent flyer miles
Restaurant voucher
- 25 -
Green Credit Card Initiative
Green Card PR in Distribution Stores
Hanging Banner in store
Green product warbler
Green Card
banner in store
Green Card PR
on counter
Green Payment System
Demonstration by the Minister of Environment
- 26 -
Green Credit Card Initiative
IV Evaluation
Green Products amp Services for Green Economy
The market power stemming from the
enlargement of green procurement
purchase influenced the private
consumption to increase at the same
time
2004
2009
2010
16
189
40
25
2015
Expansion of Green Product Market Scale
This ultimately lead to a extension of
green production
(Unit KRW trillion 1USD = 1174 KRW)
Green Product Market
The public institutions have reduced GHG by 276 million tons and created 585 jobs for 5 years through green purchase (KRW 48 trillion)
Job creation Cited Employment inducement Coefficient (14 personsKRW 1B) announced by the Bank of Korea
GHG Reduction GHG reduction with purchase and use of 19 items such as computer office machine furniture etc
2005 2006 2007 2008 2009 2010
22 67 105
127 132 113
16
48
75 91 94
81 108
316
495
601
620
538
GHG reduction(1000tons)
Economic benefits (KRW 100 million)
Jobs(persons)
- 29 -
Green Procurement Effects
For a Green Economy-Koreas Green Card Scheme
V Conclusion and Suggestions
Conclusion and Suggestions
Korearsquos Green Product Policy Boosts Green ProductionDistribution Leading to a Green Economy
Green consumption motivates green production technology development and green
distribution channel
Follow Global Recommendations in Green Consumption and Production and Increase Cooperative Efforts
Exploit Korearsquos experiences with green consumption in establishing green growth model
for Asia Pacific region
Co-host global conferences on green consumption and production (Rio+20(June 2012))
UNESCAP UNEP Consumer International etc
Seek opportunities for policy exchange regarding green consumption guidelines and
green product DB
Green value chain Consumption rarr Distributionrarr Production
Thank You
Korea Environmental Industries
amp Technology Institute
Establishment of Green Value Chain from green production to
consumption for the transition into a green economy
Green Economy amp Green Value Chain
Green Producer(Supply side) Green Consumer(Demand side)
Subcontractor Final Producer
Production
of Green
Product
Development o
f Green
Technology
Green Market
Green Product
amp Service
Capital
Green
Purchase
LOHAS
Public Sector
Industrial
Sector
Private
Sector
Formation of green market promoting green consumption with
the extension of green distribution and production
- 5 -
Green Products amp Services
What is Green Products
Products and services which use less resource andor energy emit less pollution andor less hazardous effects to human and ecosystem throughout the whole lifecycle when compared with other conventional products and services Green Product Eco-Product Cleaner Products EPPs etc
Ecolabelling Certification for Green Products
Ecolabelling in the World
Ecolabelling in the World
Consumersrsquo low level of understanding amp implementation
Information Market channel Incentives
(KOREA consumer)
34
16
12
11
Do not know
green
product
Does not
vary that
much
No
purchase
motivation
Too
expensive
KETIT Green Consumption Survey 2010 BCG Global Green Consumer Survey 2008
(EU consumer)
33
23
14 13
Do not know
where green
product is
Too
expensive
Does not
vary that
much
Do not know
green
product
Major Obstacles
- 8 -
Survey on Climate Change amp Green Life
Awareness of Climate Change 90
Green Consumption
Climate Change
Green Life
Awareness
- Inconvenient - Bothering
middot Green Life
middot Green Product
- Expensive - Lack of Stores
middot 30 of respondents practice green life style
middot 645 of respondents say eco-friendly products are pricey
Reality
ldquoAffordablerdquo ldquoIncentivesrdquo
Strategy
Sustainable Consumption amp Production
Green Consumption rarr Green Distribution rarr Green Production
Peoplersquos Awareness
II Green Products amp Services
Green Products amp Services for Green Economy
Recycled Products 1
Aggregate made of blast furnace slag
Insulation material made of waste wool
Refuse-Derived Fuel amp Waste Woodchip
Blocks made of Construction waste
Pipelines made of Waste plastic
Paving Blocks made of waste rubber
Soil Conditioner Made of Food Waste
Fiberboard made of waste wood
Green Products amp Services
Energy Saving Products 2
LED Lighting Energy Storage
Solar Lighting Wind Power
Condensing Boiler Heat Pump Air Conditioner Electric Vehicle LED Monitor
Green Products amp Services
Water Saving Products 2
Water-Saving Showerhead Water-Saving Faucet
Water-Saving Toilet Water-Pressure Reducers
Green Products amp Services
Health-Care Products 3
Natural Paints Asbestos-free Insulation No-VOCs Furniture
No-VOCs Wallpaper Lead-free Water Pipeline Water Purifier Air Cleaner
Green Products amp Services
Eco-Services 4
15
Home Energy Grid Organic Distribution Eco-Tourism
Furniture Rental Eco-Housing Eco-Hotel
Green Products amp Services
III Korearsquos Policy Instrument
- 16 -
Green Products amp Services for Green Economy
Korearsquos Green Product Policy
Eco-Labelling Scheme
Carbon Footprint Labelling Scheme
Green Store Designation System
No purchase motivation
Too expensive
Do not know green product
Do not vary that much
Green Public Procurement
Green Credit Card Initiative
- 17 -
Eco-Labelling Certification for high-quality and environmentally
excellent products (since 1992)
Production amount of certified products(trillion KRW)
2004 2005 2006 2007 2008 2009 2010
16
33
85
125 128
198
25
Certified Products
Certified Companies
1992 1995 1998 2001 2004 2007 2008 2009 2010
37 82
108 186 126
85
326 182
1536
445
1175
5105
1369 1455 1636
6005 6531
7879
Enactment of Green Purchase Act
Eco-Labelling Scheme is intended to
middot Provide consumers with better information and raise their awareness
middot Promote the production and consumption of green products
- 18 -
Ecolabelling Program
The amount of GHG from the entire process of production is labelled
on the product
Raising the public awareness of climate change as well as green
consumption
Certified Products
2009
111
301
434
2010 20118 2011 12
500
- 19 -
Carbon Footprint Labelling
Eco-Label Cabon FootprInt
Label
General
durable
goods
Production
Goods
amp Service
Energy Use
Product
Electric Appliance
amp Electronic Goods
Furniture amp
Building
Materials
Daily
Consumables
amp Others
Office Machine
amp
Consumables
General
non-durable
goods
- 20 -
Certified Green Products
(Unit KRW billion 1USD = 1174 KRW)
255
2004
787
2005
862
2006
1343
2007
1584
2008
1630
2009
1641
2010
Green Purchasing Law enforced
The scale of public procurement 9~16 of GDP
Green purchase obligation according to ldquoLaw on green product
purchase promotionrdquo in 2005
- total of 28642 organizations are included
Green procurement purchase contributes green market
- Growth in green market 65times to KRW 164trillion in 2010
- 21 -
Green Procurement Act
The role of big companies and SMEs is crucial in the spread of
culture on green production and consumption
168
2006
205
2007
239
2008
271
2009
300
2010
(Unit KRW billion 1USD = 1174 KRW)
Conclusion of Voluntary Agreement between the government and
companies to promote green production distribution and purchase
(rsquo05~ 138 companies)
1680 2050
2390 2705
3000
1080
7000
9000 10000
11000
rsquo06 rsquo07 rsquo08 rsquo09 rsquo10 rsquo11 rsquo12 rsquo13 rsquo14 rsquo15
- 22 -
VA for Green Purchasing
Retailer plays as hub for the PR and Sale of Green Products
Green Store (since April 2010)
Eco-friendly designed stores to promote the publicsrsquo green
consumption by providing green products
Assessment on the whole processes from construction to
operation including energy and waste reduction
Pilot project in 11 green stores
Power saving(4596kWh) Water Saving(3675)
Waste Reduction(1156t) GHG Reduction(2322t CO2)
- 23 -
Green Store Designation Program
Starting with the issuance of the
first Green Credit Card to President
Lee Myung-Bak (20 July 2011)
200000 cards issued (14 Oct 2011)
ltPresident Lee Myung-Bak receives Green Cardgt
Government awarding points to each home according to the reduction of electricity water and gas
Manufacturer providing 1~5 green points with purchase of green products
Local governments discount their public facilities to green card holder Accumulating 100~200 points with use of public transportation
- 24 -
Green Credit Card Initiative
Major Incentives for Green Credit Card
Local government
Manufacturing company
Distributor (affiliate)
Green living service
Financial company
Accumulate carbon points
discount on museum and public service
When purchasing green product
Point accumulation
When purchasing goodsservice
Point accumulation
When using mug cup and having an eco-tourism
Point accumulation
When making a card payment including public transportation fare etc
Point accumulation
Green Card System
Green Credit Card
Purchase of Green Product
Payment of local taxes
Cinema ticket
Hotel voucher
Donation for environment and welfare
Payment of Apartment Expenses
Conversion into frequent flyer miles
Restaurant voucher
- 25 -
Green Credit Card Initiative
Green Card PR in Distribution Stores
Hanging Banner in store
Green product warbler
Green Card
banner in store
Green Card PR
on counter
Green Payment System
Demonstration by the Minister of Environment
- 26 -
Green Credit Card Initiative
IV Evaluation
Green Products amp Services for Green Economy
The market power stemming from the
enlargement of green procurement
purchase influenced the private
consumption to increase at the same
time
2004
2009
2010
16
189
40
25
2015
Expansion of Green Product Market Scale
This ultimately lead to a extension of
green production
(Unit KRW trillion 1USD = 1174 KRW)
Green Product Market
The public institutions have reduced GHG by 276 million tons and created 585 jobs for 5 years through green purchase (KRW 48 trillion)
Job creation Cited Employment inducement Coefficient (14 personsKRW 1B) announced by the Bank of Korea
GHG Reduction GHG reduction with purchase and use of 19 items such as computer office machine furniture etc
2005 2006 2007 2008 2009 2010
22 67 105
127 132 113
16
48
75 91 94
81 108
316
495
601
620
538
GHG reduction(1000tons)
Economic benefits (KRW 100 million)
Jobs(persons)
- 29 -
Green Procurement Effects
For a Green Economy-Koreas Green Card Scheme
V Conclusion and Suggestions
Conclusion and Suggestions
Korearsquos Green Product Policy Boosts Green ProductionDistribution Leading to a Green Economy
Green consumption motivates green production technology development and green
distribution channel
Follow Global Recommendations in Green Consumption and Production and Increase Cooperative Efforts
Exploit Korearsquos experiences with green consumption in establishing green growth model
for Asia Pacific region
Co-host global conferences on green consumption and production (Rio+20(June 2012))
UNESCAP UNEP Consumer International etc
Seek opportunities for policy exchange regarding green consumption guidelines and
green product DB
Green value chain Consumption rarr Distributionrarr Production
Thank You
Korea Environmental Industries
amp Technology Institute
Green Products amp Services
What is Green Products
Products and services which use less resource andor energy emit less pollution andor less hazardous effects to human and ecosystem throughout the whole lifecycle when compared with other conventional products and services Green Product Eco-Product Cleaner Products EPPs etc
Ecolabelling Certification for Green Products
Ecolabelling in the World
Ecolabelling in the World
Consumersrsquo low level of understanding amp implementation
Information Market channel Incentives
(KOREA consumer)
34
16
12
11
Do not know
green
product
Does not
vary that
much
No
purchase
motivation
Too
expensive
KETIT Green Consumption Survey 2010 BCG Global Green Consumer Survey 2008
(EU consumer)
33
23
14 13
Do not know
where green
product is
Too
expensive
Does not
vary that
much
Do not know
green
product
Major Obstacles
- 8 -
Survey on Climate Change amp Green Life
Awareness of Climate Change 90
Green Consumption
Climate Change
Green Life
Awareness
- Inconvenient - Bothering
middot Green Life
middot Green Product
- Expensive - Lack of Stores
middot 30 of respondents practice green life style
middot 645 of respondents say eco-friendly products are pricey
Reality
ldquoAffordablerdquo ldquoIncentivesrdquo
Strategy
Sustainable Consumption amp Production
Green Consumption rarr Green Distribution rarr Green Production
Peoplersquos Awareness
II Green Products amp Services
Green Products amp Services for Green Economy
Recycled Products 1
Aggregate made of blast furnace slag
Insulation material made of waste wool
Refuse-Derived Fuel amp Waste Woodchip
Blocks made of Construction waste
Pipelines made of Waste plastic
Paving Blocks made of waste rubber
Soil Conditioner Made of Food Waste
Fiberboard made of waste wood
Green Products amp Services
Energy Saving Products 2
LED Lighting Energy Storage
Solar Lighting Wind Power
Condensing Boiler Heat Pump Air Conditioner Electric Vehicle LED Monitor
Green Products amp Services
Water Saving Products 2
Water-Saving Showerhead Water-Saving Faucet
Water-Saving Toilet Water-Pressure Reducers
Green Products amp Services
Health-Care Products 3
Natural Paints Asbestos-free Insulation No-VOCs Furniture
No-VOCs Wallpaper Lead-free Water Pipeline Water Purifier Air Cleaner
Green Products amp Services
Eco-Services 4
15
Home Energy Grid Organic Distribution Eco-Tourism
Furniture Rental Eco-Housing Eco-Hotel
Green Products amp Services
III Korearsquos Policy Instrument
- 16 -
Green Products amp Services for Green Economy
Korearsquos Green Product Policy
Eco-Labelling Scheme
Carbon Footprint Labelling Scheme
Green Store Designation System
No purchase motivation
Too expensive
Do not know green product
Do not vary that much
Green Public Procurement
Green Credit Card Initiative
- 17 -
Eco-Labelling Certification for high-quality and environmentally
excellent products (since 1992)
Production amount of certified products(trillion KRW)
2004 2005 2006 2007 2008 2009 2010
16
33
85
125 128
198
25
Certified Products
Certified Companies
1992 1995 1998 2001 2004 2007 2008 2009 2010
37 82
108 186 126
85
326 182
1536
445
1175
5105
1369 1455 1636
6005 6531
7879
Enactment of Green Purchase Act
Eco-Labelling Scheme is intended to
middot Provide consumers with better information and raise their awareness
middot Promote the production and consumption of green products
- 18 -
Ecolabelling Program
The amount of GHG from the entire process of production is labelled
on the product
Raising the public awareness of climate change as well as green
consumption
Certified Products
2009
111
301
434
2010 20118 2011 12
500
- 19 -
Carbon Footprint Labelling
Eco-Label Cabon FootprInt
Label
General
durable
goods
Production
Goods
amp Service
Energy Use
Product
Electric Appliance
amp Electronic Goods
Furniture amp
Building
Materials
Daily
Consumables
amp Others
Office Machine
amp
Consumables
General
non-durable
goods
- 20 -
Certified Green Products
(Unit KRW billion 1USD = 1174 KRW)
255
2004
787
2005
862
2006
1343
2007
1584
2008
1630
2009
1641
2010
Green Purchasing Law enforced
The scale of public procurement 9~16 of GDP
Green purchase obligation according to ldquoLaw on green product
purchase promotionrdquo in 2005
- total of 28642 organizations are included
Green procurement purchase contributes green market
- Growth in green market 65times to KRW 164trillion in 2010
- 21 -
Green Procurement Act
The role of big companies and SMEs is crucial in the spread of
culture on green production and consumption
168
2006
205
2007
239
2008
271
2009
300
2010
(Unit KRW billion 1USD = 1174 KRW)
Conclusion of Voluntary Agreement between the government and
companies to promote green production distribution and purchase
(rsquo05~ 138 companies)
1680 2050
2390 2705
3000
1080
7000
9000 10000
11000
rsquo06 rsquo07 rsquo08 rsquo09 rsquo10 rsquo11 rsquo12 rsquo13 rsquo14 rsquo15
- 22 -
VA for Green Purchasing
Retailer plays as hub for the PR and Sale of Green Products
Green Store (since April 2010)
Eco-friendly designed stores to promote the publicsrsquo green
consumption by providing green products
Assessment on the whole processes from construction to
operation including energy and waste reduction
Pilot project in 11 green stores
Power saving(4596kWh) Water Saving(3675)
Waste Reduction(1156t) GHG Reduction(2322t CO2)
- 23 -
Green Store Designation Program
Starting with the issuance of the
first Green Credit Card to President
Lee Myung-Bak (20 July 2011)
200000 cards issued (14 Oct 2011)
ltPresident Lee Myung-Bak receives Green Cardgt
Government awarding points to each home according to the reduction of electricity water and gas
Manufacturer providing 1~5 green points with purchase of green products
Local governments discount their public facilities to green card holder Accumulating 100~200 points with use of public transportation
- 24 -
Green Credit Card Initiative
Major Incentives for Green Credit Card
Local government
Manufacturing company
Distributor (affiliate)
Green living service
Financial company
Accumulate carbon points
discount on museum and public service
When purchasing green product
Point accumulation
When purchasing goodsservice
Point accumulation
When using mug cup and having an eco-tourism
Point accumulation
When making a card payment including public transportation fare etc
Point accumulation
Green Card System
Green Credit Card
