1

AN ORGANISATIONAL STUDY

AT

EASTERN CONDIMENTS PVT LTD: ADIMALY(Submitted to the Bangalore University, in partial fulfillment of the requirements for the award of Master of Business Administration)

Submitted by;

CHACKOCHEN J KUNNATHU

(09MJCMA017)

T.JOHN INSTITUTE OF MANAGEMENT AND STUDIES

(Affiliated to Bangalore University &Approved By AICTE)

Submitted to:

Mr.ANEESH

(Guide for the organization study &Manager of the Human Resource Development)

JULY-2010

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DECLARATION

I hereby declare that the dissertation entitled ‘Organization Study at EASTERN CONDIMENTS PVT LTD

ADIMALY, KERALA’ submitted to BANGALORE University, BANGALORE in partial fulfillment of the

requirement for the award of the degree of M.B.A (Master of Business Administration), is a record of original

work done by me under the supervision and guidance of Mr. ANEESH, and the project work has not formed

the basis for the award for any degree or other similar title to candidate of any university.

Place:

Date:

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ACKNOWLEDGEMENT

I am deeply indebted to EASTERN CONDIMENTS PVT LTD, for giving me this opportunity to

complete my project work in their esteemed organization.

I express my gratitude to MR JOHN HR MANAGER for granting me permission to compete my

project work at EASTERN CONDIMENTS PVT LTD

I am extremely grateful to MR. ANEESH, ASSISTANT HR MANAGER, for guidance, assistance and

support.

I would like to thank my faculty members of the Department of M.B.A, T.JOHN INSTITUTE OF

MANAGEMENT AND STUDIES for their valuable support.

Thanking You

CHACKOCHEN J

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CONTENT

Chapters Title Page no

Chapter-1 Introduction 05-08

Chapter-2 Industry profile 09-12

Chapter-3 Company profile 13-23

Chapter-4 Product profile 24-26

Chapter-5 Department profile 27-62

Chapter-6 SWOT analysis 63-65

Chapter-7 Summary &

Recommendation 66-68

Chapter-8 Conclusion 69-71

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CHAPTER 1

INTRODUCTION

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a) INTRODUCTION

An organization is a social arrangement which pursues collective goals,

controls its own performance, and has a boundary separating it from its environment.

Management is interested in organization mainly from an instrumental point of view.

For a company, organization is a means to an end to achieve its goals - which are to

create value for its stakeholders (stockholders, employees, customers, suppliers,

community).

Organizational studies encompasses the study of organizations from multiple

viewpoints, methods, and levels of analysis An organization study involves the

study of the structure and functioning of its department. Organizing or

organization is one of the important function of the management. Generally, all

the organizations are different but, they have certain common features. They are group

of people linked together by formal and informal relationship, in hierarchical

order that are engaged in co-operative activities and every one has identical

boundaries. So the study of people in organization is important for future manager.

Whenever people interact in organizations, many factors come into play.

Modern organizational studies attempt to understand and model these factors. Like all

modernist social sciences, organizational studies seek to control, predict, and explain.

It is vital to study the structure and functioning of successful organization so

they will guide directorial towards successful and profitable functioning The

swift changes in the field of science and technology has revolutionized the

organizational system. Such changes have become inevitable to achieve the basic

objective of the firm.

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b) IMPORTANCE OF THE STUDY

1. To familiarize with a business organization and the operation of its departments.

2. To interact with the managers at various levels of the organization hierarchy.

c) SCOPE OF THE STUDY

Internship training will help Management graduates to know about the

operation of a business co-operation. It is a means for bridging the gap between

theory and practice. To know about the whole organisation and study in detail.

d) OBJECTIVES OF THE STUDY

1) To know about the curry powder industry and its history.

2) To know about functions carried out in various departments.

3) To study the products of the company.

4) To study the structure of various departments and its function.

5) To find out the various aspects of SWOT analysis in the organization

e) ASSUMPTIONS OF THE STUDY

This study is based on the following Assumption

1) The data given by the company official are true and unbiased.

2) The data collected from various secondary sources are true.

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f) LIMITATIONS OF THE STUDY

Alloted Time span has been the main limitation. The company personnel do not

reveal trade secrets, confidential information like marketing, finance.

TECHNIQUES OF DATA COLLECTION

1. PRIMARY DATA

Information’s were collected by conducting personal interviews and

discussions with officials, employees of the company and also by direct observation

2. SECONDARY DATA

The secondary data can be collected through financial

records,brouchers,company records etc.

Secondary data are collected from:

Annual reports Company documents & Company websites.

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CHAPTER 2

INDUSTRY PROFILE

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HISTORY OF THE INDUSTRY

By 3000 B.C, turmeric, cardamom, pepper and mustard were cultivated in

Harappa and Mohenjo-Daro, in the Indus valley, were of occupied mixed stock

somewhat larger in structure than either the Sumerians of those communities. The bad

club wheat barely sheep and goats from the Iranian plateau and cotton from Southern

Arabia or North East Africa but were held back by their reliance on food water due to

lack of knowledge of irrigation.

Summer bad trade links with the Indus valley via Hindu Kush by 3000 BC and by sea

from 2500 BC thus thinking the Harappa’s with both Sumerians and Egyptian, where

cumin, anise and cinnamon were used for embalming by 2500 BC.

By 1750 BC Harappa civilization had disappeared probably due to flood and tectonic

shift were replaced by the Aryans who invaded via Hindu Kush by 1500 BC. The

Aryans had considerable contact with Babylon from whence the original flood legend

arose be adopted by both the Aryans and the Hebrews and several other civilization.

INDUSTRY PROFILE

Food processing industry in India is among one of the biggest sectors known in

terms of production ,growth,consumption,and export. The turnover for this sector

accounts for Rs.250,000crores(USD 69.4billion ) approximately and within it the

value-added food products are estimated at Rs.80,000 crores,which is USD 22.2

billion.This sector covers a wide range of edible items, such as,fruits and

vegetables,spices and condiments,meat and poultry,alcoholic beverages,milk and

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milk products,fisheries,grain processing,and plantation. Other consumer goods in the

products in the food processing sector include confectionery items, chocolates and

cocoa products, mineral water, soya-based products, high protein food products,and

so onThe exporting processing zones and food proceesing industries in India are

made 100 percent export oriented by the government of India ever since august

1991 and has also permitted for collaboration both with the the local and global

firms. The estimated FDI in this sector is accounted for Rs.10, 000crores.Some of the

features of food processing industries in terms of export production are as follows

Food processing are built in both the export processing zones as well as the the free

trade zones in India and it has been made 100 percent export oriented

The import of goods enjoy tax free privelage in all kind of goods

India and spices

Indian spices paid important role in the history of various lands discovered or

destroyed kingdoms built or brought down, wars won or lost, treaties signed or flowed

flavours sought or offered. Spices have also played a political role in the history. He

use of spices from the year 1200 and the European preoccupation with the world of

spices was born .The use of spice in food meant money and power, and the desire to

acquire these precious status symbols led to world exploration pan global

communication trade, alliance and war.

