1Thursday, June 17, 2010

The goal of my company was to provide “organic” carrying/protective solutions in all Apple Inc. product line. So I brainstormed some key words that defined what my company was all about. After making a list of key phrases, I started typing away the phrases in both the dictionary and the thesaurus and see if anything interesting would show up. The word protection came up with the word aegis, and the definition was aegiswas exactly the message I wanted my company to convey:

Aegis phonetically [ee-jis]

2. protection; support; under the imperial aegis

The name was also easy to remember, however it could be difficult for some consumers to spell. It is thenthat I looked over and had a epiphany, why not just spell out my company name phonetically: ee-jis. The sole purpose of spelling out a word phonetically is to make it easier to pronounce, so why not have the company name itself spelled out phonetically. The name will be easy to pronounce, spell, and thusmake it a name that will be memorable.

About the Logo

2Thursday, June 17, 2010

Logo

3Thursday, June 17, 2010

Logo (Lock Up)

4Thursday, June 17, 2010

Color Palette

5Thursday, June 17, 2010

Logo Doʼs & Dontʼs

No bevel/emboss

No drop shadow.

No stretching or distorting the logo

6Thursday, June 17, 2010

Typography

EE: Impact Jis: Cleanvertising

Tagline: Arial Bracket: Veteran Typewriter

7Thursday, June 17, 2010

Stationary

8Thursday, June 17, 2010

Stationary (cont.)

9Thursday, June 17, 2010

Website

10Thursday, June 17, 2010

Merchandise

11Thursday, June 17, 2010

12Thursday, June 17, 2010