Purchase of Green Product
Payment of local taxes
Cinema ticket
Hotel voucher
Donation for environment and welfare
Payment of Apartment Expenses
Conversion into frequent flyer miles
Restaurant voucher
- 25 -
Green Credit Card Initiative
Green Card PR in Distribution Stores
Hanging Banner in store
Green product warbler
Green Card
banner in store
Green Card PR
on counter
Green Payment System
Demonstration by the Minister of Environment
- 26 -
Green Credit Card Initiative
IV Evaluation
Green Products amp Services for Green Economy
The market power stemming from the
enlargement of green procurement
purchase influenced the private
consumption to increase at the same
time
2004
2009
2010
16
189
40
25
2015
Expansion of Green Product Market Scale
This ultimately lead to a extension of
green production
(Unit KRW trillion 1USD = 1174 KRW)
Green Product Market
The public institutions have reduced GHG by 276 million tons and created 585 jobs for 5 years through green purchase (KRW 48 trillion)
Job creation Cited Employment inducement Coefficient (14 personsKRW 1B) announced by the Bank of Korea
GHG Reduction GHG reduction with purchase and use of 19 items such as computer office machine furniture etc
2005 2006 2007 2008 2009 2010
22 67 105
127 132 113
16
48
75 91 94
81 108
316
495
601
620
538
GHG reduction(1000tons)
Economic benefits (KRW 100 million)
Jobs(persons)
- 29 -
Green Procurement Effects
For a Green Economy-Koreas Green Card Scheme
V Conclusion and Suggestions
Conclusion and Suggestions
Korearsquos Green Product Policy Boosts Green ProductionDistribution Leading to a Green Economy
Green consumption motivates green production technology development and green
distribution channel
Follow Global Recommendations in Green Consumption and Production and Increase Cooperative Efforts
Exploit Korearsquos experiences with green consumption in establishing green growth model
for Asia Pacific region
Co-host global conferences on green consumption and production (Rio+20(June 2012))
UNESCAP UNEP Consumer International etc
Seek opportunities for policy exchange regarding green consumption guidelines and
green product DB
Green value chain Consumption rarr Distributionrarr Production
Thank You
Korea Environmental Industries
amp Technology Institute
Ecolabelling in the World
Ecolabelling in the World
Consumersrsquo low level of understanding amp implementation
Information Market channel Incentives
(KOREA consumer)
34
16
12
11
Do not know
green
product
Does not
vary that
much
No
purchase
motivation
Too
expensive
KETIT Green Consumption Survey 2010 BCG Global Green Consumer Survey 2008
(EU consumer)
33
23
14 13
Do not know
where green
product is
Too
expensive
Does not
vary that
much
Do not know
green
product
Major Obstacles
- 8 -
Survey on Climate Change amp Green Life
Awareness of Climate Change 90
Green Consumption
Climate Change
Green Life
Awareness
- Inconvenient - Bothering
middot Green Life
middot Green Product
- Expensive - Lack of Stores
middot 30 of respondents practice green life style
middot 645 of respondents say eco-friendly products are pricey
Reality
ldquoAffordablerdquo ldquoIncentivesrdquo
Strategy
Sustainable Consumption amp Production
Green Consumption rarr Green Distribution rarr Green Production
Peoplersquos Awareness
II Green Products amp Services
Green Products amp Services for Green Economy
Recycled Products 1
Aggregate made of blast furnace slag
Insulation material made of waste wool
Refuse-Derived Fuel amp Waste Woodchip
Blocks made of Construction waste
Pipelines made of Waste plastic
Paving Blocks made of waste rubber
Soil Conditioner Made of Food Waste
Fiberboard made of waste wood
Green Products amp Services
Energy Saving Products 2
LED Lighting Energy Storage
Solar Lighting Wind Power
Condensing Boiler Heat Pump Air Conditioner Electric Vehicle LED Monitor
Green Products amp Services
Water Saving Products 2
Water-Saving Showerhead Water-Saving Faucet
Water-Saving Toilet Water-Pressure Reducers
Green Products amp Services
Health-Care Products 3
Natural Paints Asbestos-free Insulation No-VOCs Furniture
No-VOCs Wallpaper Lead-free Water Pipeline Water Purifier Air Cleaner
Green Products amp Services
Eco-Services 4
15
Home Energy Grid Organic Distribution Eco-Tourism
Furniture Rental Eco-Housing Eco-Hotel
Green Products amp Services
III Korearsquos Policy Instrument
- 16 -
Green Products amp Services for Green Economy
Korearsquos Green Product Policy
Eco-Labelling Scheme
Carbon Footprint Labelling Scheme
Green Store Designation System
No purchase motivation
Too expensive
Do not know green product
Do not vary that much
Green Public Procurement
Green Credit Card Initiative
- 17 -
Eco-Labelling Certification for high-quality and environmentally
excellent products (since 1992)
Production amount of certified products(trillion KRW)
2004 2005 2006 2007 2008 2009 2010
16
33
85
125 128
198
25
Certified Products
Certified Companies
1992 1995 1998 2001 2004 2007 2008 2009 2010
37 82
108 186 126
85
326 182
1536
445
1175
5105
1369 1455 1636
6005 6531
7879
Enactment of Green Purchase Act
Eco-Labelling Scheme is intended to
middot Provide consumers with better information and raise their awareness
middot Promote the production and consumption of green products
- 18 -
Ecolabelling Program
The amount of GHG from the entire process of production is labelled
on the product
Raising the public awareness of climate change as well as green
consumption
Certified Products
2009
111
301
434
2010 20118 2011 12
500
- 19 -
Carbon Footprint Labelling
Eco-Label Cabon FootprInt
Label
General
durable
goods
Production
Goods
amp Service
Energy Use
Product
Electric Appliance
amp Electronic Goods
Furniture amp
Building
Materials
Daily
Consumables
amp Others
Office Machine
amp
Consumables
General
non-durable
goods
- 20 -
Certified Green Products
(Unit KRW billion 1USD = 1174 KRW)
255
2004
787
2005
862
2006
1343
2007
1584
2008
1630
2009
1641
2010
Green Purchasing Law enforced
The scale of public procurement 9~16 of GDP
Green purchase obligation according to ldquoLaw on green product
purchase promotionrdquo in 2005
- total of 28642 organizations are included
Green procurement purchase contributes green market
- Growth in green market 65times to KRW 164trillion in 2010
- 21 -
Green Procurement Act
The role of big companies and SMEs is crucial in the spread of
culture on green production and consumption
168
2006
205
2007
239
2008
271
2009
300
2010
(Unit KRW billion 1USD = 1174 KRW)
Conclusion of Voluntary Agreement between the government and
companies to promote green production distribution and purchase
(rsquo05~ 138 companies)
1680 2050
2390 2705
3000
1080
7000
9000 10000
11000
rsquo06 rsquo07 rsquo08 rsquo09 rsquo10 rsquo11 rsquo12 rsquo13 rsquo14 rsquo15
- 22 -
VA for Green Purchasing
Retailer plays as hub for the PR and Sale of Green Products
Green Store (since April 2010)
Eco-friendly designed stores to promote the publicsrsquo green
consumption by providing green products
Assessment on the whole processes from construction to
operation including energy and waste reduction
Pilot project in 11 green stores
Power saving(4596kWh) Water Saving(3675)
Waste Reduction(1156t) GHG Reduction(2322t CO2)
- 23 -
Green Store Designation Program
Starting with the issuance of the
first Green Credit Card to President
Lee Myung-Bak (20 July 2011)
200000 cards issued (14 Oct 2011)
ltPresident Lee Myung-Bak receives Green Cardgt
Government awarding points to each home according to the reduction of electricity water and gas
Manufacturer providing 1~5 green points with purchase of green products
Local governments discount their public facilities to green card holder Accumulating 100~200 points with use of public transportation
- 24 -
Green Credit Card Initiative
Major Incentives for Green Credit Card
Local government
Manufacturing company
Distributor (affiliate)
Green living service
Financial company
Accumulate carbon points
discount on museum and public service
When purchasing green product
Point accumulation
When purchasing goodsservice
Point accumulation
When using mug cup and having an eco-tourism
Point accumulation
When making a card payment including public transportation fare etc
Point accumulation
Green Card System
Green Credit Card
Purchase of Green Product
Payment of local taxes
Cinema ticket
Hotel voucher
Donation for environment and welfare
Payment of Apartment Expenses
Conversion into frequent flyer miles
Restaurant voucher
- 25 -
Green Credit Card Initiative
Green Card PR in Distribution Stores
Hanging Banner in store
Green product warbler
Green Card
banner in store
Green Card PR
on counter
Green Payment System
Demonstration by the Minister of Environment
- 26 -
Green Credit Card Initiative
IV Evaluation
Green Products amp Services for Green Economy
The market power stemming from the
enlargement of green procurement
purchase influenced the private
consumption to increase at the same
time
2004
2009
2010
16
189
40
25
2015
Expansion of Green Product Market Scale
This ultimately lead to a extension of
green production
(Unit KRW trillion 1USD = 1174 KRW)
Green Product Market
The public institutions have reduced GHG by 276 million tons and created 585 jobs for 5 years through green purchase (KRW 48 trillion)
Job creation Cited Employment inducement Coefficient (14 personsKRW 1B) announced by the Bank of Korea
GHG Reduction GHG reduction with purchase and use of 19 items such as computer office machine furniture etc
2005 2006 2007 2008 2009 2010
22 67 105
127 132 113
16
48
75 91 94
81 108
316
495
601
620
538
GHG reduction(1000tons)
Economic benefits (KRW 100 million)
Jobs(persons)
- 29 -
Green Procurement Effects
For a Green Economy-Koreas Green Card Scheme
V Conclusion and Suggestions
Conclusion and Suggestions
Korearsquos Green Product Policy Boosts Green ProductionDistribution Leading to a Green Economy
Green consumption motivates green production technology development and green
distribution channel
Follow Global Recommendations in Green Consumption and Production and Increase Cooperative Efforts
Exploit Korearsquos experiences with green consumption in establishing green growth model
for Asia Pacific region
Co-host global conferences on green consumption and production (Rio+20(June 2012))
UNESCAP UNEP Consumer International etc
Seek opportunities for policy exchange regarding green consumption guidelines and
green product DB
Green value chain Consumption rarr Distributionrarr Production
Thank You
Korea Environmental Industries
amp Technology Institute
Consumersrsquo low level of understanding amp implementation
Information Market channel Incentives
(KOREA consumer)
34
16
12
11
Do not know
green
product
Does not
vary that
much
No
purchase
motivation
Too
expensive
KETIT Green Consumption Survey 2010 BCG Global Green Consumer Survey 2008
(EU consumer)
33
23
14 13
Do not know
where green
product is
Too
expensive
Does not
vary that
much
Do not know
green
product
Major Obstacles
- 8 -
Survey on Climate Change amp Green Life
Awareness of Climate Change 90
Green Consumption
Climate Change
Green Life
Awareness
- Inconvenient - Bothering
middot Green Life
middot Green Product
- Expensive - Lack of Stores
middot 30 of respondents practice green life style
middot 645 of respondents say eco-friendly products are pricey
Reality
ldquoAffordablerdquo ldquoIncentivesrdquo
Strategy
Sustainable Consumption amp Production
Green Consumption rarr Green Distribution rarr Green Production
Peoplersquos Awareness
II Green Products amp Services
Green Products amp Services for Green Economy
Recycled Products 1
Aggregate made of blast furnace slag
Insulation material made of waste wool
Refuse-Derived Fuel amp Waste Woodchip
Blocks made of Construction waste
Pipelines made of Waste plastic
Paving Blocks made of waste rubber
Soil Conditioner Made of Food Waste
Fiberboard made of waste wood
Green Products amp Services
Energy Saving Products 2
LED Lighting Energy Storage
Solar Lighting Wind Power
Condensing Boiler Heat Pump Air Conditioner Electric Vehicle LED Monitor
Green Products amp Services
Water Saving Products 2
Water-Saving Showerhead Water-Saving Faucet
Water-Saving Toilet Water-Pressure Reducers
Green Products amp Services
Health-Care Products 3
Natural Paints Asbestos-free Insulation No-VOCs Furniture
No-VOCs Wallpaper Lead-free Water Pipeline Water Purifier Air Cleaner
Green Products amp Services
Eco-Services 4
15
Home Energy Grid Organic Distribution Eco-Tourism
Furniture Rental Eco-Housing Eco-Hotel
Green Products amp Services
III Korearsquos Policy Instrument
- 16 -
Green Products amp Services for Green Economy
Korearsquos Green Product Policy
Eco-Labelling Scheme
Carbon Footprint Labelling Scheme
Green Store Designation System
No purchase motivation
Too expensive
Do not know green product
Do not vary that much
Green Public Procurement
Green Credit Card Initiative
- 17 -
Eco-Labelling Certification for high-quality and environmentally
excellent products (since 1992)
Production amount of certified products(trillion KRW)
2004 2005 2006 2007 2008 2009 2010
16
33
85
125 128
198
25
Certified Products
Certified Companies
1992 1995 1998 2001 2004 2007 2008 2009 2010
37 82
108 186 126
85
326 182
1536
445
1175
5105
1369 1455 1636
6005 6531
7879
Enactment of Green Purchase Act
Eco-Labelling Scheme is intended to
middot Provide consumers with better information and raise their awareness
middot Promote the production and consumption of green products
- 18 -
Ecolabelling Program
The amount of GHG from the entire process of production is labelled
on the product
Raising the public awareness of climate change as well as green
consumption
Certified Products
2009
111
301
434
2010 20118 2011 12
500
- 19 -
Carbon Footprint Labelling
Eco-Label Cabon FootprInt
Label
General
durable
goods
Production
Goods
amp Service
Energy Use
Product
Electric Appliance
amp Electronic Goods
Furniture amp
Building
Materials
Daily
Consumables
amp Others
Office Machine
amp
Consumables
General
non-durable
goods
- 20 -
Certified Green Products
(Unit KRW billion 1USD = 1174 KRW)
255
2004
787
2005
862
2006
1343
2007
1584
2008
1630
2009
1641
2010
Green Purchasing Law enforced
The scale of public procurement 9~16 of GDP
Green purchase obligation according to ldquoLaw on green product
purchase promotionrdquo in 2005
- total of 28642 organizations are included
Green procurement purchase contributes green market
- Growth in green market 65times to KRW 164trillion in 2010
- 21 -
Green Procurement Act
The role of big companies and SMEs is crucial in the spread of
culture on green production and consumption
168
2006
205
2007
239
2008
271
2009
300
2010
(Unit KRW billion 1USD = 1174 KRW)
Conclusion of Voluntary Agreement between the government and
companies to promote green production distribution and purchase
(rsquo05~ 138 companies)
1680 2050
2390 2705
3000
1080
7000
9000 10000
11000
rsquo06 rsquo07 rsquo08 rsquo09 rsquo10 rsquo11 rsquo12 rsquo13 rsquo14 rsquo15
- 22 -
VA for Green Purchasing
Retailer plays as hub for the PR and Sale of Green Products
Green Store (since April 2010)
Eco-friendly designed stores to promote the publicsrsquo green
consumption by providing green products
Assessment on the whole processes from construction to
operation including energy and waste reduction
Pilot project in 11 green stores
Power saving(4596kWh) Water Saving(3675)
Waste Reduction(1156t) GHG Reduction(2322t CO2)
- 23 -
Green Store Designation Program
Starting with the issuance of the
first Green Credit Card to President
Lee Myung-Bak (20 July 2011)
200000 cards issued (14 Oct 2011)
ltPresident Lee Myung-Bak receives Green Cardgt
Government awarding points to each home according to the reduction of electricity water and gas
Manufacturer providing 1~5 green points with purchase of green products
Local governments discount their public facilities to green card holder Accumulating 100~200 points with use of public transportation
- 24 -
Green Credit Card Initiative
Major Incentives for Green Credit Card
Local government
Manufacturing company
Distributor (affiliate)
Green living service
Financial company
Accumulate carbon points
discount on museum and public service
When purchasing green product
Point accumulation
When purchasing goodsservice
Point accumulation
When using mug cup and having an eco-tourism
Point accumulation
When making a card payment including public transportation fare etc
Point accumulation
Green Card System
Green Credit Card
Purchase of Green Product
Payment of local taxes
Cinema ticket
Hotel voucher
Donation for environment and welfare
Payment of Apartment Expenses
Conversion into frequent flyer miles
Restaurant voucher
- 25 -
Green Credit Card Initiative
Green Card PR in Distribution Stores
Hanging Banner in store
Green product warbler
Green Card
banner in store
Green Card PR
on counter
Green Payment System
Demonstration by the Minister of Environment
- 26 -
Green Credit Card Initiative
IV Evaluation
Green Products amp Services for Green Economy
The market power stemming from the
enlargement of green procurement
purchase influenced the private
consumption to increase at the same
time
2004
2009
2010
16
189
40
25
2015
Expansion of Green Product Market Scale
This ultimately lead to a extension of
green production
(Unit KRW trillion 1USD = 1174 KRW)
Green Product Market
The public institutions have reduced GHG by 276 million tons and created 585 jobs for 5 years through green purchase (KRW 48 trillion)
Job creation Cited Employment inducement Coefficient (14 personsKRW 1B) announced by the Bank of Korea