Indian spices also fitted into philosophic concepts of improving health science. It

was understood that they could affect the four humors

(Blood, phlegm yellow bile and black bile) and influence the corresponding moodes

(sanguine, phlegmatic, choleric and melancholic)

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a) CURRENT SCENARIO

Within the past one decade, the international trade in spices has grown by leaps

and bounds. As estimated 500.000 tone of spice and herbs values 1500 million US

dollars are now imported globally every year. An impressive 46% of these supply

come from India. India’s exports and spice extracts have made spectacular growth

attaining over 50% of the global market within a short span.

This remarkable achievement is boon of a sea change in the industry scenario.

The Indian share

At present India produce around 2.5 million tonnes of different spice valued at

approximately 3 million US dollar, and hold the premier position in the world.

Because of the varying climate suitable for the spice cultivation almost all spices are

grown in this country. In almost all spices are grown in this country. In almost all the

28 states and six union territories of India, at least one spice is grown in abundance.

No country in the world produces as many varieties of spices as India.

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CHAPTER 3

COMPANY PROFILE

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ABOUT THE COMPANY

INTRODUCTION

The Eastern Group was founded by Mr. M. E. Meeran, chairman of the

group, nearly two decades ago. He started its activities as a business with a wholesale

provision of goods at Adimaly in 1969 named “Eastern trading company”. Eastern

Coffee and Curry Powder established in 1983 as a pioneer in the state to produce

packed curry powders, coffee powder and food products. Eastern Condiments was

established in 1991, as expanded form of eastern Coffee and Curry Powder, and

employing 150 employees where as Eastern Coffee and Curry Powder were

employing 20 workers.

The company exports its products to Saudi Arabia and the United Arab Emirates for

the past few years and now the company exports its products to various parts of the

world like Middle East, the U.K, the U.S.A, Australia, Germany etc.

The production at the initial period was only 100kg per day. In those

days, the process of production was enhanced from grinding to pulverizing and so the

production could also help to preserve the natural taste of the powder. As Eastern

curry powder unit could not meet the increased demand, establishment of Eastern

Condiments with a production capacity of 20 tonnes a day was a absolutely necessary.

From the initial production capacity of 100kg per day , now it can produce around 78

tonnes per day.

The purity and freshness of Eastern Curry Powders made “Eastern” a house hold

name in India and abroad. Bringing high quality products every day at affordable

prices to the common man for his daily use is the ultimate goal of Eastern group of

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companies. Treating the customers with commitment for quality at the right price in

all products is their formula for success.

Eastern Condiments was established in 1991 .100000 Kg of sales was registered in

1991. The company is the leading brands in India and second most popularized brand

in Kerala .The company hold 75% market share and it follow cash and carry method.

The company follows direct distribution and it had 86 routes. Now the company had

1500 employees and the last year turnover was Rs. 450 Cr. The company plan to

attain the target of Rs.1000 Cr by 2012

Various departments in Eastern are;

1.Human Resource Development & Admin

2.Finance and Accounting

3.Production

4.Maintanence

5.Marketing

6.Quality Control & Quality Assurance

7.Purchase

8.Export

9.IT Department

10.Production Planning and Control

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ORGANISATION CHART

BOARD OF DIRECTORS

CHAIRMAN VICE CHAIRMAN VICE PRESIDENT (OP) DIRECTOR - TECHDIRECTOR -F&A DIRECTOR- P&O DIRECTOR- IT

EXECUTIVE COMMITTE

HEAD-PRODUCTION HEAD-PROCURMENT HEAD-MARKETING HEAD- ENGG&TECHNICAL CFO COMPANY SECRETARY

AGM Finance

DY MANAGER

SR MANAGER MKTG

MANAGER

EXPORTS

SR MANAGER HR & ADMIN

MANAGER MKTG

ASST MANAGER

SR.SALES OFFICERS

SALES TEAM

MANAGER PRDN

OFFICER

PROD. SUPERS

MANAGER TECHNICAL

SR OFFICER-HR

SR MANAGER MAINTENANCE

OKKAL EXPORT UNIT

WORK SHOP IN CHARGE

ASST MANAGER

OFFICERS

FINACE CONTROLLER

ASST MANAGER

TAXATION

OFFICERS

OFFICERSASST MANAGER PRODUCTION MPD

DY MANAGER

ELECTRICAL

ASST MANAGER MICROBIOLOGY

SR OFFICER PURCHASE

MANAGER -PPC

SR OFFICER PPC

OFFICERS- PPC

OFFICERS-IT

SR OFFICR TECHNICAL

PRDCTN TEAM

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Awards Won

The eastern group has won many prestigious awards for its outstanding

performance by Spices Board India for 8 consecutive years from 1998 to 2004-’05.

Mr.M.E.Meeran, Chairman of Eastern Group was awarded as the “Best Business Man

Of The Year” by Business Deepika (leading business journal in Kerala) in 2007-2008.

He is also the award winner of “Best Entrepreneur Of The Year” by Mangalam

Publications. The company has also won the FACT MKK NAIR MEMORIAL

PRODUCTIVITY award for the year 1995-’96.

The company has got ISO 22000 and the HACCP certification. Eastern was

the first company in India to get ISO 22000 certificate. Every award has been a

stepping stone for achieving greater heights and look forward for higher goals. The

foresight of the chairman is the guiding light for the blazing track of the group.

VISION OF EASTERN GROUP

To be the preferred supplier:-Catering to the basic needs of the mass market by

providing products of outstanding value through the adoption of global standard and

innovative practice.

To be a Preferred Employer in the Industries:-We are provides a challenging work

environment and adds value to our people through diverse exposure and continuous

education.