GHG Reduction GHG reduction with purchase and use of 19 items such as computer office machine furniture etc
2005 2006 2007 2008 2009 2010
22 67 105
127 132 113
16
48
75 91 94
81 108
316
495
601
620
538
GHG reduction(1000tons)
Economic benefits (KRW 100 million)
Jobs(persons)
- 29 -
Green Procurement Effects
For a Green Economy-Koreas Green Card Scheme
V Conclusion and Suggestions
Conclusion and Suggestions
Korearsquos Green Product Policy Boosts Green ProductionDistribution Leading to a Green Economy
Green consumption motivates green production technology development and green
distribution channel
Follow Global Recommendations in Green Consumption and Production and Increase Cooperative Efforts
Exploit Korearsquos experiences with green consumption in establishing green growth model
for Asia Pacific region
Co-host global conferences on green consumption and production (Rio+20(June 2012))
UNESCAP UNEP Consumer International etc
Seek opportunities for policy exchange regarding green consumption guidelines and
green product DB
Green value chain Consumption rarr Distributionrarr Production
Thank You
Korea Environmental Industries
amp Technology Institute
Survey on Climate Change amp Green Life
Awareness of Climate Change 90
Green Consumption
Climate Change
Green Life
Awareness
- Inconvenient - Bothering
middot Green Life
middot Green Product
- Expensive - Lack of Stores
middot 30 of respondents practice green life style
middot 645 of respondents say eco-friendly products are pricey
Reality
ldquoAffordablerdquo ldquoIncentivesrdquo
Strategy
Sustainable Consumption amp Production
Green Consumption rarr Green Distribution rarr Green Production
Peoplersquos Awareness
II Green Products amp Services
Green Products amp Services for Green Economy
Recycled Products 1
Aggregate made of blast furnace slag
Insulation material made of waste wool
Refuse-Derived Fuel amp Waste Woodchip
Blocks made of Construction waste
Pipelines made of Waste plastic
Paving Blocks made of waste rubber
Soil Conditioner Made of Food Waste
Fiberboard made of waste wood
Green Products amp Services
Energy Saving Products 2
LED Lighting Energy Storage
Solar Lighting Wind Power
Condensing Boiler Heat Pump Air Conditioner Electric Vehicle LED Monitor
Green Products amp Services
Water Saving Products 2
Water-Saving Showerhead Water-Saving Faucet
Water-Saving Toilet Water-Pressure Reducers
Green Products amp Services
Health-Care Products 3
Natural Paints Asbestos-free Insulation No-VOCs Furniture
No-VOCs Wallpaper Lead-free Water Pipeline Water Purifier Air Cleaner
Green Products amp Services
Eco-Services 4
15
Home Energy Grid Organic Distribution Eco-Tourism
Furniture Rental Eco-Housing Eco-Hotel
Green Products amp Services
III Korearsquos Policy Instrument
- 16 -
Green Products amp Services for Green Economy
Korearsquos Green Product Policy
Eco-Labelling Scheme
Carbon Footprint Labelling Scheme
Green Store Designation System
No purchase motivation
Too expensive
Do not know green product
Do not vary that much
Green Public Procurement
Green Credit Card Initiative
- 17 -
Eco-Labelling Certification for high-quality and environmentally
excellent products (since 1992)
Production amount of certified products(trillion KRW)
2004 2005 2006 2007 2008 2009 2010
16
33
85
125 128
198
25
Certified Products
Certified Companies
1992 1995 1998 2001 2004 2007 2008 2009 2010
37 82
108 186 126
85
326 182
1536
445
1175
5105
1369 1455 1636
6005 6531
7879
Enactment of Green Purchase Act
Eco-Labelling Scheme is intended to
middot Provide consumers with better information and raise their awareness
middot Promote the production and consumption of green products
- 18 -
Ecolabelling Program
The amount of GHG from the entire process of production is labelled
on the product
Raising the public awareness of climate change as well as green
consumption
Certified Products
2009
111
301
434
2010 20118 2011 12
500
- 19 -
Carbon Footprint Labelling
Eco-Label Cabon FootprInt
Label
General
durable
goods
Production
Goods
amp Service
Energy Use
Product
Electric Appliance
amp Electronic Goods
Furniture amp
Building
Materials
Daily
Consumables
amp Others
Office Machine
amp
Consumables
General
non-durable
goods
- 20 -
Certified Green Products
(Unit KRW billion 1USD = 1174 KRW)
255
2004
787
2005
862
2006
1343
2007
1584
2008
1630
2009
1641
2010
Green Purchasing Law enforced
The scale of public procurement 9~16 of GDP
Green purchase obligation according to ldquoLaw on green product
purchase promotionrdquo in 2005
- total of 28642 organizations are included
Green procurement purchase contributes green market
- Growth in green market 65times to KRW 164trillion in 2010
- 21 -
Green Procurement Act
The role of big companies and SMEs is crucial in the spread of
culture on green production and consumption
168
2006
205
2007
239
2008
271
2009
300
2010
(Unit KRW billion 1USD = 1174 KRW)
Conclusion of Voluntary Agreement between the government and
companies to promote green production distribution and purchase
(rsquo05~ 138 companies)
1680 2050
2390 2705
3000
1080
7000
9000 10000
11000
rsquo06 rsquo07 rsquo08 rsquo09 rsquo10 rsquo11 rsquo12 rsquo13 rsquo14 rsquo15
- 22 -
VA for Green Purchasing
Retailer plays as hub for the PR and Sale of Green Products
Green Store (since April 2010)
Eco-friendly designed stores to promote the publicsrsquo green
consumption by providing green products
Assessment on the whole processes from construction to
operation including energy and waste reduction
Pilot project in 11 green stores
Power saving(4596kWh) Water Saving(3675)
Waste Reduction(1156t) GHG Reduction(2322t CO2)
- 23 -
Green Store Designation Program
Starting with the issuance of the
first Green Credit Card to President
Lee Myung-Bak (20 July 2011)
200000 cards issued (14 Oct 2011)
ltPresident Lee Myung-Bak receives Green Cardgt
Government awarding points to each home according to the reduction of electricity water and gas
Manufacturer providing 1~5 green points with purchase of green products
Local governments discount their public facilities to green card holder Accumulating 100~200 points with use of public transportation
- 24 -
Green Credit Card Initiative
Major Incentives for Green Credit Card
Local government
Manufacturing company
Distributor (affiliate)
Green living service
Financial company
Accumulate carbon points
discount on museum and public service
When purchasing green product
Point accumulation
When purchasing goodsservice
Point accumulation
When using mug cup and having an eco-tourism
Point accumulation
When making a card payment including public transportation fare etc
Point accumulation
Green Card System
Green Credit Card
Purchase of Green Product
Payment of local taxes
Cinema ticket
Hotel voucher
Donation for environment and welfare
Payment of Apartment Expenses
Conversion into frequent flyer miles
Restaurant voucher
- 25 -
Green Credit Card Initiative
Green Card PR in Distribution Stores
Hanging Banner in store
Green product warbler
Green Card
banner in store
Green Card PR
on counter
Green Payment System
Demonstration by the Minister of Environment
- 26 -
Green Credit Card Initiative
IV Evaluation
Green Products amp Services for Green Economy
The market power stemming from the
enlargement of green procurement
purchase influenced the private
consumption to increase at the same
time
2004
2009
2010
16
189
40
25
2015
Expansion of Green Product Market Scale
This ultimately lead to a extension of
green production
(Unit KRW trillion 1USD = 1174 KRW)
Green Product Market
The public institutions have reduced GHG by 276 million tons and created 585 jobs for 5 years through green purchase (KRW 48 trillion)
Job creation Cited Employment inducement Coefficient (14 personsKRW 1B) announced by the Bank of Korea
GHG Reduction GHG reduction with purchase and use of 19 items such as computer office machine furniture etc
2005 2006 2007 2008 2009 2010
22 67 105
127 132 113
16
48
75 91 94
81 108
316
495
601
620
538
GHG reduction(1000tons)
Economic benefits (KRW 100 million)
Jobs(persons)
- 29 -
Green Procurement Effects
For a Green Economy-Koreas Green Card Scheme
V Conclusion and Suggestions
Conclusion and Suggestions
Korearsquos Green Product Policy Boosts Green ProductionDistribution Leading to a Green Economy
Green consumption motivates green production technology development and green
distribution channel
Follow Global Recommendations in Green Consumption and Production and Increase Cooperative Efforts
Exploit Korearsquos experiences with green consumption in establishing green growth model
for Asia Pacific region
Co-host global conferences on green consumption and production (Rio+20(June 2012))
UNESCAP UNEP Consumer International etc
Seek opportunities for policy exchange regarding green consumption guidelines and
green product DB
Green value chain Consumption rarr Distributionrarr Production
Thank You
Korea Environmental Industries
amp Technology Institute
II Green Products amp Services
Green Products amp Services for Green Economy
Recycled Products 1
Aggregate made of blast furnace slag
Insulation material made of waste wool
Refuse-Derived Fuel amp Waste Woodchip
Blocks made of Construction waste
Pipelines made of Waste plastic
Paving Blocks made of waste rubber
Soil Conditioner Made of Food Waste
Fiberboard made of waste wood
Green Products amp Services
Energy Saving Products 2
LED Lighting Energy Storage
Solar Lighting Wind Power
Condensing Boiler Heat Pump Air Conditioner Electric Vehicle LED Monitor
Green Products amp Services
Water Saving Products 2
Water-Saving Showerhead Water-Saving Faucet
Water-Saving Toilet Water-Pressure Reducers
Green Products amp Services
Health-Care Products 3
Natural Paints Asbestos-free Insulation No-VOCs Furniture
No-VOCs Wallpaper Lead-free Water Pipeline Water Purifier Air Cleaner
Green Products amp Services
Eco-Services 4
15
Home Energy Grid Organic Distribution Eco-Tourism
Furniture Rental Eco-Housing Eco-Hotel
Green Products amp Services
III Korearsquos Policy Instrument
- 16 -
Green Products amp Services for Green Economy
Korearsquos Green Product Policy
Eco-Labelling Scheme
Carbon Footprint Labelling Scheme
Green Store Designation System
No purchase motivation
Too expensive
Do not know green product
Do not vary that much
Green Public Procurement
Green Credit Card Initiative
- 17 -
Eco-Labelling Certification for high-quality and environmentally
excellent products (since 1992)
Production amount of certified products(trillion KRW)
2004 2005 2006 2007 2008 2009 2010
16
33
85
125 128
198
25
Certified Products
Certified Companies
1992 1995 1998 2001 2004 2007 2008 2009 2010
37 82
108 186 126
85
326 182
1536
445
1175
5105
1369 1455 1636
6005 6531
7879
Enactment of Green Purchase Act
Eco-Labelling Scheme is intended to
middot Provide consumers with better information and raise their awareness
middot Promote the production and consumption of green products
- 18 -
Ecolabelling Program
The amount of GHG from the entire process of production is labelled
on the product
Raising the public awareness of climate change as well as green
consumption
Certified Products
2009
111
301
434
2010 20118 2011 12
500
- 19 -
Carbon Footprint Labelling
Eco-Label Cabon FootprInt
Label
General
durable
goods
Production
Goods
amp Service
Energy Use
Product
Electric Appliance
amp Electronic Goods
Furniture amp
Building
Materials
Daily
Consumables
amp Others
Office Machine
amp
Consumables
General
non-durable
goods
- 20 -
Certified Green Products
(Unit KRW billion 1USD = 1174 KRW)
255
2004
787
2005
862
2006
1343
2007
1584
2008
1630
2009
1641
2010
Green Purchasing Law enforced
The scale of public procurement 9~16 of GDP
Green purchase obligation according to ldquoLaw on green product
purchase promotionrdquo in 2005
- total of 28642 organizations are included
Green procurement purchase contributes green market
- Growth in green market 65times to KRW 164trillion in 2010
- 21 -
Green Procurement Act
The role of big companies and SMEs is crucial in the spread of
culture on green production and consumption
168
2006
205
2007
239
2008
271
2009
300
2010
(Unit KRW billion 1USD = 1174 KRW)
Conclusion of Voluntary Agreement between the government and
companies to promote green production distribution and purchase
(rsquo05~ 138 companies)
1680 2050
2390 2705
3000
1080
7000
9000 10000
11000
rsquo06 rsquo07 rsquo08 rsquo09 rsquo10 rsquo11 rsquo12 rsquo13 rsquo14 rsquo15
- 22 -
VA for Green Purchasing
Retailer plays as hub for the PR and Sale of Green Products
Green Store (since April 2010)
Eco-friendly designed stores to promote the publicsrsquo green
consumption by providing green products
Assessment on the whole processes from construction to
operation including energy and waste reduction
Pilot project in 11 green stores
Power saving(4596kWh) Water Saving(3675)
Waste Reduction(1156t) GHG Reduction(2322t CO2)
- 23 -
Green Store Designation Program
Starting with the issuance of the
first Green Credit Card to President
Lee Myung-Bak (20 July 2011)
200000 cards issued (14 Oct 2011)
ltPresident Lee Myung-Bak receives Green Cardgt
Government awarding points to each home according to the reduction of electricity water and gas
Manufacturer providing 1~5 green points with purchase of green products
Local governments discount their public facilities to green card holder Accumulating 100~200 points with use of public transportation
- 24 -
Green Credit Card Initiative
Major Incentives for Green Credit Card
Local government
Manufacturing company
Distributor (affiliate)
Green living service
Financial company
Accumulate carbon points
discount on museum and public service
When purchasing green product
Point accumulation
When purchasing goodsservice
Point accumulation
When using mug cup and having an eco-tourism
Point accumulation
When making a card payment including public transportation fare etc
Point accumulation
Green Card System
Green Credit Card
Purchase of Green Product
Payment of local taxes
Cinema ticket
Hotel voucher
Donation for environment and welfare
Payment of Apartment Expenses
Conversion into frequent flyer miles
Restaurant voucher
- 25 -
Green Credit Card Initiative
Green Card PR in Distribution Stores
Hanging Banner in store
Green product warbler
Green Card
banner in store
Green Card PR
on counter
Green Payment System
Demonstration by the Minister of Environment
- 26 -
Green Credit Card Initiative
IV Evaluation
Green Products amp Services for Green Economy
The market power stemming from the
enlargement of green procurement
purchase influenced the private
consumption to increase at the same
time
2004
2009
2010
16
189
40
25
2015
Expansion of Green Product Market Scale
This ultimately lead to a extension of
green production
(Unit KRW trillion 1USD = 1174 KRW)
Green Product Market
The public institutions have reduced GHG by 276 million tons and created 585 jobs for 5 years through green purchase (KRW 48 trillion)
Job creation Cited Employment inducement Coefficient (14 personsKRW 1B) announced by the Bank of Korea
GHG Reduction GHG reduction with purchase and use of 19 items such as computer office machine furniture etc
2005 2006 2007 2008 2009 2010
22 67 105
127 132 113
16
48
75 91 94
81 108
316
495
601
620
538
GHG reduction(1000tons)
Economic benefits (KRW 100 million)
Jobs(persons)
- 29 -
Green Procurement Effects
For a Green Economy-Koreas Green Card Scheme
V Conclusion and Suggestions
Conclusion and Suggestions
Korearsquos Green Product Policy Boosts Green ProductionDistribution Leading to a Green Economy
Green consumption motivates green production technology development and green
distribution channel
Follow Global Recommendations in Green Consumption and Production and Increase Cooperative Efforts
Exploit Korearsquos experiences with green consumption in establishing green growth model
for Asia Pacific region
Co-host global conferences on green consumption and production (Rio+20(June 2012))
UNESCAP UNEP Consumer International etc
Seek opportunities for policy exchange regarding green consumption guidelines and
green product DB
Green value chain Consumption rarr Distributionrarr Production
Thank You
Korea Environmental Industries
amp Technology Institute
Recycled Products 1
Aggregate made of blast furnace slag
Insulation material made of waste wool
Refuse-Derived Fuel amp Waste Woodchip
Blocks made of Construction waste
Pipelines made of Waste plastic
Paving Blocks made of waste rubber
Soil Conditioner Made of Food Waste
Fiberboard made of waste wood
Green Products amp Services
Energy Saving Products 2
LED Lighting Energy Storage
Solar Lighting Wind Power
Condensing Boiler Heat Pump Air Conditioner Electric Vehicle LED Monitor
Green Products amp Services
Water Saving Products 2
Water-Saving Showerhead Water-Saving Faucet
Water-Saving Toilet Water-Pressure Reducers
Green Products amp Services
Health-Care Products 3
Natural Paints Asbestos-free Insulation No-VOCs Furniture
No-VOCs Wallpaper Lead-free Water Pipeline Water Purifier Air Cleaner
Green Products amp Services
Eco-Services 4
15
Home Energy Grid Organic Distribution Eco-Tourism
Furniture Rental Eco-Housing Eco-Hotel
Green Products amp Services
III Korearsquos Policy Instrument
- 16 -
Green Products amp Services for Green Economy
Korearsquos Green Product Policy
Eco-Labelling Scheme
Carbon Footprint Labelling Scheme
Green Store Designation System
No purchase motivation
Too expensive
Do not know green product
Do not vary that much
Green Public Procurement
Green Credit Card Initiative
- 17 -
Eco-Labelling Certification for high-quality and environmentally
excellent products (since 1992)
Production amount of certified products(trillion KRW)