C) EASTERN GROUP OF COMPANIES

Eastern Group of Companies is a group of companies with diverse interests

and a world leader in Indian spices. Eastern has ventured into various areas like tyre

retreads, mattresses, garments, packaged foods, mineral water and public school and

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has many more projects in its dream. The detailed description of each company is

given below;

1. Eastern Curry powders

The company has provided their consumers with consistently high quality powders

and blends. Eastern Condiments operates from two modern factories situated in the

Western Ghats of South India

Natural Spice Powders

Eastern turmeric Powders

Eastern Chilli Powder

Eastern Coriander powder

Eastern Black Pepper Powder

Eastern Curry Powder

2) Sunidra Mattresses

Sunidra mattresses Pvt.Ltd. was set up in 1999 to manufacture rubberized coir

mattresses with a state of the art factory in Thodupuzha. The popular brand of

rubberized coir mattress manufactured by Sunidra Mattresses Pvt.Ltd.is slowly

growing to be a market leader in the country. Sunidra has own the ISO 9001-2000

certificate.

Sunidra is made of rubberized coir sheets that are produced from 100% natural

latex without any added waste. These rubberized coir sheets are air permeable and

have natural breathing qualities, it doesnot cause any allergies and also recyclable.

3)Eastern Aqua minerals

Eastern Aqua Mineral, a recently launched company was set up in the year

2002.Eastern Aqua Mineral entered the area of packaged drinking water with the state

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of srt plant located at Eranakulam district. Eastern packaged drinking water of highest

purity standard ,high quality with control,1286 testing facilities and quality product

with international standards. It is available in convenient sizes. Eastern packed

drinking water is also priced attractively in keeping with Eastern’s view of bringing

high quality products to the common man at the right price.

4) Eastern Public School

The Eastern group entered the area of education with the getting up of the

Eastern Public School. Mrs. Nabeeza Meeran has been the Principal of Eastern

Public School. This school ensures a high quality education from kindergarten to

primary levels with C.B.S.E syllabus providing all the residential facility residing at

the heart of Idukky District

5) Eastern Treads Ltd.

Eastern Treads Ltd. Is a public company engaged in the manufacturing of

quality procured tread, cushion, bonding gum and black vulcanizing cement. Its

branches all over India has been showing consistent high performance and growth.

The factory has annual turnover of 12 crore and it is located at Oonnukal,

Kothmangalam. The company has a processing capacity of 12 tonnes of cold rubber

per day with nation wide market network. This company is in the service industry for

retreading tyres and the service plant is located at Vazhakulam. The company services

by retreading of used tyres on an average basis of 1500 tyres per month.

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6)King Richard Shirts

King Richard, a brand of men's wear from Eastern Clothing Company was set

up in 1999. This brand was targeted at middle class. King Richard Includes all the

trends of colour combinations and designs of fashion shirts and trousers with a view to

meet the aspiration of working class with a quality ready wear at responsible price in

the international styles.

This factory has the production capacity of 15,000 shirts per month. Top

quality fabrics are used in the manufacture of King Richard brand shirts (utilizing

100% of cotton from India and European brands like Bergamo, Brembana, Italian

fabric etc.). This brand usually comes out mostly formal and casual styles; but also

makes small numbers of semi-casual styles.

COMPETITORS INFORMATION

The company has many competitors in the market because the condiments

industry it also small scale industry. So the company faces competitors mainly from

three different states like

Kerala - Melam, Priyam, Saras, Bramins, Ruchi, Double Horse

Karnataka -M T R

Tamilnadu – Shakthi

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Food safety management system

Eastern company has established documented , implemented and maintained

an effective food safety management system and update it when necessary in

accordance with the requirements of this international standard ISO 22000:2005 and

HACCP

The company has

Ensured that the food safety hazards that may be reasonable expected to occur

in relation to products within the scope of the system are identified evaluated

and control in such manner that the product of the organization do not directly

or indirectly, harm the consumer,

Communicated appropriate information through out the food chain regarding

safety issues related to its products,

Communicated information concerning development implementation and

updating of the food safety management system throughout the organization to

the extent necessary to ensure the food safety required by this international

standard, and

Evaluated periodically and update when necessary the food safety management

system to ensure that the system reflects the organizations activities and

incorporates the most recent information on the food safety hazards subject to

control

FOOD SAFETY POLICY

Eastern Condiment pvt Ltd is committed to supply safe and hygienic spice

powder, masala powders, pickles rice and coffee powder to our customers through

control of food safety hazards in the raw materials using greatest process hygiene

system to the expectations of our customers by complying with statutory and

regulatory requirements.

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LEGAL FRAMEWORK OF THE ORGANISATION

Eastern Condiments Pvt Ltd is incorporated under THE COMPANIES ACT

1956 on 26th Feb 1991 having its registered office at P. B no:15 Eastern Valley

Adimali. The Authorized share capital of the company is Rs 35, 00,000/- divided into

3500 shares of Rs 1000 each.

INTERNATIONAL ORGANISATION FOR

STANDARDISATION (ISO)

ISO was set up in the year 1987. It is a worldwide federation of standard bodies

from 138 countries. Bureau of Indian Standards (BIS) represents India in ISO.

MISSION

Its mission is to promote the government of standardisation and related activities in

the world with a view to facilitate international exchange of goods and services and to

develop co-operation in intellectual, scientific, technological and economic activities.

ISO Series

ISO 9000-2000

ISO 9001-2000

ISO 9004-2000

1. It is first developed and published in 1987, revised in 1994 and 2000.

2. It consists of 3 basic documents (9000,9001 and 9004

3. It is a means to demonstrate quality assurance of product or services

4. It is the most popular among over 13000 standards issued ISO since 1987

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5. Indian version is IS/ ISO 9000 series standards

ISO VERSIONS

ISO 14000 for eco-friendly products and companies

ISO 9000 for the overall quality products

ISO 22000 for food safety products

Eastern is the first company in India and the second company in Asia got ISO 22000

Certification.

Eastern got ISO Certification in the year 2000-20005.The Organisation shall ensure

the following basic requirements for the implementation of ISO 2200.

The food safety hazards that may be reasonable expected to occur i relation to

products within the scope of the system are identified, evaluated and controlled in

such a manner that the products of the organisation do not directly or indirectly harm

the consumers.

Communicate appropriate information through the food chain regarding safety

issues related to its products.

Communicate information concerning development, implementation and

updating of food safety

Evaluate periodically and update.

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CHAPTER 4

PRODUCT PROFILE

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PRODUCT PROFILE

Eastern condiments Pvt . LTD has different varieties of spices, curry powders,

blended curry powders and masala. The different Categories of products are:

Eastern processes and manufacture Spices and blended spice powders. Spices are

procured from the finest plantations in Kerala, India.

DIRECT POWDERS

TURMERIC POWDER CHILLI POWDER CORIANDER POWDER BLACK PEPPER POWDER

DIRECT SEEDS

MUSTARD CUMIN BIG JEERA MEETHI

BLENDED MASALA POWDER

RASAM POWDER SAMBAR POWDER PICKLE POWDER FISH MASALA CHICKEN MASALA MEAT MASALA BIRIYANI MASALA GHARAM MASALA

PICKLE

MANGO

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TENDER MANGO PICKLE GINGER GARLIC LEMON DATES PRAWN MIXED VEGETABLE

Outsourced product

Company outsource the manufacturing\procurement of the following product.

TAMARIND RICE PALADA COCONUT GINGELLY OIL

The product is tested in the laboratory prior to acceptance.

The outsourced units are inspected based on established parameters annually.

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CHAPTER 5

DEPARTMENT PROFILE

HUMANRESOURCE DVT &ADMIN DEPARTMENT

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Man power or human resources or people at work of an organization

consists at all individuals engaged in any of the organization activities regard less

of levels. Manpower is one of the primary resources.

Personal management is that part of the process of management which is

primarily concerned the human aspects of an organ. Its purpose is to establish and

maintain good personal relations at all levels of an organization. Without efficient

use of human resources, management can never accomplish organizational

objectives. Personal management is also called personal administration, labour

management, and manpower management.

Administration or Human resource is defined as “it is the sum total of

inherent abilities, acquired knowledge and skill represented by the talents and

aptitudes of the employed person “.According to Edwin. B. Flippo, personal

management has defined as “the planning, organizing, directing and controlling of

the pro development, compensation, integration and maintenance of people for the

purpose of controlling the organizational, individual and social goals.”

Personal management function should not be confused with the personal

department of an enterprise. Personal management function is performed by all

managers at various levels in the organ. Generally personal department is assumed

the operative function of employment, training and development, remuneration etc.

These functions are performed by the personal department.

1. DUTIES OF HUMAN RESOURSE DEPARTMENT

The responsibility of human resource department is mainly to keep the records

of attendance of staff and workers. It also includes records of various leaves taken

by the employees and management staff, calculations of salaries, Provident Fund,

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bonus of employees, records of their entry in to the service, issue of memos and

other service rule related matters.

2. CLASSIFICATION OF WORKERS

1) Senior workers

2) Junior workers

3) Piece rate workers

4) Daily wage workers

5) Technical workers

6) Apprentice

3. RECRUITEMENT AND SELECTION

Recruitment is one of the step in the selection process. Vacancies arising in

an organization due to various reasons such as resignation, termination death,

employee promotion, transfer have to be filled by recruitment and selection.

A) DIRECT RECRUITMENT

In Eastern frequency uses this method for recruitment. The firm places job’s

advertisement in Malayalam English news papers and local T.V.channels and tries

to attract as much capable people from outside its company services.

B) INTERNAL RECRUITMENT

Several post are filled from among the internal candidates

Whenever vacancies arise efficient and skilled workers from the rank and file of

the company are promoted and appointed in the company.

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Besides, evictees, local candidates who belong to surrounding have preference

in subsequently arising vacancies.If they have prescribed qualification and experience

the company may give special preference to them.

4. EMPLOYEES

The Adimaly branch of the company has 3division( Masala powder, Marketing

and Administration). There are 1500 employees working in the company.

5. TRAINING

The company will prepare yearly training schedule based on ISO 22000. The

will give the job training for the employees. All management staffs put under training

particular subject has to submit the report to the Factory manager about the training.

Based on the evaluation of the ranking is poor, he will be given further training.

Individual rewards for training are kept and maintained properly.

6. PROMOTION AND TRANSFER

Those workers have required qualification and eligibility are promoted to

supervisory cadres. Transfer is two types. They are internal transfer and external

transfer. Employees transferred to different departments on the basic of their skill.

7. WAGES AND SALARY

Me workers are paid into two system.

i. Piece rate system

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Under piece rate system payment, wages are paid on out and not on time.

Production goes up wags are pain according to piece rate system this mode

of payment prevails in the packing section

.

ii. Salary System

This mode of payment is applicable or the rest of the workers. Which also

include the loading and unloading workers.

8. OTHER NON –MONITORY BENEFITS

Transportation is provided to the employees to different destination point and a

very small marginal amount sis deducted from their wages and or salary.

Canteen facilities are provided to all the employees where they get free food.

Personal protective equipments like head covers, aprons and

uniforms are also provided to the workers in the production and packing section.

The employees are provided with medi-claim policy. Which give free medical

insurance to the employees.

The company is providing free annual medical checkup facilities for employee.

Tours and picnics are conducting once in a year, which increase the motivation

and initiative of the employees, in addition to the fair and just wages incentive

system. The human resource department is directly under the control of managing

director.

9. RETIREMENT

The company will undertake some disciplinary action of faults from the

employees. The disciplinary action includes loss of pay and suspension.

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TRAINING AND DEVELOPMENT FOR

EMPLOYEES

Senior manager HR and Administration shall be assigned to facilitate or

coordinate training facilities to enter organization as per the requirement of each

requirement. All personal shall be aware of their role and responsibilities in protecting

product from contamination or deterioration.

TRAINING NEED ANALYSIS

Training can be evaluated at any of three stages; Input, Throughput,

Output.

The following training need has been identified based on the

competency requirements for ensuring the food safety conditions of the jobs

assigned to the staffs for the year 2009-2010.

Training required to:

Fire and safety

Legal update

Communication skill

ISO documentation

Leadership development

Pollution control

HR concept & welfare

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DESIGNING TRAINING PROGRAMME

Training summary

Training feedback

Identification of training need

Training effectiveness analysis report

The human resource department comes under the chairman and board of directors.

The department is headed by the administration manager and an HR officer and a

junior HR officer. All of them together control the human resource department.

Performance appraisal system

Eastern is following a special type of system for appraising the workers that is the Key Result Area. Here the performance of individual employees is evaluated by his immediate superior officers. The officers will evaluate the employees performance on the basis of result produced by them and give a report to the board for a particular period of time. If the boadies satisfied he\she will forward it to the top level management by recommending on incentive\ promotion.

Wages And salary

The workers are paid in two systems

Piece rate system

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Under piece rate system of payment, wages are paid on time production goes up when wages are paid according to piece rate system. This mode of payment prevails on the packing section.