2004 2005 2006 2007 2008 2009 2010
16
33
85
125 128
198
25
Certified Products
Certified Companies
1992 1995 1998 2001 2004 2007 2008 2009 2010
37 82
108 186 126
85
326 182
1536
445
1175
5105
1369 1455 1636
6005 6531
7879
Enactment of Green Purchase Act
Eco-Labelling Scheme is intended to
middot Provide consumers with better information and raise their awareness
middot Promote the production and consumption of green products
- 18 -
Ecolabelling Program
The amount of GHG from the entire process of production is labelled
on the product
Raising the public awareness of climate change as well as green
consumption
Certified Products
2009
111
301
434
2010 20118 2011 12
500
- 19 -
Carbon Footprint Labelling
Eco-Label Cabon FootprInt
Label
General
durable
goods
Production
Goods
amp Service
Energy Use
Product
Electric Appliance
amp Electronic Goods
Furniture amp
Building
Materials
Daily
Consumables
amp Others
Office Machine
amp
Consumables
General
non-durable
goods
- 20 -
Certified Green Products
(Unit KRW billion 1USD = 1174 KRW)
255
2004
787
2005
862
2006
1343
2007
1584
2008
1630
2009
1641
2010
Green Purchasing Law enforced
The scale of public procurement 9~16 of GDP
Green purchase obligation according to ldquoLaw on green product
purchase promotionrdquo in 2005
- total of 28642 organizations are included
Green procurement purchase contributes green market
- Growth in green market 65times to KRW 164trillion in 2010
- 21 -
Green Procurement Act
The role of big companies and SMEs is crucial in the spread of
culture on green production and consumption
168
2006
205
2007
239
2008
271
2009
300
2010
(Unit KRW billion 1USD = 1174 KRW)
Conclusion of Voluntary Agreement between the government and
companies to promote green production distribution and purchase
(rsquo05~ 138 companies)
1680 2050
2390 2705
3000
1080
7000
9000 10000
11000
rsquo06 rsquo07 rsquo08 rsquo09 rsquo10 rsquo11 rsquo12 rsquo13 rsquo14 rsquo15
- 22 -
VA for Green Purchasing
Retailer plays as hub for the PR and Sale of Green Products
Green Store (since April 2010)
Eco-friendly designed stores to promote the publicsrsquo green
consumption by providing green products
Assessment on the whole processes from construction to
operation including energy and waste reduction
Pilot project in 11 green stores
Power saving(4596kWh) Water Saving(3675)
Waste Reduction(1156t) GHG Reduction(2322t CO2)
- 23 -
Green Store Designation Program
Starting with the issuance of the
first Green Credit Card to President
Lee Myung-Bak (20 July 2011)
200000 cards issued (14 Oct 2011)
ltPresident Lee Myung-Bak receives Green Cardgt
Government awarding points to each home according to the reduction of electricity water and gas
Manufacturer providing 1~5 green points with purchase of green products
Local governments discount their public facilities to green card holder Accumulating 100~200 points with use of public transportation
- 24 -
Green Credit Card Initiative
Major Incentives for Green Credit Card
Local government
Manufacturing company
Distributor (affiliate)
Green living service
Financial company
Accumulate carbon points
discount on museum and public service
When purchasing green product
Point accumulation
When purchasing goodsservice
Point accumulation
When using mug cup and having an eco-tourism
Point accumulation
When making a card payment including public transportation fare etc
Point accumulation
Green Card System
Green Credit Card
Purchase of Green Product
Payment of local taxes
Cinema ticket
Hotel voucher
Donation for environment and welfare
Payment of Apartment Expenses
Conversion into frequent flyer miles
Restaurant voucher
- 25 -
Green Credit Card Initiative
Green Card PR in Distribution Stores
Hanging Banner in store
Green product warbler
Green Card
banner in store
Green Card PR
on counter
Green Payment System
Demonstration by the Minister of Environment
- 26 -
Green Credit Card Initiative
IV Evaluation
Green Products amp Services for Green Economy
The market power stemming from the
enlargement of green procurement
purchase influenced the private
consumption to increase at the same
time
2004
2009
2010
16
189
40
25
2015
Expansion of Green Product Market Scale
This ultimately lead to a extension of
green production
(Unit KRW trillion 1USD = 1174 KRW)
Green Product Market
The public institutions have reduced GHG by 276 million tons and created 585 jobs for 5 years through green purchase (KRW 48 trillion)
Job creation Cited Employment inducement Coefficient (14 personsKRW 1B) announced by the Bank of Korea
GHG Reduction GHG reduction with purchase and use of 19 items such as computer office machine furniture etc
2005 2006 2007 2008 2009 2010
22 67 105
127 132 113
16
48
75 91 94
81 108
316
495
601
620
538
GHG reduction(1000tons)
Economic benefits (KRW 100 million)
Jobs(persons)
- 29 -
Green Procurement Effects
For a Green Economy-Koreas Green Card Scheme
V Conclusion and Suggestions
Conclusion and Suggestions
Korearsquos Green Product Policy Boosts Green ProductionDistribution Leading to a Green Economy
Green consumption motivates green production technology development and green
distribution channel
Follow Global Recommendations in Green Consumption and Production and Increase Cooperative Efforts
Exploit Korearsquos experiences with green consumption in establishing green growth model
for Asia Pacific region
Co-host global conferences on green consumption and production (Rio+20(June 2012))
UNESCAP UNEP Consumer International etc
Seek opportunities for policy exchange regarding green consumption guidelines and
green product DB
Green value chain Consumption rarr Distributionrarr Production
Thank You
Korea Environmental Industries
amp Technology Institute
Energy Saving Products 2
LED Lighting Energy Storage
Solar Lighting Wind Power
Condensing Boiler Heat Pump Air Conditioner Electric Vehicle LED Monitor
Green Products amp Services
Water Saving Products 2
Water-Saving Showerhead Water-Saving Faucet
Water-Saving Toilet Water-Pressure Reducers
Green Products amp Services
Health-Care Products 3
Natural Paints Asbestos-free Insulation No-VOCs Furniture
No-VOCs Wallpaper Lead-free Water Pipeline Water Purifier Air Cleaner
Green Products amp Services
Eco-Services 4
15
Home Energy Grid Organic Distribution Eco-Tourism
Furniture Rental Eco-Housing Eco-Hotel
Green Products amp Services
III Korearsquos Policy Instrument
- 16 -
Green Products amp Services for Green Economy
Korearsquos Green Product Policy
Eco-Labelling Scheme
Carbon Footprint Labelling Scheme
Green Store Designation System
No purchase motivation
Too expensive
Do not know green product
Do not vary that much
Green Public Procurement
Green Credit Card Initiative
- 17 -
Eco-Labelling Certification for high-quality and environmentally
excellent products (since 1992)
Production amount of certified products(trillion KRW)
2004 2005 2006 2007 2008 2009 2010
16
33
85
125 128
198
25
Certified Products
Certified Companies
1992 1995 1998 2001 2004 2007 2008 2009 2010
37 82
108 186 126
85
326 182
1536
445
1175
5105
1369 1455 1636
6005 6531
7879
Enactment of Green Purchase Act
Eco-Labelling Scheme is intended to
middot Provide consumers with better information and raise their awareness
middot Promote the production and consumption of green products
- 18 -
Ecolabelling Program
The amount of GHG from the entire process of production is labelled
on the product
Raising the public awareness of climate change as well as green
consumption
Certified Products
2009
111
301
434
2010 20118 2011 12
500
- 19 -
Carbon Footprint Labelling
Eco-Label Cabon FootprInt
Label
General
durable
goods
Production
Goods
amp Service
Energy Use
Product
Electric Appliance
amp Electronic Goods
Furniture amp
Building
Materials
Daily
Consumables
amp Others
Office Machine
amp
Consumables
General
non-durable
goods
- 20 -
Certified Green Products
(Unit KRW billion 1USD = 1174 KRW)
255
2004
787
2005
862
2006
1343
2007
1584
2008
1630
2009
1641
2010
Green Purchasing Law enforced
The scale of public procurement 9~16 of GDP
Green purchase obligation according to ldquoLaw on green product
purchase promotionrdquo in 2005
- total of 28642 organizations are included
Green procurement purchase contributes green market
- Growth in green market 65times to KRW 164trillion in 2010
- 21 -
Green Procurement Act
The role of big companies and SMEs is crucial in the spread of
culture on green production and consumption
168
2006
205
2007
239
2008
271
2009
300
2010
(Unit KRW billion 1USD = 1174 KRW)
Conclusion of Voluntary Agreement between the government and
companies to promote green production distribution and purchase
(rsquo05~ 138 companies)
1680 2050
2390 2705
3000
1080
7000
9000 10000
11000
rsquo06 rsquo07 rsquo08 rsquo09 rsquo10 rsquo11 rsquo12 rsquo13 rsquo14 rsquo15
- 22 -
VA for Green Purchasing
Retailer plays as hub for the PR and Sale of Green Products
Green Store (since April 2010)
Eco-friendly designed stores to promote the publicsrsquo green
consumption by providing green products
Assessment on the whole processes from construction to
operation including energy and waste reduction
Pilot project in 11 green stores
Power saving(4596kWh) Water Saving(3675)
Waste Reduction(1156t) GHG Reduction(2322t CO2)
- 23 -
Green Store Designation Program
Starting with the issuance of the
first Green Credit Card to President
Lee Myung-Bak (20 July 2011)
200000 cards issued (14 Oct 2011)
ltPresident Lee Myung-Bak receives Green Cardgt
Government awarding points to each home according to the reduction of electricity water and gas
Manufacturer providing 1~5 green points with purchase of green products
Local governments discount their public facilities to green card holder Accumulating 100~200 points with use of public transportation
- 24 -
Green Credit Card Initiative
Major Incentives for Green Credit Card
Local government
Manufacturing company
Distributor (affiliate)
Green living service
Financial company
Accumulate carbon points
discount on museum and public service
When purchasing green product
Point accumulation
When purchasing goodsservice
Point accumulation
When using mug cup and having an eco-tourism
Point accumulation
When making a card payment including public transportation fare etc
Point accumulation
Green Card System
Green Credit Card
Purchase of Green Product
Payment of local taxes
Cinema ticket
Hotel voucher
Donation for environment and welfare
Payment of Apartment Expenses
Conversion into frequent flyer miles
Restaurant voucher
- 25 -
Green Credit Card Initiative
Green Card PR in Distribution Stores
Hanging Banner in store
Green product warbler
Green Card
banner in store
Green Card PR
on counter
Green Payment System
Demonstration by the Minister of Environment
- 26 -
Green Credit Card Initiative
IV Evaluation
Green Products amp Services for Green Economy
The market power stemming from the
enlargement of green procurement
purchase influenced the private
consumption to increase at the same
time
2004
2009
2010
16
189
40
25
2015
Expansion of Green Product Market Scale
This ultimately lead to a extension of
green production
(Unit KRW trillion 1USD = 1174 KRW)
Green Product Market
The public institutions have reduced GHG by 276 million tons and created 585 jobs for 5 years through green purchase (KRW 48 trillion)
Job creation Cited Employment inducement Coefficient (14 personsKRW 1B) announced by the Bank of Korea
GHG Reduction GHG reduction with purchase and use of 19 items such as computer office machine furniture etc
2005 2006 2007 2008 2009 2010
22 67 105
127 132 113
16
48
75 91 94
81 108
316
495
601
620
538
GHG reduction(1000tons)
Economic benefits (KRW 100 million)
Jobs(persons)
- 29 -
Green Procurement Effects
For a Green Economy-Koreas Green Card Scheme
V Conclusion and Suggestions
Conclusion and Suggestions
Korearsquos Green Product Policy Boosts Green ProductionDistribution Leading to a Green Economy
Green consumption motivates green production technology development and green
distribution channel
Follow Global Recommendations in Green Consumption and Production and Increase Cooperative Efforts
Exploit Korearsquos experiences with green consumption in establishing green growth model
for Asia Pacific region
Co-host global conferences on green consumption and production (Rio+20(June 2012))
UNESCAP UNEP Consumer International etc
Seek opportunities for policy exchange regarding green consumption guidelines and
green product DB
Green value chain Consumption rarr Distributionrarr Production
Thank You
Korea Environmental Industries
amp Technology Institute
Water Saving Products 2
Water-Saving Showerhead Water-Saving Faucet
Water-Saving Toilet Water-Pressure Reducers
Green Products amp Services
Health-Care Products 3
Natural Paints Asbestos-free Insulation No-VOCs Furniture
No-VOCs Wallpaper Lead-free Water Pipeline Water Purifier Air Cleaner
Green Products amp Services
Eco-Services 4
15
Home Energy Grid Organic Distribution Eco-Tourism
Furniture Rental Eco-Housing Eco-Hotel
Green Products amp Services
III Korearsquos Policy Instrument
- 16 -
Green Products amp Services for Green Economy
Korearsquos Green Product Policy
Eco-Labelling Scheme
Carbon Footprint Labelling Scheme
Green Store Designation System
No purchase motivation
Too expensive
Do not know green product
Do not vary that much
Green Public Procurement
Green Credit Card Initiative
- 17 -
Eco-Labelling Certification for high-quality and environmentally
excellent products (since 1992)
Production amount of certified products(trillion KRW)
2004 2005 2006 2007 2008 2009 2010
16
33
85
125 128
198
25
Certified Products
Certified Companies
1992 1995 1998 2001 2004 2007 2008 2009 2010
37 82
108 186 126
85
326 182
1536
445
1175
5105
1369 1455 1636
6005 6531
7879
Enactment of Green Purchase Act
Eco-Labelling Scheme is intended to
middot Provide consumers with better information and raise their awareness
middot Promote the production and consumption of green products
- 18 -
Ecolabelling Program
The amount of GHG from the entire process of production is labelled
on the product
Raising the public awareness of climate change as well as green
consumption
Certified Products
2009
111
301
434
2010 20118 2011 12
500
- 19 -
Carbon Footprint Labelling
Eco-Label Cabon FootprInt
Label
General
durable
goods
Production
Goods
amp Service
Energy Use
Product
Electric Appliance
amp Electronic Goods
Furniture amp
Building
Materials
Daily
Consumables
amp Others
Office Machine
amp
Consumables
General
non-durable
goods
- 20 -
Certified Green Products
(Unit KRW billion 1USD = 1174 KRW)
255
2004
787
2005
862
2006
1343
2007
1584
2008
1630
2009
1641
2010
Green Purchasing Law enforced
The scale of public procurement 9~16 of GDP
Green purchase obligation according to ldquoLaw on green product
purchase promotionrdquo in 2005
- total of 28642 organizations are included
Green procurement purchase contributes green market
- Growth in green market 65times to KRW 164trillion in 2010
- 21 -
Green Procurement Act
The role of big companies and SMEs is crucial in the spread of
culture on green production and consumption
168
2006
205
2007
239
2008
271
2009
300
2010
(Unit KRW billion 1USD = 1174 KRW)
Conclusion of Voluntary Agreement between the government and
companies to promote green production distribution and purchase
(rsquo05~ 138 companies)
1680 2050
2390 2705
3000
1080
7000
9000 10000
11000
rsquo06 rsquo07 rsquo08 rsquo09 rsquo10 rsquo11 rsquo12 rsquo13 rsquo14 rsquo15
- 22 -
VA for Green Purchasing
Retailer plays as hub for the PR and Sale of Green Products
Green Store (since April 2010)
Eco-friendly designed stores to promote the publicsrsquo green
consumption by providing green products
Assessment on the whole processes from construction to
operation including energy and waste reduction
Pilot project in 11 green stores
Power saving(4596kWh) Water Saving(3675)
Waste Reduction(1156t) GHG Reduction(2322t CO2)
- 23 -
Green Store Designation Program
Starting with the issuance of the
first Green Credit Card to President
Lee Myung-Bak (20 July 2011)
200000 cards issued (14 Oct 2011)
ltPresident Lee Myung-Bak receives Green Cardgt
Government awarding points to each home according to the reduction of electricity water and gas
Manufacturer providing 1~5 green points with purchase of green products
Local governments discount their public facilities to green card holder Accumulating 100~200 points with use of public transportation
- 24 -
Green Credit Card Initiative
Major Incentives for Green Credit Card
Local government
Manufacturing company
Distributor (affiliate)
Green living service
Financial company
Accumulate carbon points
discount on museum and public service
When purchasing green product
Point accumulation
When purchasing goodsservice
Point accumulation
When using mug cup and having an eco-tourism
Point accumulation
When making a card payment including public transportation fare etc
Point accumulation
Green Card System
Green Credit Card
Purchase of Green Product
Payment of local taxes
Cinema ticket
Hotel voucher
Donation for environment and welfare
Payment of Apartment Expenses
Conversion into frequent flyer miles
Restaurant voucher
- 25 -
Green Credit Card Initiative
Green Card PR in Distribution Stores
Hanging Banner in store
Green product warbler
Green Card
banner in store
Green Card PR
on counter
Green Payment System
Demonstration by the Minister of Environment
- 26 -
Green Credit Card Initiative
IV Evaluation
Green Products amp Services for Green Economy
The market power stemming from the
enlargement of green procurement
purchase influenced the private
consumption to increase at the same
time