Salary system This mode of payment is applicable for the rest of the workers which also includes the loading and unloading workers.

LABOUR WELFARE FACILITIES

The company provides a lot of non-monitory benefits to their

employees. Some of them are as follows:

1. Transportation

Transportation is provided to the employees to different destination

points @ a subsidized rate.

2. Canteen facilities

All the employees are given free food at Eastern

3. Personal Protective Equipments.

Personal protective equipments like head wears; aprons and

uniforms are provided to the worker.

4. Medical Insurance.

The employees are provided with medi-claim policy, which gives free

medical insurance to the employee and his/her family.

5. Pension Scheme.

The scheme has been formulated for those employees who have

retired from their job.

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6. Annual Medical Check- up.

The employees are provided with free annual medical

check-up

7. Tours and Picnics.

Tours and Picnics are conducting once in a year which increases

the motivation and initiatives of the employees.

PAYROLL PROCESSING

In eastern, payroll processing is done by the process of bookRecording

GRIEVANCES REDRESSAL

Generally, grievances mean any factors involving wages, hours of

work or condition of work environment. In Eastern, all work as a family and

all workers are free to make know his superior, if he has any grievances.

The company has kept some persons in the company itself where the

employees can directly com and tell his problems in any case and it will

slowly reach the management. For this, the company also conducts some

training programmes and meetings where the employees can speak about

any problem he has in the company.

FOOD SAFETY OBJECTIVES OF HR DEPARTMENT

To provide at least 12 hrs training to every employee yearly about food

safety..

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To ensure provide induction training new employees within two weeks from

date of joining

WOMEN EMPOWERMENT:

Eastern Condiments gives preference for women as their workers. Around 80% of

workers are women

.

MARKETING DEPARTMENT

Marketing deals with identifying and meeting human and social needs. One of the

shortest definitions of marketing is “meeting needs profitably”. L. e. marketing is a

drive to turn a private or social need into profitable business opportunity. Marketing

being the most important it is concerned with analysing the market , discovering the

opportunities , formulating marketing strategies , developing the special strategies

and tactics, proposing a budget and establishing a set of control. More than a

company department , the marketing is a orderly and insightful process for thinking

about and planning for markets. It not only concerned with marketing of goods and

services, but also the ideas, events, organization, places and personalities.

MARKETING FUNCTIONS

Developing marketing strategies

Capturing marketing insights

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Connecting with dealers & consumers

Building strong brand image

Delivering value to customers

PRODUCT DISTRIBUTION CHANNELS

Factory fresh outlets Whole sellers Retailers

MARKETING STRATEGY

Company follows push and pull strategy in the case of marketing.

Merchandise strategy is also followed.

TARGET ACHIVEMENT METHODS

Increments and spif are given based on the performance of the sales executives

MARKETING PRODUCT LINE

Spice powders Pickles & pickle powders Rice flower Tea & coffee

CUSTOMER BENEFICIAL & SATISFACTION IDENTIFICATION METHODS

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Yearly conducting dealers meet

Customer satisfaction details collected from dealers

IDENTIFICATION OF CUSTOMER EXPECTATION

Through SMRI – Professional survey team

Through dealers

CUSTOMER ORDER RECEIVE AND FOLLOW UP

The orders receive from dealers in weekly once.

MARKETING TOOLS & TECHNIQUES

The various sales techniques consist of:-

1. Route Sales

2. Factory Fresh Outlet

3. Inter Company Sales

4. Export Sales

DEMAND ANALYSIS

The average percentage of three constitutive months plus 5 % of the average

sales.

METHODS OF OVERCOMING COMPETITORS

There is no stiff competition faced by the company, that’s 70% market share

belongs to companies product. The total number of competitors of local market is 187

MARKET SEGMENTS

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The company’s product mainly segmented on the basis of geographical, cultural and customer features.

The main responsibility of marketing department is to ensure the receipt of good

quality material to the consumer as and when required. The main aim of marketing

department is to supply good quality products at a reasonable price.

Eastern following direct supply of its products to retailer and retailer sold product to consumer.

ADVERTISEMENT & SALES PROMOTION

NEWS PAPER TELEVISION DISCOUNT

PRODUCT PUBLICITY

Mainly through advertisement

CUSTOMER RETAIN MANAGEMENT

Eastern products are already branded. The company give more importance to

quality of the products, so the products already have regular customers.

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MARKETING DEPARTMENT STRUCTURE

The Marketing Department headed by Senior Marketing manager and

followed by Administrative Staffs, Marketing Manager, Assistant Manager, Senior

Sales Executive, Sales Executive, Driver and Stock Assistances.

Senior Marketing Manager

Marketing managerAdministrative Staffs

Assistant Manager

Senior Sales

Executive

Sales Executive

Driver Stock Assistant

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FINANACE AND ACCOUNTS DEPARTMENT

INTRODUCTION

Finance is the life blood of business. It rightly termed as the science of

money. Without adequate finance, it is impossible for any business firm to carry out

its activities. The term finance refers to money or funds available to a firm. There is a

necessity of managing the funds properly and efficiently for achieving the object of

the business. So financial activity which is concerned with the planning and

controlling of the firm financial resources. Business finance is concerned with the

acquisition and utilization of funds in a business

enterprise. It involves raising the needed funds, judicial use of funds and controlling

the funds used in business. So financial management us an integral part of the overall

management.

According to Howard and Upton “Financial management involves the

application of general management principles to particular financial

operation.”Financial management refers to planning, organizing, directing and

controlling of financial activities in business enterprises.

Finanace is the life blood of business. Finanace department

consists of all the managerial activities at raising funds and its effective utilization.

Finanace department lies in decision making area of investment and finance.

OBJECTIVES OF FINANCIAL DEPARTMENT

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Financial statement are prepared by the firm. The generally accepted

principle and procedure are followed to prepare these statements. The basic objective

of financial statement is to assist decision making.

1) To provide reliable financial information about economic resources

and obligation of a business enterprises.

2) To provide financial information that assist in estimating the

earning potential of the enterprise.

3) To provide other needed information about change in economic

resources and obligation.

4) To disclosed to the extent possible other information relation to

the financial statement that is relevant to statement users.

FUNCTIONS OF FINANCE DEPARTMENT

1. To create budget among financial year.

2. To record day to day financial transaction.

3. Keep and maintain financial recorded.

4. Tax payment and pay of cash for other purpose.

All details are collected via the orion software. So when a data regarding

production or sales or cash etc. Is entered in the respective department the finance

department will get it via the software.