2004
2009
2010
16
189
40
25
2015
Expansion of Green Product Market Scale
This ultimately lead to a extension of
green production
(Unit KRW trillion 1USD = 1174 KRW)
Green Product Market
The public institutions have reduced GHG by 276 million tons and created 585 jobs for 5 years through green purchase (KRW 48 trillion)
Job creation Cited Employment inducement Coefficient (14 personsKRW 1B) announced by the Bank of Korea
GHG Reduction GHG reduction with purchase and use of 19 items such as computer office machine furniture etc
2005 2006 2007 2008 2009 2010
22 67 105
127 132 113
16
48
75 91 94
81 108
316
495
601
620
538
GHG reduction(1000tons)
Economic benefits (KRW 100 million)
Jobs(persons)
- 29 -
Green Procurement Effects
For a Green Economy-Koreas Green Card Scheme
V Conclusion and Suggestions
Conclusion and Suggestions
Korearsquos Green Product Policy Boosts Green ProductionDistribution Leading to a Green Economy
Green consumption motivates green production technology development and green
distribution channel
Follow Global Recommendations in Green Consumption and Production and Increase Cooperative Efforts
Exploit Korearsquos experiences with green consumption in establishing green growth model
for Asia Pacific region
Co-host global conferences on green consumption and production (Rio+20(June 2012))
UNESCAP UNEP Consumer International etc
Seek opportunities for policy exchange regarding green consumption guidelines and
green product DB
Green value chain Consumption rarr Distributionrarr Production
Thank You
Korea Environmental Industries
amp Technology Institute
Health-Care Products 3
Natural Paints Asbestos-free Insulation No-VOCs Furniture
No-VOCs Wallpaper Lead-free Water Pipeline Water Purifier Air Cleaner
Green Products amp Services
Eco-Services 4
15
Home Energy Grid Organic Distribution Eco-Tourism
Furniture Rental Eco-Housing Eco-Hotel
Green Products amp Services
III Korearsquos Policy Instrument
- 16 -
Green Products amp Services for Green Economy
Korearsquos Green Product Policy
Eco-Labelling Scheme
Carbon Footprint Labelling Scheme
Green Store Designation System
No purchase motivation
Too expensive
Do not know green product
Do not vary that much
Green Public Procurement
Green Credit Card Initiative
- 17 -
Eco-Labelling Certification for high-quality and environmentally
excellent products (since 1992)
Production amount of certified products(trillion KRW)
2004 2005 2006 2007 2008 2009 2010
16
33
85
125 128
198
25
Certified Products
Certified Companies
1992 1995 1998 2001 2004 2007 2008 2009 2010
37 82
108 186 126
85
326 182
1536
445
1175
5105
1369 1455 1636
6005 6531
7879
Enactment of Green Purchase Act
Eco-Labelling Scheme is intended to
middot Provide consumers with better information and raise their awareness
middot Promote the production and consumption of green products
- 18 -
Ecolabelling Program
The amount of GHG from the entire process of production is labelled
on the product
Raising the public awareness of climate change as well as green
consumption
Certified Products
2009
111
301
434
2010 20118 2011 12
500
- 19 -
Carbon Footprint Labelling
Eco-Label Cabon FootprInt
Label
General
durable
goods
Production
Goods
amp Service
Energy Use
Product
Electric Appliance
amp Electronic Goods
Furniture amp
Building
Materials
Daily
Consumables
amp Others
Office Machine
amp
Consumables
General
non-durable
goods
- 20 -
Certified Green Products
(Unit KRW billion 1USD = 1174 KRW)
255
2004
787
2005
862
2006
1343
2007
1584
2008
1630
2009
1641
2010
Green Purchasing Law enforced
The scale of public procurement 9~16 of GDP
Green purchase obligation according to ldquoLaw on green product
purchase promotionrdquo in 2005
- total of 28642 organizations are included
Green procurement purchase contributes green market
- Growth in green market 65times to KRW 164trillion in 2010
- 21 -
Green Procurement Act
The role of big companies and SMEs is crucial in the spread of
culture on green production and consumption
168
2006
205
2007
239
2008
271
2009
300
2010
(Unit KRW billion 1USD = 1174 KRW)
Conclusion of Voluntary Agreement between the government and
companies to promote green production distribution and purchase
(rsquo05~ 138 companies)
1680 2050
2390 2705
3000
1080
7000
9000 10000
11000
rsquo06 rsquo07 rsquo08 rsquo09 rsquo10 rsquo11 rsquo12 rsquo13 rsquo14 rsquo15
- 22 -
VA for Green Purchasing
Retailer plays as hub for the PR and Sale of Green Products
Green Store (since April 2010)
Eco-friendly designed stores to promote the publicsrsquo green
consumption by providing green products
Assessment on the whole processes from construction to
operation including energy and waste reduction
Pilot project in 11 green stores
Power saving(4596kWh) Water Saving(3675)
Waste Reduction(1156t) GHG Reduction(2322t CO2)
- 23 -
Green Store Designation Program
Starting with the issuance of the
first Green Credit Card to President
Lee Myung-Bak (20 July 2011)
200000 cards issued (14 Oct 2011)
ltPresident Lee Myung-Bak receives Green Cardgt
Government awarding points to each home according to the reduction of electricity water and gas
Manufacturer providing 1~5 green points with purchase of green products
Local governments discount their public facilities to green card holder Accumulating 100~200 points with use of public transportation
- 24 -
Green Credit Card Initiative
Major Incentives for Green Credit Card
Local government
Manufacturing company
Distributor (affiliate)
Green living service
Financial company
Accumulate carbon points
discount on museum and public service
When purchasing green product
Point accumulation
When purchasing goodsservice
Point accumulation
When using mug cup and having an eco-tourism
Point accumulation
When making a card payment including public transportation fare etc
Point accumulation
Green Card System
Green Credit Card
Purchase of Green Product
Payment of local taxes
Cinema ticket
Hotel voucher
Donation for environment and welfare
Payment of Apartment Expenses
Conversion into frequent flyer miles
Restaurant voucher
- 25 -
Green Credit Card Initiative
Green Card PR in Distribution Stores
Hanging Banner in store
Green product warbler
Green Card
banner in store
Green Card PR
on counter
Green Payment System
Demonstration by the Minister of Environment
- 26 -
Green Credit Card Initiative
IV Evaluation
Green Products amp Services for Green Economy
The market power stemming from the
enlargement of green procurement
purchase influenced the private
consumption to increase at the same
time
2004
2009
2010
16
189
40
25
2015
Expansion of Green Product Market Scale
This ultimately lead to a extension of
green production
(Unit KRW trillion 1USD = 1174 KRW)
Green Product Market
The public institutions have reduced GHG by 276 million tons and created 585 jobs for 5 years through green purchase (KRW 48 trillion)
Job creation Cited Employment inducement Coefficient (14 personsKRW 1B) announced by the Bank of Korea
GHG Reduction GHG reduction with purchase and use of 19 items such as computer office machine furniture etc
2005 2006 2007 2008 2009 2010
22 67 105
127 132 113
16
48
75 91 94
81 108
316
495
601
620
538
GHG reduction(1000tons)
Economic benefits (KRW 100 million)
Jobs(persons)
- 29 -
Green Procurement Effects
For a Green Economy-Koreas Green Card Scheme
V Conclusion and Suggestions
Conclusion and Suggestions
Korearsquos Green Product Policy Boosts Green ProductionDistribution Leading to a Green Economy
Green consumption motivates green production technology development and green
distribution channel
Follow Global Recommendations in Green Consumption and Production and Increase Cooperative Efforts
Exploit Korearsquos experiences with green consumption in establishing green growth model
for Asia Pacific region
Co-host global conferences on green consumption and production (Rio+20(June 2012))
UNESCAP UNEP Consumer International etc
Seek opportunities for policy exchange regarding green consumption guidelines and
green product DB
Green value chain Consumption rarr Distributionrarr Production
Thank You
Korea Environmental Industries
amp Technology Institute
Eco-Services 4
15
Home Energy Grid Organic Distribution Eco-Tourism
Furniture Rental Eco-Housing Eco-Hotel
Green Products amp Services
III Korearsquos Policy Instrument
- 16 -
Green Products amp Services for Green Economy
Korearsquos Green Product Policy
Eco-Labelling Scheme
Carbon Footprint Labelling Scheme
Green Store Designation System
No purchase motivation
Too expensive
Do not know green product
Do not vary that much
Green Public Procurement
Green Credit Card Initiative
- 17 -
Eco-Labelling Certification for high-quality and environmentally
excellent products (since 1992)
Production amount of certified products(trillion KRW)
2004 2005 2006 2007 2008 2009 2010
16
33
85
125 128
198
25
Certified Products
Certified Companies
1992 1995 1998 2001 2004 2007 2008 2009 2010
37 82
108 186 126
85
326 182
1536
445
1175
5105
1369 1455 1636
6005 6531
7879
Enactment of Green Purchase Act
Eco-Labelling Scheme is intended to
middot Provide consumers with better information and raise their awareness
middot Promote the production and consumption of green products
- 18 -
Ecolabelling Program
The amount of GHG from the entire process of production is labelled
on the product
Raising the public awareness of climate change as well as green
consumption
Certified Products
2009
111
301
434
2010 20118 2011 12
500
- 19 -
Carbon Footprint Labelling
Eco-Label Cabon FootprInt
Label
General
durable
goods
Production
Goods
amp Service
Energy Use
Product
Electric Appliance
amp Electronic Goods
Furniture amp
Building
Materials
Daily
Consumables
amp Others
Office Machine
amp
Consumables
General
non-durable
goods
- 20 -
Certified Green Products
(Unit KRW billion 1USD = 1174 KRW)
255
2004
787
2005
862
2006
1343
2007
1584
2008
1630
2009
1641
2010
Green Purchasing Law enforced
The scale of public procurement 9~16 of GDP
Green purchase obligation according to ldquoLaw on green product
purchase promotionrdquo in 2005
- total of 28642 organizations are included
Green procurement purchase contributes green market
- Growth in green market 65times to KRW 164trillion in 2010
- 21 -
Green Procurement Act
The role of big companies and SMEs is crucial in the spread of
culture on green production and consumption
168
2006
205
2007
239
2008
271
2009
300
2010
(Unit KRW billion 1USD = 1174 KRW)
Conclusion of Voluntary Agreement between the government and
companies to promote green production distribution and purchase
(rsquo05~ 138 companies)
1680 2050
2390 2705
3000
1080
7000
9000 10000
11000
rsquo06 rsquo07 rsquo08 rsquo09 rsquo10 rsquo11 rsquo12 rsquo13 rsquo14 rsquo15
- 22 -
VA for Green Purchasing
Retailer plays as hub for the PR and Sale of Green Products
Green Store (since April 2010)
Eco-friendly designed stores to promote the publicsrsquo green
consumption by providing green products
Assessment on the whole processes from construction to
operation including energy and waste reduction
Pilot project in 11 green stores
Power saving(4596kWh) Water Saving(3675)
Waste Reduction(1156t) GHG Reduction(2322t CO2)
- 23 -
Green Store Designation Program
Starting with the issuance of the
first Green Credit Card to President
Lee Myung-Bak (20 July 2011)
200000 cards issued (14 Oct 2011)
ltPresident Lee Myung-Bak receives Green Cardgt
Government awarding points to each home according to the reduction of electricity water and gas
Manufacturer providing 1~5 green points with purchase of green products
Local governments discount their public facilities to green card holder Accumulating 100~200 points with use of public transportation
- 24 -
Green Credit Card Initiative
Major Incentives for Green Credit Card
Local government
Manufacturing company
Distributor (affiliate)
Green living service
Financial company
Accumulate carbon points
discount on museum and public service
When purchasing green product
Point accumulation
When purchasing goodsservice
Point accumulation
When using mug cup and having an eco-tourism
Point accumulation
When making a card payment including public transportation fare etc
Point accumulation
Green Card System
Green Credit Card
Purchase of Green Product
Payment of local taxes
Cinema ticket
Hotel voucher
Donation for environment and welfare
Payment of Apartment Expenses
Conversion into frequent flyer miles
Restaurant voucher
- 25 -
Green Credit Card Initiative
Green Card PR in Distribution Stores
Hanging Banner in store
Green product warbler
Green Card
banner in store
Green Card PR
on counter
Green Payment System
Demonstration by the Minister of Environment
- 26 -
Green Credit Card Initiative
IV Evaluation
Green Products amp Services for Green Economy
The market power stemming from the
enlargement of green procurement
purchase influenced the private
consumption to increase at the same
time
2004
2009
2010
16
189
40
25
2015
Expansion of Green Product Market Scale
This ultimately lead to a extension of
green production
(Unit KRW trillion 1USD = 1174 KRW)
Green Product Market
The public institutions have reduced GHG by 276 million tons and created 585 jobs for 5 years through green purchase (KRW 48 trillion)
Job creation Cited Employment inducement Coefficient (14 personsKRW 1B) announced by the Bank of Korea
GHG Reduction GHG reduction with purchase and use of 19 items such as computer office machine furniture etc
2005 2006 2007 2008 2009 2010
22 67 105
127 132 113
16
48
75 91 94
81 108
316
495
601
620
538
GHG reduction(1000tons)
Economic benefits (KRW 100 million)
Jobs(persons)
- 29 -
Green Procurement Effects
For a Green Economy-Koreas Green Card Scheme
V Conclusion and Suggestions
Conclusion and Suggestions
Korearsquos Green Product Policy Boosts Green ProductionDistribution Leading to a Green Economy
Green consumption motivates green production technology development and green
distribution channel
Follow Global Recommendations in Green Consumption and Production and Increase Cooperative Efforts
Exploit Korearsquos experiences with green consumption in establishing green growth model
for Asia Pacific region
Co-host global conferences on green consumption and production (Rio+20(June 2012))
UNESCAP UNEP Consumer International etc
Seek opportunities for policy exchange regarding green consumption guidelines and
green product DB
Green value chain Consumption rarr Distributionrarr Production
Thank You
Korea Environmental Industries
amp Technology Institute
III Korearsquos Policy Instrument
- 16 -
Green Products amp Services for Green Economy
Korearsquos Green Product Policy
Eco-Labelling Scheme
Carbon Footprint Labelling Scheme
Green Store Designation System
No purchase motivation
Too expensive
Do not know green product
Do not vary that much
Green Public Procurement
Green Credit Card Initiative
- 17 -
Eco-Labelling Certification for high-quality and environmentally
excellent products (since 1992)
Production amount of certified products(trillion KRW)
2004 2005 2006 2007 2008 2009 2010
16
33
85
125 128
198
25
Certified Products
Certified Companies
1992 1995 1998 2001 2004 2007 2008 2009 2010
37 82
108 186 126
85
326 182
1536
445
1175
5105
1369 1455 1636
6005 6531
7879
Enactment of Green Purchase Act
Eco-Labelling Scheme is intended to
middot Provide consumers with better information and raise their awareness
middot Promote the production and consumption of green products
- 18 -
Ecolabelling Program
The amount of GHG from the entire process of production is labelled
on the product
Raising the public awareness of climate change as well as green
consumption
Certified Products
2009
111
301
434
2010 20118 2011 12
500
- 19 -
Carbon Footprint Labelling
Eco-Label Cabon FootprInt
Label
General
durable
goods
Production
Goods
amp Service
Energy Use
Product
Electric Appliance
amp Electronic Goods
Furniture amp
Building
Materials
Daily
Consumables
amp Others
Office Machine
amp
Consumables
General
non-durable
goods
- 20 -
Certified Green Products
(Unit KRW billion 1USD = 1174 KRW)
255
2004
787
2005
862
2006
1343
2007
1584
2008
1630
2009
1641
2010
Green Purchasing Law enforced
The scale of public procurement 9~16 of GDP
Green purchase obligation according to ldquoLaw on green product
purchase promotionrdquo in 2005
- total of 28642 organizations are included
Green procurement purchase contributes green market
- Growth in green market 65times to KRW 164trillion in 2010
- 21 -
Green Procurement Act
The role of big companies and SMEs is crucial in the spread of
culture on green production and consumption
168
2006
205
2007
239
2008
271
2009
300
2010
(Unit KRW billion 1USD = 1174 KRW)
Conclusion of Voluntary Agreement between the government and
companies to promote green production distribution and purchase
(rsquo05~ 138 companies)
1680 2050
2390 2705
3000
1080
7000
9000 10000
11000
rsquo06 rsquo07 rsquo08 rsquo09 rsquo10 rsquo11 rsquo12 rsquo13 rsquo14 rsquo15
- 22 -
VA for Green Purchasing
Retailer plays as hub for the PR and Sale of Green Products
Green Store (since April 2010)
Eco-friendly designed stores to promote the publicsrsquo green
consumption by providing green products
Assessment on the whole processes from construction to
operation including energy and waste reduction
Pilot project in 11 green stores
Power saving(4596kWh) Water Saving(3675)
Waste Reduction(1156t) GHG Reduction(2322t CO2)
- 23 -
Green Store Designation Program
Starting with the issuance of the
first Green Credit Card to President
Lee Myung-Bak (20 July 2011)
200000 cards issued (14 Oct 2011)
ltPresident Lee Myung-Bak receives Green Cardgt
Government awarding points to each home according to the reduction of electricity water and gas
Manufacturer providing 1~5 green points with purchase of green products
Local governments discount their public facilities to green card holder Accumulating 100~200 points with use of public transportation
- 24 -
Green Credit Card Initiative
Major Incentives for Green Credit Card
Local government
Manufacturing company
Distributor (affiliate)
Green living service
Financial company
Accumulate carbon points
discount on museum and public service
When purchasing green product
Point accumulation
When purchasing goodsservice
Point accumulation
When using mug cup and having an eco-tourism
Point accumulation
When making a card payment including public transportation fare etc
Point accumulation
Green Card System
Green Credit Card
Purchase of Green Product
Payment of local taxes
Cinema ticket
Hotel voucher
Donation for environment and welfare
Payment of Apartment Expenses
Conversion into frequent flyer miles
Restaurant voucher
- 25 -
Green Credit Card Initiative
Green Card PR in Distribution Stores
Hanging Banner in store
Green product warbler
Green Card
banner in store
Green Card PR
on counter
Green Payment System
Demonstration by the Minister of Environment
- 26 -
Green Credit Card Initiative
IV Evaluation
Green Products amp Services for Green Economy
The market power stemming from the
enlargement of green procurement
purchase influenced the private
consumption to increase at the same
time
2004
2009
2010
16
189
40
25
2015
Expansion of Green Product Market Scale
This ultimately lead to a extension of
green production
(Unit KRW trillion 1USD = 1174 KRW)
Green Product Market
The public institutions have reduced GHG by 276 million tons and created 585 jobs for 5 years through green purchase (KRW 48 trillion)
Job creation Cited Employment inducement Coefficient (14 personsKRW 1B) announced by the Bank of Korea
GHG Reduction GHG reduction with purchase and use of 19 items such as computer office machine furniture etc
2005 2006 2007 2008 2009 2010
22 67 105
127 132 113
16
48
75 91 94
81 108
316
495
601
620
538
GHG reduction(1000tons)
Economic benefits (KRW 100 million)
Jobs(persons)
- 29 -
Green Procurement Effects
For a Green Economy-Koreas Green Card Scheme
V Conclusion and Suggestions
Conclusion and Suggestions
Korearsquos Green Product Policy Boosts Green ProductionDistribution Leading to a Green Economy
Green consumption motivates green production technology development and green
distribution channel
Follow Global Recommendations in Green Consumption and Production and Increase Cooperative Efforts
Exploit Korearsquos experiences with green consumption in establishing green growth model
for Asia Pacific region
Co-host global conferences on green consumption and production (Rio+20(June 2012))
UNESCAP UNEP Consumer International etc
Seek opportunities for policy exchange regarding green consumption guidelines and
green product DB
Green value chain Consumption rarr Distributionrarr Production
Thank You
Korea Environmental Industries
amp Technology Institute
Korearsquos Green Product Policy
Eco-Labelling Scheme
Carbon Footprint Labelling Scheme
Green Store Designation System
No purchase motivation
Too expensive
Do not know green product
Do not vary that much
Green Public Procurement
Green Credit Card Initiative
- 17 -
Eco-Labelling Certification for high-quality and environmentally
excellent products (since 1992)
Production amount of certified products(trillion KRW)
2004 2005 2006 2007 2008 2009 2010
16
33
85
125 128
198
25
Certified Products
Certified Companies
1992 1995 1998 2001 2004 2007 2008 2009 2010
37 82
108 186 126
85
326 182
1536
445
1175
5105
1369 1455 1636
6005 6531
7879
Enactment of Green Purchase Act
Eco-Labelling Scheme is intended to
middot Provide consumers with better information and raise their awareness
middot Promote the production and consumption of green products
- 18 -
Ecolabelling Program
The amount of GHG from the entire process of production is labelled
on the product
Raising the public awareness of climate change as well as green
consumption
Certified Products
2009
111
301
434
2010 20118 2011 12
500
- 19 -
Carbon Footprint Labelling
Eco-Label Cabon FootprInt
Label
General
durable
goods
Production
Goods
amp Service
Energy Use
Product
Electric Appliance
amp Electronic Goods
Furniture amp
Building
Materials
Daily
Consumables
amp Others
Office Machine
amp
Consumables
General
non-durable
goods
- 20 -
Certified Green Products
(Unit KRW billion 1USD = 1174 KRW)
255
2004
787
2005
862
2006
1343
2007
1584
2008
1630
2009
1641
2010
Green Purchasing Law enforced
The scale of public procurement 9~16 of GDP
Green purchase obligation according to ldquoLaw on green product
purchase promotionrdquo in 2005
- total of 28642 organizations are included
Green procurement purchase contributes green market
- Growth in green market 65times to KRW 164trillion in 2010
- 21 -
Green Procurement Act
The role of big companies and SMEs is crucial in the spread of
culture on green production and consumption
168
2006
205
2007
239
2008
271
2009
300
2010
(Unit KRW billion 1USD = 1174 KRW)
Conclusion of Voluntary Agreement between the government and
companies to promote green production distribution and purchase
(rsquo05~ 138 companies)
1680 2050
2390 2705
3000
1080
7000
9000 10000
11000
rsquo06 rsquo07 rsquo08 rsquo09 rsquo10 rsquo11 rsquo12 rsquo13 rsquo14 rsquo15
- 22 -
VA for Green Purchasing
Retailer plays as hub for the PR and Sale of Green Products
Green Store (since April 2010)
Eco-friendly designed stores to promote the publicsrsquo green
consumption by providing green products
Assessment on the whole processes from construction to
operation including energy and waste reduction
Pilot project in 11 green stores
Power saving(4596kWh) Water Saving(3675)
Waste Reduction(1156t) GHG Reduction(2322t CO2)
- 23 -
Green Store Designation Program
Starting with the issuance of the
first Green Credit Card to President
Lee Myung-Bak (20 July 2011)
200000 cards issued (14 Oct 2011)
ltPresident Lee Myung-Bak receives Green Cardgt
Government awarding points to each home according to the reduction of electricity water and gas
Manufacturer providing 1~5 green points with purchase of green products
Local governments discount their public facilities to green card holder Accumulating 100~200 points with use of public transportation
- 24 -
Green Credit Card Initiative
Major Incentives for Green Credit Card
Local government
Manufacturing company
Distributor (affiliate)
Green living service
Financial company
Accumulate carbon points
discount on museum and public service
When purchasing green product
Point accumulation
When purchasing goodsservice
Point accumulation
When using mug cup and having an eco-tourism
Point accumulation
When making a card payment including public transportation fare etc
Point accumulation
Green Card System
Green Credit Card
Purchase of Green Product
Payment of local taxes
Cinema ticket
Hotel voucher
Donation for environment and welfare
Payment of Apartment Expenses
Conversion into frequent flyer miles
Restaurant voucher
- 25 -
Green Credit Card Initiative
Green Card PR in Distribution Stores
Hanging Banner in store
Green product warbler
Green Card
banner in store
Green Card PR
on counter
Green Payment System
Demonstration by the Minister of Environment
- 26 -
Green Credit Card Initiative
IV Evaluation
Green Products amp Services for Green Economy
The market power stemming from the
enlargement of green procurement
purchase influenced the private
consumption to increase at the same
time
2004
2009
2010
16
189
40
25
2015
Expansion of Green Product Market Scale
This ultimately lead to a extension of
green production
(Unit KRW trillion 1USD = 1174 KRW)
Green Product Market
The public institutions have reduced GHG by 276 million tons and created 585 jobs for 5 years through green purchase (KRW 48 trillion)
Job creation Cited Employment inducement Coefficient (14 personsKRW 1B) announced by the Bank of Korea
GHG Reduction GHG reduction with purchase and use of 19 items such as computer office machine furniture etc
2005 2006 2007 2008 2009 2010
22 67 105
127 132 113
16
48
75 91 94
81 108
316
495
601
620
538
GHG reduction(1000tons)
Economic benefits (KRW 100 million)
Jobs(persons)
- 29 -
Green Procurement Effects
For a Green Economy-Koreas Green Card Scheme
V Conclusion and Suggestions
Conclusion and Suggestions
Korearsquos Green Product Policy Boosts Green ProductionDistribution Leading to a Green Economy
Green consumption motivates green production technology development and green
distribution channel
Follow Global Recommendations in Green Consumption and Production and Increase Cooperative Efforts
Exploit Korearsquos experiences with green consumption in establishing green growth model
for Asia Pacific region
Co-host global conferences on green consumption and production (Rio+20(June 2012))
UNESCAP UNEP Consumer International etc
Seek opportunities for policy exchange regarding green consumption guidelines and
green product DB
Green value chain Consumption rarr Distributionrarr Production
Thank You
Korea Environmental Industries
amp Technology Institute
Eco-Labelling Certification for high-quality and environmentally
excellent products (since 1992)
Production amount of certified products(trillion KRW)
2004 2005 2006 2007 2008 2009 2010
16
33
85
125 128
198
25
Certified Products
Certified Companies
1992 1995 1998 2001 2004 2007 2008 2009 2010
37 82
108 186 126
85
326 182
1536
445
1175
5105
1369 1455 1636
6005 6531
7879
Enactment of Green Purchase Act
Eco-Labelling Scheme is intended to
middot Provide consumers with better information and raise their awareness
middot Promote the production and consumption of green products
- 18 -
Ecolabelling Program
The amount of GHG from the entire process of production is labelled
on the product
Raising the public awareness of climate change as well as green
consumption
Certified Products
2009
111
301
434
2010 20118 2011 12
500
- 19 -
Carbon Footprint Labelling
Eco-Label Cabon FootprInt
Label
General
durable
goods
Production
Goods
amp Service
Energy Use
Product
Electric Appliance
amp Electronic Goods
Furniture amp
Building
Materials
Daily
Consumables
amp Others
Office Machine
amp
Consumables
General
non-durable
goods
- 20 -
Certified Green Products
(Unit KRW billion 1USD = 1174 KRW)
255
2004
787
2005
862
2006
1343
2007
1584
2008
1630
2009
1641
2010
Green Purchasing Law enforced
The scale of public procurement 9~16 of GDP
Green purchase obligation according to ldquoLaw on green product
purchase promotionrdquo in 2005
- total of 28642 organizations are included
Green procurement purchase contributes green market
- Growth in green market 65times to KRW 164trillion in 2010
- 21 -
Green Procurement Act
The role of big companies and SMEs is crucial in the spread of
culture on green production and consumption
168
2006
205
2007
239
2008
271
2009
300
2010
(Unit KRW billion 1USD = 1174 KRW)
Conclusion of Voluntary Agreement between the government and
companies to promote green production distribution and purchase
(rsquo05~ 138 companies)
1680 2050
2390 2705
3000
1080
7000
9000 10000
11000
rsquo06 rsquo07 rsquo08 rsquo09 rsquo10 rsquo11 rsquo12 rsquo13 rsquo14 rsquo15
- 22 -
VA for Green Purchasing
Retailer plays as hub for the PR and Sale of Green Products
Green Store (since April 2010)
Eco-friendly designed stores to promote the publicsrsquo green
consumption by providing green products
Assessment on the whole processes from construction to
operation including energy and waste reduction
Pilot project in 11 green stores
Power saving(4596kWh) Water Saving(3675)
Waste Reduction(1156t) GHG Reduction(2322t CO2)
- 23 -
Green Store Designation Program
Starting with the issuance of the
first Green Credit Card to President
Lee Myung-Bak (20 July 2011)
200000 cards issued (14 Oct 2011)
ltPresident Lee Myung-Bak receives Green Cardgt
Government awarding points to each home according to the reduction of electricity water and gas
Manufacturer providing 1~5 green points with purchase of green products
Local governments discount their public facilities to green card holder Accumulating 100~200 points with use of public transportation
- 24 -
Green Credit Card Initiative
Major Incentives for Green Credit Card
Local government
Manufacturing company
Distributor (affiliate)
Green living service
Financial company
Accumulate carbon points
discount on museum and public service
When purchasing green product
Point accumulation
When purchasing goodsservice
Point accumulation
When using mug cup and having an eco-tourism
Point accumulation
When making a card payment including public transportation fare etc
Point accumulation
Green Card System
Green Credit Card
Purchase of Green Product
Payment of local taxes
Cinema ticket
Hotel voucher
Donation for environment and welfare
Payment of Apartment Expenses
Conversion into frequent flyer miles
Restaurant voucher
- 25 -
Green Credit Card Initiative
Green Card PR in Distribution Stores
Hanging Banner in store
Green product warbler
Green Card
banner in store
Green Card PR
on counter
Green Payment System
Demonstration by the Minister of Environment
- 26 -
Green Credit Card Initiative
IV Evaluation
Green Products amp Services for Green Economy
The market power stemming from the
enlargement of green procurement
purchase influenced the private
consumption to increase at the same
time
2004
2009
2010
16
189
40
25
2015
Expansion of Green Product Market Scale
This ultimately lead to a extension of
green production
(Unit KRW trillion 1USD = 1174 KRW)
Green Product Market
The public institutions have reduced GHG by 276 million tons and created 585 jobs for 5 years through green purchase (KRW 48 trillion)
Job creation Cited Employment inducement Coefficient (14 personsKRW 1B) announced by the Bank of Korea
GHG Reduction GHG reduction with purchase and use of 19 items such as computer office machine furniture etc
2005 2006 2007 2008 2009 2010
22 67 105
127 132 113
16
48
75 91 94
81 108
316
495
601
620
538
GHG reduction(1000tons)
Economic benefits (KRW 100 million)
Jobs(persons)
- 29 -
Green Procurement Effects
For a Green Economy-Koreas Green Card Scheme
V Conclusion and Suggestions
Conclusion and Suggestions
Korearsquos Green Product Policy Boosts Green ProductionDistribution Leading to a Green Economy
Green consumption motivates green production technology development and green
distribution channel
Follow Global Recommendations in Green Consumption and Production and Increase Cooperative Efforts
Exploit Korearsquos experiences with green consumption in establishing green growth model
for Asia Pacific region
Co-host global conferences on green consumption and production (Rio+20(June 2012))
UNESCAP UNEP Consumer International etc
Seek opportunities for policy exchange regarding green consumption guidelines and
green product DB
Green value chain Consumption rarr Distributionrarr Production
Thank You
Korea Environmental Industries
amp Technology Institute
The amount of GHG from the entire process of production is labelled
on the product
Raising the public awareness of climate change as well as green
consumption
Certified Products
2009
111
301
434
2010 20118 2011 12
500
- 19 -
Carbon Footprint Labelling
Eco-Label Cabon FootprInt
Label
General
durable
goods
Production
Goods
amp Service
Energy Use
Product
Electric Appliance
amp Electronic Goods
Furniture amp
Building
Materials
Daily
Consumables
amp Others
Office Machine
amp
Consumables
General
non-durable
goods
- 20 -
Certified Green Products
(Unit KRW billion 1USD = 1174 KRW)
255
2004
787
2005
862
2006
1343
2007
1584
2008
1630
2009
1641
2010
Green Purchasing Law enforced
The scale of public procurement 9~16 of GDP
Green purchase obligation according to ldquoLaw on green product
purchase promotionrdquo in 2005
- total of 28642 organizations are included
Green procurement purchase contributes green market
- Growth in green market 65times to KRW 164trillion in 2010
- 21 -
Green Procurement Act
The role of big companies and SMEs is crucial in the spread of
culture on green production and consumption
168
2006
205
2007
239
2008
271
2009
300
2010
(Unit KRW billion 1USD = 1174 KRW)
Conclusion of Voluntary Agreement between the government and
companies to promote green production distribution and purchase
(rsquo05~ 138 companies)
1680 2050
2390 2705
3000
1080
7000
9000 10000
11000
rsquo06 rsquo07 rsquo08 rsquo09 rsquo10 rsquo11 rsquo12 rsquo13 rsquo14 rsquo15
- 22 -
VA for Green Purchasing
Retailer plays as hub for the PR and Sale of Green Products
Green Store (since April 2010)
Eco-friendly designed stores to promote the publicsrsquo green
consumption by providing green products
Assessment on the whole processes from construction to
operation including energy and waste reduction
Pilot project in 11 green stores
Power saving(4596kWh) Water Saving(3675)
Waste Reduction(1156t) GHG Reduction(2322t CO2)
- 23 -
Green Store Designation Program
Starting with the issuance of the
first Green Credit Card to President
Lee Myung-Bak (20 July 2011)
200000 cards issued (14 Oct 2011)
ltPresident Lee Myung-Bak receives Green Cardgt
Government awarding points to each home according to the reduction of electricity water and gas
Manufacturer providing 1~5 green points with purchase of green products
Local governments discount their public facilities to green card holder Accumulating 100~200 points with use of public transportation
- 24 -
Green Credit Card Initiative
Major Incentives for Green Credit Card
Local government
Manufacturing company
Distributor (affiliate)