The finance department will check wether the information entered is correct.

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The daily collection made by the sales staff is deposited in The federal bank

account. All deposited money come under same Account.

The daily collection made by the sales staff is deposited in the federal bank

account.

The cash turnover of eastern condiment will come around 200 per year.

Currently the organization has a loan of Rs. 40Crores. External audit is done every 6

month, 3crores require as Eastern daily working capital.

Company adopt E- filling system for sales tax payment earlier. Now

Eastern condiment expecting 40crores investment from Malaysia Company.

The internal audit is also done in the organization. Finance has two

divisions sale tax and income tax return filling. Sales tax is filed monthly through e-

filling from Adimaly office.

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STRUCTURE OF FINANCE DEPARTMENT

The finance department comes and or the C F O. The department headed by

Company Secretary and Finance Controller, AGM Finance, Dy. Manager, Senior

officer and Officers

C F O

AGM Finance

Finance controller Company secretary

Dy. Manager

Senior Officers

Officers

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d) PRODUCTION PLANNING AND CONTROL

DEPARTMENT

It is the function which plans, directs and controls the material supply and

processing activities of a business. So that required products are produced by

specified methods to meet and approved sales programme using the available resource

to the best advantages.

Production planning and control is the organization and planning of the

manufacturing process. It co-ordinate supply and movement of material and labour.

Ensure economic and balanced utilisation of machines and equipments as well as

other activities related with production to achieve the desired manufacturing results in

terms of quality, quality time and place.

Production planning and control is the department which plans everything

regarding production. It find out what is to be produced when where quantity and it

even informs the purchase department about what raw materials is to be purchased or

production.

PPC regulate stock inflow and out flow with in help of orion soft ware

so the amount of stock readily available.

With the help of orion they getting a statement based on that statement

they can also manually check the amount of the stock and production made.

All 5 production location are handled from adimaly It self they make

plans according to the data provided by the marketing department.

Based on the information from the marketing department give

instruction to the purchase department and production department. They plans for 3

months later it divided on monthly basics. Finally super visors of production

scheduling on weekly basics.

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Production is according to the requirements and will depend on

seasonal demand.

Production plane for maximum 3 month and festival seasons.

PRODUCTION PLAN

The production department prepares monthly production plan. This

production plan is based on the report of marketing department. Based on this report

the production target, the production plan will be prepared. At the end of the month,

the production department analysis the production details for the month. The company

being an ISO-22000 certified one, they should maintain daily shift report and monthly

production report.

WORKING HOURS

Production of the company is in 3 shifts of 8 hours. There are 700

employees are working in the factory.

PRODUCTION CAPACITY

They installed production capacity of this factory is 200 tonnes per

month.

OBJECTIVES

1) Determining the nature and the magnitude of various input

actors to produce the desired output.

2) To co-ordinate labour, machines and equipments in the most effective and

economic manner.

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3) Ensuring smooth flow of material by eliminating bottlenencks, if any in

production.

4) Utilisation of under employ resources.

5) To manufacture the desired output of right quality and quality at right

time.

WORK INSTRUCTION

All skilled and unskilled workers engaged in space handling aria wear uniform,

caps, aprons, and hand gloves. Casual lady workers are engaged in packing wear

house coats, hand gloves and caps.

e)PRODUCTION DEPARTMENT

Production Department is a sequence of technical process, requiring either

directly indirectly the mental, physical skill of craft man, consists of changing the

shape, size and properties of material and ultimately converting them into more useful

article.

In short the term production as “An organized activity of transforming raw materials

into finished products”.

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“Production is the process of transforming raw material or purchase

components into finished products for sales”.

Production function performs according to instructions from the production

planning and control department. Production planning and control function give

monthly indent which is converted in to weekly plans by production department. A

stock of goods for 3 days production is kept with the department. In production

expected normal loss is 2% to 5%. Al details regarding production is given to

production planning and control department

daily basic.

The production department consist of 700 workers and 16 vehicles for

transferring of raw materials. The productivity is around 75%.

FUNCTIONS OF PRODUCTION DEPARTMENT

The activities production area includes various stages of operation until

dispatch. The products marketing largely based on the production capacity of the firm.

The has set up a well-built production department under a production in charge and a

plant supervisor. As a food industry, the production aria must be clean and hygiene as

ISO 22000 requirement. The production operation in to production area is carried out

as per production plan. Ingredients will be moved operation wise to each machine and

production inspection is arried out subsequently. Plant supervisor does allocation of

work and he will ensure that the material will allotted to each machine and process

inspection is carried out subsequently.

Plant supervisor does allocation of work and he will ensure that the

material will allotted to each machine for achieving production plan. Work

instruction have been given to the concerned depending upon the production plan.

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STRUCTURE OF PRODUCTION DEPARTMENT

The Department Headed by Head of the Department. Followed by

Production Manager, Assistant Manager M D P, Senior Supervisor, Supervisor,

Worker.

Head Production

Production Manager

Assistant Manager M P D

Senior Supervisor

Worker

Supervisor

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MAINTENANCE DEPARTMENT

Preventive maintenance schedule has been prepared and implemented.

Suitable Checklist prepared for the maintenance. It is carried out on the bases of

intimation received from the production department. Expedition is taken for

breakdown maintenance. So that it should not effect the production. Breakdown chart

shoes the details of maintenance.

Maintenance Department of Eastern are responsible for us keeping the good

condition of the plant and equipments in good condition. Maintenance department is

divided into 3 namely

1) Electrical

2) Mechanical

3) Automobiles

There is both break down and preventive maintenance. All machine

expect some critical maintenance machine are maintained by the department itself.

Rest of the maintenance work given for contract work. Preventive maintenance is

done based on past experience and recruitment.

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STRUCTURE OF MAINTANANCE DEPARTMENT

Maintanance Department is headed by Board of Directores and followed by

functional Head, Divisional Head, Deputy Manager, Maintanance Enginers and

Supervisors.

Board of Directores

Functional Head

Maintenance Engineers

Supervisors

Divisional Head

(Machinery & Automobile)

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FSTL (food Safety Team Leader)

ISO 22000-2005 requires that a person irrespective of his other takes in the

organization shall be incharge of the entire system of the ISO 22000-2005.

He shall make sure that the system of ISO is working according to order and

is properly documented.

All the responsibilities of the FSTL is also mentioned in the guideline ISO

22000-2005.

PURCHASE DEPARTMENT

The head of Purchase Department of Eastern curry Powder factory is AGM

Purchase. Purchase department is responsible for all the purchase related to the factory

which is included raw materials, machine parts, and new machines.The purchase

system starts from the intend in the prescribed format given by the respective

department according to their requirement. As per ISO the supplier of raw materials

should be an authorised supplier. The management committe in the management

review meetings gives the authorization. Purchse Department should be responsible

the timely supply of all items required in the factory. It should all so find new

supplires, raw materials, market, comparative study of price and quality and present

marketing scenario.

Purchase means procurement of various raw materials required for

production. Performance of manufacturing firm always depends on the efficieancy

department. The various raw materials need for production are purchased by this

department. The materials are purchased at right time at the right quality from the

right suppliers. It results in materials are produced as per the request of the inventory

control selection.

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The main purchase office is at Ernakulam. Row material purchase from

Gundar (Chilly, Coriander) Adimaly (spices), Theny(vegitable and other items).

PURCHASE PROCESS

Marketing department will give a statement of required material to

Production Planning and Control. Production Planning and Control will design a

material requirement plan they will make a weekly indent for purchase. It will be

given to purchase department purchase. Department will invite quotation for the

above material.

Purchase is based on the predetermined standards specification will given to

suppliers. Before purchase sample will be received from supplires and it will be tested

in the case of approved suppliers direct purchase is accepted. In the case of new

suppliers two trial purchase is done to text their performance, company is maintaining

approved list of suppliers payment is made with a month through bank.

Purchase of machining a vehicle and its spare parts are done from Adimaly

itself. Majour purchase is done through brokers spices are purchased from local

market purchase department is always advised to keep some additional stock for

emergency stock is kept in Theny ware house.

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STRUCTURE OF PURCHASE DEPARTMENT

The purchase department come under AGM Purchase followed by Assistant

manager, Sr officers and officers.

f) EXPORT DEPARTMENT

Exporting is the process of earning money by selling products in foreign

country.

In Eastern’s started its exporting in 1994. At the very beginning eastern

products are exported to UAE, UK etc. Now eastern is exporting its products into

middle east, USA, Australia, UK and expecting market in Japan and other European

countries.

The exporting container is staffing in Okkal.

AGM Purchase

Assistant Manager

Sr. Officers

Officers

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The Gulf count countries are the main market for currypowder and pickles.

In the market Gulf market the main competitors are Mehra (Pakitan

Product)

Eastern is exporting so containers monthly to various exporting countries.

The exported products are distributed through distribution a commission basic.

Time required for transportation

Dubai - 5 to 7 days

Gulf - 15 days

USA - 1 month

Europe - 20 days

Each country has his own specification and requirement for the export

product which has to be met. Each container which is exported will be checked.

All exports are done through the Cochin part.

About 300 products of eastern exported some items are not available in the

local market.

The export division of eastern had a 50% growth last year. The transaction

are done is dollars only.

ACHIEVEMENTS

1)Eastern is the leading exporter of condiments from Indian

2)Eastern has received the spices Board Awards for best exporter

continuously for the last 10 years.

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STRUCTURE OF EXPORT DEPARTMENT

The export department is headed by Head International. It is followed by Mgr Exports and Exports unit Okkal. Mgr Exports is followed by DyManager,Sr.Officers,

Mgr Exports Export unit Okkal

Sr. Officers

Workers Workers

Supervisors

Head International

Supervisors

Officers

Mgr Exports

Officers

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INFORMATION TECHNOLOGY DEPARTMENT

The whole organization is computerized and connected with optical fiber

cable. Eastern uses oracle based software called orion. Which has been customized to

suit the needs of this particular organization. This software has been developed by

31.The networking is done through a BSNL lease line and line and it has 3 mbps

speed. The currently the organization has only 1 lease line, but they will get 2 more

lease line to make the system fool proof at all time. So the organization will have a

total at 3 lease line in the near future.

The net work’s main server is situated in Ernakulam and all the different divisions

and co-operate offices have their own domains to connect to the main server. So all

the plants and deposits offices co-operate offices of eastern condiments is connected

via network and since the entire system is computerized, all data is to be entered

through the oracle software, which enable quick share of information every where all

the data from purchase to sales is entered into the oracle.

ERP(Enterprise Resource Planning) is also very much alive in this system. ERP

enables fast transaction and in being systematic in all this system. ERP enables fast

transaction and in being systematic in all its function. ERP also helps in generating

MIS Report which will help in decision making.

The main advantage of using IT is an organization is to make information readily

available so in eastern also information re readily available and this make decision

making much faster and accurate and since the software is oracle based, there is no

security issues also.

The organization had made tremendous investments in developing its IT

Department which can be seen frpm the fact last year alone Eastern invested 3 crores

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here. The department now proving palmtech for sales staff. It will make data more

accurate and help to save time.

The organization system are using mirrow hard disk and company planning to

introduce Gulf connection of the networking system separate internal mail server is

provided. The package used in orion 7.4 orion 10x (Centralized Data Base).

Objective of Information Technology Department

1)To be in search of latest technologies for system improvement

2)To provide the data processing facility in terms of hardware and software procure

for various department of Eastern condiments as well as Eastern groups.

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STRUCTURE OF INFORMATION TECHNOLOGY

DEPARTMENT

The information Technology Department come under Manager IT and

followed by Dy. Manager, Assistant Manager, Sr. Officer and Officers.

Manager IT

Dy. Manager

Assistant Manager

Sr. Officer

Officer

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QUALITY CONTROL &QUALITY ASSURANCE

DEPARTMENT

Those activities which assure that quality creation is performed in such

manner that the resulting product will in fact perform its intended function.

One of the major department of Eastern condiments private limited is

quality control department. Eastern brought up a good control technology this

department has a no. of responsibility towards the working of the company. This

department is also good part in selecting raw material, which is going to use for

production.

The Quality Control Departments got two main certificate ISO 9001-

2001 for quality management and ISO 2000-2005 for good safety management. The

quality control department divided into 2 segments.

FOOD MICROBIOLOGY

Food microbiology lab was first fully automatic microbiology laboratory in

India. The lab was fully furnished and equipments imported from finance. Amount

investment in lab around Rs. 3 crore and highly dedicated workers

Helpful to know the contaminants included in the raw material

Highly for research purpose and fast output.

FOOD MICROCHEMISTRY

Food micro chemistry lab checks the chemical contamination in the raw

material purchased and products of eastern condiments.