Green living service
Financial company
Accumulate carbon points
discount on museum and public service
When purchasing green product
Point accumulation
When purchasing goodsservice
Point accumulation
When using mug cup and having an eco-tourism
Point accumulation
When making a card payment including public transportation fare etc
Point accumulation
Green Card System
Green Credit Card
Purchase of Green Product
Payment of local taxes
Cinema ticket
Hotel voucher
Donation for environment and welfare
Payment of Apartment Expenses
Conversion into frequent flyer miles
Restaurant voucher
- 25 -
Green Credit Card Initiative
Green Card PR in Distribution Stores
Hanging Banner in store
Green product warbler
Green Card
banner in store
Green Card PR
on counter
Green Payment System
Demonstration by the Minister of Environment
- 26 -
Green Credit Card Initiative
IV Evaluation
Green Products amp Services for Green Economy
The market power stemming from the
enlargement of green procurement
purchase influenced the private
consumption to increase at the same
time
2004
2009
2010
16
189
40
25
2015
Expansion of Green Product Market Scale
This ultimately lead to a extension of
green production
(Unit KRW trillion 1USD = 1174 KRW)
Green Product Market
The public institutions have reduced GHG by 276 million tons and created 585 jobs for 5 years through green purchase (KRW 48 trillion)
Job creation Cited Employment inducement Coefficient (14 personsKRW 1B) announced by the Bank of Korea
GHG Reduction GHG reduction with purchase and use of 19 items such as computer office machine furniture etc
2005 2006 2007 2008 2009 2010
22 67 105
127 132 113
16
48
75 91 94
81 108
316
495
601
620
538
GHG reduction(1000tons)
Economic benefits (KRW 100 million)
Jobs(persons)
- 29 -
Green Procurement Effects
For a Green Economy-Koreas Green Card Scheme
V Conclusion and Suggestions
Conclusion and Suggestions
Korearsquos Green Product Policy Boosts Green ProductionDistribution Leading to a Green Economy
Green consumption motivates green production technology development and green
distribution channel
Follow Global Recommendations in Green Consumption and Production and Increase Cooperative Efforts
Exploit Korearsquos experiences with green consumption in establishing green growth model
for Asia Pacific region
Co-host global conferences on green consumption and production (Rio+20(June 2012))
UNESCAP UNEP Consumer International etc
Seek opportunities for policy exchange regarding green consumption guidelines and
green product DB
Green value chain Consumption rarr Distributionrarr Production
Thank You
Korea Environmental Industries
amp Technology Institute
Eco-Label Cabon FootprInt
Label
General
durable
goods
Production
Goods
amp Service
Energy Use
Product
Electric Appliance
amp Electronic Goods
Furniture amp
Building
Materials
Daily
Consumables
amp Others
Office Machine
amp
Consumables
General
non-durable
goods
- 20 -
Certified Green Products
(Unit KRW billion 1USD = 1174 KRW)
255
2004
787
2005
862
2006
1343
2007
1584
2008
1630
2009
1641
2010
Green Purchasing Law enforced
The scale of public procurement 9~16 of GDP
Green purchase obligation according to ldquoLaw on green product
purchase promotionrdquo in 2005
- total of 28642 organizations are included
Green procurement purchase contributes green market
- Growth in green market 65times to KRW 164trillion in 2010
- 21 -
Green Procurement Act
The role of big companies and SMEs is crucial in the spread of
culture on green production and consumption
168
2006
205
2007
239
2008
271
2009
300
2010
(Unit KRW billion 1USD = 1174 KRW)
Conclusion of Voluntary Agreement between the government and
companies to promote green production distribution and purchase
(rsquo05~ 138 companies)
1680 2050
2390 2705
3000
1080
7000
9000 10000
11000
rsquo06 rsquo07 rsquo08 rsquo09 rsquo10 rsquo11 rsquo12 rsquo13 rsquo14 rsquo15
- 22 -
VA for Green Purchasing
Retailer plays as hub for the PR and Sale of Green Products
Green Store (since April 2010)
Eco-friendly designed stores to promote the publicsrsquo green
consumption by providing green products
Assessment on the whole processes from construction to
operation including energy and waste reduction
Pilot project in 11 green stores
Power saving(4596kWh) Water Saving(3675)
Waste Reduction(1156t) GHG Reduction(2322t CO2)
- 23 -
Green Store Designation Program
Starting with the issuance of the
first Green Credit Card to President
Lee Myung-Bak (20 July 2011)
200000 cards issued (14 Oct 2011)
ltPresident Lee Myung-Bak receives Green Cardgt
Government awarding points to each home according to the reduction of electricity water and gas
Manufacturer providing 1~5 green points with purchase of green products
Local governments discount their public facilities to green card holder Accumulating 100~200 points with use of public transportation
- 24 -
Green Credit Card Initiative
Major Incentives for Green Credit Card
Local government
Manufacturing company
Distributor (affiliate)
Green living service
Financial company
Accumulate carbon points
discount on museum and public service
When purchasing green product
Point accumulation
When purchasing goodsservice
Point accumulation
When using mug cup and having an eco-tourism
Point accumulation
When making a card payment including public transportation fare etc
Point accumulation
Green Card System
Green Credit Card
Purchase of Green Product
Payment of local taxes
Cinema ticket
Hotel voucher
Donation for environment and welfare
Payment of Apartment Expenses
Conversion into frequent flyer miles
Restaurant voucher
- 25 -
Green Credit Card Initiative
Green Card PR in Distribution Stores
Hanging Banner in store
Green product warbler
Green Card
banner in store
Green Card PR
on counter
Green Payment System
Demonstration by the Minister of Environment
- 26 -
Green Credit Card Initiative
IV Evaluation
Green Products amp Services for Green Economy
The market power stemming from the
enlargement of green procurement
purchase influenced the private
consumption to increase at the same
time
2004
2009
2010
16
189
40
25
2015
Expansion of Green Product Market Scale
This ultimately lead to a extension of
green production
(Unit KRW trillion 1USD = 1174 KRW)
Green Product Market
The public institutions have reduced GHG by 276 million tons and created 585 jobs for 5 years through green purchase (KRW 48 trillion)
Job creation Cited Employment inducement Coefficient (14 personsKRW 1B) announced by the Bank of Korea
GHG Reduction GHG reduction with purchase and use of 19 items such as computer office machine furniture etc
2005 2006 2007 2008 2009 2010
22 67 105
127 132 113
16
48
75 91 94
81 108
316
495
601
620
538
GHG reduction(1000tons)
Economic benefits (KRW 100 million)
Jobs(persons)
- 29 -
Green Procurement Effects
For a Green Economy-Koreas Green Card Scheme
V Conclusion and Suggestions
Conclusion and Suggestions
Korearsquos Green Product Policy Boosts Green ProductionDistribution Leading to a Green Economy
Green consumption motivates green production technology development and green
distribution channel
Follow Global Recommendations in Green Consumption and Production and Increase Cooperative Efforts
Exploit Korearsquos experiences with green consumption in establishing green growth model
for Asia Pacific region
Co-host global conferences on green consumption and production (Rio+20(June 2012))
UNESCAP UNEP Consumer International etc
Seek opportunities for policy exchange regarding green consumption guidelines and
green product DB
Green value chain Consumption rarr Distributionrarr Production
Thank You
Korea Environmental Industries
amp Technology Institute
(Unit KRW billion 1USD = 1174 KRW)
255
2004
787
2005
862
2006
1343
2007
1584
2008
1630
2009
1641
2010
Green Purchasing Law enforced
The scale of public procurement 9~16 of GDP
Green purchase obligation according to ldquoLaw on green product
purchase promotionrdquo in 2005
- total of 28642 organizations are included
Green procurement purchase contributes green market
- Growth in green market 65times to KRW 164trillion in 2010
- 21 -
Green Procurement Act
The role of big companies and SMEs is crucial in the spread of
culture on green production and consumption
168
2006
205
2007
239
2008
271
2009
300
2010
(Unit KRW billion 1USD = 1174 KRW)
Conclusion of Voluntary Agreement between the government and
companies to promote green production distribution and purchase
(rsquo05~ 138 companies)
1680 2050
2390 2705
3000
1080
7000
9000 10000
11000
rsquo06 rsquo07 rsquo08 rsquo09 rsquo10 rsquo11 rsquo12 rsquo13 rsquo14 rsquo15
- 22 -
VA for Green Purchasing
Retailer plays as hub for the PR and Sale of Green Products
Green Store (since April 2010)
Eco-friendly designed stores to promote the publicsrsquo green
consumption by providing green products
Assessment on the whole processes from construction to
operation including energy and waste reduction
Pilot project in 11 green stores
Power saving(4596kWh) Water Saving(3675)
Waste Reduction(1156t) GHG Reduction(2322t CO2)
- 23 -
Green Store Designation Program
Starting with the issuance of the
first Green Credit Card to President
Lee Myung-Bak (20 July 2011)
200000 cards issued (14 Oct 2011)
ltPresident Lee Myung-Bak receives Green Cardgt
Government awarding points to each home according to the reduction of electricity water and gas
Manufacturer providing 1~5 green points with purchase of green products
Local governments discount their public facilities to green card holder Accumulating 100~200 points with use of public transportation
- 24 -
Green Credit Card Initiative
Major Incentives for Green Credit Card
Local government
Manufacturing company
Distributor (affiliate)
Green living service
Financial company
Accumulate carbon points
discount on museum and public service
When purchasing green product
Point accumulation
When purchasing goodsservice
Point accumulation
When using mug cup and having an eco-tourism
Point accumulation
When making a card payment including public transportation fare etc
Point accumulation
Green Card System
Green Credit Card
Purchase of Green Product
Payment of local taxes
Cinema ticket
Hotel voucher
Donation for environment and welfare
Payment of Apartment Expenses
Conversion into frequent flyer miles
Restaurant voucher
- 25 -
Green Credit Card Initiative
Green Card PR in Distribution Stores
Hanging Banner in store
Green product warbler
Green Card
banner in store
Green Card PR
on counter
Green Payment System
Demonstration by the Minister of Environment
- 26 -
Green Credit Card Initiative
IV Evaluation
Green Products amp Services for Green Economy
The market power stemming from the
enlargement of green procurement
purchase influenced the private
consumption to increase at the same
time
2004
2009
2010
16
189
40
25
2015
Expansion of Green Product Market Scale
This ultimately lead to a extension of
green production
(Unit KRW trillion 1USD = 1174 KRW)
Green Product Market
The public institutions have reduced GHG by 276 million tons and created 585 jobs for 5 years through green purchase (KRW 48 trillion)
Job creation Cited Employment inducement Coefficient (14 personsKRW 1B) announced by the Bank of Korea
GHG Reduction GHG reduction with purchase and use of 19 items such as computer office machine furniture etc
2005 2006 2007 2008 2009 2010
22 67 105
127 132 113
16
48
75 91 94
81 108
316
495
601
620
538
GHG reduction(1000tons)
Economic benefits (KRW 100 million)
Jobs(persons)
- 29 -
Green Procurement Effects
For a Green Economy-Koreas Green Card Scheme
V Conclusion and Suggestions
Conclusion and Suggestions
Korearsquos Green Product Policy Boosts Green ProductionDistribution Leading to a Green Economy
Green consumption motivates green production technology development and green
distribution channel
Follow Global Recommendations in Green Consumption and Production and Increase Cooperative Efforts
Exploit Korearsquos experiences with green consumption in establishing green growth model
for Asia Pacific region
Co-host global conferences on green consumption and production (Rio+20(June 2012))
UNESCAP UNEP Consumer International etc
Seek opportunities for policy exchange regarding green consumption guidelines and
green product DB
Green value chain Consumption rarr Distributionrarr Production
Thank You
Korea Environmental Industries
amp Technology Institute
The role of big companies and SMEs is crucial in the spread of
culture on green production and consumption
168
2006
205
2007
239
2008
271
2009
300
2010
(Unit KRW billion 1USD = 1174 KRW)
Conclusion of Voluntary Agreement between the government and
companies to promote green production distribution and purchase
(rsquo05~ 138 companies)
1680 2050
2390 2705
3000
1080
7000
9000 10000
11000
rsquo06 rsquo07 rsquo08 rsquo09 rsquo10 rsquo11 rsquo12 rsquo13 rsquo14 rsquo15
- 22 -
VA for Green Purchasing
Retailer plays as hub for the PR and Sale of Green Products
Green Store (since April 2010)
Eco-friendly designed stores to promote the publicsrsquo green
consumption by providing green products
Assessment on the whole processes from construction to
operation including energy and waste reduction
Pilot project in 11 green stores
Power saving(4596kWh) Water Saving(3675)
Waste Reduction(1156t) GHG Reduction(2322t CO2)
- 23 -
Green Store Designation Program
Starting with the issuance of the
first Green Credit Card to President
Lee Myung-Bak (20 July 2011)
200000 cards issued (14 Oct 2011)
ltPresident Lee Myung-Bak receives Green Cardgt
Government awarding points to each home according to the reduction of electricity water and gas
Manufacturer providing 1~5 green points with purchase of green products
Local governments discount their public facilities to green card holder Accumulating 100~200 points with use of public transportation
- 24 -
Green Credit Card Initiative
Major Incentives for Green Credit Card
Local government
Manufacturing company
Distributor (affiliate)
Green living service
Financial company
Accumulate carbon points
discount on museum and public service
When purchasing green product
Point accumulation
When purchasing goodsservice
Point accumulation
When using mug cup and having an eco-tourism
Point accumulation
When making a card payment including public transportation fare etc
Point accumulation
Green Card System
Green Credit Card
Purchase of Green Product
Payment of local taxes
Cinema ticket
Hotel voucher
Donation for environment and welfare
Payment of Apartment Expenses
Conversion into frequent flyer miles
Restaurant voucher
- 25 -
Green Credit Card Initiative
Green Card PR in Distribution Stores
Hanging Banner in store
Green product warbler
Green Card
banner in store
Green Card PR
on counter
Green Payment System
Demonstration by the Minister of Environment
- 26 -
Green Credit Card Initiative
IV Evaluation
Green Products amp Services for Green Economy
The market power stemming from the
enlargement of green procurement
purchase influenced the private
consumption to increase at the same
time
2004
2009
2010
16
189
40
25
2015
Expansion of Green Product Market Scale
This ultimately lead to a extension of
green production
(Unit KRW trillion 1USD = 1174 KRW)
Green Product Market
The public institutions have reduced GHG by 276 million tons and created 585 jobs for 5 years through green purchase (KRW 48 trillion)
Job creation Cited Employment inducement Coefficient (14 personsKRW 1B) announced by the Bank of Korea
GHG Reduction GHG reduction with purchase and use of 19 items such as computer office machine furniture etc
2005 2006 2007 2008 2009 2010
22 67 105
127 132 113
16
48
75 91 94
81 108
316
495
601
620
538
GHG reduction(1000tons)
Economic benefits (KRW 100 million)
Jobs(persons)
- 29 -
Green Procurement Effects
For a Green Economy-Koreas Green Card Scheme
V Conclusion and Suggestions
Conclusion and Suggestions
Korearsquos Green Product Policy Boosts Green ProductionDistribution Leading to a Green Economy
Green consumption motivates green production technology development and green
distribution channel
Follow Global Recommendations in Green Consumption and Production and Increase Cooperative Efforts
Exploit Korearsquos experiences with green consumption in establishing green growth model
for Asia Pacific region
Co-host global conferences on green consumption and production (Rio+20(June 2012))
UNESCAP UNEP Consumer International etc
Seek opportunities for policy exchange regarding green consumption guidelines and
green product DB
Green value chain Consumption rarr Distributionrarr Production
Thank You
Korea Environmental Industries
amp Technology Institute
Retailer plays as hub for the PR and Sale of Green Products
Green Store (since April 2010)
Eco-friendly designed stores to promote the publicsrsquo green
consumption by providing green products
Assessment on the whole processes from construction to
operation including energy and waste reduction
Pilot project in 11 green stores
Power saving(4596kWh) Water Saving(3675)
Waste Reduction(1156t) GHG Reduction(2322t CO2)
- 23 -
Green Store Designation Program
Starting with the issuance of the
first Green Credit Card to President
Lee Myung-Bak (20 July 2011)
200000 cards issued (14 Oct 2011)
ltPresident Lee Myung-Bak receives Green Cardgt
Government awarding points to each home according to the reduction of electricity water and gas
Manufacturer providing 1~5 green points with purchase of green products
Local governments discount their public facilities to green card holder Accumulating 100~200 points with use of public transportation
- 24 -
Green Credit Card Initiative
Major Incentives for Green Credit Card