Eastern is currently on an aggressive growth path and is in the process of

transforming itself a highly mechanized, quality conscious organization.

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Eastern has initiated processes for the following certification.

NABL- for the laboratory.

BRC- (British Retail Consortium) – to ensure quality from farm to fork.

CERTIFICATES

HACCP – Certificate issue by food cert BY Netherlands. Accredited by RVA

the first body in the world for food safety accredition

ISO 22000-2005: Eastern is the first company in India to get the ISO-22000

certification.

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STRUCTURE OF QUALITY CONTROL

DEPARTMENT

Quality Manager

Assistant Manager

Chemist

A G M Technical

Microbiologist

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CHAPTER 6

SWOT ANALYSIS

64

SWOT ANALYSIS

a) STRENGTH

1) Direct distribution in 40000 shops in Kerala.

2)Good brand name.

3)ISO 22000-2005 for food safety management system.

4)HACCP- Hazardous analysis critical control point certificate issued by food

cert BV Netherland.

5)98% of sales is ready cash sale.

6)Well established quality control lab help check raw material at all level.

7)The whole organization have a computerized network.

8)Good relation maintaining with retailers and customers.

9)Availability of a killed labours at factory.

10) Company is planning to promote Mohanlal Taste Buds as their second

brand.

11) Order are more in export eastern is the leading exporter of condiments.

12) Best spices export award from spices boara for the last 10 years.

13) Strong relation between the organization and employee at all level is the

major reason for the success of the company.

14) Company focus on relationship marketing.

15) Complaint handling is done weekly basic.

16) Eastern consist of efficient and well – qualified staff and management.

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b)WEAKNESS

Company doesn’t maintain public relation department separately. Lack of research in marketing level. Location of factory is not suitable for easy transportation. While bearing the name Eastern, the consumers are having only the image of

curry powder and they are not aware of other product. Consumers are not aware about the ISO certificate. Company not paying much attention making consumers aware of ISO 22000.

C) OPPORTUNITY

1)Around 50% of the households are still using home made product so

company can expect more growth in future.

2)Food needs is physiological need so their no delay in the market condition.

3)Change in the life style of people a good sign for ready make food industry.

4) Company need more focus of foreigners market. The unexplot foreign

market help to increase its revenue in export.

5)The north India market can expect more growth in future.

d) THREAT

1)High competition in local market due to the low investment requirement for

the entering this industry.

2)Upward trend in material price.

3) Each year hundreds of new curry powder companies are arising in whole market.

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CHAPTER 7

SUMMARY AND RECOMMENDATION

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BRIEF SUMMARY OF THE STUDY

In this organization study the researcher studied the functions and

various departments in Eastern condiments pvt. Ltd. Adimaly. The company is

producing the curry powders and various type of foods products. The

organization has 1500 employees working at the plant.

The company has good relations with the employees. The company is an ISO

22000-2005 company. The company won prestigious award for out standing

export performances by spices board of India, for ten consecutive year 1997-

1998 to 2007-2008.The company has a well organized and co-ordinated

organization structure and fully computerized departments. The company

ensure high quality and taste to all its products and always tries maintains good

customer relationship.

Eastern curry powder is a house hold name in India is the largest

exporter of spice powder in customer pack from India that export mainly to

middle east, UK, USA, Australia, Germany and Japan. Presently the company

exporting 40% of its production.

a) METHODOLOGY

This organization study was conducted by collecting information from

primary and secondary data sources. The study was conducted in three phases.

The first phase involved collecting information from various text book,

website etc.

The second phase involved visiting production site of the company.

The main of the visit was to understanding the production process.

The third phase involved interviewing departmental heads and other

staff to understanding the activities of each department.

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C) FINDINGS

During the organisational study the reasearcher has made the following

finding.

i) Industry

The industry off the eastern condiment Pvt. Ltd. Adimaly which is the

part of the food processing industry. The history of the curry powder dates

back to 3000 BC.

11)Company

The organisational study in eastern condiment Pvt. Ltd. Adimaly

revealed the history, profile and current position of eastearn condiment Pvt.

Ltd. M. E. Meeran founded the eastearn group nearly two decades ago. The

group started its activities by venturing into wholesale trading subsequently

the group diversified its business.

iii) Products

Eastern condiments Pvt. Ltd. Manufactures, curry masalas, pickles,

curry powder under the brand name Eastern.

ii) Departments

The eastern condiment Pvt. Ltd. Adimaly has nine department namely

Human Resource Department, Production Planning Department,

Production Department, Purchase Department, Quality Control Department,

Export Department, I. T Department, Marketing Department, and Finance

Department.

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CHAPTER-8

CONCLUSION

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Eastern condiments Pvt.Ltd is an ISO22000-2005 company. This organization

is second in the world among curry powder industry. Company aim is 1000crore

turnover in coming 3years. For that company establishes 5 plants. It is notable that

company want to make production unit in Dubai. But company set up a packing unit

at Dubai. These are sign off on emerging multinational company. Because

organizational functions are running satisfactory for the state like Kerala is a greatest

achievement.

The study conducted at Eastern Condiments Pvt. Ltd., which is

one of the pioneer in Condiment industry and the market leader in variety of

packaged curry powders in South India. It was a general study regarding all

functions and aspects of Eastern Condiments Pvt. Ltd., and giving more

importance to Human Resource, Marketing, Finance, Production, and Export &

E.D.P. It is found that a cordial relationship is maintained between all

departments for the smooth functioning and achievement of the organizational

goal of maintaining the market leadership and company’s image. Eastern has

achieved these enviable heights mainly due to the hard work and commitment of

quality besides bringing a good product at right prices to the consumers.

The study helped me to understand that how the company identifies the right

taste of the consumers and how it became the leading brand in south India and

largest exporter of spice powders in consumer pack from India. I was also able to

understand some of the opportunities and threats of the company. . In the

organization study the researcher had gone through a detailed study on the

implementation of ISO 22000 Certification.

Being a student of MBA, the internship entitled ‘An organizational study at

Eastern Condiments Pvt. Ltd.’ has benefited me with so much of confidence and

awareness, so as to be capable of myself to work in a firm. The study gave me an

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opportunity to experience and improves my practical knowledge besides my

theoretical knowledge about an organization.

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BIBLIOGRAPHY

1) Kotler Philip ”Marketing Management”,Prentice Hall of India

2) Kothari C R, ”Research Methodology”, Now Age International(P) Limited

New Delhi-2005.