Local government
Manufacturing company
Distributor (affiliate)
Green living service
Financial company
Accumulate carbon points
discount on museum and public service
When purchasing green product
Point accumulation
When purchasing goodsservice
Point accumulation
When using mug cup and having an eco-tourism
Point accumulation
When making a card payment including public transportation fare etc
Point accumulation
Green Card System
Green Credit Card
Purchase of Green Product
Payment of local taxes
Cinema ticket
Hotel voucher
Donation for environment and welfare
Payment of Apartment Expenses
Conversion into frequent flyer miles
Restaurant voucher
- 25 -
Green Credit Card Initiative
Green Card PR in Distribution Stores
Hanging Banner in store
Green product warbler
Green Card
banner in store
Green Card PR
on counter
Green Payment System
Demonstration by the Minister of Environment
- 26 -
Green Credit Card Initiative
IV Evaluation
Green Products amp Services for Green Economy
The market power stemming from the
enlargement of green procurement
purchase influenced the private
consumption to increase at the same
time
2004
2009
2010
16
189
40
25
2015
Expansion of Green Product Market Scale
This ultimately lead to a extension of
green production
(Unit KRW trillion 1USD = 1174 KRW)
Green Product Market
The public institutions have reduced GHG by 276 million tons and created 585 jobs for 5 years through green purchase (KRW 48 trillion)
Job creation Cited Employment inducement Coefficient (14 personsKRW 1B) announced by the Bank of Korea
GHG Reduction GHG reduction with purchase and use of 19 items such as computer office machine furniture etc
2005 2006 2007 2008 2009 2010
22 67 105
127 132 113
16
48
75 91 94
81 108
316
495
601
620
538
GHG reduction(1000tons)
Economic benefits (KRW 100 million)
Jobs(persons)
- 29 -
Green Procurement Effects
For a Green Economy-Koreas Green Card Scheme
V Conclusion and Suggestions
Conclusion and Suggestions
Korearsquos Green Product Policy Boosts Green ProductionDistribution Leading to a Green Economy
Green consumption motivates green production technology development and green
distribution channel
Follow Global Recommendations in Green Consumption and Production and Increase Cooperative Efforts
Exploit Korearsquos experiences with green consumption in establishing green growth model
for Asia Pacific region
Co-host global conferences on green consumption and production (Rio+20(June 2012))
UNESCAP UNEP Consumer International etc
Seek opportunities for policy exchange regarding green consumption guidelines and
green product DB
Green value chain Consumption rarr Distributionrarr Production
Thank You
Korea Environmental Industries
amp Technology Institute
Starting with the issuance of the
first Green Credit Card to President
Lee Myung-Bak (20 July 2011)
200000 cards issued (14 Oct 2011)
ltPresident Lee Myung-Bak receives Green Cardgt
Government awarding points to each home according to the reduction of electricity water and gas
Manufacturer providing 1~5 green points with purchase of green products
Local governments discount their public facilities to green card holder Accumulating 100~200 points with use of public transportation
- 24 -
Green Credit Card Initiative
Major Incentives for Green Credit Card
Local government
Manufacturing company
Distributor (affiliate)
Green living service
Financial company
Accumulate carbon points
discount on museum and public service
When purchasing green product
Point accumulation
When purchasing goodsservice
Point accumulation
When using mug cup and having an eco-tourism
Point accumulation
When making a card payment including public transportation fare etc
Point accumulation
Green Card System
Green Credit Card
Purchase of Green Product
Payment of local taxes
Cinema ticket
Hotel voucher
Donation for environment and welfare
Payment of Apartment Expenses
Conversion into frequent flyer miles
Restaurant voucher
- 25 -
Green Credit Card Initiative
Green Card PR in Distribution Stores
Hanging Banner in store
Green product warbler
Green Card
banner in store
Green Card PR
on counter
Green Payment System
Demonstration by the Minister of Environment
- 26 -
Green Credit Card Initiative
IV Evaluation
Green Products amp Services for Green Economy
The market power stemming from the
enlargement of green procurement
purchase influenced the private
consumption to increase at the same
time
2004
2009
2010
16
189
40
25
2015
Expansion of Green Product Market Scale
This ultimately lead to a extension of
green production
(Unit KRW trillion 1USD = 1174 KRW)
Green Product Market
The public institutions have reduced GHG by 276 million tons and created 585 jobs for 5 years through green purchase (KRW 48 trillion)
Job creation Cited Employment inducement Coefficient (14 personsKRW 1B) announced by the Bank of Korea
GHG Reduction GHG reduction with purchase and use of 19 items such as computer office machine furniture etc
2005 2006 2007 2008 2009 2010
22 67 105
127 132 113
16
48
75 91 94
81 108
316
495
601
620
538
GHG reduction(1000tons)
Economic benefits (KRW 100 million)
Jobs(persons)
- 29 -
Green Procurement Effects
For a Green Economy-Koreas Green Card Scheme
V Conclusion and Suggestions
Conclusion and Suggestions
Korearsquos Green Product Policy Boosts Green ProductionDistribution Leading to a Green Economy
Green consumption motivates green production technology development and green
distribution channel
Follow Global Recommendations in Green Consumption and Production and Increase Cooperative Efforts
Exploit Korearsquos experiences with green consumption in establishing green growth model
for Asia Pacific region
Co-host global conferences on green consumption and production (Rio+20(June 2012))
UNESCAP UNEP Consumer International etc
Seek opportunities for policy exchange regarding green consumption guidelines and
green product DB
Green value chain Consumption rarr Distributionrarr Production
Thank You
Korea Environmental Industries
amp Technology Institute
Major Incentives for Green Credit Card
Local government
Manufacturing company
Distributor (affiliate)
Green living service
Financial company
Accumulate carbon points
discount on museum and public service
When purchasing green product
Point accumulation
When purchasing goodsservice
Point accumulation
When using mug cup and having an eco-tourism
Point accumulation
When making a card payment including public transportation fare etc
Point accumulation
Green Card System
Green Credit Card
Purchase of Green Product
Payment of local taxes
Cinema ticket
Hotel voucher
Donation for environment and welfare
Payment of Apartment Expenses
Conversion into frequent flyer miles
Restaurant voucher
- 25 -
Green Credit Card Initiative
Green Card PR in Distribution Stores
Hanging Banner in store
Green product warbler
Green Card
banner in store
Green Card PR
on counter
Green Payment System
Demonstration by the Minister of Environment
- 26 -
Green Credit Card Initiative
IV Evaluation
Green Products amp Services for Green Economy
The market power stemming from the
enlargement of green procurement
purchase influenced the private
consumption to increase at the same
time
2004
2009
2010
16
189
40
25
2015
Expansion of Green Product Market Scale
This ultimately lead to a extension of
green production
(Unit KRW trillion 1USD = 1174 KRW)
Green Product Market
The public institutions have reduced GHG by 276 million tons and created 585 jobs for 5 years through green purchase (KRW 48 trillion)
Job creation Cited Employment inducement Coefficient (14 personsKRW 1B) announced by the Bank of Korea
GHG Reduction GHG reduction with purchase and use of 19 items such as computer office machine furniture etc
2005 2006 2007 2008 2009 2010
22 67 105
127 132 113
16
48
75 91 94
81 108
316
495
601
620
538
GHG reduction(1000tons)
Economic benefits (KRW 100 million)
Jobs(persons)
- 29 -
Green Procurement Effects
For a Green Economy-Koreas Green Card Scheme
V Conclusion and Suggestions
Conclusion and Suggestions
Korearsquos Green Product Policy Boosts Green ProductionDistribution Leading to a Green Economy
Green consumption motivates green production technology development and green
distribution channel
Follow Global Recommendations in Green Consumption and Production and Increase Cooperative Efforts
Exploit Korearsquos experiences with green consumption in establishing green growth model
for Asia Pacific region
Co-host global conferences on green consumption and production (Rio+20(June 2012))
UNESCAP UNEP Consumer International etc
Seek opportunities for policy exchange regarding green consumption guidelines and
green product DB
Green value chain Consumption rarr Distributionrarr Production
Thank You
Korea Environmental Industries
amp Technology Institute
Green Card PR in Distribution Stores
Hanging Banner in store
Green product warbler
Green Card
banner in store
Green Card PR
on counter
Green Payment System
Demonstration by the Minister of Environment
- 26 -
Green Credit Card Initiative
IV Evaluation
Green Products amp Services for Green Economy
The market power stemming from the
enlargement of green procurement
purchase influenced the private
consumption to increase at the same
time
2004
2009
2010
16
189
40
25
2015
Expansion of Green Product Market Scale
This ultimately lead to a extension of
green production
(Unit KRW trillion 1USD = 1174 KRW)
Green Product Market
The public institutions have reduced GHG by 276 million tons and created 585 jobs for 5 years through green purchase (KRW 48 trillion)
Job creation Cited Employment inducement Coefficient (14 personsKRW 1B) announced by the Bank of Korea
GHG Reduction GHG reduction with purchase and use of 19 items such as computer office machine furniture etc
2005 2006 2007 2008 2009 2010
22 67 105
127 132 113
16
48
75 91 94
81 108
316
495
601
620
538
GHG reduction(1000tons)
Economic benefits (KRW 100 million)
Jobs(persons)
- 29 -
Green Procurement Effects
For a Green Economy-Koreas Green Card Scheme
V Conclusion and Suggestions
Conclusion and Suggestions
Korearsquos Green Product Policy Boosts Green ProductionDistribution Leading to a Green Economy
Green consumption motivates green production technology development and green
distribution channel
Follow Global Recommendations in Green Consumption and Production and Increase Cooperative Efforts
Exploit Korearsquos experiences with green consumption in establishing green growth model
for Asia Pacific region
Co-host global conferences on green consumption and production (Rio+20(June 2012))
UNESCAP UNEP Consumer International etc
Seek opportunities for policy exchange regarding green consumption guidelines and
green product DB
Green value chain Consumption rarr Distributionrarr Production
Thank You
Korea Environmental Industries
amp Technology Institute
IV Evaluation
Green Products amp Services for Green Economy
The market power stemming from the
enlargement of green procurement
purchase influenced the private
consumption to increase at the same
time
2004
2009
2010
16
189
40
25
2015
Expansion of Green Product Market Scale
This ultimately lead to a extension of
green production
(Unit KRW trillion 1USD = 1174 KRW)
Green Product Market
The public institutions have reduced GHG by 276 million tons and created 585 jobs for 5 years through green purchase (KRW 48 trillion)
Job creation Cited Employment inducement Coefficient (14 personsKRW 1B) announced by the Bank of Korea
GHG Reduction GHG reduction with purchase and use of 19 items such as computer office machine furniture etc
2005 2006 2007 2008 2009 2010
22 67 105
127 132 113
16
48
75 91 94
81 108
316
495
601
620
538
GHG reduction(1000tons)
Economic benefits (KRW 100 million)
Jobs(persons)
- 29 -
Green Procurement Effects
For a Green Economy-Koreas Green Card Scheme
V Conclusion and Suggestions
Conclusion and Suggestions
Korearsquos Green Product Policy Boosts Green ProductionDistribution Leading to a Green Economy
Green consumption motivates green production technology development and green
distribution channel
Follow Global Recommendations in Green Consumption and Production and Increase Cooperative Efforts
Exploit Korearsquos experiences with green consumption in establishing green growth model
for Asia Pacific region
Co-host global conferences on green consumption and production (Rio+20(June 2012))
UNESCAP UNEP Consumer International etc
Seek opportunities for policy exchange regarding green consumption guidelines and
green product DB
Green value chain Consumption rarr Distributionrarr Production
Thank You
Korea Environmental Industries
amp Technology Institute
The market power stemming from the
enlargement of green procurement
purchase influenced the private
consumption to increase at the same
time
2004
2009
2010
16
189
40
25
2015
Expansion of Green Product Market Scale
This ultimately lead to a extension of
green production
(Unit KRW trillion 1USD = 1174 KRW)
Green Product Market
The public institutions have reduced GHG by 276 million tons and created 585 jobs for 5 years through green purchase (KRW 48 trillion)
Job creation Cited Employment inducement Coefficient (14 personsKRW 1B) announced by the Bank of Korea
GHG Reduction GHG reduction with purchase and use of 19 items such as computer office machine furniture etc
2005 2006 2007 2008 2009 2010
22 67 105
127 132 113
16
48
75 91 94
81 108
316
495
601
620
538
GHG reduction(1000tons)
Economic benefits (KRW 100 million)
Jobs(persons)
- 29 -
Green Procurement Effects
For a Green Economy-Koreas Green Card Scheme
V Conclusion and Suggestions
Conclusion and Suggestions
Korearsquos Green Product Policy Boosts Green ProductionDistribution Leading to a Green Economy
Green consumption motivates green production technology development and green
distribution channel
Follow Global Recommendations in Green Consumption and Production and Increase Cooperative Efforts
Exploit Korearsquos experiences with green consumption in establishing green growth model
for Asia Pacific region
Co-host global conferences on green consumption and production (Rio+20(June 2012))
UNESCAP UNEP Consumer International etc
Seek opportunities for policy exchange regarding green consumption guidelines and
green product DB
Green value chain Consumption rarr Distributionrarr Production
Thank You
Korea Environmental Industries
amp Technology Institute
The public institutions have reduced GHG by 276 million tons and created 585 jobs for 5 years through green purchase (KRW 48 trillion)
Job creation Cited Employment inducement Coefficient (14 personsKRW 1B) announced by the Bank of Korea
GHG Reduction GHG reduction with purchase and use of 19 items such as computer office machine furniture etc
2005 2006 2007 2008 2009 2010
22 67 105
127 132 113
16
48
75 91 94
81 108
316
495
601
620
538
GHG reduction(1000tons)
Economic benefits (KRW 100 million)
Jobs(persons)
- 29 -
Green Procurement Effects
For a Green Economy-Koreas Green Card Scheme
V Conclusion and Suggestions
Conclusion and Suggestions
Korearsquos Green Product Policy Boosts Green ProductionDistribution Leading to a Green Economy
Green consumption motivates green production technology development and green
distribution channel
Follow Global Recommendations in Green Consumption and Production and Increase Cooperative Efforts
Exploit Korearsquos experiences with green consumption in establishing green growth model
for Asia Pacific region
Co-host global conferences on green consumption and production (Rio+20(June 2012))
UNESCAP UNEP Consumer International etc
Seek opportunities for policy exchange regarding green consumption guidelines and
green product DB
Green value chain Consumption rarr Distributionrarr Production
Thank You
Korea Environmental Industries
amp Technology Institute
For a Green Economy-Koreas Green Card Scheme
V Conclusion and Suggestions
Conclusion and Suggestions
Korearsquos Green Product Policy Boosts Green ProductionDistribution Leading to a Green Economy
Green consumption motivates green production technology development and green
distribution channel
Follow Global Recommendations in Green Consumption and Production and Increase Cooperative Efforts
Exploit Korearsquos experiences with green consumption in establishing green growth model
for Asia Pacific region
Co-host global conferences on green consumption and production (Rio+20(June 2012))
UNESCAP UNEP Consumer International etc
Seek opportunities for policy exchange regarding green consumption guidelines and
green product DB
Green value chain Consumption rarr Distributionrarr Production
Thank You
Korea Environmental Industries
amp Technology Institute
Conclusion and Suggestions
Korearsquos Green Product Policy Boosts Green ProductionDistribution Leading to a Green Economy
Green consumption motivates green production technology development and green
distribution channel
Follow Global Recommendations in Green Consumption and Production and Increase Cooperative Efforts
Exploit Korearsquos experiences with green consumption in establishing green growth model
for Asia Pacific region
Co-host global conferences on green consumption and production (Rio+20(June 2012))
UNESCAP UNEP Consumer International etc
Seek opportunities for policy exchange regarding green consumption guidelines and
green product DB
Green value chain Consumption rarr Distributionrarr Production
Thank You
Korea Environmental Industries
amp Technology Institute
Thank You
Korea Environmental Industries
amp Technology Institute
![[Research];[Consumer toward Green Marketing]](https://static.fdocuments.in/doc/165x107/5555d1edd8b42aaf158b4d7e/researchconsumer-toward-green-marketing.jpg)
